Tuesday, October 10, 2017

The Hapless Voyage — Oct 9, 2017


Another consequential event, and Google and Facebook let their algorithms run away from them; milestones in the history of artificial intelligence; Americans' attitudes about automation; shifts in electric vehicle production; digital transformation is about change management, not just technology; Walmart pulls out more stops in its battle with Amazon; teens show a backlash against social media and technology; Google is serious about AI; binge watching may be harmful to your health; branded podcasts are back; Uber gets governance changes; progress is circular, not linear; and more in the Hapless Voyage edition of The Full Monty from Brain+Trust for the week of October 9, 2017.



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The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

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Top Stories

  • Following the shooting rampage in Las Vegas last week, it didn't take long for the peddlers of conspiracy theories and fake news to begin their efforts. And once again Google and Facebook failed us as they let these wildly inaccurate and dangerous theories take root in searches and the spread of this misinformation. No one seems to be minding the store as public scrutiny increases on the role these media companies must accept in public discourse.
  • Now, Facebook will claim that it can't control the spread of fake news — but that's complete bunk. [As an aside, if that's the case, perhaps Mark Zuckerberg should rethink his position that AI doomsday predictions are irresponsible.] 
  • The winner in all of this may end up being Snapchat, where the vast majority of ads are reviewed by a person before they go live. It makes it harder for outsiders to post phony content on Snap's platform.
  • Amid all of the upheaval in the publishing industry amid digital upstarts in the last 10 years, traditional papers have been derided for their reluctance to adapt and their old media models. But Blair Reeves makes an excellent case for why the New York Times and the Washington Post are likely to be around 50 to 100 years from now, but Facebook and Google are not




Artificial Intelligence / Machine Learning / Autonomous

The latest in AI, machine learning, bots, and autonomous everything.

ARTIFICIAL INTELLIGENCE / MACHINE LEARNING

AUTONOMOUS / MOBILITY

Image result for way out underground sign




Communications / Marketing / Business Strategy

Industry developments and trends, including retail, fake news, customer experience, content marketing, and influencer relations.

COMMUNICATONS / MARKETING / STRATEGY

THIS WEEK IN RETAIL:



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Platforms 

News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

FACEBOOK / INSTAGRAM / WHATSAPP

ALPHABET / GOOGLE / YOUTUBE

    OTHER




    Media

    The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

    VIDEO

    AUDIO




    Regulatory / Security 

    Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

    SECURITY / HACKING:

      ON-DEMAND ECONOMY



      Measurement / Analytics / Data

      The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


      Mental Nourishment

      Other links to help you reflect, improve, or simply learn something new.




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      Upcoming Brain+Trust Speaking Engagements

      • Speaking at RetailLoco in Atlanta on October 18, 2017 (Tim)
      Can we speak for your organization? Drop us a line.



      Brain+Trust Partners helps smart, risk-taking executives discern the real from the hype. From strategy development to technology and data vendor selection, and streamlining processes, our focus is on digital business transformation that improves customer experience and drives efficiency for your company. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


      Top image credit: Shipwreck Off the Coast of Nantucket by William Bradford (Metropolitan Museum of Art) 

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