Monday, October 23, 2017

Hubris Considered — October 23, 2017


Think state-sponsored media manipulation can't happen to us? Check your ego. The workplace in the age of robot overlords; smart speakers don't mean smart users; gas and oil companies and alternative energy sources; helping job applicants cope with uncertainty; the battle for your time; various retail approaches of Walmart, Target and Kohl's amid disruption; Twitter pledges to crack down on harassment and hate; Facebook makes moves to keep attention; Netflix is spending big on content in 2018; the KRACK Wi-Fi security breach; a series on predictive analytics; embarrass your way to success; and more in the Hubris edition of The Full Monty from Brain+Trust Partners for the week of October 23, 2017.



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The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

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Top Stories

The technological expertise of and lengths to which Russia will go to meddle in U.S. elections — regardless of where you land on the political spectrum — should be concerning to Americans and to American companies. Keep an eye on the steps that tech companies are taking (or not) to address this very real issue. And also on good old-fashioned investigative journalism, as curious and inquisitive reporters dig in. We are not above being fooled and must guard our institutions with care and respect.




Artificial Intelligence / Autonomous

The latest in AI, machine learning, bots, blockchain, and autonomous everything.

ARTIFICIAL INTELLIGENCE / MACHINE LEARNING

AUTONOMOUS / MOBILITY



Communications / Marketing / Business Strategy

Industry developments and trends, including retail, fake news, customer experience, content marketing, and influencer relations.

COMMUNICATONS / MARKETING / STRATEGY

  • The future of tech and media is more than about attention; companies are waging a war for people's time.
  • More than three-quarters of people in several countries across the world believe that their video viewing habits will change in the coming 5 years. Of most significance: the expectation that TV will be watched in VR. Seems like a stretch at this juncture, as that requires a huge investment and infrastructure for creators, not to mention a complete shift in consumer behavior.
  • One of the biggest challenges for an externally digitally-savvy company is the HR experience once applicants, enthusiastic after seeing a company's digital marketing prowess, get to know the 'real' company behind the campaign.

THIS WEEK IN RETAIL:



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Platforms 

News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

TWITTER / PERISCOPE

FACEBOOK / INSTAGRAM / WHATSAPP

SNAP

ALPHABET / GOOGLE




    Media

    The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

    VIDEO

    • In its Q3 earnings call, Netflix said it could spend a whopping $8 billion on content in 2018, up from $6 billion this year. To put that in perspective, ESPN—TV’s biggest spender—was expected to have shelled out about $7.3 billion on content in 2016. 
      • Not satisfied with disrupting the TV business, Netflix also plans to blast through cash to release 80 original movies next year. Original content plus having its own talent, production and intellectual property is key if Netflix is to hold off increasing competition from the likes of Amazon, Apple and Disney
      • Netflix added 5.3 million streaming users in its third quarter, outpacing the 4.4 million net additions it had projected. That growth, boosted by an increase in promotional marketing activity, comes as companies like AT&T and Comcast warn they are feeling the pain from the cord-cutting trend.
    • Nielsen has a new syndicated service that claims to enable content providers to see how many people watched their shows—and their rivals’ shows—on Netflix; Netflix says the data are "not accurate."

    AUDIO




    Regulatory / Security 

    Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

    SECURITY / HACKING:

      ON-DEMAND ECONOMY



      Measurement / Analytics / Data

      The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


      Mental Nourishment

      Other links to help you reflect, improve, or simply learn something new.




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      Upcoming Brain+Trust Speaking Engagements

      • SocialFresh in Orlando December 8-9, 2017 (Christopher and Tim)
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      Brain+Trust Partners helps smart, risk-taking executives discern the real from the hype. From strategy development to technology and data vendor selection, and streamlining processes, our focus is on digital business transformation that improves customer experience and drives efficiency for your company. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


      Top image credit: Diana and Apollo Attacking the Children of Niobe by Jacques-Louis David (Wikimedia Commons) 

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