Monday, October 10, 2016

The Full Monty — October 10, 2016

Credit: Topher McCulloch (Flickr) 

Everyone wants Twitter; wait—now no one wants Twitter; Twitter is in want of a strategy; Google's big hardware push; mixed messages on video; Facebook diversifies—again; another tech IPO? Oh Snap!; Yahoo in deep doo-doo; how Didi beat Uber; why the automotive industry is software-happy; the future of podcasting over the next 10 years; the real asset is audience, not content; a Spotify-SoundCloud deal may happen; the core problem with analytics today; how people get new ideas and more in this week's edition of The Full Monty. Get trivia and the poem of the week exclusively on The Full Monty podcast.

Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag. And don't forget to subscribe to the email update here.

Upcoming Speaking Gigs


Industry


  • Four big marketing trends that you might want to have a deeper look at, courtesy of Mark Schaefer.
  • Snapchat, Facebook and other social platforms are trying to shed the "social" label. These platforms are diversifying and serving a number of purposes that go beyond pureplay social. 
  • The mobile app development industry is more challenging than ever, as the number of US app users continues to rise — as well as the amount of time consumers spend using mobile apps each day.



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Platforms

TWITTER / VINE / PERISCOPE

FACEBOOK / INSTAGRAM / WHATSAPP

SNAP

ALPHABET / GOOGLE

YAHOO



Collaborative / Autonomous Economy

TRANSPORTATION

  • The story behind how China's Didi beat ride-hailing superpower Uber. There's great admiration between the two CEOs, and they clearly think differently than most of the market.
  • Uber is getting into the long-haul trucking business as it integrates its purchase of Otto. Couple this with its autonomous efforts and we'll see the face of freight transporation undergo a major change.
  • Google's ride-sharing platform, Waze Rider, is now live in San Francisco

AUTONOMOUS VEHICLES

AI / BOTS / BLOCKCHAIN

Virtual Reality / Audio

AUDIO


Content / Customer Experience / Influencer Marketing


Privacy / Security / Legal


Measurement / Metrics / Data


Essential Watching / Listening / Reading





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I speak to groups and advise brands and agencies to help them embrace the fundamentals of human communication in the digital age. You can join these other top-notch clients by reaching out if you'd like to put my experience to work.

Photo credit: Raise the Shrug by Topher McCulloch (Flickr)

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