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Tuesday, May 22, 2018

Episode 30: I'm Right, You're Wrong


While the furor of Yanny vs. Laurel is wearing off, the debate that captured the Internet's attention (for at least a few minutes) got us thinking about how often humans pick sides and dig their heels in.

Conflict is inherent in the human condition. Since our earliest days of walking upright, we've warred with each other, built resources to protect ourselves from others, and marveled in tales about rivalry and competition. Indeed, it's what ancient sport was founded upon and what makes modern sports such a huge industry.

But in many cases, it's not about one side versus the other, or just two choices. The world is more nuanced than a white dress or blue dress would have us believe. And we explore a bit of that in the latest episode of The Full Monty.


Download now (4.5 MB, 9:36)

 

Video Version 



    Credits

    All music is on a royalty-free license from Pond5.com

    Theme song: "Heroes United" by ScoreStudio.



    Subscribe on iTunes - and leave us a review. Also, try the RadioPublic interface.


    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.




    Monday, May 21, 2018

    The Full Monty: The Choice Is Yours – May 21, 2018


    There are always more than two options; Google corrects its oversight in Duplex; the running robots that will overtake us; what blockchain blockheads can learn from the Great Beany Baby Bubble of '99; Waymo may win; what CMOs think marketing needs to work on; Walmart ends a couple of experiments; how the subscription business model works; trends in social media platform usage; the value of Facebook ads; Twitter's effort to reduce trolling; Netflix goes all-in on original content; podcasting's music problem; the call for Facebook to be broken up; if we want better Internet privacy rules, we need to show we care about it; using data and humans together; trustworthiness, likability and listening go hand in hand; plus the podcast of the week, a new Community section and more in the Choice is Yours edition of The Full Monty from Brain+Trust Partners for the week of May 21, 2018.



    Please consider supporting the considerable effort made for you here each week


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    The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing.



    Announcements

    Three things this time around: (1) thank you for the feedback on the Top Stories section it was nearly universally voted up; (2) we've added a new section called Community in which Full Monty subscribers can ask for and receive help from each other; (3) I've rebooted The Full Monty podcast. with a very personal episode:






    Top Stories

    Last week, we were treated to one of the major conflicts of our time. It was not global superpowers at loggerheads, but rather the Internet, looking to skewer itself over the audio clip known as Yanny or Laurel. To me, the most fascinating part of this was not the debate, but that an audio file could be heard differently by different people. Particularly given my own audio struggles.

    Humans have had conflict since their first appearance on earth. Tribes battled each other, religions held tales of gods trying to outdo each other and even brother killing brother, literature has been dotted with it, from the Montagues and Capulets to Sherlock Holmes and Professor Moriarty.

    But often times, we're given false choices because it's easiest to make a decision when there are only two things to decide between. This versus that, my team over yours, Democrats or Republicans, white dress or blue dress – we're typically fixated on a choice between a pair of things. Even one of my favorite podcasts, Business Wars, focuses on the battle of the brands, whether it's Blockbuster vs. Netflix, Nike vs. Adidas, or Marvel vs. DC. It's easier for us to compartmentalize.

    The world is usually messier than that. In workplace conflicts, there are wide arrays of feelings, motivations, priorities and the rest that inform how employees make decisions. But human nature loves victory. We root for the underdog, or we cheer the champion that defeated the also-ran. We love a good villain and admire a great hero.

    As we move toward to the temptation to make quick decisions, take sides, or declare victory, let's recall that perspective matters. A simple change in focus or looking at something from a different angle can change how you view the challenge in front of you. Rather than insisting on your position, try asking some questions or offering some understanding.

    Bonus: here's an expanded discussion of the above, in video.




    Artificial Intelligence / Autonomous

    The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

    Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ

    Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ

    • Facebook has rolled out dynamic lead-generation ads for auto brands, allowing dealerships to integrate lead-gen forms into their vehicle catalogs and CRM systems.
    • When it comes to autonomous vehicles, Waymo is set to win the race: its technology is on par with other leaders, but with the significant backing of parent company Alphabet, it can go the distance.

    Bʟᴏᴄᴋᴄʜᴀɪɴ

    • Blockchain is much more than just cryptocurrency, but with all of the hype around Bitcoin right now, its worth focusing on some lessons from the Great Beany Baby Bubble of '99. Will history repeat itself?


    Communications / Marketing / Business Strategy

    Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

    Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ

    Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ

    • If you want to know if someone is trustworthy, look for these 15 signs. Trust is tied directly to reputation, both in individuals and brands.


    Retail Apocalypse

    Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 


    SPONSOR

    Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

    Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

    Some of the results are going to really surprise you.

    If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


    Platforms 

    News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

    Social Media Examiner surveyed 5,700 marketers and developed a report of their planned use of different social media platforms for the next year. It's skewed more toward small businesses, but the disparity between Instagram and Snapchat is amazing – not to mention how Facebook doesn't seem to be hurting at all.


    Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ

    Tᴡɪᴛᴛᴇʀ

    Aʟᴘʜᴀʙᴇᴛ / Gᴏᴏɢʟᴇ / YᴏᴜTᴜʙᴇ

    Sɴᴀᴘ / Sɴᴀᴘᴄʜᴀᴛ




    Media

    The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

    Vɪᴅᴇᴏ

    Aᴜᴅɪᴏ



      

    Community 

    A place for subscribers of this newsletter to help each other. Do you have a special request or need? Email us and each week, we'll pick one to feature. And hopefully the power of the crowd will work. As Marcus Aurelius wrote in Meditations, "...help men. Short is life."

    This week, I wanted to share something unique with you. My friend Dave Delaney has created a workshop called Communication Reboot.  High turnover rates impact company culture, productivity, engagement, and overhead.

    So what does Dave do? He works with your teams to improve company culture and communication by using the techniques of improv in his sessions. Check out Communication Reboot to see how Dave's unique take on things can help your team.

    Can we help you with anything? Send an email to fullmontyshow [AT] scottmonty [DOT] com with your request and we'll see if we can get it into a future issue of the newsletter.
     

    Privacy / Security / Regulatory

    Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

    Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ

      Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ


      Measurement / Analytics / Data

      The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.



      Mental Nourishment

      Other links to help you reflect, improve, or simply learn something new.




      Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each week.


      patreon.com/scottmonty

      It takes many hours to assemble this newsletter each week. Donating shows that you care.



      Upcoming Brain+Trust Speaking Engagements

      Upcoming events:

      Can we speak for your organization or event? Drop us a line.



      Brain+Trust Partners companies evolve at the speed of customers. From social and content strategy development to technology vendor selection, to improved operations, our focus is on helping companies craft one true view of the customer. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


      Top image credit: Modern Rome - Campo Vacino by JMW Turner, 1839 (public domain via Wikimedia Commons)

      -- 

      Tuesday, May 15, 2018

      Episode 29: Listen, You're Not Alone


      Hi, stranger.

      It's been a while.

      I was recently in for a medical test and it gave me time to reflect (don't we all need that every now and then?). In doing so, I realized that there's a certain feeling that we probably hold inside - a feeling that if we shared it with others, it could lead to better outcomes for everyone involved.

      Along the way, I decided to take a different approach to tell this story, and share something very personal with you that I haven't been able to express previously. I hope you can appreciate it.

      Download now (6.0 MB, 11:44)



        Credits

        All music is on a royalty-free license from Pond5.com

        Theme song: "Heroes United" by ScoreStudio.

        Incidental music: "Despair and Triumph" by Kevin MacLeod.



        Subscribe on iTunes - and leave us a review. Also, try the RadioPublic interface.


        If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.





        Monday, May 7, 2018

        The Full Monty: This Time, It's Personal – May 7, 2018


        Brands need to think about customers over channels; how human and machine relationships will affect designers and ethics alike; the leading digital personal assistant; the generations adopting technology; the battle for e-tail in India; all the F8 announcements; cord-cutting and paywalls mean subscription hell; Spotify and Pandora earnings; change your password on this platform; new analytics features from Facebook; what Teddy Roosevelt knew about creating; plus the podcast of the week and more in the This Time, It's Personal edition of The Full Monty from Brain+Trust Partners for the week of May 7, 2018.



        Please consider supporting the considerable effort made for you here each week


        You know you want to

            How about it? 



        The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing.



        Announcements

        Quick survey question: do you find the Top Stories section helpful/interesting?
         Yes
         No






        Top Stories

        Last week's commentary began with a focus on Big Tech – how Facebook and Google hold a duopoly in digital advertising – and ended with a call for brands to own their data. Given that the piece mostly focused on the former, we'd like to explore the latter a bit more.

        The IAB report The Rise of the 21st Century Brand Economy contains a few nuggets worth considering. Namely:
        1. As the retail apocalypse continues, there are permanent changes in industry supply chains that are shifting the center of growth in the U.S. consumer economy from brick-and-mortar locations to digital outlets.
        2. Economic benefits are accruing to firms that create value by tapping into low-barrier-to-entry, capital-flexible, leased or rented supply chains. These include thousands of small firms in all major consumer-facing categories that sell their own branded goods entirely or primarily through their owned-and-operated digital channels.
        3. The single-point retail fulfillment experience has permanently changed to a variable experience, which in turn transforms all value-creation and extraction activities before, during, and after the sale.
        4. All retail sales growth is shifting from brick-and-mortar stores to digital, data-enriched channels.
        5. First-party data relationships are important not for their marketing value independent of other functions, but because they fuel all significant functions of the enterprise, including product development, customer value analysis, and pricing.
        6. An arms race for first-party data is influencing strategy, investment, and marketing strategies among major incumbent brands across all categories.
        That's quite a bit to digest. Let's dwell on it for a bit.

        On one end of the spectrum, we've got Amazon and Walmart fighting for supremacy as the One Distributor to Rule Them all. And as we've previously seen, all it takes is a head fake by Amazon and an entire industry's market is in upheaval.

        But on the other end, we've got hundreds or thousands of brands that are competing in the DTC market, effectively cutting out distributors and retailers and handling the relationships themselves. Brands have been conditioned to serve the channel, not the customer, so it's not surprising that they're woefully underprepared to compete with the likes of Warby Parker, Quip, Casper, Allbirds, Dollar Shave Club, and more.

        All of those companies have made it frictionless for customers to use their products, with deliveries and returns being handled directly by the brand. Some have even gone as far as to build in a subscription model to make it even easier to acquire the products. It's really not that different from what we're seeing in the media world, with cord-cutters getting what they want from a variety of networks and subscription services that have made an end-run around the traditional cable and satellite companies.

        All of the above means that traditional an upstart brands need to be serious about personalized experiences. Knowing your customer and giving them what they need (even if they don't know they want it) is the new expectation. And rather than having 10 audience personas to develop and market to, there will be thousands or more, each different from the next.

        But here's a fear amid heading down this path: personalization may eventually lead to a decline in shared consciousness. Think about it: with a nearly infinite number of choices, it means that we'll have less in common with each other than when there were limited choices. Johnny Carson was universally known and seen by tens of millions of viewers because that was the show to watch at 11:30 pm (back when there were few channels); now every late-night show host gets a couple of million. Saturday morning cartoons were a thing of our childhood; now our kids are watching the thousands of YouTube channels and influencers available to them.

        In 1987, E.D. Hirsch wrote Cultural Literacy: What Every American Needs to Know in which he wrote:
        "[C]ultural literacy—the grasp of background information that writers and speakers assume their readers and listeners already have—is the hidden key to effective education in America."

        And here we stand, on the edge of a society that is placing more emphasis on catering to the individual. That's the kind of cultural literacy that brands could do with right about now.





        Artificial Intelligence / Autonomous

        The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

        Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ

         


        Communications / Marketing / Business Strategy

        Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

        Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ

        Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ

        • Apple is paying some Apple News publishers for early exclusive access to their video content. Apple clearly wants to win the video battle happening across platforms.
        • As any journalist can tell you, the best answer to the question “what happened?” is not: ask a bunch of your friends what they think, organize their views along a spectrum, and then decide where to plant yourself. But that's precisely what Mark Zuckerberg wants to do.


        Retail Apocalypse

        Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 


        SPONSOR

        Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

        Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

        Some of the results are going to really surprise you.

        If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


        Platforms 

        News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

        Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ

        • Facebook held its F8 developers conference last week. Here are all of the announcements from F8. Some highlights:
          • You'll be able to clear your Facebook browsing history. They keep track of that?
          • Messenger has more than 300,000 bots. Don't worry - these are the good kind that assist customer conversations.
          • Augmented reality effects for Messenger and Instagram, the launch of Oculus Go, the ability to find blood donation areas
          • A dating feature to compete with Tinder.
        • Facebook is extending its push into the corporate technology market, adding business software integrations to Workplace, its enterprise collaboration tool. Integrations include SurveyMonkey, SharePoint, and Adobe.
        • Spotted in New Zealand and Australia: downvote buttons on Facebook.
        • Instagram is preparing to let you add music to your Stories.
        • Also in Instagram: a native payment feature that will allow users to send money to each other. An expected development, as WhatsApp and Messenger both feature this. Facebook is protecting itself, ensuring that if users leave any one of its platforms, they'll still have essential functionality in its others.
        • At the same time, Facebook is simplifying Messenger.
        • British Parliament has requested that Mark Zuckerberg testify before its Digital, Culture, Media and Sport Committee before May 24. If he fails to comply, they'll issue a summons for him. 

        Tᴡɪᴛᴛᴇʀ

        • During the NewFronts, Twitter announced 30 new or renewed video deals, including with ESPN, NBCUniversal, Viacom, Vice Media, and more. The partnerships span entertainment, news, lifestyle, music, gaming and sports, including expansions of existing deals with Live Nation Entertainment, Major League Baseball and Major League Soccer.

         Aʟᴘʜᴀʙᴇᴛ / Gᴏᴏɢʟᴇ / YᴏᴜTᴜʙᴇ

        Sɴᴀᴘ / Sɴᴀᴘᴄʜᴀᴛ




        Media

        The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

        Vɪᴅᴇᴏ

        •  So you've cut the cord from your cable company. But subscription creep is happening as you add service after service for programming. Add to that your newspaper, magazine, and music subscriptions, and soon you're in Subscription Hell. When is enough enough? Or worse, when is enough too much?
        • Comcast is increasing Internet speeds for some customers. Some. As in, only those who have elected to purchase the Internet-TV bundle. Sorry, cord-cutters. It looks like Comcast has cut you out of the deal. As if Comcast needed another reason to be despised.
        • Realizing that it needs a solution for today's viewer, ESPN has rebooted SportCenter for mobile.
        • Publishers are creating video programs as a new way of distributing serial content, in conjunction with linear TV streaming networks. 

        Aᴜᴅɪᴏ

        • In its first earnings report, Spotify missed revenue projections by about $40 million. The streaming music provider saw a 30 percent increase in Premium subscribers to 75 million, with about 170 million subscribers in total.
        • Record labels that have invested in Spotify have netted about $1 billion. Sony, which held the largest stake, sold about half its shares for close to $750 million. Then, Warner Music Group followed suit – selling off 75% of their shares, and netting close to $400 million.
        • Pandora fared a little better, with an increase in revenue of 63 percent, at $104.6 million. It increased its paid listenership by 5.63 percent.
        • Program of the Week: Our pick this week is a set of recommendations from Jeremy Bednarski: the best 20 marketing podcasts you need to check out nowDo you have a program to recommend? Add yours to our Google Sheet: smonty.co/yourpodcasts.  
        Don't forget to subscribe to The Difference from Brain+Trust Partners!


         

        Privacy / Security / Regulatory 

        Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

        Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ

          Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ



          Measurement / Analytics / Data

          The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.



          Mental Nourishment

          Other links to help you reflect, improve, or simply learn something new.




          Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each week.


          patreon.com/scottmonty

          It takes many hours to assemble this newsletter each week. Donating shows that you care.



          Upcoming Brain+Trust Speaking Engagements

          Upcoming events:

          Can we speak for your organization or event? Drop us a line.



          Brain+Trust Partners companies evolve at the speed of customers. From social and content strategy development to technology and data vendor selection, to improved operations, our focus is on improving the customer experience and saving money. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


          Top image credit: Spring Blossoms, Montclair, New Jersey by George Innes c. 1891 (public domain)

          -- 

          Monday, April 30, 2018

          The Full Monty: Weathering the Storm – April 30, 2018


          The duopoly has us right where they want us; the cost savings of AI; hooking kids early on voice technology; bitcoin is the greatest scam in history; the future of content marketing and where customer experience is headed; why influencer marketing fails; what's behind flagging corporate reputations; Amazon's Prime directive; earnings for the tech giants are all rosy; Netflix wants to get into the theater business; MoviePass may not survive; streaming music companies like the revenue streams; don't get too personal with personalization efforts; what you need to know about GDPR; books, books and more books; the podcast of the week  and more in Weathering the Storm edition of The Full Monty from Brain+Trust Partners for the week of April 30, 2018.



          Please consider supporting the considerable effort made for you here each week


          You know you want to

              How about it? 



          The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing.



          Announcements


          Last week we experimented with a partial feed, requiring you to click through from the email to the web page. We had mixed results and we're returning to a full feed. Please let us know if you have any additional feedback about it, or feel strongly one way or the other.




          Top Stories

          Amid all of the recent uproar of data privacy issues among a number of companies, the outrage did nothing to stop the forward motion of Big Tech. Timing, incentives, and lack of competition all play a part in explaining this unstoppable force.

          When Facebook and Alphabet (among others) reported their Q1 earnings last week, investors cheered. Facebook beat Wall Street estimates of $11.41 billion by reporting $11.97 billion in revenue, and $1.69 earnings-per-share, compared to the $1.35 estimate. Google's parent company Alphabet also outperformed with revenue of $31.15 billion versus the expected $30.29 billion, and an EPS of $13.33, compared to the estimate of $9.28. Solid performance for an industry that was under fire for privacy and data issues.

          Why is that?

          Timing may be a factor. With Facebook getting called out more than halfway through the quarter, and Mark Zuckerberg making his appearance before Congress in the final weeks of the quarter, there was little time for advertisers to make any drastic changes to their advertising spend. We should keep an eye on how they perform in the next quarter, as we'll be able to see if there's truly been an impact. We anticipate a very small blip in Q2 as things begin to normalize, but it won't stop these juggernauts.

          One of the other reasons is that financial markets have given Facebook no incentive to care about users’ privacy. As we saw this quarter and have witnessed in many previous quarters, investors continue to reward Big Tech companies whose business models rely on targeted advertising. To investors, these companies are seen as innovators in what is becoming known as surveillance capitalism. In the ad tech business model, it's business first, users second.

          Not to mention that there really aren't any alternatives to advertising on Facebook and Google (although Amazon is making a go of it). The duopoly accounts for 63 percent of US digital advertising revenue, and given than they control so much traffic and attention, it's difficult for advertisers to go elsewhere. Combine that with the coming GDPR regulations in Europe that will require brands to ask for permission for users' data, and Facebook and Google may even strengthen their positions.



          The 2018 Corporate Accountability Index evaluated the 22 most powerful tech companies on their disclosed commitments and policies affecting freedom of expression and privacy. Many are falling short, having made meager progress over last year. That may change with GDPR, but there doesn't seem to be a solid push for this across the industry.

          So it's clear that brands need to step up and own and control their own data, which of course means that they'll have a more direct relationship with customers. There's only one issue with that: brands have spent the last decade or more outsourcing their digital and social efforts to platforms and agencies to do the work on their behalf. The results? Brands simply aren't ready for modern-day marketing.

          And so here we are...




          Artificial Intelligence / Autonomous

          The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

          Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ


          Bʟᴏᴄᴋᴄʜᴀɪɴ

          Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ

           


          Communications / Marketing / Business Strategy

          Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

          Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ

          Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ

          • US corporate reputations are in decline. The Reputation Institute attributes these declines to a growing belief that companies focus on profits over people. In other words, lack of authenticity. Or perhaps they're simply being transparent about their priorities.
          • We're in an age of information overload. That doesn't mean that we can't be more well-informed about our messaging. One way to forge ahead is to simply look at human behavior as a guide.
          • Having a creative brand personality can boost your PR efforts


          Retail Apocalypse

          Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 


          SPONSOR

          Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

          Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

          Some of the results are going to really surprise you.

          If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


          Platforms 

          News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

          Tᴡɪᴛᴛᴇʀ

          Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ

          Aʟᴘʜᴀʙᴇᴛ / Gᴏᴏɢʟᴇ / YᴏᴜTᴜʙᴇ

          Sɴᴀᴘ / Sɴᴀᴘᴄʜᴀᴛ

          Oᴛʜᴇʀ

          • Digg was bought by a company called BuySellAds. Goodbye, Digg. It was nice knowing you.
          • Flipboard launched a new Technology section. It should appeal to you if you read this newsletter regularly.



          Media

          The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

          Vɪᴅᴇᴏ

          Aᴜᴅɪᴏ

          • Spotify announced a new version of its free app, reflecting the company’s belief that creating a better user experience for unpaid subscribers will result in more paid subscribers.
          • Google Play Music will be replaced by YouTube's upcoming music streaming service, with Play Music users forced to use the new service by the end of 2018.
          • Apple Podcasts topped 50 billion all-time downloads and streams. What's more impressive is that in 2017, it notched 13.7 billion episode downloads and streams. That's quite a jump.
          • Revenues are surging for streaming music providers.
          • Program of the Week: Our pick this week is The Moment with Brian Koppelman.  Interviews about the pivotal moments that fueled fascinating creative careers. I've every interview to be fascinating, and I think you will too. Thanks to Collin Kromke for the suggestion. Do you have a program to recommend? Add yours to our Google Sheet: smonty.co/yourpodcasts.  
          Don't forget to subscribe to The Difference from Brain+Trust Partners!

           

          Privacy / Security / Regulatory 

          Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

          Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ

            Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ



            Measurement / Analytics / Data

            The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.



            Mental Nourishment

            Other links to help you reflect, improve, or simply learn something new.




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            Brain+Trust Partners companies evolve at the speed of customers. From social and content strategy development to technology and data vendor selection, to improved operations, our focus is on improving the customer experience and saving money. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


            Top image credit: Bell Rock Light House by JMW Turner, 1819 (public domain)

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