Tuesday, December 19, 2017

The Full Monty: Enough Already — December 18, 2017


Devices are eating our brains and it's time to take them back; artificial intelligence predictions for 2018; unpredictable side effects to ride-hailing and smart maps; non-financial uses of blockchain; going D2C in place of channels; where digital succeeded in 2017; social splitting from media; Best Buy and Target are still not out; a plum job at Walmart; threaded tweets for more tweetstorms; Fox gets eaten by Mouse; T-Mobile moves into TV; global audiobook trends; the repeal of Net Neutrality; Uber goes even lower; VR for Airbnb previews; accountability in marketing for 2018; improving your productivity and ability to solve crossword puzzles; and more in the  edition of The Full Monty from Brain+Trust Partners for the week of December 11, 2017.



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The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

We've got all of these links — and those that didn't make the cut for publication — in The Full Monty Magazine on Flipboard. And a special note about Flipboard: please take a look at the new layout for The Full Monty. We've separated stories into mini-magazines that follow the same sections as below. Feel free to follow the magazines that matter to you.

You might also be interested in the Brain Trust magazine, as well as Salmagundi by Christopher Barger and Saddle Up by Tim Hayden.

Programming note: this is the final edition of The Full Monty for 2017. We'll resume on January 8. 



Top Stories

Our devices are ubiquitous. For many, they are in our hands from nearly the moment we awake. They follow us to the bathroom, keep us entertained while we dine alone, hold our attention while we're in a queue, and put us in constant contact with our friends and family. And much of that is on social media.

But we've reached a point where we may be over saturated, and where we (including our children) might be spending too much time in front of a screen, either in our hands or in our laps. Perhaps it's time to dial back — to rethink our priorities. This time of year naturally lends itself to being reflective, so perhaps it's the perfect opportunity in which to determine the ways we might reduce the amount of time we spend in front of screens small and large, and spend more time on front of our families, friends and coworkers, giving them our undivided attention.

And consider this: even in those quiet times when you might instinctively reach for your phone to while away the time because you're bored or socially awkward, use that as a way to push yourself into an uncomfortable situation, a moment of self-reflection (one that doesn't require a New Year), or quiet observation of the world around you. You just might be amazed at what you've been missing.
The structure of these posts is usually the same. Step one: identify some ill in society. Step two: admit that people think technology, and Facebook, might be contributing to that ill. Step three: assert that more Facebook, not less, is the cure for said ill.




Artificial Intelligence / Autonomous

The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

ARTIFICIAL INTELLIGENCE / MACHINE LEARNING

    AUTONOMOUS / MOBILITY

     

    BLOCKCHAIN / BITCOIN




    BUY THIS BOOK

    Flying Cars, Zombie Dogs, and Robot Overlords: How World's Fairs and Trade Expos Changed the World by Charles Pappas looks at how many of the industry-changing innovations that we take for granted today originated at some sort of trade show. With CES coming up, this should put you in the proper mindset.




    Want to see your book featured here? Please let us know.

    Communications / Marketing / Business Strategy

    Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

    STRATEGY / MARKETING / CONTENT


    JOURNALISM / COMMUNICATIONS 

    • The future of social media means abandoning the quest to respond to every confused man on Twitter and instead DMing with groups of people who matter. In the future, Social and Media Will Split from Nieman Labs.
    • Bloomberg's Twitter news network Tic Toc went live yesterday
    • Storify is shutting down. The aggregation service was once the hot tool used by journalists, but with functionality built into many platforms now, it became outmoded.

    As we prepare for 2018, here are some key digital trends to watch.




    Retail Apocalypse

    Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 

    Source: youtu.be/qalujiU7txs



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    Platforms 

    News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

    TWITTER / PERISCOPE

    FACEBOOK / INSTAGRAM / WHATSAPP

    SNAP




        Media

        The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

        VIDEO


        AUDIO




        Regulatory / Security 

        Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

        SECURITY / HACKING

          ON-DEMAND ECONOMY




          Measurement / Analytics / Data

          The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.



          Mental Nourishment

          Other links to help you reflect, improve, or simply learn something new.




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          • The 2017 speaking circuit is now closed. We're open for 2018 gigs.
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          Brain+Trust Partners helps smart, risk-taking executives discern the real from the hype. From strategy development to technology and data vendor selection, and streamlining processes, our focus is on digital business transformation that improves customer experience and drives efficiency for your company. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


          Top image credit: The Burning of Sodom (formerly "The Destruction of Sodom") (1857) by Camille Corot, public domain 

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