Monday, August 7, 2017

The Full Monty — August 7, 2017

Google isn't quite as diverse as it would like to be; Microsoft doubles down on AI and puts the brake on mobile; prepare yourself to be marketed to in your driverless car; digital transformation is hard - and it's not primarily about technology; influencers are not all they're cracked up to be; Instagram is where it's at for the under-25 crowd; cutting the cord requires committing to multiple services; SoundCloud is on the block; public officials can't block you on social media; Uber Freight is on the move; the best data science is intuitive; finding more time to read; and more in the Twitter tantrum edition of The Full Monty. Don't forget check out where Brain+Trust is speaking (final section below).

Good content takes time and energy to produce. Time to step up and support what you believe.  

You know you want to

The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

We've got all of these links — and those that didn't make the cut for publication — in The Full Monty Magazine on Flipboard.

Top Stories

Artificial Intelligence / Machine Learning / Autonomous

The latest in AI, machine learning, bots, and autonomous everything.


  • Driverless cars and trucks don't mean massive unemployment; they mean new opportunities
  • As autonomous vehicles will eventually allow us to take our attention away from the road, will they evolve into rolling living rooms, with digital advertising opportunities for publishers and brands? According to Forrester's latest report, Autonomous Vehicles Will Reshape the Global Economy, the answer is yes. We'd rather drive ourselves, ad-free, thank you very much.

Communications / Marketing / Business Strategy

Industry developments and trends, including retail, fake news, customer experience, content marketing, and influencer relations.

  • Some businesses are still unsure of what it really means to digitally transform their company, as well as what it truly requires. Note: digital business transformation goes beyond just marketing transformation. And it's what Brain+Trust does.
  • A study finds that email is the top tool for B2B sales outreach. Thirty-two percent of companies use email, producing 61% of first contacts. Phone calls get second place at 6%. Email, if done well, still has impressive power and effectiveness.
  • Influencers can produce significant results for your business, but be aware that they're not one-size-fits-all. Influencers come in a variety of shapes and sizes. You'll need to choose the solution that works for your company, but the old chestnut is still true: good, fast, or cheap—pick two.
  • In the U.S., roughly nine in ten adults (93%) ever get news online (either via mobile or desktop), and the online space has become a host for the digital homes of both legacy news outlets and new, digital-only news outlets. It's all here in the Digital News Fact Sheet from Pew Research.
Source: Pew Research Center



Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

Some of the results are going to really surprise you.

If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


News to know about relevant social, virtual, and augmented reality platforms that may affect your business.






    The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.




    This sponsor spot is open. If you're seeing this and would like to see your company or message here, please get in touch.

    Regulatory / Security 

    Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.



      Measurement / Analytics / Data

      The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.

      Mental Nourishment

      Other links to help you reflect, improve, or simply learn something new.

      Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.

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      Upcoming Brain+Trust Speaking Engagements

      Can we speak for your organization? Drop us a line.

      Brain+Trust Partners doesn't believe in gobbledygook — we use common sense strategic guidance to help you master the evolving marketplace. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.

      Top photo credit: JMW Turner Vesuvius in Eruption (Google Arts and Culture)



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