Monday, November 27, 2017

The Full Monty: The Future of the News — November 27, 2017


There's a correction going on in the news media, and it's not from a typo; there's hope for jobs amid the robot revolution; smart speakers are the future; the car and heavy trucking industries are in for an upheaval; email matters to youngsters; how to make an innovative culture; Amazon still hasn't supplanted independent bookstores — for good reason; Walmart is thriving in its battle with Amazon; are we ready for the end of the social era?; Twitter changes up the rules; how Amazon could hamper filmmakers; understanding the most engaged podcast listeners; everything you need to know about the looming Net Neutrality battle; Uber's underhanded approach to a massive data breach; tips on data visualization; the fox and the hedgehog; the right leaders for your growth strategies; and more in the Future of the News edition of The Full Monty from Brain+Trust Partners for the week of November 27, 2017.



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The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

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Top Stories

Many forces have led to the squeeze that digital media companies now find themselves in: digital publishing failed to diversify properly, the platforms amped up their advertising, Facebook cut back referral traffic, and now we're facing a reckoning in the realistic market valuation of digital media companies. Meanwhile, there's a consolidation going on in the traditional media marketplace as powerful forces begin to concentrate news in fewer hands. The question is what will this mean for local news, advertisers and the public? We should all keep a close watch on this, as society depends on it.

  • Meredith agreed to buy Time Inc. for $1.85 billion, at a 46% premium to the stock's closing price on November 15. $650 million of the funding comes from the Koch brothers, who will assume ~$1 billion in Time's debt. Such a move is seen as a significant bet on the future of the magazine industry.
  • Meanwhile, the rapid growth of Google and Facebook continues to take its toll on digital media companies: 
  • Digital media have a difficult task ahead of them, but it's one that must be rooted in reality rather than in fantasy. Media companies don't have the same leeway as Silicon Valley unicorns and their inflated valuations. Journalism is very rarely backed by venture capital and therefore has a much shorter timeframe to prove viable business models.




Artificial Intelligence / Autonomous

The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

ARTIFICIAL INTELLIGENCE / MACHINE LEARNING

  • Maybe your kids will want to grow up to be data detectives or man-machine teaming managers. These are just some of the ways human workers are likely to be needed to manage artificial intelligence and automation in the job bonanza ahead under the robot revolution.
  • Check out this video of Sophia, an AI robot so lifelike that humans are freaking out.
  • Apple, Microsoft, Amazon and Google all have variations of the same thing. As they race to improve the AI in each, what does the future hold for smart speakers? In short, expect to see more about security and privacy, proactive status, and true conversations.

    AUTONOMOUS / MOBILITY




    Communications / Marketing / Business Strategy

    Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

    COMMUNICATiONS / MARKETING / STRATEGY 



    Retail Apocalypse

    Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 



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    Platforms 

    News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

    TWITTER / PERISCOPE

    FACEBOOK / INSTAGRAM / WHATSAPP

    ALPHABET / GOOGLE

      SNAP

      MICROSOFT / LINKEDIN



      Media

      The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

      VIDEO

      AUDIO

      • There's a curious group of people who listen to podcasts at super-fast speed. Life at the speed of sound. Or is that life at the sound of speed?
      • Pandora's new CEO wants more podcasts and would like to revamp the audio streaming giant's advertising technology to stem the loss of younger listeners.
      • Spotify announced it has acquired Soundtrap, a collaborative online music recording startup, reportedly for at least $30 million. Such a move could make it more attractive as a destination for music creators.
      • The Knight Foundation released a report on Public Media's Most Engaged Podcast Users. Super listeners consume twice the amount of podcast content compared to generic listeners. They are loyal evangelists of the medium. The report notes that 96% of surveyed super listeners had recommended a podcast to a friend. These listeners prefer in-depth content, and increasingly prefer digital consumption over podcast.
      • Program of the Week: And as our recommendation this week, we have The Most Useful Podcast Ever, a podcast for getting things done. Thanks to Jessica Willits for the suggestion. Do you have a program to recommend? Add yours to our Google Sheet:  smonty.co/yourpodcasts.  



      Regulatory / Security 

      Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

      SECURITY / HACKING

        ON-DEMAND ECONOMY




        Measurement / Analytics / Data

        The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


        Mental Nourishment

        Other links to help you reflect, improve, or simply learn something new.




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        Top image credit: The New York Daily News by William Michael Hartnett, public domain 

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