Tuesday, September 6, 2016

The Full Monty — September 6, 2016

Image credit: Richard Binhammer (Flickr)
The Full Monty exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

Programmatic and native are destined to combine; editorial and native teams already do; who one of Amazon's biggest competitors is (it isn't who you think); the importance of email; when you get algorithmic egg on your Facebook; Twitter's future may include being acquired; innovation has many meanings; ride-sharing isn't even close to killing car sales; Uber ups its marketing and gets a new competitor in Google; AI is biased and will always be; breaking through blockchain; prepare for a wireless VR headset from Apple; audio is big; GoPro gets into original content; hacking your face and your car; analytics teams need to do more than regurgitate numbers; I'm an oxymoron; and more in this week's edition of The Full Monty. Trivia and the poem of the week are now exclusively on The Full Monty podcast.

Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.

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Platforms

Facebook / Instagram / WhatsApp

Twitter / Periscope / Vine

Alphabet / Google

  • YouTubers got a bit of a wake up call this week when they received notices that YouTube wasn't allowing questionable content to be monetized.  Such content included excessive use of profanity. We're guessing it would have eradicated an entire revenue stream for Gary Vaynerchuk.
  • For its part, YouTube said that the policy hasn't changed and that notifications were merely meant to be more instructive. "While our policy of demonetizing videos due to advertiser-friendly concerns hasn’t changed, we’ve recently improved the notification and appeal process to ensure better communication." But you know YouTubers. They freaked out anyway.

Collaborative / Autonomous Economy

  • Innovation is something of a non-term. It can mean many things to many individuals. Here are 11 ways that startups use innovation to outrun larger established companies.
  • The ulimate symbol for the Uber-for-X economy has gone out of business. Washio, the on-demand laundry service, discovered that the formula needs to be a combination of affordability and frequency. So are they all washed up or were they hung out to dry?

Lodging

  • To make its home-away-from-home vibe work, the online housing broker insists on a level of transparency from hosts and guests that creates a level of intimacy bordering on the unseemly. How Airbnb Kills Our Ideas of Privacy.

Transportation

Autonomous Vehicles

AI / Bots / Blockchain


Virtual Reality / Audio

VR / AR

Audio


Content / Customer Experience / Influencer Marketing

  • Boston Retail Partners' special report, Enhancing Customer Engagement Through Social Media, finds that 81% of retailers using social media to engage with customers indicate that their processes need improvement.
  • GoPro is pivoting to do something it should have done a while ago: expand its business into original content. GoPro users lead some of the most exciting and interesting lives; it'll be better than JustinTV.
  • If you're looking for higher email engagement, try sending email on the weekends. Not inter-office email; customer emails. Given all of the notifications and work we try to catch up with during the week, this development shouldn't be too much of a surprise.



Privacy / Security / Legal

  • It's possible to defeat modern face authentication systems by creating a virtual model derived from high-resolution photos of the device's owner. Hackers can now unlock phones with a VR headset.
  • Snapchat celebrities are making undisclosed paid endorsements. The only problem is the FTC can't catch them. Even more than on other platforms, policing them is a major challenge. And unlike Snapchat content, this is not a problem that will disappear in 24 hours.

Measurement / Metrics / Data



Essential Watching / Listening / Reading




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Photo credit: Richard Binhammer (Flickr)
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