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Monday, August 14, 2017

The Full Monty — August 14, 2017


The loner genius strikes again; all eyes on China for AI developments; machine learning will power your marketing; a creepily driverless car; let's get phygital; the pros and cons of influencers; the death of retail has been greatly exaggerated; the Amazon empire is vast and hidden; Facebook sneaks into China; Snap suddenly isn't all that; sports streaming services are on the rise; why VCs hate podcasting; the restaurant industry is falling prey to phishing attacks; the soap opera that is Uber continues; your phone has your attention even when it's off; the difference between amateurs and professionals; and more in the Hey, Kool-Aid! edition of The Full Monty. Don't forget check out where Brain+Trust is speaking (final section below).


Good content takes time and energy to produce. Time to step up and support what you believe.  

You know you want to



The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

We've got all of these links — and those that didn't make the cut for publication — in The Full Monty Magazine on Flipboard.



Top Stories

  • Amid the fallout from the Google memo, we're finding that the loner genius nerd may be something of a myth. After all, programming for better customer experience means that interpersonal skills like collaboration, communication, empathy and emotional intelligence are essential to the job.
  • While the usual elements of diversity are being debated—gender and race—there's another more insidious 'ism' that flies under the radar: age discrimination in Silicon Valley.




Artificial Intelligence / Machine Learning / Autonomous

The latest in AI, machine learning, bots, and autonomous everything.

AUTONOMOUS




Communications / Marketing / Business Strategy

Industry developments and trends, including retail, fake news, customer experience, content marketing, and influencer relations.


THIS WEEK IN RETAIL:



SPONSOR

Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

Some of the results are going to really surprise you.

If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


Platforms 

News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

FACEBOOK / INSTAGRAM / WHATSAPP

  • Facebook is banned in China. So the company released a stealth photo sharing app — one that doesn't contain Facebook's name.
  • Facebook also launched Dynamic Ads for Real Estate: targeted real estate ads for Facebook and Instagram, giving it a direct challenge to Zillow. While you have all of your information already on Facebook, it might be a stretch for the company to take over Zillow's role. After all, would you want your house price associated directly with your profile?
  • Facebook shut down teen-focused network Lifestage a year after its launch. Now that it has replicated Snapchat in Instagram and to a degree within Messenger, Facebook's job is done

SNAP

ALPHABET / GOOGLE

  • YouTube is entering the mobile messaging space. The Alphabet division launched a new sharing feature in its mobile app that allows users to send their friends videos and chat from within a new tab in the mobile app. Look out, Snap — you're surrounded.


Media

The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

VIDEO

AUDIO



SPONSOR

This sponsor spot is open. If you're seeing this and would like to see your company or message here, please get in touch.


Regulatory / Security 

Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

SECURITY / HACKING:

  • Simple phishing attacks are delivering complex malware to restaurant chains. Researchers recently came across a new JScript backdoor called Bateleur, which is being distributed by the FIN7 (aka Carbanak) hacker group in phishing emails targeting U.S.-based restaurant chains. The threat is distributed in an email sent from an Outlook.com or Gmail account, with the message, “here is the check as discussed.” Attached to the email is a Word document containing a macro. Be careful out there.
  • HBO leaks continue, with a hacker posting several episodes from Curb Your Enthusiasm and four other HBO series including Insecure and Ballers. We haven't been able to verify if Larry David accidentally leaked the episodes himself, in an effort to show Cheryl that he hadn't written her out of the show.

    ON-DEMAND ECONOMY



    Measurement / Analytics / Data

    The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


    Mental Nourishment

    Other links to help you reflect, improve, or simply learn something new.



    Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.


    patreon.com/scottmonty

    Between this and the podcast, it's a lot of work. Does this provide any kind of value to you? If so, please consider joining as a patron.



    Upcoming Brain+Trust Speaking Engagements

    Can we speak for your organization? Drop us a line.


    Brain+Trust Partners doesn't believe in gobbledygook — we use common sense strategic guidance to help you master the evolving marketplace. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


    Top photo credit: Sea Cove by Albert Bierstadt, Metropolitan Museum of Art (public domain)

    --

    Monday, August 7, 2017

    The Full Monty — August 7, 2017


    Google isn't quite as diverse as it would like to be; Microsoft doubles down on AI and puts the brake on mobile; prepare yourself to be marketed to in your driverless car; digital transformation is hard - and it's not primarily about technology; influencers are not all they're cracked up to be; Instagram is where it's at for the under-25 crowd; cutting the cord requires committing to multiple services; SoundCloud is on the block; public officials can't block you on social media; Uber Freight is on the move; the best data science is intuitive; finding more time to read; and more in the Twitter tantrum edition of The Full Monty. Don't forget check out where Brain+Trust is speaking (final section below).


    Good content takes time and energy to produce. Time to step up and support what you believe.  

    You know you want to



    The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

    We've got all of these links — and those that didn't make the cut for publication — in The Full Monty Magazine on Flipboard.



    Top Stories





    Artificial Intelligence / Machine Learning / Autonomous

    The latest in AI, machine learning, bots, and autonomous everything.

    AUTONOMOUS

    • Driverless cars and trucks don't mean massive unemployment; they mean new opportunities
    • As autonomous vehicles will eventually allow us to take our attention away from the road, will they evolve into rolling living rooms, with digital advertising opportunities for publishers and brands? According to Forrester's latest report, Autonomous Vehicles Will Reshape the Global Economy, the answer is yes. We'd rather drive ourselves, ad-free, thank you very much.



    Communications / Marketing / Business Strategy

    Industry developments and trends, including retail, fake news, customer experience, content marketing, and influencer relations.

    • Some businesses are still unsure of what it really means to digitally transform their company, as well as what it truly requires. Note: digital business transformation goes beyond just marketing transformation. And it's what Brain+Trust does.
    • A study finds that email is the top tool for B2B sales outreach. Thirty-two percent of companies use email, producing 61% of first contacts. Phone calls get second place at 6%. Email, if done well, still has impressive power and effectiveness.
    • Influencers can produce significant results for your business, but be aware that they're not one-size-fits-all. Influencers come in a variety of shapes and sizes. You'll need to choose the solution that works for your company, but the old chestnut is still true: good, fast, or cheap—pick two.
    • In the U.S., roughly nine in ten adults (93%) ever get news online (either via mobile or desktop), and the online space has become a host for the digital homes of both legacy news outlets and new, digital-only news outlets. It's all here in the Digital News Fact Sheet from Pew Research.
    Source: Pew Research Center

    THIS WEEK IN RETAIL:



    SPONSOR

    Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

    Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

    Some of the results are going to really surprise you.

    If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


    Platforms 

    News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

    TWITTER / PERISCOPE

    FACEBOOK / INSTAGRAM / WHATSAPP

    SNAP

    ALPHABET / GOOGLE




      Media

      The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

      VIDEO

      AUDIO



      SPONSOR

      This sponsor spot is open. If you're seeing this and would like to see your company or message here, please get in touch.


      Regulatory / Security 

      Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

      SECURITY / HACKING:


        ON-DEMAND ECONOMY



        Measurement / Analytics / Data

        The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


        Mental Nourishment

        Other links to help you reflect, improve, or simply learn something new.



        Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.


        patreon.com/scottmonty

        Between this and the podcast, it's a lot of work. Does this provide any kind of value to you? If so, please consider joining as a patron.



        Upcoming Brain+Trust Speaking Engagements

        Can we speak for your organization? Drop us a line.


        Brain+Trust Partners doesn't believe in gobbledygook — we use common sense strategic guidance to help you master the evolving marketplace. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


        Top photo credit: JMW Turner Vesuvius in Eruption (Google Arts and Culture)

        --

        Monday, July 31, 2017

        The Full Monty — July 31, 2017


        Did you miss us? We're back after the holiday schedule and a bit of a vacation, but we've got just as much for you to think about as always. News organizations seek more concessions from Google and Facebook; a handy cheat sheet for the AI ecosystem; a report on the state of machine learning; the smart speaker market is poised to explode; the latest in self-driving technology; culture before technology in a digital world; the week in retail; bots are inflating egos; Snap has its work cut out for it; no one has figured out Internet TV yet; what the future of podcasting looks like; VPN crackdowns in Communist countries; Airbnb goes upscale; take more naps; and more in the extra, extra, read all about it edition of The Full Monty. Don't forget check out where Brain+Trust is speaking (final section below).


        Good content takes time and energy to produce. Time to step up and support what you believe.  

        You know you want to



        The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

        We've got all of these links — and those that didn't make the cut for publication — in The Full Monty Magazine on Flipboard.



        Top Stories





        Artificial Intelligence / Machine Learning / Autonomous

        The latest in AI, machine learning, bots, and autonomous everything.

        AUTONOMOUS




        Communications / Marketing / Business Strategy

        Industry developments and trends, including retail, fake news, customer experience, content marketing, and influencer relations.

        THIS WEEK IN RETAIL:



        SPONSOR

        Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

        Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

        Some of the results are going to really surprise you.

        If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


        Platforms 

        News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

        TWITTER / PERISCOPE

        FACEBOOK / INSTAGRAM / WHATSAPP

        SNAP

        ALPHABET / GOOGLE

        AUGMENTED REALITY

        • Marketers are looking harder at augmented reality this year, along with AI. 
        • You can look at your Tesla Model 3 before it even ships thanks to an AR app. As improbable as it might sound to some circles, the potential is building for a broader car sales experience devoid of a dealership visit. It's a good time to recall the classic Sherlock Holmes quote: 

        "Whenever you have eliminated the impossible, whatever remains, however improbable, must be the truth."




        Media

        The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

        VIDEO

        AUDIO



        SPONSOR

        This sponsor spot is open. If you're seeing this and would like to see your company or message here, please get in touch.


        Regulatory / Security 

        Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

        SECURITY / HACKING:

        ON-DEMAND ECONOMY



        Measurement / Analytics / Data

        The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


        Mental Nourishment

        Other links to help you reflect, improve, or simply learn something new.



        Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.


        patreon.com/scottmonty

        Between this and the podcast, it's a lot of work. Does this provide any kind of value to you? If so, please consider joining as a patron.



        Upcoming Brain+Trust Speaking Engagements

        Can we speak for your organization? Drop us a line.


        Brain+Trust Partners doesn't believe in gobbledygook — we use common sense strategic guidance to help you master the evolving marketplace. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


        Top photo credit: US National Archives (Flickr)

        --

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