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Monday, May 22, 2017

The Full Monty — May 22, 2017



Google's I/O announcements include a wave of AI, including visual search; Amazon puts Alexa in TV; Ford fired its CEO amid a shift to mobility and underperforming stock; why we're not ready for self-driving cars; what digital transformation requires; corporations and storytelling — disparate tales; Walmart's very good Q1; the rise of the NYT and WaPo; the health impact of social media on the young; report: Social Sharing in the Mobile World; Biz returns to Twitter; Facebook's moderation guidelines are inconsistent; people aren't interested in VR; Spotify is losing more money; net neutrality is on the line; secure your IoT devices; more turmoil at Uber (what else is new?); Lyft is doing a number of things right; Airbnb is playing nice with cities; four key questions to ask about your marketing metrics;  something everyone can do to help themselves learn; and more in the autonomous CEO edition of The Full Monty.  We're sure you subscribe to The Full Monty podcast, and don't forget check out where Brain+Trust is speaking (final section below).


Become a patron, it will show how much you value this kind of content. 





The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.



Artificial Intelligence / Machine Learning / Autonomous

The latest in AI, machine learning, bots, and autonomous everything.

AUTONOMOUS

  • Ford has fired its CEO Mark Fields. Replacing him will be James Hackett, chairman for Ford Smart Mobility, a subsidiary Fields created to coordinate work in car-sharing, ride-hailing, autonomous driving and other emerging trends. Investors and the board lost confidence in Fields as the company tried to straddle its traditional role as a truck leader and the future of mobility.
  • If driverless cars enjoy widespread adoption, Uber and Lyft will likely become mere cogs in the autonomous vehicle machine. It's auto manufacturers that will be able to build at scale.
  • Pittsburgh welcomed Uber's driverless car efforts, with the expectation that Uber would return the favor. Uber turned out not to be such a good neighbor.
  • While Tesla makes it seem like driverless cars should be all over the road now, there are three good reasons why we're not ready for fully autonomous cars yet. And one more: other drivers.
  • The state of car operating systems, including Blackberry's QNX, Windows Embedded Automotive, and custom Linux and Android Open Source Project operating systems. It's clear that the auto industry needs a good UX/CX lesson. One glaring issue: even with on-board LTE and Wi-Fi, no car attempted Internet-augmented navigation.



Communications / Marketing / Business Strategy

Industry developments and trends, including retail, fake news, customer experience, content marketing, and influencer relations.

THIS WEEK IN RETAIL:

    THIS WEEK IN FAKE NEWS:



    SPONSOR


    Register now for Content Marketing World 2017 – taking place September 5-8, 2017 in Cleveland, OH. I’ll be there, and I hope you will be too! Early bird rates end on Friday, June 2. Plus, use code MONTY100 to save an additional $100. Register here: http://cmi.media/cmworld17monty

    Need help convincing management? No problem! CMI has a pre-written “Justify Your Trip” template.



    Platforms 

    News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

    • The Royal Society for Public Health has released a new report on social media and young people's health. The report includes a listing of social media platforms according to their impact on young people’s mental health.
    • Edison Research's Social Sharing in the Mobile World report is out. Some highlights from this study of 1,571 American smartphone owners aged 18-54: 
      • 80% of American smartphone owners use social media apps every day
      • The average smartphone owner uses 14 types of apps
      • 70% of smartphone owners who use social media say they use Facebook every day
      • More than six in ten Facebook users say they belong to local Facebook groups or other online local groups


    TWITTER / PERISCOPE

    FACEBOOK / INSTAGRAM / WHATSAPP

    ALPHABET / GOOGLE

    VR




    Media

    The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

    VIDEO

    AUDIO



    SPONSOR

    Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

    Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

    Some of the results are going to really surprise you.

    If you're seeing this, maybe you'd like to see your company's name here too. Let us know.

    Regulatory / Security 

    Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

    THIS WEEK IN HACKING:

    • A new report highlights the dangers of hacked factory robots. With 2.6 million units expected to be in place by 2019, this has the potential to be a significant issue that can disrupt global manufacturing.
    • The FCC is moving ahead with its plan to scrap net neutrality rules. Silicon Valley and telecom giants have opposing views of how web traffic should be treated on the way to reaching consumers — an increasing issue now that digital content is supplanting nearly every other format. The next step is a period when the public can submit comments on the proposal.
    • Facebook lied to the EU about its ability to match data between WhatsApp and Facebook profiles. And now it's paying a €110 million fine.
    • An 11 year-old boy hacked into the Bluetooth devices of the audience at a cybersecurity conference, showing them how he could weaponize a teddy bearIt demonstrated the wider issue of the lax security in a number of Internet of Things devices.
    "I think back to that Christmas morning and I wish I'd just gotten a Teddy Ruxpin."

    COLLABORATIVE ECONOMY



    Measurement / Analytics / Data

    The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


    Mental Nourishment

    Other links to help you reflect, improve, or simply learn something new.
    • In case you're grappling with all-consuming issues, wondering about what will affect your next quarter's performance or how to recalculate those KPIs, here's some perspective in the form of a tediously accurate map of the solar system.
    • Did you know that talking out loud to yourself can help you learnI was just telling myself this the other day...
    • If you've done any amount of writing in your time, you'll be familiar with Strunk & White's Elements of Style. It's a classic. Now, an updated classic: Trump's Element's of Style from McSweeny's.
    • For some beautiful shots and microstories of the past an present of the country, please check out Richard Binhammer's Roadside America and get yourself a copy. He also has a wonderful photography site with prints available for order. Tell him you heard about him in The Full Monty.




    Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.


    Between this and the podcast, it's a lot of work. And it's not a team sport, either. If you join as a patron, it will show how much you value this kind of content. Won't you consider supporting The Full Monty?



    Upcoming Brain+Trust Speaking Engagements

    • Keynote at the CEO Communications Summit at Concordia University's John Molson School of Business in Montreal, June 13-14, 2017. (Scott)
    • Keynote at Health:Further in Nashville, August 23-25, 2017 (Frank and Scott)
    • Can we speak for your organization? Drop us a line.


    Brain+Trust Partners doesn't believe in gobbledygook — we use common sense strategic guidance to help you master the evolving marketplace. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.

    Top photo credit: Richard Binhammer (Flickr)

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    Monday, May 15, 2017

    The Full Monty — May 15, 2017



    Sometimes technology makes you WannaCry; a look at the NYT Story[X] R&D lab; using machine learning to prove customer lifetime value; self-driving car battles; the voice-enabled speaker market is on the move — even for the elderly; what keeps advertisers up at night; remote working is all that — except when it's not; innovations in retail drive shopping changes and competition; but Sears stopped innovating years ago; Twitter and the NFL's daily programming; Facebook and Google's aim to improve ads; Snap lost $2B in Q1; TV still has the power to reach people at scale; audio branding comes to hotels; trends in virtualization security; the threats to Uber's future; four types of analytics to investigate; how to identify an exceptional leader; a plum job opening; ; and more in the WannaCry edition of The Full Monty. We're sure you subscribe to The Full Monty podcast, and don't forget check out where Brain+Trust is speaking (final section below).


    Become a patron, it will show how much you value this kind of content. 





    The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

    If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.

    Programming Note: 
    We have new section headers. They're related to the previous ones, but track more closely to the work we do at Brain+Trust Partners and to the issues facing leaders today. If you have feedback, please feel free to let us know.

    Artificial Intelligence / Machine Learning / Autonomous

    The latest in AI, machine learning, bots, and autonomous everything.


    Communications / Marketing / Business Strategy

    Industry developments and trends, including retail, fake news, customer experience, content marketing, and influencer relations.


    THIS WEEK IN RETAIL:



      SPONSOR


      Register now for Content Marketing World 2017 – taking place September 5-8, 2017 in Cleveland, OH. I’ll be there, and I hope you will be too! Early bird rates end on Friday, June 2. Plus, use code MONTY100 to save an additional $100. Register here: http://cmi.media/cmworld17monty

      Need help convincing management? No problem! CMI has a pre-written “Justify Your Trip” template.



      Platforms 

      News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

      TWITTER / PERISCOPE

      FACEBOOK / INSTAGRAM / WHATSAPP

      SNAP

      ALPHABET / GOOGLE



      Media

      The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

      VIDEO

      AUDIO



      SPONSOR

      Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

      Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

      Some of the results are going to really surprise you.

      If you're seeing this, maybe you'd like to see your company's name here too. Let us know.

      Regulatory / Security 

      Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

      THIS WEEK IN HACKING:

      • Expect to hear more about virtualization security. Here are five trends to expect from the industry
        • The number of attacks on corporate players will continue to grow.
        • Corporations will invest more in hybrid cloud protection — private IT infrastructure and public cloud infrastructure.
        • Powerful yet resource-efficient security solutions will need to be tightly integrated with enterprise mobility systems — a major challenge.
        • Ransomware will become a headache for virtualized desktops.
        • Virtualization security will focus more on integration between infrastructure and security solution.
      • The US is planning to ban laptops from all flights entering the country from Europe, according to European security officials.
      • President Trump just signed an order for a full review of the country's digital defenses.

      COLLABORATIVE ECONOMY



      Measurement / Analytics / Data

      The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.
      • IBM heralds a future in which the masters of data are kings: demand for data scientists will grow 28% by 2020. Start recruiting efforts now.
      • All analytics are not equal. Here are four types of analytics to investigate, from scored analytics to behavioral analytics, and learning analytics to the future of machine learning.
      • Nasdaq's Corporate Solutions CCO Measurement Survey elicited a number of fascinating insights. Katie Delahaye Paine looks at six points, including: the importance of lead generation, the difference between business goals and activity metrics, and more.


      Mental Nourishment

      Other links to help you reflect, improve, or simply learn something new.




      Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.


      Between this and the podcast, it's a lot of work. And it's not a team sport, either. If you join as a patron, it will show how much you value this kind of content. Won't you consider supporting The Full Monty?



      Upcoming Brain+Trust Speaking Engagements

      • Keynote at the CEO Communications Summit at Concordia University's John Molson School of Business in Montreal, June 13-14, 2017. (Scott)
      • Keynote at Health:Further in Nashville, August 23-25, 2017 (Frank and Scott)
      • Can we speak for your organization? Drop us a line.


      Brain+Trust Partners doesn't believe in gobbledygook — we use common sense strategic guidance to help you master the evolving marketplace. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.

      Top photo credit: The Body of Abel Found by Adam and Eve by William Blake (public domain, via Wikimedia Commons)

      --

      Monday, May 8, 2017

      The Full Monty — May 8, 2017


      Comcast and Charter team up to go wireless; Hulu goes live; Ringling Bros. circus breathes its last; media consumption habits of Americans; two features: This Week in Fake News and This Week in Retail; the state of social media reports for Twitter and Facebook; the continued push for video from each; the on-demand economy is not sustainable; Uber's in trouble (again); Apple may have an answer to Echo and Google Home;  how Spotify gets music discovery right; personalized experiences are key to digital stores; the blending of online and offline operations is still in doubt; how data and hacking lead to a hijacked election; the world's most valuable commodity; the mental models you need for intelligent decision making; and more in the Cinco de Mayo edition of The Full Monty. We're sure you subscribe to The Full Monty podcast, and don't forget check out where Brain+Trust is speaking (final section below).


      Become a patron, it will show how much you value this kind of content. 





      The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

      If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.

      Programming note: next week, we'll have a slightly amended set of topic headers. We hope you'll find those just as relevant and helpful as those you've come to know below.

      Industry




      SPONSOR

      Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

      Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

      Some of the results are going to really surprise you.

      If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


      Platforms 

      TWITTER / PERISCOPE

      • A look at Twitter's Q1 2017 growth that surprised Wall Street, although revenue was down. This was the largest quarterly growth Twitter has seen in two years. 
      • In addition to a 24/7 news channel in conjunction with Bloomberg, Twitter is betting on TV with a dozen partners, including BuzzFeed, LiveNation, the WNBA
      • Twitter's TV app is live on Roku. It doesn't require a Twitter account to join, and lets users watch videos on Twitter's timeline, similar to the implementation of Twitter’s apps on Apple TV, Fire TV, and Xbox One, which all launched over the past few months.

      FACEBOOK / INSTAGRAM / WHATSAPP

      SNAP

      ALPHABET / GOOGLE

      • Google is testing a job posting feature that could rival LinkedIn. This follows Facebook’s move into the jobs space. It will be interesting to see the impact on LinkedIn (and whether LinkedIn opens wider to blue collar jobs in response to the dual threat from both Facebook and Google).


      Collaborative / Autonomous / AI

      TRANSPORTATION

       AUTONOMOUS 

      ARTIFICIAL INTELLIGENCE / BOTS / BLOCKCHAIN




      Virtual Reality / Audio

      VR/AR

      AUDIO




      SPONSOR


      Register now for Content Marketing World 2017 – taking place September 5-8, 2017 in Cleveland, OH. I’ll be there, and I hope you will be too! Early bird rates end on Friday, June 2. Plus, use code MONTY100 to save an additional $100. Register here: http://cmi.media/cmworld17monty

      Need help convincing management? No problem! CMI has a pre-written “Justify Your Trip” template.



      Content / Customer Experience / Influencer Marketing



      Privacy / Security / Legal



      Measurement / Analytics / Data




      Leadership / Further Reflection

      • Making better decisions is part of the leadership process. And in order to be well informed and make intelligent decisions, it's helpful to understand the variety of mental models available for consideration.
      • Is FOMO a thing of the past? Digital minimalism is taking root amid the fear of burning out. It's a more practical answer to short-term detox and permanent plug-pulling that's gaining momentum among computer scientists, lifestyle experts, and even beauty brands. We might even call it JOMO (the joy of missing out).
      • Teens certainly don't suffer from FOMO. Largely because they can't put their phones down. According to GlobalWebIndex, teen internet users worldwide spend 3 hours 38 minutes going online via their smartphones during a typical day—roughly 48 minutes more than the overall average for people ages 16 to 64.
      • The beauty of our galaxy is something to behold. A pilot on a night flight across the Atlantic caught a time-lapse video of the splendor of the Milky Way.



      Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.


      Between this and the podcast, it's a lot of work. And it's not a team sport, either. If you join as a patron, it will show how much you value this kind of content. Won't you consider supporting The Full Monty?



      Upcoming Brain+Trust Speaking Engagements

      • Keynote at the CEO Communications Summit at Concordia University's John Molson School of Business in Montreal, June 13-14, 2017. (Scott)
      • Keynote at Health:Further in Nashville, August 23-25, 2017 (Frank and Scott)
      • Can we speak for your organization? Drop us a line.


      Brain+Trust Partners doesn't believe in gobbledygook — we use common sense strategic guidance to help you master the evolving marketplace. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.

      Top photo credit: The Battle of Puebla, May 5, 1862 (public domain)

      --

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