Monday, February 27, 2017

The Full Monty — February 27, 2017


 The soap opera that is Uber; trends in digital marketing to watch and why the CMO is overwraught; what brand loyalty commands; enterprise social media strategy in 9 simple steps; Facebook's future may require sacrifice; Snap's roadshow continues; corporate innovation requires knowledgable champions and culture change; Waymo's IP lawsuit; AI and the coming decimation of blue collar jobs; podcasting as part of your content strategy; using white space to your advantage in content marketing; liberal arts is the key to the future; new habits; and more in this week's edition of The Full Monty. And don't forget to subscribe to The Full Monty podcast and check out where Brain+Trust is speaking this week.

Become a patron, it will show how much you value this kind of content. 



The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.

Industry





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Platforms

TWITTER / PERISCOPE / VINE

FACEBOOK / INSTAGRAM / WHATSAPP

  • As we reported last week, Mark Zuckerberg shared his manifesto on changing the world. This week, Ben Thompson has a thoughtful piece on Manifestos and Monopolies, in which he calls for the prevention of any additional network acquisition for Facebook (such as Instagram or WhatsApp) and for Facebook to open its social graph to the market to answer broader socioeconomic and political issues. It's a tall order, but as Facebook continues its dominant march, it's something that must be considered.
  • Facebook will begin testing ad breaks in partner videos, sharing 55% of ad revenue; Live videos from Pages with more than 2,000 followers will get this midroll ad option. Facebook continues its march toward television.
  • Facebook is in talks with the MLB to live stream one baseball game per week. A tepid start, but Facebook is clearly trying to edge its way into Twitter's dominance of live sports.
  • Instagram is giving users the ability to upload as many as 10 photos or videos at once in a carousel for followers to swipe through. 

GOOGLE / ALPHABET

    SNAP

    • Another fascinating analysis from Stratechery that draws a comparison between Snap and Apple, via its company-as-humanity strategy, and its clear admission that cost of revenue will rise amid many product iterations, failures and tweaking things for their users. Whether or not Snap can follow the same success model as Apple is still in question.
    • As the Snap roadshow continues, investors are particularly concerned about slowing user growth and engagement.
    • Snaplytics (yes, we're serious) released a report about how brands are using Snapchat and gaining followers, looking at things like posting frequency, number of snaps per story, images vs. videos, story completion rate and more.
    • A cautionary tale around a loose intellectual property strategy: Why I'm Leaving Snapchat details that more people are moving to Instagram Stories and enjoying its more authentic feel. Snapchat's inferior user experience, interruptive advertising, and lack of underlying network are among the culprits.

    Collaborative / Autonomous / AI

    From #GartnerSYM

    TRANSPORTATION

    • You may be using Waze to carpool soon. This will place Waze more directly in competition with Uber. But Waze's approach is to persuade regular drivers using its app to pick up people who are heading in the same direction. It's about behavior change. Will it succeed? Much depends on drivers' willingness to change their behavior, which is always tricky. And whether Uber's woes continue.
    • As the Uber Turns...
      • Last week, we shared the blog post written by a female engineer in which she detailed a year at Uber, during which she experienced sexual harassment, an unresponsive human resources department, threats of retaliation (by HR, no less), and a dwindling percentage of female engineers.
      • This week, early Uber investors Mitch and Freada Kapor wrote an open letter to the Uber board and investors after private appeals reached a “dead end,” saying that the current Uber investigation team is too conflicted. What's the Uber for soap operas? Turns out it's Uber
      • Uber's most glaring overall problems seems to center on how the limited human resources role was conceived by CEO Travis Kalanick. The issue: he felt the function of HR at Uber was largely to recruit talent and to efficiently let go of personnel when needed. You know, HR does executive development too. Just sayin'.
      • Jalopnik is a bit more practical in its criticism of Uber: Forget the sexual harassment, the protests, the endless lawsuits, UberEats, China, the autonomous cars, and even the flying cars. Those disasters mask one critical issue: Uber is doomed because it can’t actually make money.

     AUTONOMOUS 

    ARTIFICIAL INTELLIGENCE / BOTS / BLOCKCHAIN

    Virtual Reality / Audio

    VR/AR

    AUDIO

    • Jay Acunzo dissects three hidden lessons behind top podcasts to help yours stand out. Boiled down, they are: think format first, consider time constraints, and create recurring segments. But you should read Jay's full treatise to see how he brings these concepts to light.
    • Pandora is debuting personalized digital audio ads and sequential messaging. The tool lets marketers build audio ads designed for listeners based on their gender, age and ZIP code, taking into account variables like the weather and time of day.
    • Audio is one of the most intimate forms of media there is. Which is a perfect reason why podcasting should be part of your content strategy.
    • Program of the Week: In honor of the Oscars and longtime host Johnny Carson, this week's podcast is The Carson Podcast, in which host Mark Malkoff talks with entertainers, show business executives, staffers and others who were associated with The Tonight Show starring Johnny CarsonDo you have a program to recommend? Add yours to our Google Sheet:  smonty.co/yourpodcasts.  
    • And don't forget to subscribe to ours via email or on iTunesGoogle PlayStitcherSpreaker or  SoundCloud.

    Content / Customer Experience / Influencer Marketing

       

      Privacy / Security / Legal

      • The White House held an emergency meeting about leaks. And that meeting promptly leaked. Press Secretary Sean Spicer explicitly warned staffers that using texting apps like Confide — an encrypted and screenshot-protected messaging app that automatically deletes texts after they are sent — and Signal, another encrypted messaging system, was a violation of the Presidential Records Act, according to multiple sources in the room. The lesson here: corporate secrets can also be leaked with such apps. Security officers should be aware of the risks they pose. Then again, leaks can occur via text too.
      • Amazon is claiming that Alexa is protected by the First Amendment and therefore cannot be used as evidence in an upcoming murder trial. Now that's artificial intelligence indeed.
      •  You might want to think again about charging your device in a public USB port. It's a potential way to get your device infected. Didn't your mother teach you about touching things in public places?
        • There's always devices like Umbrella USB, which acts like a condom for your USB charger.


      Measurement / Metrics / Data

      • If you discover an analytics report with inflated data, what are you do do?
      • Converseon has a white paper on embracing critical new end-to-end language technologies to help unlock the potential of data for effective social listening in 2017. From scaling human intelligence for language analysis to going beyond top-line sentiment to root-cause drivers, determining relevancy, the sunsetting of Boolean strings and more, there's much to dig into.

       

      Essential Watching / Listening / Reading

      • Mark Cuban doesn't think that finance is the future. In fact, he recommends college students focus on liberal arts degrees, because our automated, data-driven future we'll require more free thinkers.
      • There's a fine line between honesty and rudeness. What does it mean to be polite?
      • Warren Buffet released his annual letter to Berkshire Hathaway shareholders. In it, he shared how to use fear to your advantage as an investor.
      • Once formed, impressions are remarkably perseverant: so it may surprise you to learn why facts don't change our minds from The New Yorker. An important lesson to remember from brands that strive for reputation management or rebranding — you might do well to ignore the facts.
      • There are valuable lessons from Sherlock Holmes on the art of writing. Even though his writing was limited to a few monographs (and questionably, two of the short stories), he demonstrated the importance of focus and making smart choices.
      • It's late February. Is it too late for New Year's resolutions? On the contrary; waiting until later in the year to assess your behavior and make some changes may be exactly what you need. From The Full Monty podcast (you do subscribe, don't you?):





      Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.


      Between this and the podcast, it's a lot of work. And it's not a team sport, either. If you join as a patron, it will show how much you value this kind of content. Won't you consider supporting The Full Monty?

      Upcoming Brain+Trust Speaking Engagements



      Brain+Trust Partners doesn't believe in gobbledygook — we use common sense strategic guidance to help you master the evolving marketplace. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


      Photo credit: Ludolf Bakhuizen [Public domain], via Wikimedia Commons
      --

      Wednesday, February 22, 2017

      Episode 23: Getting in the Habit


      It's natural to want to make changes to your life around the beginning of the year. If you made a New Year's resolution, are you still sticking to it nearly two months in? If you're like most people, the odds are that you're not.

      In this episode, we explore what motivates us to make resolutions at that time of the year, why it's the wrong time, and how we can begin to create habits that not only last the entire year, but a lifetime.

      Download now (7.7 MB, 16:15)


      Links

      Be sure to check out other major stories from the February 21st edition of The Full Monty newsletter:

      Credits

      Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

      Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

      Voice over: Toni Deckers

      Subscribe on iTunes - and leave us a review. Also on Google PlayStitcherSpreaker or SoundCloud.

      We'd appreciate your support on Patreon.





      Tuesday, February 21, 2017

      The Full Monty — February 21, 2017


      Mark Zuckerberg wants to save the world; Uber wants to save itself; CMO tenure is down; marketing budget plans for digital channels; Facebook and Oculus are trying to figure out what they are; Snap continues to prepare for its IPO; no more free WSJ articles via Google search; how companies are preparing for innovation strategies; thoughtful ideas about AI in our society; the signs and symptoms of email fatigue; Cisco's 2017 cybersecurity report; enterprise influencer marketing success; building a connected workforce; and more in this week's edition of The Full Monty. And don't forget to check out The Full Monty podcast.

      Become a patron, it will show how much you value this kind of content. 



      The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

      If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.

      Industry

      • If journalism was in a crisis with the rise of digital publishing, it's got another challenge on its hands in the post-truth era. Between the generation gap in news consumption, the proliferation of news outlets, and the growing distrust in any establishment media organization, journalism is in a fight for its life.
        • When a politician in Colorado declared a local paper was "fake news," the news outlet threatened to sue over defamation. When an entity deals in information and a public figure calls into question its very credibility simply because they don't like what's being said — not because of a dispute over facts — that's an erosion of the free press.
        • The new crisis that companies are preparing for: tweets targeted against them by Donald Trump. Some companies have drafted plans for war rooms to address potential criticism, while others are focusing on promoting job creation and U.S. investments. What a strange era we live in, when companies have to fear the President of the United States.
        • Meanwhile, John Oliver is trying a very different kind of targeting. Because he knows which shows the president watches (which does not include his own show), Oliver is buying advertising on the morning shows in the Washington area. Great lessons for brands here on knowing your audience and targeting appropriately, rather than waiting for them to come to your site.




      SPONSOR

      Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

      Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

      Some of the results are going to really surprise you.

      Platforms

      TWITTER / PERISCOPE / VINE

      • Twitter plans to pare down three ad products, including legacy TellApart business, the firm's direct response business, and aspects of Promoted Tweets. Great! Now how about paring down the time your half-time CEO spends on his second job before there's no more Twitter left?

      FACEBOOK / INSTAGRAM / WHATSAPP

      SNAP

      GOOGLE / ALPHABET

      • Google has ended its "First Click Free" arrangement with the Wall Street Journal which gave non-subscribers access to up to three articles a day on WSJ.com. Evidently, subscription numbers have increased and the WSJ doesn't need the additional traffic. We often share WSJ.com links here; we'll try to be mindful and share links to stories about the same topics from other sites.
      • Google Maps launched Lists, a way to create and share your favorite places. Being able to create and share lists of places could give Google Maps a more social feel to it.
      • The unskippable 30-second spot on YouTube is gone. YouTube finally realized that it's not television.

        YAHOO 


        Collaborative / Autonomous / AI

        Crowd Companies has created a report that showcases how companies are preparing for, maintaining, and achieving success in their corporate innovation strategies. It includes research findings on corporate innovation leaders, as well as 10 innovation program models (outposts, labs, accelerators, intrapreneurship, and more), including how to select the right models for your corporation.



        LODGING

        TRANSPORTATION

        • A female engineer told a harrowing tale of sexual harassment, HR threats, and a dwindling percentage of women engineers at Uber. It's an explosive post that goes into great detail about the situation.
          • Uber is on the defensive, and CEO Travis Kalanick issued a strongly worded statement about the situation. It seems Uber is always reactive to its internal crises...
          • The company has appointed former U.S. Attorney General Eric Holder to lead an independent investigation.
          • This isn't Uber's first issue with questionable ethics (or legalities). The old proverb says that a fish rots from the head, and there's been a "bro" culture at the company since its inception. Remember Boober? Some are calling for a complete culture change at the company, which is a tall order. Episode 3 of The Full Monty covered in great detail when it might be time to re-evaulate your relationship with a brand:

         AUTONOMOUS 

        ARTIFICIAL INTELLIGENCE / BOTS / BLOCKCHAIN

        Virtual Reality / Audio

        VR/AR

        AUDIO


        Content / Customer Experience / Influencer Marketing

           

          Privacy / Security / Legal


          Measurement / Metrics / Data

           

          Essential Watching / Listening / Reading

          Eleanor Abernathy, aka Crazy Cat Lady [Credit: Simpsons Wiki]




          Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.


          Between this and the podcast, it's a lot of work. And it's not a team sport, either. If you join as a patron, it will show how much you value this kind of content. Won't you consider supporting The Full Monty?

          Upcoming Brain+Trust Speaking Engagements



          Brain+Trust Partners doesn't believe in gobbledygook — we use common sense strategic guidance to help you master the evolving marketplace. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


          Photo credit: Wikimedia Commons

          --

          Wednesday, February 15, 2017

          Episode 22: Measuring Value



          There are plenty of examples of metrics, KPIs and other hard data points to follow if you're looking to prove ROI. But sometimes, it isn't about hard metrics and it's not about the return; it's about value.

          Value given and value derived are two different things, and the outcome you achieve depends greatly on which end of the value chain you're sitting. Are you measuring the wrong thing? Or maybe you're measuring the right thing the wrong way. This episode contains a parable about the metrics of value.




          Links

          Be sure to check out other major stories from the February 13th edition of the newsletter:

           

          Credits

          Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

          Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

          Voice over: Toni Deckers

          Subscribe on iTunes - and leave us a review. Also on Google PlayStitcherSpreaker or SoundCloud.

          We'd appreciate your support on Patreon.


          Monday, February 13, 2017

          The Full Monty — February 13, 2017


          The Full Monty, a Brain+Trust Partners publication, exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

          Become a patron, it will show how much you value this kind of content. 



          Brand activism at the Super Bowl; getting out of your bubble - and remembering where you got your news; Twitter misses in Q4; Facebook Safety Check goes offline; the economic impact of ride-hailing apps; artificial intelligence may be detrimental to the middle class; VR gloves to match your trendy headset; testing your hearing with a film; experiences beat content; online anonymity is a myth; asking the right question before you write; and more in this week's edition of The Full Monty. And don't forget to check out The Full Monty podcast.

          Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.

          Industry

          • The Super Bowl was a welcome distraction from political topics last weekend, as the fans watched the first overtime in the history of the contest. And as is the tradition, emotions ran high between plays as well as during them, with hotly anticipated commercials. This year however, a number of ads seemed to make subtle political statements. Did Super Bowl ads clear the way for brand activism?
            • When brands do take a stand, they risk potentially alienating half of their customers. This year's Super Bowl ads led pollsters to question whether ads with a liberal spin pose too much risk. In the case of diversity, most audience members are receptive to the theme.
            • In Audi's case, its' "Daughter" ad, under the theme of its #DriveProgress campaign, came under fire. The ad showed how girls are just as capable of boys. But Audi's board makeup and its payment practices don't match its words. These days, empty words and platitudes are not enough; you need to live the brand if you want people to believe you.
            • Meanwhile, Budweiser's immigration-themed ad came under scrutiny from those supporting the president. But as they attempted to mount a slacktivist effort under the #BoycottBudwiser [sic], their attention to detail lacked a key element: they misspelled Budweiser in the hashtag. Not to mention the fans who said they'd flock to Busch beer, whose parent company was also founded by an immigrant.
          • Apple CEO Tim Cook is calling for technology companies to band together to defeat "fake news." With made-up stories and hoaxes clouding people's minds, he suggested that his colleagues "need to create some tools that help diminish the volume of fake news."

          • The Guardian is featuring a column called "Burst Your Bubble" aimed at trying to get people to see perspectives other than their own. The column, which curates right-of-center perspectives for the site’s left-of-center audience, “gets across the idea that the divergence in values in this country is real and persistent.”
          • According to the Pew Research Center, Americans can't remember where they read online news 44% of the time. Because there are a number of pathways most Americans follow to get news (usually through Facebook!) — news that is flowing an an unprecedented pace — it's difficult to get them to remember where they saw something. Something to keep in mind as a brand, too; you need to make their online experiences memorable and ensure that your shared content makes it clear where it originated.
          • In a breakdown of advertising spending in 2016, we see a 6.8% growth overall, with predictable drops in newspaper and magazine advertising and a rise in television and digital. Interestingly, it was a slower growth than expected, given that a presidential election and the Olympics played a part.

          • Flipboard released version 4.0, a slick new mobile interface that includes more custom personalized content. It's enriched with better artificial intelligence to both refine the articles you see and reduce the incidence of sites with annoying advertising or fake news. This involves both human and machine intervention. As CEO Mike McCue put it, "There's no real good algorithm for 'insightful. You need editors."
          • There is more good information than at any point in humanity, but it's harder than ever to find and trust. The more we know, or can see, the less we trust. How Tech Ate the Media and Our Minds.
          • The case for digital reinvention holds a number of options. For example, while disruptive strategies are the most impactful, fast-following and great execution are the next best thing.



          SPONSOR

          Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

          Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

          Some of the results are going to really surprise you.

          Platforms

          TWITTER / PERISCOPE / VINE

          • Twitter reported its Q4 revenue for 2016: $717 million versus estimates of $740 million. However, the company beat earnings at $0.16 a share versus expected $0.12 a share. However, the real story was in the lagging growth of monthly active users: up only 2 million from Q3, for a total of 319 million MAUs. 
          • The quarterly revenue growth is the slowest since Twitter went public four years ago. Eyes are on the company's turnaround strategy and on part-time CEO Jack Dorsey, who needs to either step up or step down.
          • Twitter is cracking down on abuse in a number of ways, including hiding inappropriate responses, turning on a "safe search" feature, making it harder for banned members to rejoin, and more. Late to the game, but at the same time, very much needed.

          FACEBOOK / INSTAGRAM / WHATSAPP

          • Facebook is opening itself to a measurement audit by allowing the media industry’s independent measurement monitor, Media Rating Council (MRC), to audit the measurements it provides advertisers. The company will sell video ads based on the industry’s viewability standard, allow more granularity in performance measurement, and introduce an option for paying for ads only when users watch the video with the sound on.
          • Facebook's Safety Check can now be used for organizing a community response offline. People can mark themselves as safe on Facebook and then visit the emergency's Community Help page to see what people need or offer things like housing, food or transportation. This is a responsible and potentially game-changing move for Facebook, moving it into the realm of utility and public service provider.
          • WhatsApp added two-step verification. This security measure indicates how Facebook is moving toward parity among its holdings with regard to the safeguarding of identity and accounts.

          SNAP

          • As Snap Inc. pursues its $25 billion initial public offering, Facebook is borrowing some of the moves that catapulted Snapchat to popularity with teens and young adults. At the rate of Facebook's "borrowing" of Snapchat features (ref: Instagram Stories), one might think that Snap's intellectual property disappears after 24 hours.
          • We all know that Millennials and Gen Z love their Snapchat, but it might surprise you to learn that the fastest growing group on Snapchat is those over the age of 35. Likely because that's the only group that hasn't fully adopted it yet.

          GOOGLE / ALPHABET


            Collaborative / Autonomous / AI

            TRANSPORTATION

            AUTONOMOUS 

            ARTIFICIAL INTELLIGENCE / BOTS / BLOCKCHAIN


            Virtual Reality / Audio

            VR/AR

            • Oculus VR is working on gloves to enhance the virtual reality experience. From tapping out messages on a virtual keyboard to the all-important Spider-Man web throwing, VR gloves, together with the VR headset will make you look like a combination of Futurama's Bender and Arnold Palmer.
            • Google released a new version of its Chrome browser with support for VR. The new capability means that users no longer need to download an app to view online VR.

            AUDIO


            Content / Customer Experience / Influencer Marketing

               

              Privacy / Security / Legal


              Measurement / Metrics / Data

               

              Essential Watching / Listening / Reading

              When Miss Emily Grierson died, our whole town went to her funeral: the men through a sort of respectful affection for a fallen monument, the women mostly out of curiosity to see the inside of her house, which no one save an old man-servant—a combination gardener and cook—had seen in at least ten years.




              Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.


              Between this and the podcast, it's a lot of work. And it's not a team sport, either. If you join as a patron, it will show how much you value this kind of content. Won't you consider supporting The Full Monty?

              Upcoming Brain+Trust Speaking Engagements



              Brain+Trust Partners doesn't believe in gobbledygook — we use common sense strategic guidance to help you master the evolving marketplace. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


              Photo credit: Wikimedia Commons

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