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Monday, November 13, 2017

The Full Monty: Think of the Children — November 13, 2017


Something is wrong on the Internet—and we need to do something about it; the speaker wars are upon us; Waymo launches driverless taxis in Phoenix; Ford is finally being recognized for its technological prowess; the challenges of digital transformation; multitasking rules TV watching; the annual look at Fortune 500 use of social platforms; the need for experience managers in retail; Kroger takes a step up; Twitter goes 280; Facebook Local taps the power of 70 million business pages; SportsCenter on Snapchat; Disney and Fox in talks; Netflix's secret content strategy; voice-based passwords may be next; the chatbot that will scam scammers; Lyft's fortunes are lifting; analytics and predictive modeling are best for ROI; the great poop emoji wars; and more in the Think of the Children edition of The Full Monty from Brain+Trust Partners for the week of November 13, 2017.



Please support this newsletter by becoming patron. We'll let you decide how much. 


You know you want to

Thank you for doing your part to keep this publication going.  



The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

We've got all of these links — and those that didn't make the cut for publication — in The Full Monty Magazine on Flipboard.



Top Stories

When the Internet became too unwieldy to manage (sometime after Yahoo's homepage stopped being a series of curated links), engineers let algorithms make decisions. And for a while, it seemed like an elegant solution to a massive challenge. But technical solutions are not the same as ethical solutions, and now we're finding there may be great harm being done in some of these circumstances. We need to be on guard as programmers as well as parents, to ensure the future and fate of our children is not mismanaged by bots and tech moguls on the quest for a digital land grab.





Artificial Intelligence / Autonomous

The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

ARTIFICIAL INTELLIGENCE / MACHINE LEARNING

AUTONOMOUS / MOBILITY



Communications / Marketing / Business Strategy

Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

COMMUNICATiONS / MARKETING / STRATEGY



Retail Apocalypse

Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 



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Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

Some of the results are going to really surprise you.

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Platforms 

News to know about relevant social, virtual, and augmented reality platforms that may affect your business.
  • Social media platform changes you may have missed last month include: the launch of Facebook Explore, expanded actions available in Instagram Stories, and a video website card from Twitter, among other things.

TWITTER / PERISCOPE

FACEBOOK / INSTAGRAM / WHATSAPP

  • Did you ever wonder how Facebook figures out how to suggest People You Might Know? Well, it has less to do with surreptitious spying on your computer and your sordid past than it does with the inboxes and contact lists that your correspondents have shared with Facebook to form your shadow profile.
  • The standalone Facebook Events app has been rebranded Facebook Local, to help you discover bars, restaurants, and nearby attractions, powered by Facebook's nearly 70 million business pages.
  • Facebook launched a closed beta of Customer Chat, a plugin for businesses to enable Messenger chats on company websites that works across multiple devices and platforms.

ALPHABET / GOOGLE

    MICROSOFT / LINKEDIN

    • Microsoft's CEO has brought an unlikely approach to the company's business strategy: empathy. The ability to understand and feel what others experience is critical to the work of technology giants, according to Satya Nadella.
    • One person not displaying much empathy for Microsoft is Salesforce CEO Marc Benioff, who ridiculed the Redmond, WA company from the stage at Dreamforce. Then again, he might be a tad bitter that Microsoft outbid Salesforce for LinkedIn.

    OTHER

    AR / VR

    • Mixed reality (a combination of augmented and virtual reality) may be the most effective at helping businesses cash in on the craze. One would hope there's some actual reality baked in there as well.
    • Apple is reportedly working on a standalone AR headset for 2019 that would run rOS — Apple's reality operating system. Great. Just what we need: another Apple gadget. Maybe it'll carry a spare battery.



    Media

    The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

    VIDEO

    AUDIO




    Regulatory / Security 

    Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

    SECURITY / HACKING

      ON-DEMAND ECONOMY



      Measurement / Analytics / Data

      The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


      Mental Nourishment

      Other links to help you reflect, improve, or simply learn something new.




      Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.


      patreon.com/scottmonty

      Wow! You made it this far. That took a lot of work. Can you imagine how much work it took to write this? If you can appreciate the effort and this publication provides any kind of value to you, maybe you'll consider joining as a patron.



      Upcoming Brain+Trust Speaking Engagements

      • SocialFresh in Orlando December 8-9, 2017 (Christopher and Tim)
      Can we speak for your organization? Drop us a line.



      Brain+Trust Partners helps smart, risk-taking executives discern the real from the hype. From strategy development to technology and data vendor selection, and streamlining processes, our focus is on digital business transformation that improves customer experience and drives efficiency for your company. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


      Top image credit: The Catch by Norman Rockwell, via Wikimedia Commons, public domain 

      -- 

      Monday, November 6, 2017

      Friend of the People — November 6, 2017


      Big Tech needs to step up their game in accountability to users and society at large; robots have surrounded us for years; blockchain is a versatile tool; Waymo defines autonomy; the end of an era for Big Auto; digital transformation is about more than tools; COOs need to think like behavioral economists; what customers want from personalized marketing; YouTube TV debuts; Pandora has a teen problem; you've covered your webcam - now what?; one travel company deleted traveler warnings about the safety of resorts; stop with the quizzes already; the Instagram for data; rethink your to-do list and improve your memory; and more in the Friend of the People edition of The Full Monty from Brain+Trust Partners for the week of November 6, 2017.



      Please support this newsletter by becoming patron. We'll let you decide how much. 


      You know you want to

      Thank you for doing your part to keep this publication going.  



      The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

      We've got all of these links — and those that didn't make the cut for publication — in The Full Monty Magazine on Flipboard.



      Top Stories

      The Russian influence on the election via major technology platforms continues to dominate the news cycle. Rather than occupying this space as a partisan issue, it pervades our thinking because of two elements: (1) the rise of fake news and the public's ability to be easily duped via online sources (and here we're referring to actual fake news, not the rhetoric that uses the term as an insult to media); and (2) the lack of moral responsibility exhibited by technology companies. Both are larger issues that reflect on the business climate in general and more specifically on these platforms that are now undeniably and inextricably considered media companies.




      Artificial Intelligence / Autonomous

      The latest in AI, machine learning, bots, blockchain, mobility, and autonomous everything.

      ARTIFICIAL INTELLIGENCE / MACHINE LEARNING

      BLOCKCHAIN

      • Bitcoin's incredible price run to break over $7,000 this year has sent its overall electricity consumption soaring, as people worldwide bring more energy-hungry computers online to mine the digital currency. Now one Bitcoin transaction uses more energy than your house in a week.
      • Here are 27 ways marketers can use blockchain, from verifying ad delivery to paying consumers for explicit use of their data, to rewarding consumers for contributing content to an ad campaign, storing digital assets in lieu of cloud computing and more.
      • Want a quick boost to your company's value? Apparently you can just add "Blockchain" to your name and voilà. Behold, the power of blockchain.

      AUTONOMOUS / MOBILITY



      Communications / Marketing / Business Strategy

      Industry developments and trends, including advertising & marketing, retail, journalism, customer experience, content, and influencer relations.

      COMMUNICATONS / MARKETING / STRATEGY

      THIS WEEK IN RETAIL




      SPONSOR

      Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

      Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

      Some of the results are going to really surprise you.

      If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


      Platforms 

      News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

      TWITTER / PERISCOPE

      FACEBOOK / INSTAGRAM / WHATSAPP

      • Mark Zuckerberg says Facebook's efforts to prevent abuse will cut into future profits as company plans to double employees to police its platform. What's that quote again about the price of liberty?

      ALPHABET / GOOGLE

        OTHER

        • Microsoft introduced LinkedIn integrations in Outlook.com for richer contact info in inboxes
        • There are so many messaging apps to choose from, especially when groups of friends are spread out across a handful of them. How to determine when and where to share something with your trusted friends? A case can be made for switching to Signal.

        AR / VR




        Media

        The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

        VIDEO

        AUDIO




        Regulatory / Security 

        Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

        SECURITY / HACKING

          ON-DEMAND ECONOMY



          Measurement / Analytics / Data

          The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


          Mental Nourishment

          Other links to help you reflect, improve, or simply learn something new.




          Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.


          patreon.com/scottmonty

          Wow! You made it this far. That took a lot of work. Can you imagine how much work it took to write this? If you can appreciate the effort and this publication provides any kind of value to you, maybe you'll consider joining as a patron.



          Upcoming Brain+Trust Speaking Engagements

          • SocialFresh in Orlando December 8-9, 2017 (Christopher and Tim)
          Can we speak for your organization? Drop us a line.



          Brain+Trust Partners helps smart, risk-taking executives discern the real from the hype. From strategy development to technology and data vendor selection, and streamlining processes, our focus is on digital business transformation that improves customer experience and drives efficiency for your company. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


          Top image credit: The Death of Marat by Jacques Louis David, 1793 (Wikimedia Commons, public domain) 

          -- 

          Monday, October 30, 2017

          Want to See Something Really Scary? — October 30, 2017


          The spooky side of technology; Walmart leverages machine learning to scale to 60 million items online; AI myths, busted; why car ownership may not be worth it; agencies have new competition; the precedent for Amazon's conglomerate model; Walmart is a disruptor; e-commerce means more jobs; Facebook has some serious issues; YouTube on TV passes 100M hours/day; hacking secure buildings with your personality; get ready for the bike-sharing war; how to spot a machine learning opportunity; the five elements of effective thinking; and more in the Want to See Something Really Scary? edition of The Full Monty from Brain+Trust Partners for the week of October 30, 2017.



          Please support this newsletter by becoming patron. We'll let you decide how much. 


          You know you want to

          Thank you for doing your part to keep this publication going.  



          The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

          We've got all of these links — and those that didn't make the cut for publication — in The Full Monty Magazine on Flipboard.



          Top Stories

          Tomorrow is Halloween, which of course turns everyone's thoughts to the macabre and ghoulish. When it comes to technology, there's plenty of that going around, so we rounded up a few stories that range from creepy to chilling to downright dystopian.
          "There are many bromides applicable here: 'too much of a good thing', 'tiger by the tail', 'as you sow so shall you reap'. The point is that, too often, Man becomes clever instead of becoming wise; he becomes inventive and not thoughtful; and sometimes, as in the case of Mr. Whipple, he can create himself right out of existence. As in tonight's tale of oddness and obsolescence, in the Twilight Zone."
          * For those paying attention to our choice of title this week.




          Artificial Intelligence / Autonomous

          The latest in AI, machine learning, bots, blockchain, mobility, and autonomous everything.

          ARTIFICIAL INTELLIGENCE / MACHINE LEARNING

          AUTONOMOUS / MOBILITY



          Communications / Marketing / Business Strategy

          Industry developments and trends, including advertising & marketing, retail, journalism, customer experience, content, and influencer relations.

          COMMUNICATONS / MARKETING / STRATEGY

          THIS WEEK IN RETAIL:



          SPONSOR

          Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

          Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

          Some of the results are going to really surprise you.

          If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


          Platforms 

          News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

          TWITTER / PERISCOPE

          FACEBOOK / INSTAGRAM / WHATSAPP

          SNAP

          ALPHABET / GOOGLE




            Media

            The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

            VIDEO

            AUDIO

            • Program of the Week: This week, in honor of Halloween, we bring you Spooked. Host Glynn Washington was born to a seer and has traveled the world seeking the strange, mystic, and divine. Do you have a program to recommend? Add yours to our Google Sheet:  smonty.co/yourpodcasts.  



            Regulatory / Security 

            Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

            SECURITY / HACKING:

              ON-DEMAND ECONOMY



              Measurement / Analytics / Data

              The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


              Mental Nourishment

              Other links to help you reflect, improve, or simply learn something new.
              • Do you want to come up with more imaginative ideas? Do you stumble with complicated problems? Do you want to find new ways to confront challenges? Then you'll want to read up on the five elements of effective thinking.
              • The New York Times' Adam Bryant has interviewed 525 chief executives through his years writing the 'Corner Office' column. Here's what he has learned
                • "[T]hey share a habit of mind that is best described as 'applied curiosity.' They tend to question everything. They want to know how things work, and wonder how they can be made to work better. They're curious about people and their back stories." 
                • "CEOs seem to love a challenge. Discomfort is their comfort zone." 
                • "They focus on doing their current job well, and that earns them promotions. ... [M]any people can seem more concerned about the job they want than the job they're doing."
              • Similarly, Bronnie Ware is an Australian nurse who spent years caring for patients in the last 12 weeks of their lives and identified common elements that gave her the top five regrets of the dying.
              • Napoleon had a Kindle of sorts: the miniature traveling library that he carried on his campaigns.
              • Pay close attention to those who zone out: daydreaming may be a sign of greater intelligence.




              Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.


              patreon.com/scottmonty

              Wow! You made it this far. That took a lot of work. Can you imagine how much work it took to write this? If you can appreciate the effort and this publication provides any kind of value to you, maybe you'll consider joining as a patron.



              Upcoming Brain+Trust Speaking Engagements

              • SocialFresh in Orlando December 8-9, 2017 (Christopher and Tim)
              Can we speak for your organization? Drop us a line.



              Brain+Trust Partners helps smart, risk-taking executives discern the real from the hype. From strategy development to technology and data vendor selection, and streamlining processes, our focus is on digital business transformation that improves customer experience and drives efficiency for your company. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


              Top image credit: The Scream by Edvard Munch, 1893 (Wikimedia Commons, public domain) 

              -- 

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