Friday, July 29, 2016

Episode 04: Cameras and CEOs

They say seeing is believing. But do our cameras deceive us? And what happens when our access to certain elements of our favorite devices is cut off? How we see and respond to the world with what we perceive.

CEOs need to be more digitally savvy. They need it to keep them level with customers and to help inform strategy. But are enough of them doing it?

Be sure to catch The Naked Truth trivia question.


Links


Credits

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.
Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.
Voice over: Toni Deckers
Subscribe on iTunesGoogle PlayStitcherSpreaker or SoundCloud.

Episode 03: Pay Attention

We told you all about our perspectives on the Pokemon Go hoo-hah lately. But in the rush to be part of this craze that's sweeping the nation, many people breezed past a couple of critical issues in the signup process that could come back to haunt them later on.

Uber has used questionable business tactics to achieve their goals. But when is enough enough? What's the tipping point when their ethics will drive customers away?

Be sure to catch The Naked Truth trivia question.


Links


Credits

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.
Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.
Voice over: Toni Deckers
Subscribe on iTunesGoogle PlayStitcherSpreaker or SoundCloud.


Episode 02: Live Video Censorship and Augmented Reality

Social change is never easy. In fact, it's usually messy. Facebook has a role to play, and it's up to them to determine the balance between agitator, conspirator, censor and intermediary. It's a delicate balance and one that will take time for them — and us — to figure out.

 Pokemon Go has recently taken over the collective interest of the Internet. The game brings people together in real life. What people subsequently do in real life is related to the app, but it's likely that the positive of humanity will shine through even outside of it.

Be sure to catch The Naked Truth trivia question.


Links

Credits

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.
Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.
Voice over: Toni Deckers
Subscribe on iTunesGoogle PlayStitcherSpreaker or SoundCloud.

Episode 01: Video and Careless Sharing

We're witnessing a rebirth of television, simply on new platforms. In its earliest days, television was only broadcast live. You had to watch a show when it was on. Over time, we've grown accustomed to recording our favorite shows - first on VCRs and more recently on DVRs. So LIVE is a novelty. What's old is new again.

How often do you share links online? Probably every day. And multiple times a day, at that. But of the content you share, do you actually read all of it? Or do you simply share a link because you liked the headline?

Be sure to tune in for the Naked Truth trivia question and subscribe to us on iTunes.



Links

 

Credits

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.
Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.
Voice over: Toni Deckers
Subscribe on iTunesGoogle PlayStitcherSpreaker or SoundCloud.

Monday, July 25, 2016

The Full Monty — July 25, 2016




The Full Monty exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

[Programming note: this is the final edition of The Full Monty that will appear on this site; we're moving the newsletter over to fullmontyshow.com next week, where it will be joined with The Full Monty podcast. We'll still be making regular posts and commentary here in our main feed.]
 



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Summary: Digital disruption may shake up the C-suite; visual and video continue to be forces of marketing nature; Facebook's 10-year plan; Twitter bans a troll for life; Verizon asks Yahoo if it can hear them now; how a viral video led to a $1 billion takeover; Airbnb gets former mayors and an attorney general; a human is the new bot at the NYPL; how marketers are using VR and AR; programmatic ads coming to Spotify; thinking differently about B2B content marketing; hacking the car; philosophy in comics; The Full Monty goes audio; plus our trivia challenge, podcast pick, a limerick and more.


Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.

 

Join Me

 

Industry






 

  • Design and technology company Monotype is acquiring Olapic, a startup that helps brands promote themselves with user-generated photos. Another notch in the belt of visual communications.
  • The Financial Times is blocking ad blockers in a unique way: it is blocking certain words in its storiesWe're likely to see additional creative ways to outsmart ad blockers int he future.
  • The New York Times established T Brand Studio 2 1/2 years ago as a way to help agencies adopt and develop creative digital storytelling methods for ads. It was so successful that they're turning T Brand Studio into an full-fledged agency of its ownThe Times set a goal of doubling its digital revenue to $800 million by 2020, and this is one of the ways it plans to get there.
  • Viacom Lab is experimenting with new technology to engage viewers. The strategy is that every execution must be fan-centric or it isn't considered. Given the wide range of media properties under the Viacom umbrella, there could be some creative and highly scalable results.
  • Clinton assembled a team of Silicon Valley stars; Donald Trump has Twitter. Hillary Clinton's chief technology officer has assembled a team of more than 50 engineers and developers who left lucrative careers at places like Google, Facebook, and Twitter. The difference between the two campaigns is stark. We'll see which is more effective in November.
  • Walt Mossberg says "We've reached peak app," and has deleted half of his iPhone apps. Should you?

 


Sponsor — Agency Management Institute


Get the scoop on what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours.

Download this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

Some of the results are going to really surprise you.


Platforms

      • Snapchat

      • Microsoft / LinkedIn

        • The company introduced Microsoft Stream, a new business video service that democratizes access to and discovery of video at work. The future is video.

       


      Trivia question: What unique branding tool did Hillary Clinton's campaign release last week?*


      Collaborative / Autonomous Economy 

      • Unilever acquired upstart Dollar Shave Club for $1 billion in an effort to better compete against Procter and Gamble's Gillette brand. It's Dollar Shave Club and the Disruption of EverythingThe implications of this go far beyond the competition: fewer Gillette razors also mean less TV advertising and no margin to be made for retailers, who themselves are big advertisers.
      • You too can create a business and sell it for a billion dollars, thanks in part to a viral video.
      [youtube=https://www.youtube.com/watch?v=ZUG9qYTJMsI&w=640&h=360]

       

        • Lodging

          • Airbnb has formed an adivosry council of former mayors: from Houston, Philadelphia, Rome, and Adelaide, Australia. It hopes to add more mayors, especially from Asia, Latin America, and other regions. That's one way of being more successful with regulations and laws at the local level.
          • Former attorney general Eric Holder is joining Airbnb to help end a racial discrimination problem with hosts.
          • In the Mission district of San Francisco, locals are Airbnb shaming hosts that they say are to blame for the growing gentrification and unaffordability of the area. They're posting flyers with the names and images of hosts.
        • Autonomous Vehicles

        • AI/Bots

         

        Virtual Reality / Audio

        • Virtual / Augmented Reality

          • Only 7% of game developers were working on augmented reality in 2014; in 2015, that number grew to 20%The article cites Pokemon GO as the reason for the growth — which is patently false, since the game has been out just a few weeks. But it will likely have a positive effect in the year ahead.
          • ZipCar is using Pokemon GO to introduce people to its service: for one day only, it offered free rides to Pokemon players in Boston. Smart integration of a service with the game.
          • Pokemon GO has caused people to crash cars, find dead bodies and become mugging victims. But what's Congress concerned with? That the game uses too much data (according to them). Maybe they could turn their attention to YouTube and Netflix instead.
          • A look at how marketers are using VR and AR.
          • What are the game design considerations for creating a VR experience that will be compelling for not only the primary player, but also the spectators who may be watching it on a livestream?

         


        Sponsor — Content Marketing World

        Time is running out! Content Marketing World is back for a 6th year, where you can learn and network with 4,000+ of your marketing peers in the largest content marketing event on the planet. September 6-9, 2016 in Cleveland, OH. 

        Use the code MONTY200 to save $200 off of the main event and all-access registrations. Just click here to get started.


        Questions? Ask the CMWorld event team. Hope to see you there!


        Content / Customer Experience / Influencer Marketing

         

        Privacy / Security / Legal

         

        Measurement / Metrics / Data

        • An enterprising reporter rewrote some of the lyrics to Paul Simon's classic "50 Ways to Leave Your Lover" to develop 50 ways to measure your analyticsEffective tactics, but boy, she doesn't have a grasp of meter. The great irony is that her first name is Melody.
        "The problem is all inside your figures," she said to me.
        "The answer is easy if you think more than numerically.
        I'd like to help you in your struggle to count your impact perfectly.
        There must be (at least) 50 ways to measure success for a news article."

         


        * Answer to the trivia question above: 

        • Hillary Clinton's campaign released Trump Yourself, which connects your Facebook account with some of the more outré things that Donald Trump has said over the course of the campaign. See how his insults apply to people like you.

        When You Have the Time: Essential Watching / Listening / Reading 



        [caption id="" align="alignnone" width="600.0"]Source: Wikipedia Source: Wikipedia[/caption]



        Do you like what you see here? Please subscribe to to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.






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        Stay abreast of the newsletter flow.

        This feed will decrease

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        Wave one of the Full Monty Show.


         

        I speak to groups and advise brands and agencies to help them embrace the fundamentals of human communication in the digital age. You can join these other top-notch clients by reaching out if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.



        Image credits: The Miriam and Ira D. Wallach Division of Art, Prints and Photographs: Print Collection, The New York Public Library. Calvin and Hobbes 

        --

         

        Monday, July 18, 2016

        The Full Monty — July 18, 2016




        The Full Monty exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

        Commitment must be earned, not bought; Facebook as a traditional media company; premium site ads perform better; the success of GE and the folly of Verizon; Instant Articles in Messenger; Twitter signs three more streaming deals; Snapchat's ad sales strategy; final bids for Yahoo; more questionable practices from Uber; Consumer Reports wants Autopilot off; predictable Pokémon GO happenings - including security and legal risks; predictive analytics is helpful - to an extent; treating politics like sports; The Full Monty goes audio; plus our trivia challenge, podcast pick, a limerick and more.

        Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.

        If you're around at 9:30 pm ET on Sunday evenings, you can get a preview of a couple of topics from the week's via the live video on Facebook. If not, you can always catch the replay here.

        https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fscottmonty%2Fvideos%2F10153654283696625%2F&show_text=0&width=560

         

        Join Me

        Special Announcement

        Coming up shortly, The Full Monty podcast will launch as a companion piece to this newsletter. You'll get commentary, analysis and trivia in 15 minutes or less. Please sign up to be updated on the progress of the project: fullmontyshow.com.

         

        Industry






         

        • As you contemplate a digital transformation, here are seven questions to ask. They include: is this a digital upgrade or transformation? Have you put walls around your digital team? Do you know how to measure the value you intend to create?
        • Wherever you are on the spectrum of digital readiness, it's important to identify and embrace authentic informal leaders within your company. These include people who are exemplars, networkers, early adopters, or pride builders, all without having the formal title or authority.
        • GE CMO  Linda Boff talks about the bets she is making GE is placing in social, content marketing, and brand strategy: GE and the Art of Brand ReinventionIt's fascinating to watch a blue chip company continue to evolve and embrace new communications methods, particularly in the B2B space.
        • Verizon has increased its data limits — and more critically its pricing — sponsoring the hashtag #IGotVerizon on Twitter as part of the campaign. As you can imagine, that ended as only such a tone deaf marketing ploy could: with thousands of outraged customers online. And then a Verizon spokesperson had the gall to try to convince everyone that it wasn't a price hike.
        • Mad Men was a great show, as it depicted the advertising industry in its heyday in (mostly) the 1960s. If Don Draper were around today, these 25 GIFs capture what Mad Men would be like

         


        Sponsor — Agency Management Institute


        Get the scoop on what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours.

        Download this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

        Some of the results are going to really surprise you.


         

        Platforms

         

            • Yahoo

              • Final bids are due for Yahoo's core Internet business today. Check the eBay status to be updated by text 15 minutes before the auction ends. And if Verizon wins, don't tell them they overpaid.

             


            Trivia question: According to a spoof report on Medium this week, after more than three years as a fugitive, what were the circumstances in which Edward Snowden was captured?*


            Collaborative / Autonomous Economy 

            • The collaborative economy is solving all of the wrong problems. A valet on a scooter to part your car? Check. A smart button and zipper that will alert you when your fly is down? Sure. An app that lets us brew coffee from anywhere. Absolutely. These are the pressing issues of the 21st century?
            • Transportation






             

            Virtual Reality / Audio






             

             


            Sponsor — Content Marketing World

            Content Marketing World is back for a 6th year! Learn and network with 4,000+ of your marketing peers in the largest content marketing event on the planet taking place September 6-9, 2016 in Cleveland, OH. 

            Use the code MONTY200 to save $200 off of the main event and all-access registrations. Just click here to get started.

            Questions? Ask the CMWorld event team. Hope to see you there!


             

            Content / Customer Experience / Influencer Marketing


            Create teams and content that match customer needs rather than your org chart. [TWEET THIS]


             

            Privacy / Security / Legal

             

            Measurement / Metrics / Data







            * Answer to the trivia question above: 


             

            When You Have the Time: Essential Watching / Listening / Reading 

             

            Do you like what you see here? Please subscribe to to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.

            These limericks are often quite jaunty;

            We're wary of making them flaunty.

            You're used to the snark,

            But now we'll embark

            To make an audio Full Monty.

             

            I speak to groups and advise brands and agencies to help them embrace the fundamentals of human communication in the digital age. You can join these other top-notch clients by reaching out if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.

             

            Image credit: Thomas Hawk, "If I Expect to Get On With My Life" (Flickr)

             

            --

             

            Monday, July 11, 2016

            The Full Monty — July 11, 2016




            The Full Monty exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

            The role of live video and robots in last week's shooting events; Pokemon Go takes over the world; important aspects of the modern news consumer from Pew; Walmart goes all-out with its payment app and storytelling; Messenger goes crypto; streaming sports on Twitter; Memories are the new standard for Snapchat; AI with a side of emotion; curated content works; it pays to know your influencers; don't leak data; CEOs need to lead digital strategy; The Full Monty goes audio; plus our trivia challenge, podcast pick, a NEW limerick and more.

            Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.

            If you're around at 9:30 pm ET on Sunday evenings, you can get a preview of a couple of topics from the week's via the live video on Facebook. If not, you can always catch the replay here.

            https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fscottmonty%2Fvideos%2F10153638985301625%2F&show_text=0&width=560

             

            Join Me

             

            Industry



            [caption id="" align="alignnone" width="1920.0"]Thank you for your cooperation. Thank you for your cooperation.[/caption]


             

            • Too many details to share here — you should check out the report in its entirety — but the Pew Research Center has a report on The Modern News Consumer. From the pathways to news (less print, more online and still a lot of TV), to the issue of trust (there's some but not a lot), loyalty (split, although TV wins again), social engagement (drops with more required from readers), digital distinctions (happening upon news rather than seeking it out), attitudes of young adults (follow news less closely, are more skeptical).
            • Despite the overall good news for television and the news media, there's still a demographic gap. Nielsen's latest quarterly look at TV viewing habits of the 18-24 year-old demographic shows a year-over-year decline of roughly one-and-three-quarter hours per week - that's 15 minutes less per day. between 2011 and 2016, Q1 traditional TV viewing by 18-24-year-olds dropped by more than 10 hours per week, or by almost one-and-a-half hours per day.





             

             


            Sponsor — Agency Management Institute


            Get the scoop on what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours.

             

            Download this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

             

            Some of the results are going to really surprise you.


             

            Platforms

             

             


            Trivia question: Bastille Day (aka French National Day) is celebrated in July 14, to commemorate the date in 1789 when the notorious prison was stormed. In what year was it first celebrated?*


             

            Collaborative / Autonomous Economy 

            • Transportation

              • Uber is taking a $1.5 billion leveraged loan to support its global expansion. Such a loan will ensure that the investors' shares aren't diluted. But it only demonstrates what a money-sucking enterprise the ride-hailing industry currently is. And P.S., let's hope these banks know what they're doing.
              • Lyft is launching Lyft Premier, a luxury ride service that will feature Audi, BMW and Mercedes vehicles. Ooh, fancy! Sounds like they need some mustache wax now.

             

            Virtual Reality / Audio

            This is the future @oculus @LeapMotion #VR pic.twitter.com/1z7VscNsLO

            — Eva (@downtohoerth) February 19, 2016

             


            Sponsor — Content Marketing World

             

            Content Marketing World is back for a 6th year! Learn and network with 4,000+ of your marketing peers in the largest content marketing event on the planet taking place September 6-9, 2016 in Cleveland, OH. 

             

            Use the code MONTY200 to save $200 off of the main event and all-access registrations. Just click here to get started.

             

            Questions? Ask the CMWorld event team. Hope to see you there!


            Content / Customer Experience / Influencer Marketing

             

            Privacy / Security / Legal

             

            Measurement / Metrics / Data

             


            * Answer to the trivia question above: 


            When You Have the Time: Essential Watching / Listening / Reading 

             

            Do you like what you see here? Please subscribe to to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.

             

            These limericks are often quite jaunty;

            We're wary of making them flaunty.

            You're used to the snark,

            But now we'll embark

            On creating an audio Full Monty.

             

            I speak to groups and advise brands and agencies to help them embrace the fundamentals of human communication in the digital age. You can join these other top-notch clients by reaching out if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.

             

            Image credit: Alan Levine

            --

             

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