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Monday, September 25, 2017

Follow at Your Own Discretion — September 25, 2017


It's time for the Four to lead us somewhere worthwhile; using AI and big data to drive success at Coca-Cola; five industries that will be transformed by voice; it's hard to insure self-driving planes; top attributes of good customer experience; the C-suite finally realizes the power of social media; Toys R Us writes a new chapter (11); Walmart makes it possible for all customers to shop online; Amazon is making Whole Foods like a traditional grocery store; Twitter heads to Washington; Facebook details a plan to address election interference; the music industry is growing; Equifax still can't get it right; Uber loses London; how to write a proper cease and desist letter; measuring PR with a communications stack; the difference between open- and closed-minded people; and more in the Follow at Your Own Discretion edition of The Full Monty from Brain+Trust for the week of September 25, 2017.



Please support this newsletter by beocming patron. The amount is entirely up to you. 

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The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

We've got all of these links — and those that didn't make the cut for publication — in The Full Monty Magazine on Flipboard.



Top Stories

  • The Four — Google, Facebook, Amazon and Apple — have been granted cult-like and carte blanche status for some time. L2 founder Scott Galloway argues that the worm has turned and it's time they accepted more responsibility as they touch the third rail (politics) and continue to gain massive scale that affects wide swaths of the economy. For example:
    • Amazon should make its second headquarters in Detroit to commit to revitalizing the heart of America;
    • Apple should stop with the tax avoidance already;
    • Facebook needs a Night Watch and a CEO who identifies as American rather than global and who will stand up to Russian meddling;
    • Google is the most vulnerable as the war on tech in Europe escalates; it needs to demonstrate good corporate citizenship.
  • Facebook and Google’s advertising platforms are out of control. That used to be a good thing. Now…not so much. John Batelle looks at how we got here: Facebook took nearly all the world-beating characteristics of Google’s AdWords and added the crack cocaine of personal data, while programmatic rose. What does the future hold? At stake is not only the fundamental advertising models that built our most valuable tech companies, but also the essential forces and presumptions driving our system of democratic capitalism. 
  • As Amazon wields a growing power as a search engine, it is also becoming a more compelling advertising platform and, as a result, is posing the first real challenge to Google and Facebook.
What does the future hold? At stake is not only the fundamental advertising models that built our most valuable tech companies, but also the essential forces and presumptions driving our system of democratic capitalism.




Artificial Intelligence / Machine Learning / Autonomous

The latest in AI, machine learning, bots, and autonomous everything.

AUTONOMOUS

Hey, you'd trust Otto, wouldn't you?



Communications / Marketing / Business Strategy

Industry developments and trends, including retail, fake news, customer experience, content marketing, and influencer relations.

THIS WEEK IN RETAIL:



SPONSOR

Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

Some of the results are going to really surprise you.

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Platforms 

News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

TWITTER/ PERISCOPE

FACEBOOK / INSTAGRAM / WHATSAPP

SNAP

ALPHABET / GOOGLE / YOUTUBE

AR/VR




Media

The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

VIDEO

AUDIO




Regulatory / Security 

Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

SECURITY / HACKING:

    ON-DEMAND ECONOMY

    LEGAL

    • If you're going to write a cease and desist letter, try following the example of Netflix's counsel, who wrote a friendly and humorous missive to fans of Stranger Things, who had created a pop-up bar without the proper licensing and permission. See? Even lawyers can be human.


    Measurement / Analytics / Data

    The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


    Mental Nourishment

    Other links to help you reflect, improve, or simply learn something new.


    Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.

    patreon.com/scottmonty

    Wow! You made it this far. That took a lot of work. Can you imagine how much work it took to write this? If you can appreciate the effort and this publication provides any kind of value to you, maybe you'll consider joining as a patron.



    Upcoming Brain+Trust Speaking Engagements

    Can we speak for your organization? Drop us a line.


    Brain+Trust Partners helps smart, risk-taking executives discern the real from the hype. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.

    Top image credit: The Pied Piper of Hamelin, (Wikimedia Commons)

    -- 

    Monday, September 18, 2017

    Knock That Off — September 18, 2017


    Silicon Valley tech companies are being asked to step up, and they need to act; understanding AI requires us to first understand humans; we might get too complacent about self-driving technology; focus not on Millennials or moms, but on Corpsumers; news of fake news puts more trust in the news (got it?); why people don't like to buy groceries online; WPP demands more of Twitter; Facebook shuts down ad capabilities on salacious content; you can see ABBA in concert; billions are going into original content on Hulu, Netflix, Amazon and Facebook; Spotify goes for text; more on the Equifax breach; the complex financing of ride-hailing companies; why we're unlikely to undertake experiences that will improve us; and more in the Knock That Off edition of The Full Monty from Brain+Trust for the week of September 18, 2017.



    Please support this newsletter by beocming patron. The amount is entirely up to you. 

    You know you want to

    Thank you for doing your part to keep this publication going.  



    The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

    We've got all of these links — and those that didn't make the cut for publication — in The Full Monty Magazine on Flipboard.



    Top Stories





    Artificial Intelligence / Machine Learning / Autonomous

    The latest in AI, machine learning, bots, and autonomous everything.

    AUTONOMOUS




    Communications / Marketing / Business Strategy

    Industry developments and trends, including retail, fake news, customer experience, content marketing, and influencer relations.

    THIS WEEK IN RETAIL:



    SPONSOR

    Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

    Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

    Some of the results are going to really surprise you.

    If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


    Platforms 

    News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

    TWITTER/ PERISCOPE

    FACEBOOK / INSTAGRAM / WHATSAPP

    OTHER

    AR/VR




    Media

    The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

    VIDEO

    AUDIO




    Regulatory / Security 

    Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

    SECURITY / HACKING:

      ON-DEMAND ECONOMY

      LEGAL


      Measurement / Analytics / Data

      The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


      Mental Nourishment

      Other links to help you reflect, improve, or simply learn something new.





      Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.


      patreon.com/scottmonty

      Wow! You made it this far. That took a lot of work. Can you imagine how much work it took to write this? If you can appreciate the effort and this publication provides any kind of value to you, maybe you'll consider joining as a patron.



      Upcoming Brain+Trust Speaking Engagements

      Can we speak for your organization? Drop us a line.


      Brain+Trust Partners helps smart, risk-taking executives discern the real from the hype. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


      Top photo credit: The Denial of Saint Peter, by Gerard Seghers (Google Cultural Institute)

      -- 

      Monday, September 11, 2017

      The Mother of All Data Breaches — September 11, 2017


      Equifax is equif___d; a data-based guide for implementing AI into business strategies; angry customers are advancing AI; legislation to move autonomous driving forward; social media as a source of news from Pew Research; Nordstrom goes sans merch; Amazon is looking for a second HQ; in-app tweetstorm composing; Twitter, Facebook, and the Russia problem; Facebook has a slew of transparency issues; broadband surpasses TV subscribers; Spotify and Hulu are offering a bundle; the silent Alexa hacker; the FTC gets serious with influencers; OMG turns 100 (OMG!); and more in the Mother of All Data Breaches edition of The Full Monty from Brain+Trust for the week of September 11, 2017.



      Please support this newsletter by beocming patron. The amount is entirely up to you. 

      You know you want to

      Thank you for doing your part to keep this publication going.  



      The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

      We've got all of these links — and those that didn't make the cut for publication — in The Full Monty Magazine on Flipboard.



      Top Stories

      “To find out if your Equifax data has been compromised, log on to our Web site and enter your e-mail address, date of birth, Social Security number, credit-card number, and mother’s maiden name.” — Via The New Yorker




      Artificial Intelligence / Machine Learning / Autonomous

      The latest in AI, machine learning, bots, and autonomous everything.

      AUTONOMOUS




      Communications / Marketing / Business Strategy

      Industry developments and trends, including retail, fake news, customer experience, content marketing, and influencer relations.

      THIS WEEK IN RETAIL:



      SPONSOR

      Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

      Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

      Some of the results are going to really surprise you.

      If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


      Platforms 

      News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

      TWITTER/ PERISCOPE


      FACEBOOK / INSTAGRAM / WHATSAPP

      ALPHABET / GOOGLE / YOUTUBE

      • More than four in 10 teen YouTube users ages 12 to 17 say there are too many ads on the platform, according to a January 2017 survey from Forrester Research. eMarketer projects that 23.2 million 12- to 17-year-olds will watch digital video monthly this year.



      Media

      The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

      VIDEO

      AUDIO




      Regulatory / Security 

      Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

      SECURITY / HACKING:

        ON-DEMAND ECONOMY



        Measurement / Analytics / Data

        The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.
        • Good analytics tools do more than just push data out. They help you understand what’s driving those numbers by segmenting every metric and KPI you have. If you want to better understand your marketing funnel, drill down into key segments.


        Mental Nourishment

        Other links to help you reflect, improve, or simply learn something new.
        • How do some of the world's great writers begin their workday? It varies, but you'll find coffee, classical music, solitude, and reading to be among the top.
        • Do you think OMG began in the era of texting? Try again. Over the phone? Not even close. We're actually celebrating the centennial of OMG: a Septemer 9, 1917 letter to Winston Churchill. You can thank Lord Fisher, who was lampooning the abbreviations of new titles being introduced by George V: MBE, OBE, CBE, KBE, and GBE. But there's no truth to the rumor that he was to be made an Earl and an OBE: an Earlobe.




        Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.


        patreon.com/scottmonty

        Wow! You made it this far. That took a lot of work. Can you imagine how much work it took to write this? If you can appreciate the effort and this publication provides any kind of value to you, maybe you'll consider joining as a patron.



        Upcoming Brain+Trust Speaking Engagements

        Can we speak for your organization? Drop us a line.


        Brain+Trust Partners helps smart, risk-taking executives discern the real from the hype. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


        Top photo credit: Hurricane by Winslow Homer, courtesy of the Metropolitan Museum of Art.

        -- 

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