Monday, December 19, 2016

The Full Monty — December 19, 2016

Boardwalk Sunrise on Flickr https://flic.kr/p/KCLcnN

The Full Monty exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

Trump tests tech titans; this week in fake news; the future of work; preparing for a Twitter attack; Facebook is a media powerhouse; Microsoft makes a surprising comeback, partly related to A.I.; Yahoo gets hacked again; Uber ignores the DMV; Michigan passes autonomous vehicle regulations to allow for testing and development; speed listening is a [bad] thing; influencers are in for 2017; you have the right to leave a bad review if it's true; make a business impact with your analytics; the best memes of 2016 and more in this week's edition of The Full Monty. Trivia and the poem of the week are now exclusively on The Full Monty podcast.

Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.

Program Note

This is the final edition of The Full Monty for 2016. We'll pick up again on January 2, 2017. Feel free to browse past issues or check out the Flipboard magazine meanwhile.

Upcoming Speaking Engagements


Industry

  • It's likely that President-elect Donald Trump and the tech industry are on a collision course, as they have contrasting values, interests, and visions for the future. 
  • So to shore things up, Donald Trump held a well-publicized meeting with a number of tech leaders, many from Silicon Valley. They were there ostensibly to discuss the cyber, and we have the remarkable transcript from the public portion of the meeting. But leave it to the inimitable and well-sourced Kara Swisher, who brings us behind closed doors with who said what inside the Trump tech meeting.
    • Interestingly, there was no one from Twitter, Trump's favorite platform. Twitter says it was a retaliatory move, as the company refused to create a #CrookedHillary emoji for the campaign; Trump's team says "the conference table was only so big." Well, if you take a good look at it, there were four seats at one end of table and three at the other; and 16 percent of the attendees were Trump relatives




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Some of the results are going to really surprise you.

Platforms

TWITTER / PERISCOPE / VINE

FACEBOOK / INSTAGRAM / WHATSAPP

GOOGLE

  • Google's AMP (Accelerated Mobile Pages) is now showing Google Image Search results. When you consider the importance of visual communication, this speedier image search functionality will have an appreciable impact. How are your visuals?

MICROSOFT / LINKEDIN

YAHOO

SNAP

  • Snapchat Discover publishers have seen viewership drop by 33 percent after a tweak to the Stories page.
  • Snapchat has added four new features to the service, trying to stay cool and keep up with the competition. These include group chats, more editing features, and the ability to identify songs playing in the background. 

Collaborative/ Autonomous Economy

LODGING

  • On demand meeting space company Breather is expanding into additional cities amid at $40 million Series C round.
  • After years of playing the nice guy, Airbnb now finds itself on the defensive in some of its biggest markets, and the pressure doesn’t suit. The company has unleashed lawsuits, held rallies, and spent millions on lobbying campaigns. It has decried political adversaries and brandished opposition research on hotels. The clashes lay bare an ugly truth: Under fire, Airbnb is a corporation like any other. It’s not that nice at all.

TRANSPORTATION

AUTONOMOUS VEHICLES

ARTIFICIAL INTELLIGENCE / BOTS / BLOCKCHAIN


Virtual Reality / Audio

VR/AR

AUDIO


Content / Customer Experience / Influencer Marketing

 

Privacy / Security / Legal

  • The story of how one couple fought for the legal right to leave a bad online review. Some companies hide a non-disparagement clause in the fine print of their terms of service and sue individuals who post truthful bad reviews about them. Congress unanimously passed the Consumer Review Fairness Act and President Obama signed it into law. Can you imagine Donald Trump signing that? He previously mentioned he'd "open up the libel laws" to pursue newspapers that wrote negative things about him.
  • Cyber attacks—and president-elect Trump’s criticism of encryption and interest in expanding government surveillance—warrant more vigilance. Here are a hacker's tips for protecting your digital privacy.
  • You might call 2016 the Year of the Hack. Yahoo's disclosure is the latest in a string of cyber attacks and consumers are concerned. But most are unlikely to do anything about it. If you'd like to try out a top-notch password management system that comes with warnings for breaches and can automatically change your passwords across sites, my favorite is Dashlane.


Measurement / Metrics / Data

 

Essential Watching / Listening / Reading



Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday. Between this and the podcast, it's a lot of work. And it's not a team sport, either. If you join us as a patron, it will show how much you value this kind of content.


I speak to groups and advise brands and agencies to help them embrace the fundamentals of human communication in the digital age. You can join these other top-notch clients by reaching out if you'd like to put my experience to work.

Photo credit: Boardwalk Sunrise by Geoff Livingston (Flickr)
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Thursday, December 15, 2016

Episode 21: It's a Wonderful Community



When a technical glitch threatens to obliterate an otherwise clockwork-like tradition, something surprising happens. The resulting lesson is one that every business should heed.


Links

Be sure to check out other major stories from the crowdsourced December 12th edition of the newsletter:

Credits

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

Voice over: Toni Deckers

Subscribe on iTunes - and leave us a review. Also on Google PlayStitcherSpreaker or SoundCloud.

We'd appreciate your support on Patreon.



Tuesday, December 13, 2016

The Full Monty — December 12, 2016

Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.
 A quite note: this week is a little different. You see, as I was finalizing the newsletter (usually takes me about six hours), something went wrong and I lost the draft. Pfft. Gone. I posted about it on Facebook and within hours, I found that Christopher Penn had crowdsourced the edition, with the help of Shel HoltzChristopher Carfi and Cathleen Rittereiser. It made me think of how the town of Bedford Falls came together to help George Bailey in his hour of need in It's A Wonderful Life, and how Clarence wrote "Remember: no man is a failure who has friends," and how his brother Harry toasted him at the conclusion, "To my brother George. The richest man in town."
And today, I feel like the richest man in town. Thank you to Chris & friends.
P.S. Stay tuned, as I'll be making some changes as a result of this little hiccup. 

Upcoming Speaking Engagements


Industry

  • Amazon pokes the 800 pound gorilla with Amazon Go, a cashier-free experience aimed at the digital generation. The real question is, who’s the intended target? Techcrunch names Instacart, but it sounds more like a rhyming competitor named Walmart.
  • Not to be outdone, Walmart debuts Pickup and Fuel, a way to easily pick up online purchases away from the hustle and bustle of the store.
  • Has the MarTech bubble burst? Not yet, but Walker Sands says it’s looking ‘plump’, with plenty of consolidation and VC capital not as plentiful. Perhaps this time next year, we’ll be looking at more of a cooked goose?


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Get the scoop on what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours.
Download this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.
Some of the results are going to really surprise you.


Platforms

  • Google and Slack join forces for tighter integration with G Suite, according to Techcrunch and the rest of the Valley press. How long this marriage lasts will depend on what happened to Slack’s internal document collaboration efforts.

TWITTER / PERISCOPE / VINE

FACEBOOK / INSTAGRAM / WHATSAPP

SNAP

REDDIT

  • Reddit’s conspiracy subreddit hasn’t always been a home to serious conspiracy nuts; it used to be just harmless banter. But that has changed as part of the troubling rise of fake news and unsubstantiated memes (like the PizzaGate tale that led to an arrest after a man motivated by reading fake news opened fire in a Washington, D.C. pizza restaurant). To address the problem, Reddit has added the conspiracy subreddit to its “no ads” list.

Collaborative/ Autonomous Economy

LODGING

TRANSPORTATION

AUTONOMOUS VEHICLES

ARTIFICIAL INTELLIGENCE / BOTS / BLOCKCHAIN

  • It's evident that bots will be involved in buying and selling in real-time. They'll become prospects as well. When they do, you'll need multiple marketing funnels -- one funnel for humans and a different one for bots.
  • Everyone needs a workout, especially artificial intelligence. Google DeepMind has released its robot training grounds to the public for other AIs to train in. WALL-E size irony: as the humans sit down to fatten up for the holidays, the AIs are hitting the gym.
  • Perhaps all that AI fitness is to help the bots help us shop. The Drum looks at how chatbots will change commerce, from ordering to shipping to service. Skynet’s looking a lot more like Skymall.
  • Starbucks calls it an “innovative conversational ordering system.” Its name: My Starbucks Barista. It allows customers to place orders by voice command or by text. A demonstration video showed a customer making a complex order (including “double upside down macchiato half decaf with room and a splash of cream in a grande cup”) which the bot understood correctly. No idea whether the bot will proceed to mis-spell your name on the side of cup for nostalgia’s sake.
  • The campaign invites fans to use messaging app Kik (which embraced bots early with its Bot Shop) to interact with a chatbot that emulates Kalani Hilliker, a 16-year-old entertainer. To date, results include 14 times more conversations with the chatbot than with an average post by the real celebrity, 91% positive sentiment, and an average of 17 messages per conversation, nearly half of which lead to a coupon deliver. The coupons themselves are driving more than 50% click-throughs.
  • A 10-person team is developing experiences for voice-controlled technology like Google Home and Amazon Echo. For instance, the team introduced an Amazon Echo Skill for Good Housekeeping that lets users get a guide to removing stains (which also plays music in the background while you follow the instructions). Another skill was created for Elle (which answers horoscope questions) and another for two of the publisher’s daily newspapers (adding their news to the Echo’s Flash Briefings feature).

Virtual Reality / Audio

VR/AR

  • With Oculus, Vive, Daydream, and many others beating the drum, 2016 was supposed to be the year of VR, but AR got the headlines, according to Mashable. Pokemon Go, HoloLens, and Snapchat’s glasses saw much wider adoption.
  • Dutch police are planning to use AR to fight crime. An AR-fueled rig can be used to mark evidence and leave short notes about a crime scene. It could also be used to create reconstructions of crimes in courtrooms, among other applications.
  • The Global Virtual Reality Association is a non-profit collaboration of Google, Oculus (from Facebook), Vive (from HTC), Acer, Samsung, and Sony. The association’s website says its goal is to promote responsible development and adoption. It promises members will develop and share best practices, conduct research, and bring the international VR community together. It will also be a resource for consumers, policymakers and industry.

AUDIO

  • Spotify leaves Soundcloud at the altar again, walking away from purchase talks twice as it prepares for its own IPO.
  • YouTube announced it paid musicians a billion dollars in 2016, while the RIAA complained that YouTube was taking unfair advantage of artists. I suppose the RIAA would know best.
  • Dating app Tinder is the latest company to introduce a podcast. DTR (Define the Relationship) is a six-part series that covers dating-related issues in the digital age (e.g., how to build an online profile). Tinder is relying on data to help frame the episodes. For example, the first episode looks at the tendency for people to start an online dating encounter with the message, “hey.” The episode points out that you’re more likely to get a response if you use a GIF than just say, “hey.” Tinder knows because the GIF search engine baked into the Tinder app reveals that people use GIFs on the app are 30% more likely to get a response and have conversations that last twice as long. The company will promote the podcast within the app.

Content / Customer Experience / Influencer Marketing

  • Call it the most unexpected crisis communications and influencer management program ever: what to do if the President of the United States attacks your brand. Fortune digs into the most unusual marketing quandary since Teapot Dome.
  • There is a method to how content marketing results in leads. Andy Crestodina goes deep over 163 slides and a one hour webinar and breaks it all down.
  • Don’t count analog out. AdWeek reports that in the UK, vinyl records are now outselling digital downloads in terms of revenues. Now we just have to wait and see if Super-8 outsells YouTube.
  • Social influencer campaigns are hot. They’re also mostly short-term. L’Oreal Paris thinks that’s a mistake. The company’s “Beauty Squad” initiative is designed to “craft a different type of relationship” with influencers. The squad includes five of the UK’s most influential beauty bloggers with a combined reach of more than 5 million YouTube viewers (and equally impressive numbers through other social media channels). The squad will be L’Oreal brand ambassadors, creating content to promote product awareness and drive engagement. Assembling a team with a cumulative 5 million YouTube subscribers rather than going after one with far more was an attempt to be more authentic; the squad members are already known for their knowledge and expertise in their fields (one is known for skincare, another for hair, for example).

Privacy / Security / Legal


Measurement / Metrics / Data


Essential Watching / Listening / Reading


Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday. Between this and the podcast, it's a lot of work. And it's not a team sport, either. If you join us as a patron, it will show how much you value this kind of content.

Tuesday, December 6, 2016

Episode 20: When Media Attack




This week, a look at boycotts from an unusual angle — when a media company goes on the attack. Is this a unique event, or are we in for more?




Links

Be sure to check out other major stories from the December 5th of the newsletter:

 

Credits

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

Voice over: Toni Deckers

Subscribe on iTunes - and leave us a review. Also on Google PlayStitcherSpreaker or SoundCloud.

We'd appreciate your support on Patreon.

 

Monday, December 5, 2016

The Full Monty — December 5, 2016



The Full Monty exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

We move from fake news to censorship; the state of social media 2016; streaming video wars; Facebook addresses affordable housing; Snapchat is changing how we think about social networks; Airbnb works with the EU; an important 4-part series on Uber and its economic impact; chatbots improve customer experience; the future of autonomous vehicle ownership; how one journalist became an influencer; looking at the silent film industry for VR direction;the evolution of a data-driven company; Sherlock Holmes was the original technology distruptor and more in this week's edition of The Full Monty. Trivia and the poem of the week are now exclusively on The Full Monty podcast.

Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.

Upcoming Speaking Engagements


Industry






SPONSOR

Get the scoop on what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours.
Download this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

Some of the results are going to really surprise you.

Platforms

TWITTER / PERISCOPE / VINE

  • Should Facebook buy Twitter? According to one columnist, Facebook's commitment to live video makes Twitter an attractive add-on. Between Facebook's fake news problem and Twitter's troll problem, it would be a match made in purgatory.
  • Twitter has finally hired a VP of product, a former Googler who worked on Gmail, Gchat and Inbox. 

FACEBOOK / INSTAGRAM / WHATSAPP

SNAP


Collaborative/ Autonomous Economy

LODGING

TRANSPORTATION

AUTONOMOUS VEHICLES

ARTIFICIAL INTELLIGENCE / BOTS / BLOCKCHAIN


Virtual Reality / Audio

VR/AR

AUDIO


Content / Customer Experience / Influencer Marketing

 

Privacy / Security / Legal

 

Measurement / Metrics / Data

 

Essential Watching / Listening / Reading

  • With all of its focus on technological advances on the most minute area of our lives, some think that the bigger picture is being missed because Silicon Valley Has an Empathy Problem.
  • How you package your product is just as important as the product itself. Evidence? A tripling of search results for unboxing videos in three years. "Unable to purchase desirable products, kids all over the world can--in some small way, through the unboxing videos--indulge in the repetitive viewing of someone else in a state of euphoric consumption." How Watching Other People Unwrap Gadgets Became Big Business.
  • Sherlock Holmes may be known for his magnifying lens, (non-existent) meerschaum pipe and deerstalker hat. And while he may have lived in the Victorian/Edwardian eras Sherlock Holmes was the original technology disruptor.
  • FM 22-5 is a U.S. Army field manual published in 1946. Section II contains Qualities of a Leader, which are just as applicable to managers today.
  • If you're traveling this holiday season, you'll want to know about these six must-have apps for the worldly traveler.


Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday. Between this and the podcast, it's a lot of work. And it's not a team sport, either. If you join us as a patron, it will show how much you value this kind of content.


I speak to groups and advise brands and agencies to help them embrace the fundamentals of human communication in the digital age. You can join these other top-notch clients by reaching out if you'd like to put my experience to work.

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