Monday, October 24, 2016

The Full Monty — October 24, 2016


The Full Monty exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

Where were you when the Internet went down?; AT&T and Time Warner did a deal since our last newsletter; the newspaper industry is preparing for a shift as advertising revenue drops by nearly 10 percent; shifts in Facebook advertising you need to know; Google will be tracking your PII; Airbnb listing in NYC may be illegal; Uber has 40M MAUs; self-driving cars are not five years away; there's an AI war on and it involves Google, Apple, IBM, Microsoft and even the U.S. government; the difference between influence and persuasion; a to-do list for Silicon Valley from the president; and more in this week's edition of The Full Monty. Trivia and the poem of the week are now exclusively on The Full Monty podcast.

Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.

Upcoming Speaking Engagements

  • I'll be speaking at the Richmond AMA chapter on November 16.
  • And at a company event in Miami on November 29.

Industry

  • AT&T purchased Time Warner for $85 billion. Wow! Didn't see that one coming.
    • The last time Time Warner did a major deal, it was the worst in corporate history (with AOL). What's in it for them? For starters: content packaged with data connections, a shrinking DirecTV business, and competition with Verizon, Facebook, and Google.
    • Then again, here's why it doesn't make sense for AT&T to by Time Warner: a company that owns pipes, whether over the air or through the ground, doesn’t actually benefit from owning the content flowing through those pipes. Maybe not, but they stand a better chance of growing their subscriber base when they can make some of that content available to stream free over their network, as other carriers have done with music and video.
    • You should care about the deal. Why? Competition, net neutrality and a variety of content types are under their control now.
  • Global spending on newspaper advertising is expected to drop by 8.7% in 2016, and publishers are cutting costs and restructuring. It's particularly troublesome, given that the overall global ad market is expected to grow 4% this year to $529.1 billion, with a 14% acceleration in digital-ad spending. The Wall Street Journal is consolidating sections in its print editions and the New York Times is looking to significantly boost digital revenue by 2020. 


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Platforms

TWITTER / PERISCOPE / VINE

FACEBOOK / INSTAGRAM / WHATSAPP

ALPHABET / GOOGLE

PINTEREST

SNAP


Collaborative/ Autonomous Economy

LODGING

TRANSPORTATION

AUTONOMOUS VEHICLES

ARTIFICIAL INTELLIGENCE / BOTS / BLOCKCHAIN



It won't be long now... 


Virtual Reality / Audio

VR/AR

AUDIO


Content / Customer Experience / Influencer Marketing


Privacy / Security / Legal


Measurement / Metrics / Data


Essential Watching / Listening / Reading

  • President Obama has a to-do list for Silicon Valley. Among the items are tackling inequality, strengthening cybersecurity, and ensuring that AI helps (not hurts) us. And a flying car.
  • GM has a to-do list for Silicon Valley: move to Detroit. By reinventing its culture, the old-line automaker hopes to attract those looking to shake things up, rather than conquer them. You know what they say: if you can't beat them, get them to join you.
  • New York is really a microcosm of the world. BuzzFeed proves it with How to Walk Around the World Without Leaving New York City.
  • Maria Popova brings us 10 learnings from a decade of writing Brain Pickings. Here are the ten, but click through to read her insightful comments and to learn from the many links she provides to great minds of literature, philosophy and more.
  1. Allow yourself the uncomfortable luxury of changing your mind.
  2. Do nothing for prestige or status or money or approval alone.
  3. Be generous.
  4. Build pockets of stillness into your life.
  5. When people tell you who they are, believe them; when people try to tell you who you are, don’t believe them.
  6. Presence is far more intricate and rewarding an art than productivity.
  7. “Expect anything worthwhile to take a long time.”
  8. Seek out what magnifies your spirit.
  9. Don’t be afraid to be an idealist.
  10. Don’t just resist cynicism — fight it actively.


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I speak to groups and advise brands and agencies to help them embrace the fundamentals of human communication in the digital age. You can join these other top-notch clients by reaching out if you'd like to put my experience to work.

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