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Monday, December 11, 2017

The Full Monty: Track Changes — December 11, 2017


Traditional companies put innovation to work and the CIO's role is changing; women should lead A.I.; bots are stealing your Christmas presents; how autonomous vehicles will create jobs; Ford's trends to watch for 2018; why Bitcoin is rising; key takeaways from the CMO Spend Survey; how the New York Times is focused on growing its audiences; better personalization is needed in retail; social media has become weaponized; YouTube is raising its ad prices to account for something it should have been doing; Disney may be getting Fox assets; listen up: Apple is buying Shazam; how Microsoft Word caught someone in an editing lie; the C-suite needs to get comfortable with data; what David Rockefeller's Rolodex tells us about networking; and more in the Track Changes edition of The Full Monty from Brain+Trust Partners for the week of December 11, 2017.



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The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

We've got all of these links — and those that didn't make the cut for publication — in The Full Monty Magazine on Flipboard. And a special note about Flipboard: please take a look at the new layout for The Full Monty. We've separated stories into mini-magazines that follow the same sections as below. Feel free to follow the magazines that matter to you.



Top Stories

Silicon Valley gets all the hype when it comes to technology innovation and disruption. Yet the latest app, while entertaining and distracting, isn't necessarily what moves the world forward. Certainly, behemoths like Uber and Airbnb have made significant disruptive changes to the travel and hospitality industries — largely due to not owning any fleets or real estate. But the companies to watch are those that take technological developments and deploy them across their existing infrastructure, making massive and scalable changes that result in innovation, collaboration, and even new business models. Risk-taking executives recognize that the status quo is not forever and understand that sometimes disruption happens from within.




Artificial Intelligence / Autonomous

The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

ARTIFICIAL INTELLIGENCE / MACHINE LEARNING

    AUTONOMOUS / MOBILITY


    BLOCKCHAIN / BITCOIN




    BUY THIS BOOK

    One of the break-out books for 2017 and now a New York Times bestseller is The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway, professor at NYU Stern School of Business and CEO of L2.




    Want to see your book featured here? Please let us know.

    Communications / Marketing / Business Strategy

    Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

    STRATEGY / MARKETING / CONTENT

    JOURNALISM / COMMUNICATIONS 




    Retail Apocalypse

    Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 




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    Platforms 

    News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

    TWITTER / PERISCOPE

    FACEBOOK / INSTAGRAM / WHATSAPP

    • Facebook is offering free music and sound effects for video creators. Obviously in a self-serving attempt to generate more video creation.
    • Instagram is testing Direct, a messaging app, and may remove DMs from the main app. The Facebook family seems to be diversifying within its apps; different audiences may prefer different functionalities. The company will be able to test and determine which app requires particular features.

    ALPHABET / GOOGLE




      Media

      The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

      VIDEO

      AUDIO

      • Apple is reportedly buying Shazam for $400 millionWhy would Apple want Shazam? Possibly to improve music search to compete with Spotify. Or perhaps to have better voice/sound integration to make music predictions for you.
      • YouTube will introduce a paid, on-demand streaming music service in March; Warner has signed on, talks continue with Sony, Universal, and Merlin.
      • Program of the Week: And as our recommendation this week, we have Unthinkable. Host Jay Acunzo explores how some ideas become rules and meets the people who dare to question them — not by using some "best practice," but by trusting their intuition. Do you have a program to recommend? Add yours to our Google Sheet:  smonty.co/yourpodcasts.  



      Regulatory / Security 

      Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

      SECURITY / HACKING

        ON-DEMAND ECONOMY




        Measurement / Analytics / Data

        The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.



        Mental Nourishment

        Other links to help you reflect, improve, or simply learn something new.




        Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.


        patreon.com/scottmonty

        Wow! You made it this far. That took a lot of work. Can you imagine how much work it took to write this? If you can appreciate the effort and this publication provides any kind of value to you, maybe you'll consider joining as a patron.



        Upcoming Brain+Trust Speaking Engagements

        • The 2017 speaking circuit is now closed. We're open for 2018 gigs.
        Can we speak for your organization or event? Drop us a line.



        Brain+Trust Partners helps smart, risk-taking executives discern the real from the hype. From strategy development to technology and data vendor selection, and streamlining processes, our focus is on digital business transformation that improves customer experience and drives efficiency for your company. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


        Top image credit: The Parthenon by Frederic Edwin Church (1871), public domain 

        -- 

        Wednesday, December 6, 2017

        The Full Monty: Brave New World — December 4, 2017


        Big changes are afoot in a number of industries that will alter our experience with services; prepare your AI now, before it's too late; Detroit is becoming the Mobility City; seven questions answered about bitcoin; is content marketing sustainable?; mobile shopping increases; the Amazon-Walmart war wages on; the Chinese platform that surpassed Facebook; pay TV subscribers shrunk in Q3; podcasting for middle America; the lying, cheating ways of Uber; getting data visualization right; tranquility from Seneca; plus, what to listen to, what to watch and what to read; and more in the  edition of The Full Monty from Brain+Trust Partners for the week of December 4, 2017.



        Please support this newsletter by becoming patron. We'll let you decide how much. 


        You know you want to

        Thank you for doing your part to keep this publication going.  



        The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

        We've got all of these links — and those that didn't make the cut for publication — in The Full Monty Magazine on Flipboard. And a special note about Flipboard: please take a look at the new layout for The Full Monty. We've separated stories into mini-magazines that follow the same sections as below. Feel free to follow the magazines that matter to you.



        Top Stories

        The great modern philosopher Ferris Bueller said "Life moves pretty fast. If you don't stop and look around once in a while, you could miss it. So too is it with changes we're seeing in a number of industries around us — many of which we chronicle here. Automotive and retail are at the top of the list in that respect. But in the last few days, there have been changes both sudden and gradual that should have us thinking about how the world we've become accustomed to will be changing in the near future.
        • CVS is buying Aetna in a deal that is set to change the landscape of healthcare, as insurance meets drugstore. While the combination makes sense in reducing some administration between the entities that pay for and dispense your drugs, it's also largely seen as a defensive move against Amazon. We've gotten to a place where an Amazon head-fake can move markets, and now entire industries are rethinking their positioning as the online retail giant potentially threatens their previously solid ground.
        • Digital media has lived and died with advertising, but now it’s mostly just dying. So expect lots of paid-content experiments, many taking the form of paywalls, where there’ll be everything from apps to merchandise to live events.
        • The New York Times halved the number of articles available to non-subscribers to five, in order to grow subscriptions. This marks the first change to its paywall since 2012, reflecting growing demand. So much for the "failing New York Times."
        • Publishers need to look beyond advertising for revenue. Subscriptions are a solution for some. But commerce, services, events and getting more narrow vs wide are other coping strategies. Reporter "personalities"play a role too. 
        • Case in point: the $399/year The Information has introduced $199 and $749 options that reflect budgets for Millennials and those interested in events, respectively. 




        Artificial Intelligence / Autonomous

        The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

        ARTIFICIAL INTELLIGENCE / MACHINE LEARNING

          AUTONOMOUS / MOBILITY

          BLOCKCHAIN / BITCOIN

          • With everything that's been happening in the bitcoin market lately, you probably have a few questions. Here's the beginner's guide to bitcoin.
          • Don't hate the Winkelvoss twins because they rowed for Harvard, are impossibly tall, have square jaws, or because they won a $65 million lawsuit against Mark Zuckerberg. Hate them because they're now bitcoin billionaires



          BUY THIS BOOK

          Unbranding: 100 Branding Lessons for the Age of Disruption is Scott and Alison Stratten's fifth book and it's already been voted the 2017 Sales and Marketing Book of the Year by 800 CEO-READ.

          Image result for unbranding

          Affiliate link. We earn a small commission at no cost to you if you make a purchase.

          Want to see your book featured here? Please let us know.

          Communications / Marketing / Business Strategy

          Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

          COMMUNICATIONS / MARKETING / STRATEGY 



          Retail Apocalypse

          Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 



          SPONSOR

          Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

          Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

          Some of the results are going to really surprise you.

          If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


          Platforms 

          News to know about relevant social, virtual, and augmented reality platforms that may affect your business.
          • Tencent has surpassed Facebook as the world’s fifth most valuable company. Why? Simple: because Tencent’s messaging app WeChat is virtually ubiquitous in China among mobile users, with a global adoption rate nearing a billion monthly active users. And this is why Facebook purhcased WhatsApp a few years ago.

          TWITTER / PERISCOPE

          FACEBOOK / INSTAGRAM / WHATSAPP

          ALPHABET / GOOGLE

            SNAP




            Media

            The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

            VIDEO

            • Pay-TV subscriber losses widen as the country’s largest pay-TV providers shed more than 400,000 subscribers during Q3, according to the Leichtman Research Group, leaving them with slightly more than 92 million subscribers at the end of the quarter.
            • If you're in the mood for a documentary, check out Deep Web, an Amazon original documentary on some of the biggest digital crimes of the last three decades.

            AUDIO




            Regulatory / Security 

            Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

            SECURITY / HACKING

              ON-DEMAND ECONOMY




              Measurement / Analytics / Data

              The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.



              Mental Nourishment

              Other links to help you reflect, improve, or simply learn something new.




              Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.


              patreon.com/scottmonty

              Wow! You made it this far. That took a lot of work. Can you imagine how much work it took to write this? If you can appreciate the effort and this publication provides any kind of value to you, maybe you'll consider joining as a patron.



              Upcoming Brain+Trust Speaking Engagements

              • Brain+Trust is officially launching DealerAlchemy in Austin this week, to reduce friction within dealerships (for dealers) and to make transactions more frictionless for customers.
              • SocialFresh in Orlando December 8-9, 2017 (Christopher and Tim)
              Can we speak for your organization? Drop us a line.



              Brain+Trust Partners helps smart, risk-taking executives discern the real from the hype. From strategy development to technology and data vendor selection, and streamlining processes, our focus is on digital business transformation that improves customer experience and drives efficiency for your company. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


              Top image credit: First Voyage, Departure for the New World, August 3, 1492 by L. Prang & Co. (1893), public domain 

              -- 

              Monday, November 27, 2017

              The Full Monty: The Future of the News — November 27, 2017


              There's a correction going on in the news media, and it's not from a typo; there's hope for jobs amid the robot revolution; smart speakers are the future; the car and heavy trucking industries are in for an upheaval; email matters to youngsters; how to make an innovative culture; Amazon still hasn't supplanted independent bookstores — for good reason; Walmart is thriving in its battle with Amazon; are we ready for the end of the social era?; Twitter changes up the rules; how Amazon could hamper filmmakers; understanding the most engaged podcast listeners; everything you need to know about the looming Net Neutrality battle; Uber's underhanded approach to a massive data breach; tips on data visualization; the fox and the hedgehog; the right leaders for your growth strategies; and more in the Future of the News edition of The Full Monty from Brain+Trust Partners for the week of November 27, 2017.



              Please support this newsletter by becoming patron. We'll let you decide how much. 


              You know you want to

              Thank you for doing your part to keep this publication going.  



              The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

              We've got all of these links — and those that didn't make the cut for publication — in The Full Monty Magazine on Flipboard. And a special note about Flipboard: please take a look at the new layout for The Full Monty. We've separated stories into mini-magazines that follow the same sections as below. Feel free to follow the magazines that matter to you.



              Top Stories

              Many forces have led to the squeeze that digital media companies now find themselves in: digital publishing failed to diversify properly, the platforms amped up their advertising, Facebook cut back referral traffic, and now we're facing a reckoning in the realistic market valuation of digital media companies. Meanwhile, there's a consolidation going on in the traditional media marketplace as powerful forces begin to concentrate news in fewer hands. The question is what will this mean for local news, advertisers and the public? We should all keep a close watch on this, as society depends on it.

              • Meredith agreed to buy Time Inc. for $1.85 billion, at a 46% premium to the stock's closing price on November 15. $650 million of the funding comes from the Koch brothers, who will assume ~$1 billion in Time's debt. Such a move is seen as a significant bet on the future of the magazine industry.
              • Meanwhile, the rapid growth of Google and Facebook continues to take its toll on digital media companies: 
              • Digital media have a difficult task ahead of them, but it's one that must be rooted in reality rather than in fantasy. Media companies don't have the same leeway as Silicon Valley unicorns and their inflated valuations. Journalism is very rarely backed by venture capital and therefore has a much shorter timeframe to prove viable business models.




              Artificial Intelligence / Autonomous

              The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

              ARTIFICIAL INTELLIGENCE / MACHINE LEARNING

              • Maybe your kids will want to grow up to be data detectives or man-machine teaming managers. These are just some of the ways human workers are likely to be needed to manage artificial intelligence and automation in the job bonanza ahead under the robot revolution.
              • Check out this video of Sophia, an AI robot so lifelike that humans are freaking out.
              • Apple, Microsoft, Amazon and Google all have variations of the same thing. As they race to improve the AI in each, what does the future hold for smart speakers? In short, expect to see more about security and privacy, proactive status, and true conversations.

                AUTONOMOUS / MOBILITY




                Communications / Marketing / Business Strategy

                Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

                COMMUNICATiONS / MARKETING / STRATEGY 



                Retail Apocalypse

                Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 



                SPONSOR

                Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

                Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

                Some of the results are going to really surprise you.

                If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


                Platforms 

                News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

                TWITTER / PERISCOPE

                FACEBOOK / INSTAGRAM / WHATSAPP

                ALPHABET / GOOGLE

                  SNAP

                  MICROSOFT / LINKEDIN



                  Media

                  The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

                  VIDEO

                  AUDIO

                  • There's a curious group of people who listen to podcasts at super-fast speed. Life at the speed of sound. Or is that life at the sound of speed?
                  • Pandora's new CEO wants more podcasts and would like to revamp the audio streaming giant's advertising technology to stem the loss of younger listeners.
                  • Spotify announced it has acquired Soundtrap, a collaborative online music recording startup, reportedly for at least $30 million. Such a move could make it more attractive as a destination for music creators.
                  • The Knight Foundation released a report on Public Media's Most Engaged Podcast Users. Super listeners consume twice the amount of podcast content compared to generic listeners. They are loyal evangelists of the medium. The report notes that 96% of surveyed super listeners had recommended a podcast to a friend. These listeners prefer in-depth content, and increasingly prefer digital consumption over podcast.
                  • Program of the Week: And as our recommendation this week, we have The Most Useful Podcast Ever, a podcast for getting things done. Thanks to Jessica Willits for the suggestion. Do you have a program to recommend? Add yours to our Google Sheet:  smonty.co/yourpodcasts.  



                  Regulatory / Security 

                  Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

                  SECURITY / HACKING

                    ON-DEMAND ECONOMY




                    Measurement / Analytics / Data

                    The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


                    Mental Nourishment

                    Other links to help you reflect, improve, or simply learn something new.




                    Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.


                    patreon.com/scottmonty

                    Wow! You made it this far. That took a lot of work. Can you imagine how much work it took to write this? If you can appreciate the effort and this publication provides any kind of value to you, maybe you'll consider joining as a patron.



                    Upcoming Brain+Trust Speaking Engagements

                    Can we speak for your organization? Drop us a line.



                    Brain+Trust Partners helps smart, risk-taking executives discern the real from the hype. From strategy development to technology and data vendor selection, and streamlining processes, our focus is on digital business transformation that improves customer experience and drives efficiency for your company. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


                    Top image credit: The New York Daily News by William Michael Hartnett, public domain 

                    -- 

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