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Wednesday, March 22, 2017

Episode 26: Fear and Greed


The four human desires (acquisitiveness, rivalry, vanity and love of power) were our topics the last time around. In this episode, we go a little further, diving into two key human conditions: fear and greed. In doing so, we pick apart the motivating factors behind using these as emotional drivers in marketing.

Erik Deckers contributed to this essay, adapting a post from his site ProBlogService.com. He is the author of Branding Yourself and No Bullsh*t Social Media and served as the writer-in-residence at the Jack Kerouac House in Orlando, Florida. His wife Toni provides voice over work for this show.

Download now (10.3 MB, 14:56)


Links

Be sure to check out other major stories from the March 20th edition of The Full Monty:
  • The 2017 ranking of the world's most reputable companies is out, from the Reputation Institute. The most important driver of corporate reputation by far is perception of quality, followed by have a positive influence on society, behave ethically, and be fair in the way it does business.
  • Small businesses in the U.S. are moving more of their budget to digital, including mobile, social, video and search. According to the January 2017 study by Thrive Analytics, 40% of U.S. SMBs said they plan to increase spending on digital media.
  • New research reveals a surprising level of distrust from women. More than 80% of women claim to distrust the news media, citing “inadequate fact checking” and “political bias” as the primary causes. And brand marketing didn’t fare much better—when asked about their trust in advertising, the response was similarly distrustful: 80% of women say they don’t trust ads.

    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

    Subscribe on iTunes - and leave us a review. Also on Google PlayStitcherSpreaker or SoundCloud.

    We'd appreciate your support on Patreon.





    Image credit: Hieronymus Bosch (circa 1450–1516) or follower [Public domain], via Wikimedia Commons

    Monday, March 20, 2017

    The Full Monty — March 20, 2017


    Reputation matters, and what drives reputation should drive you; more digital budgets ahead; Facebook and Google continue their duopoly; age discrimination in tech; solving for expensive online subscriptions; the challenges and decisions related to digital transformation; Twitter is getting serious; marketers are skeptical of Snapchat; Uber's executive woes; Intel goes mobile; voice isn't all that; Pandora battles Spotify; who is rocking customer experience; a bad vibe about sensitive data; how drivers milked a company over a missing Oxford comma; and more in the broken bracket edition of The Full Monty. And don't forget to subscribe to The Full Monty podcast, and check out where Brain+Trust is speaking this week (final section below).

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    Industry

    • The 2017 ranking of the world's most reputable companies is out, from the Reputation Institute. The most important driver of corporate reputation by far is perception of quality, followed by have a positive influence on society, behave ethically, and be fair in the way it does business. And in case you were wondering, the top 5 companies are: Rolex, LEGO, The Walt Disney Company, Canon, and Google.




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    Some of the results are going to really surprise you.

    Platforms

    TWITTER / PERISCOPE / VINE

      FACEBOOK / INSTAGRAM / WHATSAPP

      SNAP / SNAPCHAT

      GOOGLE / ALPHABET

      YAHOO

      MICROSOFT / LINKEDIN


      Collaborative / Autonomous / AI

      TRANSPORTATION

      • The executive at the center of the Alphabet-Uber lawsuit who is accused of stealing proprietary information and taking it with him to Uber, evidently had a longer relationship with Uber than previously thought. Alphabet laid out a detailed timeline of Anthony Levandowski’s relationship with Uber executives, including CEO Travis Kalanick. According to Alphabet, that relationship dates back to the summer of 2015, approximately six months before Levandowski even left Alphabet. This is high stakes, as Google and Uber duke it out for autonomous supremacy.
      • Uber is losing another executive: Uber's president Jeff Jones has quit, saying his “beliefs and approach to leadership” were inconsistent with what he saw at Uber. Oops.
      • Say goodbye to Hailo: the London-based taxi-hailing app is merging and rebranding as mytaxi, partially owned by Daimler and accessible across Europe. 
      • Electric car sales were up 68% in the U.S. in February, with Tesla leading the way.

       AUTONOMOUS 

      ARTIFICIAL INTELLIGENCE / BOTS / BLOCKCHAIN


      Virtual Reality / Audio

      VR/AR

      • A VR experience at SXSW gave viewers an immersive look into farms and factories with the goal of eliminating cruel conditions for animals.
      • AR technologies will be instrumental in closing the skill gap that is responsible for the shortage of skilled manufacturing workers. The technology will allow more workers to do high-skill jobs and improve their performance in this work. (Disclosure: GE is a Brain+Trust client)

      AUDIO


      Content / Customer Experience / Influencer Marketing


      Privacy / Security / Legal


      Measurement / Metrics / Data

       

      Essential Watching / Listening / Reading





      Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.


      Between this and the podcast, it's a lot of work. And it's not a team sport, either. If you join as a patron, it will show how much you value this kind of content. Won't you consider supporting The Full Monty?

      Upcoming Brain+Trust Speaking Engagements



      Brain+Trust Partners doesn't believe in gobbledygook — we use common sense strategic guidance to help you master the evolving marketplace. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.

      Top photo credit: Mike Mozart (Flickr)

      --

      Wednesday, March 15, 2017

      Episode 25: The Four Human Desires


      Try as we might, we can't escape from our past, from the visceral nature of what it means to be human. Advances in communication, technology, and living conditions may separate us from our ancestors, but deep down, we want the same things.

      We look at the four human desires as outlined by Bertrand Russell in his acceptance speech for the 1950 Nobel Prize in Literature, showing that while we can't overcome them, we can use them for good.

      Download now (8.9 MB, 18:39)


      Links

      Be sure to check out other major stories from the March 13th edition of The Full Monty:

      Credits

      Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

      Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

      Voice over: Toni Deckers

      Subscribe on iTunes - and leave us a review. Also on Google PlayStitcherSpreaker or SoundCloud.

      We'd appreciate your support on Patreon.





      Image credit: Vincenzo Camuccini - La morte di Cesare (Wikipedia)


      Monday, March 13, 2017

      The Full Monty — March 13, 2017


      Two major surveys worth digesting this week: the CMO Survey and the Infinite Dial - one deals with ongoing changes in the marketing industry, the other with the latest data on digital audio, mobile social, etc.; IBM's harsh move; the Wikileaks' CIA dump and what you need to know; how to succeed as a chief digital officer; Twitter's algorithm, explained; Facebook's commitment to social good; Google splits Hangouts; Anchor is Snapchat for audio; Uber is terrified of unions; Lyft for anyone; self-driving car testing without humans coming to California; sometimes text beats bots; SoundCloud needs help; the challenge of personal branding and why thought leadership is as essential as ever; getting people to read your Terms of Service; understanding time; and more in the SXSW edition of The Full Monty. And don't forget to subscribe to The Full Monty podcast, and check out where Brain+Trust is speaking this week (final section below).

      Become a patron, it will show how much you value this kind of content. 



      The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

      If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.

      Click here to share this edition of The Full Monty in a tweet.

      Industry

      • There's lots to unpack from the latest CMO Survey from Duke University's Fuqua School of Business, the American Marketing Association and Deloitte. Some of the findings include:
        • Spending on marketing analytics—quantitative data about customer behavior and marketplace activities—is expected to leap from 4.6 percent to almost 22 percent of marketing budgets in the next three years.
        • Over the next 12 months, CMOs expect to increase their brand building spending by almost double digits (9.7%).
      • Netflix is making choose-your-own-adventure shows. New interactive storylines will give viewers control over how plots unfold. Is this more work that it's worth? Does it violate how people like to experience shows?
      • Fans of Fawlty Towers and the Jeremy Brett Sherlock Holmes series rejoice! ITV and the BBC are joining forces with BritBox, which brings British TV shows to the U.S via a streaming service. Don't worry; you'll still be able to use IP-masking VPNs to view the current shows that aren't included.
      • Walmart is introducing in-store screens that will allow you to buy products online. Brain+Trust saw the "endless aisle" during a recent visit to Walmart in Bentonville (client). It was impressive.
        





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        Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

        Some of the results are going to really surprise you.

        Platforms

        TWITTER / PERISCOPE / VINE

          FACEBOOK / INSTAGRAM / WHATSAPP

          • In a talk at SXSW, Facebook policy chief Monika Bickert called for social networks to create ways to be proactive to counter extremism and hate speech with broad opposition rather than by simply deleting hateful posts. This continues on the theme in recent weeks of Facebook stepping up as a social force for good, due to its size and reach.
          • Facebook announced the launch of Messenger Day, the chat app’s version of Snapchat Stories and Instagram Stories. Oh, snap.
            • Although it would seem that not everyone is a fan. To wit: intrusive preview tiles, bad content, and annoying pop-ups have ruined Facebook Messenger.
          • BBC journalists identified child porn on the site and promptly reported it to Facebook. Facebook's response? They reported the BBC to the police, because the Beeb transmitted them to Facebook. Question: shouldn't Facebook be reporting itself to the police?
          • Instagram launched geostickers in Instagram Stories, which allow users to put stickers on their images, based on location. Attack of the Clones continues...
          • A report indicates that WhatsApp is testing chat tools to let businesses talk to customers as a source of revenue, conducting an early trial with a group of Y Combinator companies.

          GOOGLE / ALPHABET

          • Google's new machine learning API will recognize objects in videos. Video is about to become the new search engine.
          • Google split Hangouts into Chat, a Slack-like service available via Google's early access program, and Meet, for audio and video conferencing, available now. They're getting serious about enterprise chat and conferencing competition. Given Google's history and identity criss with a multitude of messaging apps, we'll wait to see how this works out.

          YAHOO


          Collaborative / Autonomous / AI

          TRANSPORTATION

          "Before accepting rides on his Uber app each day, Seattle driver Fasil Teka must first choose whether to listen to company-run podcasts on voting rights, collective bargaining and city council hearings." — WSJ
          • Every day that negative issues continue to affect Uber, they don't just affect the company; the crisis affects all stakeholders. An important thought process to understand for any company dealing with crisis management.
          • You might think that Uber's PR stumbles are a benefit to Lyft; you would be wrong. The boosts are temporary, thanks in large part to brand awareness.
          • It's really hard to become an Uber driver.

           AUTONOMOUS 

          ARTIFICIAL INTELLIGENCE / BOTS / BLOCKCHAIN


          Virtual Reality / Audio

          VR/AR

          AUDIO

          • Anchor has launched a major update, making it like Snapchat Stories for audio. In addition to the "stories" feature, there are new audio creation tools, including the ability to pull in music tracks from Apple Music or Spotify, external audio clips, and pre-made musical fillers. And distribution over voice-first platforms like Amazon Alexa and Google Home, in addition to the usual places like iOS, Android and the web.
          • Spotify announced it has acquired audio detection and music discovery startup Sonalytic, that can identify songs, mixed content and audio clips, as well as track copyright-protected material, and aid in music discovery. As you'll see below, music discovery is an important aspect of streaming audio.
          • Someone needs to discover SoundCloud quickly: the music hosting site is in need of a fire sale, as it struggles to raise more money amid a dropping valuation.
          • Brain+Trust Partners' own Tim Hayden presented with Edison Research's Tom Webster at the Country Radio Seminar on the importance of reaching listeners through their mobile devices and suggested doing so through the apps and mobile websites they are already using.
          • Edison Research and Triton Digital presented the 2017 Infinite Dial Study, containing the latest research around digital audio, social media, mobile, smart speakers, and podcast consumption. It is the definitive source in this space. We captured some of the highlights in a Twitter Moment, and here are some of the major takeaways:
            • 81% of Americans 12+ own a smartphone
            • 50% of Americans have access to a Netflix account
            • Online radio reaches new high of 61% of Americans 12+, an estimated 170 million
            • Spotify more than doubled its presence as a source of music discovery over last year
            • Social media use is beginning to consolidate around a few platforms

          Content / Customer Experience / Influencer Marketing

          • The last click someone clicks before they buy something isn't the moment they made up their mind. Focus your efforts on the trail of breadcrumbs as well as the prize at the end.
          • Please, don't call it a newsletter. Why not? Because people have negative associations with newsletters. Except this one, right? RIGHT??
          • We've been hearing about "personal branding" for years, and it seems to have reached a fever pitch again. 
            • With all of this focus on personal branding, some may be forgetting something: just do the work. It's one of the premises of Mark Schaefer's new book Known.
            • Jason Falls outlines some of the pitfalls and challenges for those who are doing the work and who also happen to have a personal brand. Some of it comes down to defining thought leadership vs. personal brand.
            • So Gini Dietrich asked the question: Is Thought Leadership Dead? No, but it might need an extreme makeover.
            • Satire: "It’s only by locking arms and defending the values of inclusivity, respect, and tolerance that we can get back to posting gym selfies and embarrassing #TBT pics." That's right, Donald Trump is Ruining My Personal Brand. His remains consistent, though.

             

            Privacy / Security / Legal

            Originally on Tumblr

            Measurement / Metrics / Data

             

            Essential Watching / Listening / Reading





            Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.


            Between this and the podcast, it's a lot of work. And it's not a team sport, either. If you join as a patron, it will show how much you value this kind of content. Won't you consider supporting The Full Monty?

            Upcoming Brain+Trust Speaking Engagements



            Brain+Trust Partners doesn't believe in gobbledygook — we use common sense strategic guidance to help you master the evolving marketplace. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.

            Top photo credit: Shwen Gwee

            --

            Monday, March 6, 2017

            The Full Monty — March 6, 2017

            Uberstench

            If Nietzsche were writing last week's update, it would be Uberstench; Amazon picked the wrong day to celebrate AWSome Day; the state of native advertising technology; Twitter's new abuse blocking standard; Facebook's AI goes to work for good; Snapchat user numbers; lists of companies working on autonomous vehicles and leading AI; Google has to learn hate speech; music discovery is coming from a surprising source; video is the new blogging; Internet providers may be able to sell your data; how to change minds; and more in this week's edition of The Full Monty. And don't forget to subscribe to The Full Monty podcast and check out where Brain+Trust is speaking this week.

            Become a patron, it will show how much you value this kind of content. 



            The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

            If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.

            Industry

            • On Tuesday of last week, Amazon's web servers went down, and the impact was felt across the Internet, affecting entire websites to images and more. Amazon Web Services (AWS) powers as much as 1/3 of the Internet.
              • A wide variety of sites and services were rendered inoperable, including Quora, Trello, IFTTT, Expedia, the SEC, Wix-created sites, Mailchimp, Apple's App Stores, and many more.
              • In addition to sites, the outage also took down Internet of Things objects such as Alexa, Nest systems, and even light bulbs. Makes you stop and wonder how we'd survive in the event of a major power disruption or catastrophe when nothing works any more.
              • The ultimate culprit in all of this? An engineer's typo in a standard command that was designed to remove a small number of servers.
              • And it was definitely the wrong day to be celebrating AWSome Day. True story.
              • Such a widespread outage is obviously problematic for a number of industries — and it should cause concern about where we host services. Amazon should be concerned as well, since AWS plays a significant role in Amazon's finances, netting over $3.5 billion in revenue and $926 million in profit in Q4 of 2016. There's an opportunity here for any large entity (Microsoft? Apple? Google? Walmart?) that wishes to compete with AWS head to head, in which they could create or expand a parallel web services offering that compete with Amazon's only profit center
            Amazon engineer's oopsie

            • Last week, we highlighted the importance of interplay between digital and in-store experiences in retail; this week, we revisit that topic with the acknowledgement that brick and mortar isn't dead, but it's suffering. Some of the pervasive issues affecting the retail industry include: a sea of sameness, independent entities versus integrated channels, customer experience hiccups, lack of wow factor, and treating all customers the same.
            • Facebook is beginning to roll out its solution to fake news: flagging questionable content with a "disputed" label.
            • NRKbeta is combating trolls up front: the site is requiring readers to pass a quiz about the content they (supposedly) just read before they're allowed to comment on articles.
            • These 10 breakthrough technologies all have staying power. They will affect the economy and our politics, improve medicine, or influence our culture. Some are unfolding now; others will take a decade or more to develop. But you should know about all of them right now.
            • A look at the increasingly complex world of native advertising technology in 2017.




            SPONSOR

            Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

            Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

            Some of the results are going to really surprise you.

            Platforms

            TWITTER / PERISCOPE / VINE

            • Twitter has extended its abuse blocking to the main timeline. Now users can mute tweets containing certain keywords, phrases, hashtags or emojis from appearing in their timeline.
            • Twitter's clone in China, Sina Weibo, will soon have more users than Twitter. The product shows more ad revenue and has evolved its product more than once — something Twitter has not yet mastered.
            • The New York Times is publishing its journalists' tweetstorms in its print edition. Giving additional and more permanent life to Twitter commentary is a clever move that will help spread and preserve such correspondence that would otherwise be easily overlooked. It's a technique that brands might consider as well.

            FACEBOOK / INSTAGRAM / WHATSAPP

            GOOGLE / ALPHABET

            • YouTube debuted YouTube TV, a $35/month service including broadcast networks, about 30 cable channels, cloud DVR with unlimited storage, personal recommendations. This will be a stand-alone app, separate from the subscription-based YouTube Red. Google got itself into trouble with multiple messaging apps. Might video be going the same way?
            • We're now watching over a billion hours a day of YouTube videos, a 10-fold increase since 2012, threatening to eclipse US TV viewership. Not me personally. But I wouldn't put it past my kids.

              SNAP

              • Leaked Snapchat emails show that the company told an anti-gun charity that NRA ads might appear on their videos if the charity didn't pay for advertising. Together with the Uber stories below, this kind of ethical conflict might make you question which apps are on your phone.
              • Snow is Snapchat's competitor in Asia, and it is a "Snapchat clone" that is tailored for the Asian market.
              • New Snapchat user numbers indicate that older groups are now more likely to tune in for content. The platform has multiple partnerships with television networks for mini-episodes. Meanwhile, the younger groups are less likely to add Snapchat when Instagram Stories can fulfill their broadcasting needs.
              U.S. Snapchat users by age, 2015-2021. Source: eMarketer

              YAHOO



              Collaborative / Autonomous / AI

              • The on-demand grocery delivery company Instacart is raising a whopping $400 million on a $3 billion valuation. Is this a wise investment, given how many grocers are offering this service as part of the shopping experience?

              TRANSPORTATION

               AUTONOMOUS 

              ARTIFICIAL INTELLIGENCE / BOTS / BLOCKCHAIN

              Virtual Reality / Audio

              VR/AR

              AUDIO

              • Program of the Week: Given our link above about broadening your political and news sources, our recommendation is KCRW's Left, Right and Center. American political discussion featuring a pundit from the left, right and center. Refreshingly civil, well-rounded, smart discourseDo you have a program to recommend? Add yours to our Google Sheet:  smonty.co/yourpodcasts.  
              • And don't forget to subscribe to ours via email or on iTunesGoogle PlayStitcherSpreaker or  SoundCloud.

              Content / Customer Experience / Influencer Marketing

              • Video is the new blogging: research from Convince & Convert and Vidyard indicate that there's more attention than ever being paid to videos today. In fact, 53% of videos that are 90 seconds or less are watched to completion.
              • The secret to marketing and customer experience success often boils down to one thing: empathy. You might be interested to know where our modern perception of empathy came from.

                 

                Privacy / Security / Legal

                • The FCC has taken steps toward delaying its own rules protecting consumer privacy, which means that they won't be able to stop Internet providers from selling your data. Good. I hope they can see the gesture I'm making right now.
                • As we've previously shared, Alexa has been called as a witness in a murder case and Amazon is claiming First Amendment rights and protection of consumer privacy. But the question should be asked: just why is Amazon sitting on all of this data?
                • President Trump's advisers and career civil servants have spawned an encryption boom in Washington, DC as they try to conceal communications with employees and the press. The same might be happening at your business, which makes it all the more important to ensure you're building a culture of trust, transparency, accountability, and collaboration.


                Measurement / Metrics / Data

                 

                Essential Watching / Listening / Reading

                • Given your role, you'll likely be called on to make a presentation or you'll have an idea for how a process might be improved. Doing so will require you to think about how you'll change people's thinking, and in preparing for that, you'll want to read How to Change Minds: Blaise Pascal on the Art of Persuasion. "The surest way of defeating the erroneous views of others is not by bombarding the bastion of their self-righteousness but by slipping in through the backdoor of their beliefs."
                • The top leadership actually wants to invest time into fixing what’s broken… not discussing what’s amazing. How to Tell Your CEO What They Really Want to Hear.
                • Have you heard of the Dull Men's Club? This international society of men who love being boring includes collecting hubcaps, the appreciation of new socks, and the 2017 Calendar of Post Boxes and Telephone Boxes of Wales.  As the documentary is titled, these guys are Born to be Mild.




                Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.


                Between this and the podcast, it's a lot of work. And it's not a team sport, either. If you join as a patron, it will show how much you value this kind of content. Won't you consider supporting The Full Monty?

                Upcoming Brain+Trust Speaking Engagements



                Brain+Trust Partners doesn't believe in gobbledygook — we use common sense strategic guidance to help you master the evolving marketplace. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


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