Thursday, March 30, 2017

Episode 27: Try a Little Empathy


You likely heard about the United Airlines leggings issue that popped up earlier this week. While it was unfortunate for the brand, especially given its reputation issues, it was entirely avoidable.

There are a variety of issues that sprung forth from the incident that tell us a great deal about ourselves as a society. But none more so than the continued affirmation that this is a post-factual age and brands need to update their thinking in order to survive it.

Download now (9.6 MB, 20:02)


Links

Be sure to check out other major stories from the March 27th edition of The Full Monty:


    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

    Subscribe on iTunes - and leave us a review. Also on Google PlayStitcher, Spreaker, SoundCloud  and I Heart Radio.

    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.








    Monday, March 27, 2017

    The Full Monty — March 27, 2017


    Google got itself into hot water with advertisers and programmatic ads need a safe space; Uber continues to lick its wounds but deny injury; the Senate votes against privacy; a new operating model for marketing; Walmart's innovation for the future of retail; liking a brand on social media doesn't change behavior; a paid version of Twitter; how Instagram stays one step ahead of the market; measuring corporate innovation programs; make way for bike sharing; the Trump administration has its head in the sand about automation; ethical questions around the right to privacy; the busier you are, the more you need quiet time; and more in the trust edition of The Full Monty. And don't forget to subscribe to The Full Monty podcast, and check out where Brain+Trust  is speaking this week (final section below).


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    The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

    If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.

    Click to tweet this edition of The Full Monty.

    Industry






    SPONSOR

    Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

    Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

    Some of the results are going to really surprise you.

    Platforms

    • Merely liking a brand on Facebook doesn’t change behavior or increase purchasing. According to research from MIT, endorsing a brand does not affect a customer’s behavior or lead to increased purchasing, nor does it spur purchasing by friends. Supporting endorsements with branded content, however, can have significant results. It makes sense that people who already patronize a brand would like it on social media.
      • An important takeaway: even if a brand decides not to spend money advertising, it can use its social media channels to gain intelligence from its most loyal customers.

    TWITTER / PERISCOPE / VINE

      FACEBOOK / INSTAGRAM / WHATSAPP

      GOOGLE / ALPHABET

      MICROSOFT / LINKEDIN



      Collaborative / Autonomous / AI

      • Many corporations have their own internal innovation programs to accomplish a number of intiatives, from partnering with start-ups to creating new business practices. But a critical factor in all of them is how they measure success.
      • IBM is known as having innovated in remote work access, but it's reversing that trend by calling thousands of employees back to regional offices. It's a controversial move that has practical implications.

      LODGING

      • Airbnb has launched in China and Chinese consumers hate its name so much, they're trying to come up with a new one. The company's name is Aibiying, which is Chinese for "welcome each other with love." The logo finally makes perfect sense.

      TRANSPORTATION

       AUTONOMOUS 

      ARTIFICIAL INTELLIGENCE / BOTS / BLOCKCHAIN



      Virtual Reality / Audio

      VR/AR

      AUDIO

      • Program of the Week: I've just finished listening to the three-part 18-hour series "The Adventures of Alfred Hitchcock." It's part of the podcast The Secret History of Hollywood, branded as "podcasts for the classic movie lover." From gangsters to classic monster films, Adam Roche covers it all in a deeply researched documentary-like style.  Do you have a program to recommend? Add yours to our Google Sheet:  smonty.co/yourpodcasts.  
      • And don't forget to subscribe to our show via email or on iTunesGoogle PlayStitcher,  Spreaker or SoundCloud.



      Content / Customer Experience / Influencer Marketing

      • Mark Schaefer implores you to Stop Creating Random Acts of Content. Lack of a cohesive plan and direction for your company's content will result in underperformance and wasted efforts. Intentional topics and frequency will build loyalty.




      Privacy / Security / Legal




      Measurement / Metrics / Data

      • Modern marketing looks slightly different than what we've known. In particular is the focus on data activation and personalization, two concepts that go hand-in-hand. A quickly evolving industry standard is the Consumer Data Point (CDP) , which makes it possible for marketers to scale data-driven customer interactions in real time.  At this point, we should be well beyond the "customers who bought this also bought that" rubric.
      • Foursquare is using its location-based data to power an analytics platform to help retailers understand foot traffic.

       



      Essential Watching / Listening / Reading

      • Are you a good boss? The combination of leadership and management skills can be tricky, especially when we have to inspire and motivate our teams while dealing with difficult people. Inc. has five things to consider as you make that journey.
      • While you're at it, here are five interview questions to avoid and five questions to use instead.
      • Often the solution to being knocked off the top rung of a ladder isn't always to keep scrambling to regain your rung. It's to build a better ladder, via Tom Webster
      • There’s plenty the British don’t speak of. But the death of the 90-year-old Queen might be one of the least spoken about—and best planned for—inevitabilities faced by an entire nation. Sam Knight delivers a minute-by-minute account of what could happen when Elizabeth II, who has outlasted twelve U.S. presidents, dies within the walls of Buckingham Palace. Code word: “London Bridge is down.”
      • Have you emailed me, to no avail? Sorry for the Delayed Response.
      • Productivity is all the rage. So when people want more out of you and you continue to "multitask" (but not really), focusing becomes truly difficult. And yet, it's not a matter of lists, apps, or processes. Focusing is an art, not a science.




      Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.


      Between this and the podcast, it's a lot of work. And it's not a team sport, either. If you join as a patron, it will show how much you value this kind of content. Won't you consider supporting The Full Monty?



      Upcoming Brain+Trust Speaking Engagements



      Brain+Trust Partners doesn't believe in gobbledygook — we use common sense strategic guidance to help you master the evolving marketplace. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.

      Top photo credit: Patroclus, by Jacques-Louis David [Public domain], via Wikimedia Commons

      Bonus: the connection between Patroclus and trust.

      --

      Wednesday, March 22, 2017

      Episode 26: Fear and Greed


      The four human desires (acquisitiveness, rivalry, vanity and love of power) were our topics the last time around. In this episode, we go a little further, diving into two key human conditions: fear and greed. In doing so, we pick apart the motivating factors behind using these as emotional drivers in marketing.

      Erik Deckers contributed to this essay, adapting a post from his site ProBlogService.com. He is the author of Branding Yourself and No Bullsh*t Social Media and served as the writer-in-residence at the Jack Kerouac House in Orlando, Florida. His wife Toni provides voice over work for this show.

      Download now (10.3 MB, 14:56)


      Links

      Be sure to check out other major stories from the March 20th edition of The Full Monty:
      • The 2017 ranking of the world's most reputable companies is out, from the Reputation Institute. The most important driver of corporate reputation by far is perception of quality, followed by have a positive influence on society, behave ethically, and be fair in the way it does business.
      • Small businesses in the U.S. are moving more of their budget to digital, including mobile, social, video and search. According to the January 2017 study by Thrive Analytics, 40% of U.S. SMBs said they plan to increase spending on digital media.
      • New research reveals a surprising level of distrust from women. More than 80% of women claim to distrust the news media, citing “inadequate fact checking” and “political bias” as the primary causes. And brand marketing didn’t fare much better—when asked about their trust in advertising, the response was similarly distrustful: 80% of women say they don’t trust ads.

        Credits

        Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

        Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

        Voice over: Toni Deckers

        Subscribe on iTunes - and leave us a review. Also on Google PlayStitcherSpreaker or SoundCloud.

        We'd appreciate your support on Patreon.





        Image credit: Hieronymus Bosch (circa 1450–1516) or follower [Public domain], via Wikimedia Commons

        Monday, March 20, 2017

        The Full Monty — March 20, 2017


        Reputation matters, and what drives reputation should drive you; more digital budgets ahead; Facebook and Google continue their duopoly; age discrimination in tech; solving for expensive online subscriptions; the challenges and decisions related to digital transformation; Twitter is getting serious; marketers are skeptical of Snapchat; Uber's executive woes; Intel goes mobile; voice isn't all that; Pandora battles Spotify; who is rocking customer experience; a bad vibe about sensitive data; how drivers milked a company over a missing Oxford comma; and more in the broken bracket edition of The Full Monty. And don't forget to subscribe to The Full Monty podcast, and check out where Brain+Trust is speaking this week (final section below).

        Become a patron, it will show how much you value this kind of content. 



        The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

        If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.

        Click to tweet this edition of The Full Monty.

        Industry

        • The 2017 ranking of the world's most reputable companies is out, from the Reputation Institute. The most important driver of corporate reputation by far is perception of quality, followed by have a positive influence on society, behave ethically, and be fair in the way it does business. And in case you were wondering, the top 5 companies are: Rolex, LEGO, The Walt Disney Company, Canon, and Google.




        SPONSOR

        Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

        Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

        Some of the results are going to really surprise you.

        Platforms

        TWITTER / PERISCOPE / VINE

          FACEBOOK / INSTAGRAM / WHATSAPP

          SNAP / SNAPCHAT

          GOOGLE / ALPHABET

          YAHOO

          MICROSOFT / LINKEDIN


          Collaborative / Autonomous / AI

          TRANSPORTATION

          • The executive at the center of the Alphabet-Uber lawsuit who is accused of stealing proprietary information and taking it with him to Uber, evidently had a longer relationship with Uber than previously thought. Alphabet laid out a detailed timeline of Anthony Levandowski’s relationship with Uber executives, including CEO Travis Kalanick. According to Alphabet, that relationship dates back to the summer of 2015, approximately six months before Levandowski even left Alphabet. This is high stakes, as Google and Uber duke it out for autonomous supremacy.
          • Uber is losing another executive: Uber's president Jeff Jones has quit, saying his “beliefs and approach to leadership” were inconsistent with what he saw at Uber. Oops.
          • Say goodbye to Hailo: the London-based taxi-hailing app is merging and rebranding as mytaxi, partially owned by Daimler and accessible across Europe. 
          • Electric car sales were up 68% in the U.S. in February, with Tesla leading the way.

           AUTONOMOUS 

          ARTIFICIAL INTELLIGENCE / BOTS / BLOCKCHAIN


          Virtual Reality / Audio

          VR/AR

          • A VR experience at SXSW gave viewers an immersive look into farms and factories with the goal of eliminating cruel conditions for animals.
          • AR technologies will be instrumental in closing the skill gap that is responsible for the shortage of skilled manufacturing workers. The technology will allow more workers to do high-skill jobs and improve their performance in this work. (Disclosure: GE is a Brain+Trust client)

          AUDIO


          Content / Customer Experience / Influencer Marketing


          Privacy / Security / Legal


          Measurement / Metrics / Data

           

          Essential Watching / Listening / Reading





          Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.


          Between this and the podcast, it's a lot of work. And it's not a team sport, either. If you join as a patron, it will show how much you value this kind of content. Won't you consider supporting The Full Monty?

          Upcoming Brain+Trust Speaking Engagements



          Brain+Trust Partners doesn't believe in gobbledygook — we use common sense strategic guidance to help you master the evolving marketplace. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.

          Top photo credit: Mike Mozart (Flickr)

          --

          Wednesday, March 15, 2017

          Episode 25: The Four Human Desires


          Try as we might, we can't escape from our past, from the visceral nature of what it means to be human. Advances in communication, technology, and living conditions may separate us from our ancestors, but deep down, we want the same things.

          We look at the four human desires as outlined by Bertrand Russell in his acceptance speech for the 1950 Nobel Prize in Literature, showing that while we can't overcome them, we can use them for good.

          Download now (8.9 MB, 18:39)


          Links

          Be sure to check out other major stories from the March 13th edition of The Full Monty:

          Credits

          Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

          Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

          Voice over: Toni Deckers

          Subscribe on iTunes - and leave us a review. Also on Google PlayStitcherSpreaker or SoundCloud.

          We'd appreciate your support on Patreon.





          Image credit: Vincenzo Camuccini - La morte di Cesare (Wikipedia)


          Monday, March 13, 2017

          The Full Monty — March 13, 2017


          Two major surveys worth digesting this week: the CMO Survey and the Infinite Dial - one deals with ongoing changes in the marketing industry, the other with the latest data on digital audio, mobile social, etc.; IBM's harsh move; the Wikileaks' CIA dump and what you need to know; how to succeed as a chief digital officer; Twitter's algorithm, explained; Facebook's commitment to social good; Google splits Hangouts; Anchor is Snapchat for audio; Uber is terrified of unions; Lyft for anyone; self-driving car testing without humans coming to California; sometimes text beats bots; SoundCloud needs help; the challenge of personal branding and why thought leadership is as essential as ever; getting people to read your Terms of Service; understanding time; and more in the SXSW edition of The Full Monty. And don't forget to subscribe to The Full Monty podcast, and check out where Brain+Trust is speaking this week (final section below).

          Become a patron, it will show how much you value this kind of content. 



          The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

          If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.

          Click here to share this edition of The Full Monty in a tweet.

          Industry

          • There's lots to unpack from the latest CMO Survey from Duke University's Fuqua School of Business, the American Marketing Association and Deloitte. Some of the findings include:
            • Spending on marketing analytics—quantitative data about customer behavior and marketplace activities—is expected to leap from 4.6 percent to almost 22 percent of marketing budgets in the next three years.
            • Over the next 12 months, CMOs expect to increase their brand building spending by almost double digits (9.7%).
          • Netflix is making choose-your-own-adventure shows. New interactive storylines will give viewers control over how plots unfold. Is this more work that it's worth? Does it violate how people like to experience shows?
          • Fans of Fawlty Towers and the Jeremy Brett Sherlock Holmes series rejoice! ITV and the BBC are joining forces with BritBox, which brings British TV shows to the U.S via a streaming service. Don't worry; you'll still be able to use IP-masking VPNs to view the current shows that aren't included.
          • Walmart is introducing in-store screens that will allow you to buy products online. Brain+Trust saw the "endless aisle" during a recent visit to Walmart in Bentonville (client). It was impressive.
            





            SPONSOR

            Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

            Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

            Some of the results are going to really surprise you.

            Platforms

            TWITTER / PERISCOPE / VINE

              FACEBOOK / INSTAGRAM / WHATSAPP

              • In a talk at SXSW, Facebook policy chief Monika Bickert called for social networks to create ways to be proactive to counter extremism and hate speech with broad opposition rather than by simply deleting hateful posts. This continues on the theme in recent weeks of Facebook stepping up as a social force for good, due to its size and reach.
              • Facebook announced the launch of Messenger Day, the chat app’s version of Snapchat Stories and Instagram Stories. Oh, snap.
                • Although it would seem that not everyone is a fan. To wit: intrusive preview tiles, bad content, and annoying pop-ups have ruined Facebook Messenger.
              • BBC journalists identified child porn on the site and promptly reported it to Facebook. Facebook's response? They reported the BBC to the police, because the Beeb transmitted them to Facebook. Question: shouldn't Facebook be reporting itself to the police?
              • Instagram launched geostickers in Instagram Stories, which allow users to put stickers on their images, based on location. Attack of the Clones continues...
              • A report indicates that WhatsApp is testing chat tools to let businesses talk to customers as a source of revenue, conducting an early trial with a group of Y Combinator companies.

              GOOGLE / ALPHABET

              • Google's new machine learning API will recognize objects in videos. Video is about to become the new search engine.
              • Google split Hangouts into Chat, a Slack-like service available via Google's early access program, and Meet, for audio and video conferencing, available now. They're getting serious about enterprise chat and conferencing competition. Given Google's history and identity criss with a multitude of messaging apps, we'll wait to see how this works out.

              YAHOO


              Collaborative / Autonomous / AI

              TRANSPORTATION

              "Before accepting rides on his Uber app each day, Seattle driver Fasil Teka must first choose whether to listen to company-run podcasts on voting rights, collective bargaining and city council hearings." — WSJ
              • Every day that negative issues continue to affect Uber, they don't just affect the company; the crisis affects all stakeholders. An important thought process to understand for any company dealing with crisis management.
              • You might think that Uber's PR stumbles are a benefit to Lyft; you would be wrong. The boosts are temporary, thanks in large part to brand awareness.
              • It's really hard to become an Uber driver.

               AUTONOMOUS 

              ARTIFICIAL INTELLIGENCE / BOTS / BLOCKCHAIN


              Virtual Reality / Audio

              VR/AR

              AUDIO

              • Anchor has launched a major update, making it like Snapchat Stories for audio. In addition to the "stories" feature, there are new audio creation tools, including the ability to pull in music tracks from Apple Music or Spotify, external audio clips, and pre-made musical fillers. And distribution over voice-first platforms like Amazon Alexa and Google Home, in addition to the usual places like iOS, Android and the web.
              • Spotify announced it has acquired audio detection and music discovery startup Sonalytic, that can identify songs, mixed content and audio clips, as well as track copyright-protected material, and aid in music discovery. As you'll see below, music discovery is an important aspect of streaming audio.
              • Someone needs to discover SoundCloud quickly: the music hosting site is in need of a fire sale, as it struggles to raise more money amid a dropping valuation.
              • Brain+Trust Partners' own Tim Hayden presented with Edison Research's Tom Webster at the Country Radio Seminar on the importance of reaching listeners through their mobile devices and suggested doing so through the apps and mobile websites they are already using.
              • Edison Research and Triton Digital presented the 2017 Infinite Dial Study, containing the latest research around digital audio, social media, mobile, smart speakers, and podcast consumption. It is the definitive source in this space. We captured some of the highlights in a Twitter Moment, and here are some of the major takeaways:
                • 81% of Americans 12+ own a smartphone
                • 50% of Americans have access to a Netflix account
                • Online radio reaches new high of 61% of Americans 12+, an estimated 170 million
                • Spotify more than doubled its presence as a source of music discovery over last year
                • Social media use is beginning to consolidate around a few platforms

              Content / Customer Experience / Influencer Marketing

              • The last click someone clicks before they buy something isn't the moment they made up their mind. Focus your efforts on the trail of breadcrumbs as well as the prize at the end.
              • Please, don't call it a newsletter. Why not? Because people have negative associations with newsletters. Except this one, right? RIGHT??
              • We've been hearing about "personal branding" for years, and it seems to have reached a fever pitch again. 
                • With all of this focus on personal branding, some may be forgetting something: just do the work. It's one of the premises of Mark Schaefer's new book Known.
                • Jason Falls outlines some of the pitfalls and challenges for those who are doing the work and who also happen to have a personal brand. Some of it comes down to defining thought leadership vs. personal brand.
                • So Gini Dietrich asked the question: Is Thought Leadership Dead? No, but it might need an extreme makeover.
                • Satire: "It’s only by locking arms and defending the values of inclusivity, respect, and tolerance that we can get back to posting gym selfies and embarrassing #TBT pics." That's right, Donald Trump is Ruining My Personal Brand. His remains consistent, though.

                 

                Privacy / Security / Legal

                Originally on Tumblr

                Measurement / Metrics / Data

                 

                Essential Watching / Listening / Reading





                Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.


                Between this and the podcast, it's a lot of work. And it's not a team sport, either. If you join as a patron, it will show how much you value this kind of content. Won't you consider supporting The Full Monty?

                Upcoming Brain+Trust Speaking Engagements



                Brain+Trust Partners doesn't believe in gobbledygook — we use common sense strategic guidance to help you master the evolving marketplace. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.

                Top photo credit: Shwen Gwee

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