Wednesday, February 15, 2017

Episode 22: Measuring Value

There are plenty of examples of metrics, KPIs and other hard data points to follow if you're looking to prove ROI. But sometimes, it isn't about hard metrics and it's not about the return; it's about value.

Value given and value derived are two different things, and the outcome you achieve depends greatly on which end of the value chain you're sitting. Are you measuring the wrong thing? Or maybe you're measuring the right thing the wrong way. This episode contains a parable about the metrics of value.


Be sure to check out other major stories from the February 13th edition of the newsletter:



Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

Incidental music: "One More Stripper" by APAMusic, royalty-free license from

Voice over: Toni Deckers

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