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Monday, October 16, 2017

Guard Your Time — October 16, 2017


Twitter had a rude awakening and the public is looking for answers from immature architects of the attention economy; AI isn't that intelligent—it requires us to ask the right questions; Alexa knows your family; the next wave of automotive dominance: vertical integration; the brands that consumers are the most loyal to; the battle for online video ads; the most innovative retailer; what Washington gets from the tech companies; a wide-ranging interview with Tim Cook; the flight from Netflix to Hulu; the machine learning behind your Spotify recommendations; credit card breach at Hyatt (again!); research shows the effect of Uber and Lyft on cities—it may not be what you expect; a Stoic's take on life; and more in the Guard Your Time edition of The Full Monty from Brain+Trust Partners for the week of October 16, 2017.



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The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

We've got all of these links — and those that didn't make the cut for publication — in The Full Monty Magazine on Flipboard.



Top Stories

It seems clear that tech companies, while still enjoying the acclaim of the public, need to self-regulate, lest they come under fire of the government. These companies have built products and services that improve our lives, but at a moment's notice — due to a lack of human oversight — they have the ability to make life miserable as well. As a society we need to understand exactly what we're giving up and at what price, as well as how the industry must engage in a higher level of civic responsibility. 




Artificial Intelligence / Autonomous

The latest in AI, machine learning, bots, blockchain, and autonomous everything.

ARTIFICIAL INTELLIGENCE / MACHINE LEARNING

AUTONOMOUS / MOBILITY




Communications / Marketing / Business Strategy

Industry developments and trends, including retail, fake news, customer experience, content marketing, and influencer relations.

COMMUNICATONS / MARKETING / STRATEGY

THIS WEEK IN RETAIL:



SPONSOR

Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

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Platforms 

News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

TWITTER / PERISCOPE

FACEBOOK / INSTAGRAM / WHATSAPP

MICROSOFT / LINKEDIN

    OTHER

    AR / VR




    Media

    The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

    VIDEO

    AUDIO




    Regulatory / Security 

    Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

    SECURITY / HACKING:

      ON-DEMAND ECONOMY


      Measurement / Analytics / Data

      The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


      Mental Nourishment

      Other links to help you reflect, improve, or simply learn something new.

      “We’re tight-fisted with property and money, yet think too little of wasting time, the one thing about which we should all be the toughest misers.” 

      — Seneca




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      Upcoming Brain+Trust Speaking Engagements

      • Speaking at RetailLoco in Atlanta on October 18, 2017 (Tim)
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      Brain+Trust Partners helps smart, risk-taking executives discern the real from the hype. From strategy development to technology and data vendor selection, and streamlining processes, our focus is on digital business transformation that improves customer experience and drives efficiency for your company. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


      Top image credit: by The Suicide of Seneca by Manuel Domínguez Sánchez (Wikimedia Commons) 

      -- 

      Tuesday, October 10, 2017

      The Hapless Voyage — Oct 9, 2017


      Another consequential event, and Google and Facebook let their algorithms run away from them; milestones in the history of artificial intelligence; Americans' attitudes about automation; shifts in electric vehicle production; digital transformation is about change management, not just technology; Walmart pulls out more stops in its battle with Amazon; teens show a backlash against social media and technology; Google is serious about AI; binge watching may be harmful to your health; branded podcasts are back; Uber gets governance changes; progress is circular, not linear; and more in the Hapless Voyage edition of The Full Monty from Brain+Trust for the week of October 9, 2017.



      Please support this newsletter by becoming patron. We'll let you decide how much. 

      You know you want to

      Thank you for doing your part to keep this publication going.  



      The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

      We've got all of these links — and those that didn't make the cut for publication — in The Full Monty Magazine on Flipboard.



      Top Stories

      • Following the shooting rampage in Las Vegas last week, it didn't take long for the peddlers of conspiracy theories and fake news to begin their efforts. And once again Google and Facebook failed us as they let these wildly inaccurate and dangerous theories take root in searches and the spread of this misinformation. No one seems to be minding the store as public scrutiny increases on the role these media companies must accept in public discourse.
      • Now, Facebook will claim that it can't control the spread of fake news — but that's complete bunk. [As an aside, if that's the case, perhaps Mark Zuckerberg should rethink his position that AI doomsday predictions are irresponsible.] 
      • The winner in all of this may end up being Snapchat, where the vast majority of ads are reviewed by a person before they go live. It makes it harder for outsiders to post phony content on Snap's platform.
      • Amid all of the upheaval in the publishing industry amid digital upstarts in the last 10 years, traditional papers have been derided for their reluctance to adapt and their old media models. But Blair Reeves makes an excellent case for why the New York Times and the Washington Post are likely to be around 50 to 100 years from now, but Facebook and Google are not




      Artificial Intelligence / Machine Learning / Autonomous

      The latest in AI, machine learning, bots, and autonomous everything.

      ARTIFICIAL INTELLIGENCE / MACHINE LEARNING

      AUTONOMOUS / MOBILITY

      Image result for way out underground sign




      Communications / Marketing / Business Strategy

      Industry developments and trends, including retail, fake news, customer experience, content marketing, and influencer relations.

      COMMUNICATONS / MARKETING / STRATEGY

      THIS WEEK IN RETAIL:



      SPONSOR

      Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

      Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

      Some of the results are going to really surprise you.

      If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


      Platforms 

      News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

      FACEBOOK / INSTAGRAM / WHATSAPP

      ALPHABET / GOOGLE / YOUTUBE

        OTHER




        Media

        The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

        VIDEO

        AUDIO




        Regulatory / Security 

        Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

        SECURITY / HACKING:

          ON-DEMAND ECONOMY



          Measurement / Analytics / Data

          The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


          Mental Nourishment

          Other links to help you reflect, improve, or simply learn something new.




          Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.


          patreon.com/scottmonty

          Wow! You made it this far. That took a lot of work. Can you imagine how much work it took to write this? If you can appreciate the effort and this publication provides any kind of value to you, maybe you'll consider joining as a patron.



          Upcoming Brain+Trust Speaking Engagements

          • Speaking at RetailLoco in Atlanta on October 18, 2017 (Tim)
          Can we speak for your organization? Drop us a line.



          Brain+Trust Partners helps smart, risk-taking executives discern the real from the hype. From strategy development to technology and data vendor selection, and streamlining processes, our focus is on digital business transformation that improves customer experience and drives efficiency for your company. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


          Top image credit: Shipwreck Off the Coast of Nantucket by William Bradford (Metropolitan Museum of Art) 

          -- 

          Monday, October 2, 2017

          Hey! Over Here! — October 2, 2017


          Facebook, Google and Twitter need to pay more attention to the abuses of their platforms; 10 things you need to know about machine learning; we need a Peter Drucker of AI; Smart speakers are driving shopping decisions; self-driving cars need eyes; influencers aren't always what they appear to be; storytelling works for employees too; what Sears can teach us about Amazon's strategy; specific changes that retailers need to adopt; Twitter's character assassination; Facebook's Workplace goes large; video is getting yanked from various platforms; the good, bad and ugly about Uber; no assembly required with Ikea; a new metric: URR; a secret I'm sharing just with you; and more in the Hey! Over Here! edition of The Full Monty from Brain+Trust for the week of October 2, 2017.



          Please support this newsletter by becoming patron. We'll let you decide how much. 

          You know you want to

          Thank you for doing your part to keep this publication going.  



          The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

          We've got all of these links — and those that didn't make the cut for publication — in The Full Monty Magazine on Flipboard.



          Top Stories

          • Russia weaponized social media in the 2016 elections, that much is clear. What isn't as clear is Silicon Valley's embrace of that—particularly how willing Facebook is to admit that it has a problem and step up to solve it. Given that its business model is based on selling advertising and attracting eyeballs, the new mantra regarding news "If it’s outrageous, it’s contagious" seems to be in direct opposition to halting the problem.
          • So what else is being done?
          • In an appearance before Congressional committees, Twitter disclosed that it found 200 accounts tied to the same Russian sources on Facebook
          • But evidently Twitter's testimony was inadequate, as Senator Mark Warner noted: “I understand Facebook and Twitter have very different business models and very different approaches to how they utilize the internet, but the presentation that the Twitter team made to the Senate Intel staff today was deeply disappointing... showed an enormous lack of understanding from the Twitter team of how serious this issue is, the threat it poses to democratic institutions, and again, begs many more questions than they [answer]."
          • Oxford University released its findings regarding the 2016 election and the Twitter bots which clearly had an impact on the results.
            • Nationally, Twitter users got more misinformation, polarizing and conspiratorial content than professionally produced news.
            • Users in some states, however, shared more polarizing political news and information than users in other states.
            • Average levels of misinformation were higher in swing states than in uncontested states, even when weighted for the relative size of the user population in each state.
          • The bottom line: it's time for the tech companies to pay attention to what's going on and grow up to the responsibilities of multinational media organizations. While these platforms allow you to share goofy gifs, wish family and friends happy birthday, and share ideas with anyone, the fact is they rely on paid advertising to survive and they provide a platform for individuals and entities to use them in nefarious ways. They need to marshal resources to address these broader societal issues.




          Artificial Intelligence / Machine Learning / Autonomous

          The latest in AI, machine learning, bots, and autonomous everything.

          AUTONOMOUS




          Communications / Marketing / Business Strategy

          Industry developments and trends, including retail, fake news, customer experience, content marketing, and influencer relations.

          THIS WEEK IN RETAIL:



          SPONSOR

          Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

          Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

          Some of the results are going to really surprise you.

          If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


          Platforms 

          News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

          TWITTER/ PERISCOPE

          FACEBOOK / INSTAGRAM / WHATSAPP

          SNAP

          ALPHABET / GOOGLE / YOUTUBE




          Media

          The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

          VIDEO

          AUDIO




          Regulatory / Security 

          Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

          SECURITY / HACKING:

            ON-DEMAND ECONOMY


            Measurement / Analytics / Data

            The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


            Mental Nourishment

            Other links to help you reflect, improve, or simply learn something new.




            Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.


            patreon.com/scottmonty

            Wow! You made it this far. That took a lot of work. Can you imagine how much work it took to write this? If you can appreciate the effort and this publication provides any kind of value to you, maybe you'll consider joining as a patron.



            Upcoming Brain+Trust Speaking Engagements

            Can we speak for your organization? Drop us a line.


            Brain+Trust Partners helps smart, risk-taking executives discern the real from the hype. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


            Top image credit: Echo and Narcissus by John William Waterhouse (Google Cultural Institute) 

            -- 

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