Monday, October 31, 2016

Episode 16: Racial Targeting and a Withering Vine

[caption id="" align="alignnone" width="640.0"]Credit: Steve Snodgrass (Flickr) Credit: Steve Snodgrass (Flickr)[/caption]


A publication called Facebook out for racist policies regarding its ad targeting. Was it the exposure of a nefarious practice or an overblown assertion?

Vine never had a fighting chance, thanks to mismanagement at Twitter. What went wrong? And a special tribute to Edgar Allan Poe's "The Raven."



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Links

Be sure to check out other major stories from the October 31st edition of the newsletter:

 

Credits

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

Voice over: Toni Deckers

Subscribe on iTunes - and leave us a review. Also on Google PlayStitcherSpreaker or SoundCloud.

We'd appreciate your support on Patreon.

The Full Monty — October 31, 2016

Even David S. Pumpkins is sick of the election. Any questions? 

The Full Monty exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

Unilever's CMO thinks there's a generation of marketers who are bluffing their way through digital; how AT&T will innovate after the Time Warner deal; small and medium businesses rely on social media ads; Twitter exceeded analysts expectations but also let Vine die on the vine; what's next for Twitter; Facebook can exclude entire races from seeing ads; Instagram has a public service; it's not your dad's Microsoft any more; favorite social platforms of teens; Uber promises flying cars; Silicon Valley gives up on making autonomous vehicles; what blockchain can do; IBM's Watson flourishes with partnerships; at the nexus of data and culture change; the brands people are most loyal to; and more in this week's edition of The Full Monty. Get your fill of trivia and the poem of the week on The Full Monty podcast.

Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.

Upcoming Speaking Engagements


Industry




SPONSOR

Get the scoop on what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours.

Download this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

Some of the results are going to really surprise you.

Platforms

TWITTER / PERISCOPE / VINE

FACEBOOK / INSTAGRAM / WHATSAPP

MICROSOFT / LINKEDIN

SNAP

Other


Collaborative/ Autonomous Economy

LODGING

  • Last week the CEO of Lasalle Hotel Properties said that the new law in New York restricting Airbnb could be “a big boost in the arm for the business, certainly in terms of the pricing,” but its CFO was quick to say "it's not about price or competition." Airbnb picked up on that and hit back, asking “What are your current policies as they relate to compression pricing, commonly referred to as price-gouging?” and cornering the CEO with “If you agree with your Chief Financial Officer and now believe that the New York law is ‘not about price or competition,’ will you unequivocally pledge to ban any and all price-gouging at your hotels?” 
Credit: Giphy 


TRANSPORTATION

AUTONOMOUS VEHICLES

  • Tech giants Apple Inc. and Alphabet Inc.’s Google, once intent on disrupting, if not destroying, Detroit, have concluded for now that they don’t want to build cars. Given the complexity and the unattractive margins, it's probably a good idea. But Detroit welcomes the collaboration.
  • Elon Musk has figured out how Tesla can deal with Uber. He and his team have had to come up with the Tesla Network, a way to diversify Tesla into a partial-ownership business model to avoid being steamrolled. Most people can only afford about 1/10th of a Tesla anyway.
  • Uber has quietly launched Uber Freight for long-haul trucking. The plan builds on Uber's acquisition of Otto, a self-driving trucking company that Uber bought in July for $65 million. The company's first delivery? About 1800 cases of Budweiser.


ARTIFICIAL INTELLIGENCE / BOTS / BLOCKCHAIN


Virtual Reality / Audio

VR/AR

AUDIO

  • Think you need a podcast? Think again. Unless it's something that truly stands out, you might be better off saving your resources. Of course, that means there'll be more time to listen to mine.
  • Program of the Week. This week, in the spirit of Halloween, our recommendation is Welcome to Night Vale. It's a twice-monthly podcast in the style of community updates for the small desert town of Night Vale, featuring local weather, news, announcements from the Sheriff's Secret Police, mysterious lights in the night sky, dark hooded figures with unknowable powers, and cultural events. Do you have a program to recommend? Add yours to our Google Sheet: smonty.co/yourpodcasts
  • And don't forget to subscribe to ours via email or oniTunesGoogle Play,  Stitcher,  Spreaker or SoundCloud.

Content / Customer Experience / Influencer Marketing

  • It’s no longer enough to target your chosen customers. To stay ahead, you need to create distinctive value and experiences for them. Here are 10 principles of customer strategy.
  • Marketers spin; storytellers twist. Spin is a technique that traditional marketers use to transform negative situations into positive ones. It’s one of the weaker communications devices because it’s motivated by selfishness–seeking to benefit the teller more than the listener. Twists, on the other hand, are motivated by generosity. They’re little gifts that storytellers give to their audiences to make stories more enjoyable and memorable.
  • Simplify your approach to content marketing, and above all, document your strategy.
  • Using data to craft stories is easier than you might think. Here are five ways to get started.
  • Going inside the meeting that killed Vine, we discover that Twitter failed to negotiate with some of its biggest power users while it still had the chance. A lesson in the importance of nurturing your audience.

Privacy / Security / Legal


Measurement / Metrics / Data


Essential Watching / Listening / Reading



Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday. Between this and the podcast, it's a lot of work. And it's not a team sport, either. If you join us as a patron, it will show how much you value this kind of content.


I speak to groups and advise brands and agencies to help them embrace the fundamentals of human communication in the digital age. You can join these other top-notch clients by reaching out if you'd like to put my experience to work.

--

Monday, October 24, 2016

The Full Monty — October 24, 2016


The Full Monty exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

Where were you when the Internet went down?; AT&T and Time Warner did a deal since our last newsletter; the newspaper industry is preparing for a shift as advertising revenue drops by nearly 10 percent; shifts in Facebook advertising you need to know; Google will be tracking your PII; Airbnb listing in NYC may be illegal; Uber has 40M MAUs; self-driving cars are not five years away; there's an AI war on and it involves Google, Apple, IBM, Microsoft and even the U.S. government; the difference between influence and persuasion; a to-do list for Silicon Valley from the president; and more in this week's edition of The Full Monty. Trivia and the poem of the week are now exclusively on The Full Monty podcast.

Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.

Upcoming Speaking Engagements

  • I'll be speaking at the Richmond AMA chapter on November 16.
  • And at a company event in Miami on November 29.

Industry

  • AT&T purchased Time Warner for $85 billion. Wow! Didn't see that one coming.
    • The last time Time Warner did a major deal, it was the worst in corporate history (with AOL). What's in it for them? For starters: content packaged with data connections, a shrinking DirecTV business, and competition with Verizon, Facebook, and Google.
    • Then again, here's why it doesn't make sense for AT&T to by Time Warner: a company that owns pipes, whether over the air or through the ground, doesn’t actually benefit from owning the content flowing through those pipes. Maybe not, but they stand a better chance of growing their subscriber base when they can make some of that content available to stream free over their network, as other carriers have done with music and video.
    • You should care about the deal. Why? Competition, net neutrality and a variety of content types are under their control now.
  • Global spending on newspaper advertising is expected to drop by 8.7% in 2016, and publishers are cutting costs and restructuring. It's particularly troublesome, given that the overall global ad market is expected to grow 4% this year to $529.1 billion, with a 14% acceleration in digital-ad spending. The Wall Street Journal is consolidating sections in its print editions and the New York Times is looking to significantly boost digital revenue by 2020. 


SPONSOR

Get the scoop on what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours.

Download this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

Some of the results are going to really surprise you.

Platforms

TWITTER / PERISCOPE / VINE

FACEBOOK / INSTAGRAM / WHATSAPP

ALPHABET / GOOGLE

PINTEREST

SNAP


Collaborative/ Autonomous Economy

LODGING

TRANSPORTATION

AUTONOMOUS VEHICLES

ARTIFICIAL INTELLIGENCE / BOTS / BLOCKCHAIN



It won't be long now... 


Virtual Reality / Audio

VR/AR

AUDIO


Content / Customer Experience / Influencer Marketing


Privacy / Security / Legal


Measurement / Metrics / Data


Essential Watching / Listening / Reading

  • President Obama has a to-do list for Silicon Valley. Among the items are tackling inequality, strengthening cybersecurity, and ensuring that AI helps (not hurts) us. And a flying car.
  • GM has a to-do list for Silicon Valley: move to Detroit. By reinventing its culture, the old-line automaker hopes to attract those looking to shake things up, rather than conquer them. You know what they say: if you can't beat them, get them to join you.
  • New York is really a microcosm of the world. BuzzFeed proves it with How to Walk Around the World Without Leaving New York City.
  • Maria Popova brings us 10 learnings from a decade of writing Brain Pickings. Here are the ten, but click through to read her insightful comments and to learn from the many links she provides to great minds of literature, philosophy and more.
  1. Allow yourself the uncomfortable luxury of changing your mind.
  2. Do nothing for prestige or status or money or approval alone.
  3. Be generous.
  4. Build pockets of stillness into your life.
  5. When people tell you who they are, believe them; when people try to tell you who you are, don’t believe them.
  6. Presence is far more intricate and rewarding an art than productivity.
  7. “Expect anything worthwhile to take a long time.”
  8. Seek out what magnifies your spirit.
  9. Don’t be afraid to be an idealist.
  10. Don’t just resist cynicism — fight it actively.


Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday. Between this and the podcast, it's a lot of work. And it's not a team sport, either. If you join us as a patron, it will show how much you value this kind of content.


I speak to groups and advise brands and agencies to help them embrace the fundamentals of human communication in the digital age. You can join these other top-notch clients by reaching out if you'd like to put my experience to work.

--

Episode 15: A Trust PSA and Stop Your Internal Fighting

[caption id="" align="alignnone" width="1200.0"]By Sabine's Sunbird (Own work) [CC BY-SA 3.0], via Wikimedia Commons By Sabine's Sunbird (Own work) [CC BY-SA 3.0], via Wikimedia Commons[/caption]


When you're trying to change hearts and minds, is it an immutable concept that you should also be honest with people? How far can the envelope be pushed in pursuit of a public service?

Who owns social, content, and customer relationships? Does it matter? Should it? 



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Links

Be sure to check out other major stories from the October 24th edition of the newsletter:

Credits

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

Voice over: Toni Deckers

Subscribe on iTunes - and leave us a review. Also on Google PlayStitcherSpreaker or SoundCloud.

We'd appreciate your support on Patreon.

 

 

 

Monday, October 17, 2016

The Full Monty — October 17, 2016

Credit: Wikimedia Commons


Changes in the publishing world, from shorter stories to ecommerce; it's crisis time for Samsung and Wells Fargo — both are raging fires in more ways than one; Twitter is now without a suitor; Facebook goes to work; Google shows Facebook how to do news; Yahoo may be without a suitor soon as well; email is growing in importance; Uber undercuts the subway and harasses Latin American drivers with drones; President Obama on the future of AI; VR -gimmick or soon to be ubiquitous?; dueling audio streaming services; Silicon Valley's (non)impact on the American worker; the Bone Zone; Blue Light Special on Archive.org and more in this week's edition of The Full Monty. Get trivia and the poem of the week exclusively on The Full Monty podcast.

Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag. And don't forget to subscribe to the email update here.

Upcoming Speaking Gigs


Industry




SPONSOR

Get the scoop on what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours.

Download this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

Some of the results are going to really surprise you.

 

Platforms

TWITTER / PERISCOPE / VINE

  • As indicated last week, Salesforce has officially ended its bid for Twitter. Twitter now has no major bidders left. And the cheese stands alone.
  • Twitter is now at a major inflection point. "On the one hand, [you have] the market's lack of faith in Twitter and, on the other, Twitter users' profound engagement with the service. [That] is really at the heart of what's happened to the company in recent years." This commentator's opinion? Twitter should go private.
  • Twitter's woes signal the end of the social wars. Although smartphones and social media remain as important as ever, the war to control those platforms are over. The future is virtual reality, hardware, video and artificial intelligence.
  • Twitter will not host Flight, its annual developer conference this year, instead focusing on smaller regional events.
  • Periscope will now allow streaming from professional video devices other than your phone, through Periscope Producer. This is in a bid to woo more professional videographers to the service.

FACEBOOK / INSTRAGRAM / WHATSAPP

SNAP

ALPHABET / GOOGLE

A new AI-driven update for Google Photos will turn your photos the right way, create animations out of a string of similar photos, help you rediscover old memories, and highlights of your best photos.

YAHOO


Collaborative/ Autonomous Economy

LODGING

TRANSPORTATION

AUTONOMOUS VEHICLES

AI / BOTS / BLOCKCHAIN


Virtual Reality / Audio

VR / AR

AUDIO


Content / Customer Experience / Influencer Marketing



Privacy / Security / Legal


Measurement / Metrics / Data


Essential Watching / Listening / Reading




Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday. Between this and the podcast, it's a lot of work. And it's not a team sport, either. If you join us as a patron, it will show how much you value this kind of content.


I speak to groups and advise brands and agencies to help them embrace the fundamentals of human communication in the digital age. You can join these other top-notch clients by reaching out if you'd like to put my experience to work.

--

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