There are plenty of examples of metrics, KPIs and other hard data points to follow if you're looking to prove ROI. But sometimes, it isn't about hard metrics and it's not about the return; it's about value.
Value given and value derived are two different things, and the outcome you achieve depends greatly on which end of the value chain you're sitting. Are you measuring the wrong thing? Or maybe you're measuring the right thing the wrong way. This episode contains a parable about the metrics of value.
LinksBe sure to check out other major stories from the February 13th edition of the newsletter:
- Apple CEO Tim Cook is calling for technology companies to band together to defeat "fake news." With made-up stories and hoaxes clouding people's minds, he suggested that his colleagues "need to create some tools that help diminish the volume of fake news."
- You can access 375,000 beautiful, copyright-free images from the Metropolitan Museum of Art online.
- In 1802, the 32 year-old Ludwig van Beethoven wrote a stirring letter to his brothers shortly after writing his Second Symphony, in which he detailed the loneliness of living with hearing loss and how music saved his life.
CreditsTheme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.
Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.
Voice over: Toni Deckers
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