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Wednesday, December 12, 2018

Episode 59: Visceral Impacts




When we market our wares, it's easy to get caught up in the Holy Trinity of content: text, video, audio. But humans have five senses; why are we stopping with just two of them?

The experience people have with your brand is bound by more than one or two senses at a time. And if you can pay attention to that, activate the ones that matter, or even have them harken back to the memory of a sense from years ago, you'll be creating a stronger bond with them.

"The most lively thought is still inferior to the dullest sensation." 
– David Hume


Download now (2.7 MB, 5:56)

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Links:


Credits:

Theme songAfternoon by Maestross is on a royalty-free license from Jamendo.com.

ImageThe Senses by Rembrandt, 1624 (Wikipedia - public domain)

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Monday, December 10, 2018

Now Trending — December 10, 2018


A trend in outsmarting consumers doesn't seem all that smart; top A.I. research of 2018 and predictions for 2019; trends in mobility; digital marketing strategies for building your brand; digital publishers are for sale; what 2019 holds for the future of retail; Facebook's annus horribilis; the tone-deaf tweets of the chief twitterer; the top-earning YouTuber; the streaming media business is getting crowded — and contentious; podcasts come to Pandora; Lyft and Uber have both filed for IPOs; how smart cities are turning a mountain of data into insights; the strange and wonderful hidden musicals that powered corporate America; and so much more in the Now Trending edition of The Full Monty for the week of December 10, 2018.



The Full Monty makes you smarter faster, by curating the essential business intelligence every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing.

Contents:

Announcements
Top Story
Artificial Intelligence / Autonomous
Communications / Marketing / Business Strategy
Retail Apocalypse
Platforms
Media
Privacy / Security / Regulatory
Measurement / Analytics / Data
Mental Nourishment

Announcements

Just an advance notice: next week is the last official edition of The Full Monty for 2018. With Christmas and New Year's Day falling mid-week, there will be interruptions delivery service. Thanks for your patience and understanding.



Top Story

What is it about companies that they think it's acceptable to deceive people? I've talked about this a number of times before (see: Smoke and Mirrors and Why We Fall For It Every Time).

We like to think we're smarter than that, so when we see someone else get caught up in a deception, it's entertaining (especially when it's caught on camera!).

Just in this last week, we Dunkin' fooling foodies in Portland with an espresso pop-up. The coffee was actually Dunkin', but it was made to seem as if it was a hand-crafted espresso that wouldn't be expected to come from a chain.

And as we reported in last week's newsletter, Payless Shoesource made a fake luxury brand and tricked fashion influencers into spending $640 for their discount shoes — an 1,800% markup on shoes that normally retail for around $35.

The prevailing thought here is alternatively a jab at the "experts" who can be easily taken in, or a self-congratulatory back pat for the brand. Either way, it feels off, you know?

This "hey look, we fooled you/them" isn't really anything new. The Pepsi Challenge undertook that in first in 1975, and Folgers famously switched the coffee in fine restaurants with its own instant crystals in the 1970s and 1980s.

This may seem clever or entertaining, but it's hardly new. And because it's built on deception, it stands on about as solid ground as the mistress who becomes a second wife: you never know when your spouse is going to cheat on you again.

P.S. The results of these switcheroos don't always turn out as expected.

Related: Episode 52 of The Full Monty.


If you enjoyed this commentary, please sign up for Timeless Wisdom in addition to this newsletter and I'll send you a couple of more items a week.

About this week's image: Stańczyk, painted by Jan Matejko in 1862 depicts the court jester when Poland was at the height of its political, economic and cultural power during the era of the Renaissance in Poland, during the reign of King Sigismund I the Old who reigned from 1506–1548. Stańczyk was a popular figure; besides his fame as a jester he has been described as an eloquent, witty, and intelligent man, using satire to comment on the nation's past, present, and future.



Artificial Intelligence / Autonomous

The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.
Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ
Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ
  • Three trends to expect in mobility services next year. They center around autonomous, 5G and scooters. (AdWeek) If you can get a self-driving scooter via 5G, more power to you.
  • An interview with Ford CEO Jim Hackett, who explains how to sell driverless cars when drivers are your best customers. (Newsweek) Not sure the message is getting across. When asked to define what a 'mobility company' is, this was his answer:
    • "Henry Ford brought us mobility. But for the first time in history, you’ve got the confluence of technology that will let the vehicle drive itself, the ability for the vehicles to communicate with each other and all talk to the cloud. The cities will also communicate with the cloud, which then connects with the vehicles in ways that actually help choreograph traffic."
    • Our 'Mulallified' version: a mobility company handles data, hardware, and software that connects vehicles to each other and the grid, and helps people more easily go from place to place. #FixedItForYou
  • The anatomy of a connected car owner — from their banking habits to their social network use and more. (otonomo)
  • Waymo introduced its commercial self-driving service, Waymo One. That's right, a driverless taxi. (Medium) Like Total Recall, but with no robot driver.
  • May Mobility is an autonomous vehicle company, but their focus is on providing “a better level of service and we’re solving real transportation problems.” (Wired) 
  • Congress is getting serious about autonomous vehicles as well with the AV Start Act, which would collect crash information for Level 2 systems like Tesla’s Autopilot. (The Verge)


Communications / Marketing / Business Strategy

Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.
Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ
Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ


SPONSOR


  • IRI combines highly comprehensive data sets — including consumers’ actual purchase behavior — advanced analytics, and robust technology to offer clients 3-4 times sales uplift and up to 70% improvement on return on advertising spend. Click here for more information on the impact of online ads to offline product sales. (IRI Worldwide) If you ask me, that's the Holy Grail of measurement.


Retail Apocalypse

Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 



"Gratitude is a currency that we can mint for ourselves, and spend without fear of bankruptcy." 
–Fred De Witt Van Amburgh

Just a quick moment to thank those of you who have recommend this newsletter (publicly) to friends and colleagues. You've helped countless others discover these stories and learn from them.
Please consider doing it again, as the busy season is upon us.


Platforms 

News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

 

Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ
 Tᴡɪᴛᴛᴇʀ
Oᴛʜᴇʀ


Media

The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.
Vɪᴅᴇᴏ
Aᴜᴅɪᴏ
Please subscribe to The Full Monty podcast, our own 5-minute weekly business commentary.
Try this at home: "Alexa, play the latest episode of The Full Monty."

  

Privacy / Security / Regulatory

Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.
Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ

Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ


Measurement / Analytics / Data

The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


    Speaking Engagements

    Are you tired of hearing about the latest thing you have to chase from executives or so-called gurus who love shiny objects? The platform du jour, the latest trend in influencers, stunts, and the like? 

    Then allow me to wow your team with Timeless Wisdom — lessons drawn from historical and literary contexts, combined with my Fortune 10 executive experience, that still apply today. You'll walk ways with a sense of reassurance after hearing some of my stories. I connect the dots between digital and analog, pointing out the universal human truths that drive us all.

    SPECIAL OFFER: There are just two slots left on my discount offer for up to five subscribers of The Full Monty. Book me to speak in 2019, and I'll speak to your group for 30 percent off my normal rate. Let's have a call to discuss it. This offer is ending this week.




    Mental Nourishment

    Other links to help you reflect, improve, or simply learn something new.


    Top image creditStańczyk by Jan Matejko, 1862 (Wikimedia Commons, public domain)

    Wednesday, December 5, 2018

    Episode 58: The Unexpected




    It's strange how we've become accustomed to the jabs and harshness of life online. The ability to hurl an insult is easier than ever, afforded by the anonymity that a screen supplies.

    Which is why it's shocking when we see examples of heliotropic leadership, kindness, and embracing of our foes. And when that comes in the form of a handwritten note, it's all the more poignant.


    "Three things are important in human life. The first is to be kind. The second is to be kind. And the third is to be kind." 
    – Henry James


    Download now (2.9 MB, 6:21)

    Would you consider leaving a rating or review for the show? It help other people find us.


    Links:


    Credits:

    Theme songAfternoon by Maestross is on a royalty-free license from Jamendo.com.

    Incidental music:
    Earnest by Kevin MacLeod is licensed under a Creative Commons Attribution license
    Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100248
    Artist: http://incompetech.com/

    Image: The Oath of the Horatii by Jacques-Louis David, 1784 (Wikipedia - public domain)

    Subscribe on Apple PodcastsGoogle PodcastsSoundCloudSpotify, or Stitcher.

    Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."


    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    Monday, December 3, 2018

    The Human Fund — December 3, 2018


    Amid our technological advances, we seem to be leaving the human component out; A.I. for social good; Waymo invests in safety; how influencers make so much money; a survey of what matters to CMOs; brand trust matters in purchases; digital innovation is driving more brick and mortar engagement; 2018's Most Spineless Board; what teens like and loathe about social media; Fox Nation is a new streaming service that is devoid of news; 90% of podcasts have received fewer than 10 ratings; what the Marriott breach says about security; Airbnb's building phase; the odds on sports data and Vegas; the secret to leading a fulfilling life; how to have more self-confidence; and so much more in the Human Fund edition of The Full Monty for the week of December 3, 2018.



    The Full Monty makes you smarter faster, by curating the essential business intelligence every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing.

    Contents:

    Announcements
    Top Story
    Artificial Intelligence / Autonomous
    Communications / Marketing / Business Strategy
    Retail Apocalypse
    Platforms
    Media
    Privacy / Security / Regulatory
    Measurement / Analytics / Data
    Mental Nourishment

    Announcements

    Just an advance notice: with Christmas and New Year's Day falling mid-week, there will be interruptions in holiday deliveries of The Full Monty. Thanks for your patience and understanding.



    Top Story

    Cyber Monday is behind us now, and the retail sector continues its holiday dash. But did you stop to think about what made all of those purchases and deliveries possible?

    A former Amazon warehouse worker described the conditions of working in an Amazon fulfillment center during the big push of Black Friday / Cyber Monday. And it wasn't pretty.

    Similarly, I listened to this episode of The Daily that investigated the human cost behind instant delivery, looking at conditions of an XPO warehouse in Memphis. The details were chilling. (You should listen too.)

    We might console ourselves in the knowledge that robots will be replacing these workers soon (how depressing is it to know that they're working under such conditions, only to find themselves replace by machines?), but meanwhile in China, the race to A.I. supremacy is predicated by cheap human labor as people are tasked with sorting through and cleaning up data.

    The Cleaners is a documentary about the individuals who are "content moderators" for sites like Facebook, where they have to sort through and discard some of the most objectionable and heinous content for hours on end. In this case, Silicon Valley has outsourced its dirty work to Manila.

    In each of these cases, there's a decided toll being exacted on these people. To us, it may seem like a box, a data set, or a photo that's the end product, but the cost to actual humans in the process is real.

    Meanwhile, new research from customer engagement platform Braze seeks to identify the top emotional and functional attributes that make a brand feel human to customers.

    Would more transparency in your firm's products and processes help or hurt that measurement? Something to think about.

    More on humanity and the power of the personal in this week's Timeless Wisdom (please make sure you're signed up for that).


    About this week's image: Gassed was completed in March 1919 by John Singer Sargent. It depicts the aftermath of a mustard gas attack during the First World War, with a line of wounded soldiers walking towards a dressing station. Mustard gas is a chemical warfare agent developed by the Germans, who first used it in WWI. This, along with airplanes and tanks, were three technological advances that took warfare to the next level, at great human cost.


    Artificial Intelligence / Autonomous

    The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.
    Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ
    Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ


    Communications / Marketing / Business Strategy

    Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.
    Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ

    Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ


    SPONSOR


    • IRI combines highly comprehensive data sets — including consumers’ actual purchase behavior — advanced analytics, and robust technology to offer clients 3-4 times sales uplift and up to 70% improvement on return on advertising spend. Click here for more information on the impact of online ads to offline product sales. (IRI Worldwide) If you ask me, that's the Holy Grail of measurement.


    Retail Apocalypse

    Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 
    • Digitally-inspired innovation is now helping brick-and-mortar regain relevance and get shoppers back into physical stores. This includes aggressive moves by dozens of digitally native direct-to-consumer retailers to plant their flag in brick-and-mortar. (eMarketer Retail) Maybe Retail Apocalypse should be renamed Retail Relevance?
    • Amazon's Cyber Monday was the biggest shopping day in the company's history. (TechCrunch)
    • Can you guess what Amazon's best-selling item was on Cyber Monday? (Digital Trends) I got it right on my first guess. Let me know if you did too.
    • Amazon is putting more pressure on brands. So much that a revolt may be brewing. According to one analyst, “I don’t think Amazon understands how close they are to blowing themselves up.” (Recode)



    "Gratitude is a currency that we can mint for ourselves, and spend without fear of bankruptcy." 
    –Fred De Witt Van Amburgh

    Just a quick moment to thank those of you who have recommend this newsletter (publicly) to friends and colleagues. You've helped countless others discover these stories and learn from them.
    Please consider doing it again, as the busy season is upon us.


    Platforms 

    News to know about relevant social, virtual, and augmented reality platforms that may affect your business.
    Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ
     Tᴡɪᴛᴛᴇʀ
    • Twitter has rolled out an out-of-home campaign in New York City’s Times Square to promote the fresh, irreverent tone of voice of its flagship @Twitter account. (The Drum)
    • Twitter redesigned its core iOS app to de-emphasize follower counts, in an effort to reprioritize "meaningful" conversations. (The Verge)
    Oᴛʜᴇʀ


    Media

    The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.
    Vɪᴅᴇᴏ
    Aᴜᴅɪᴏ
    Please subscribe to The Full Monty podcast, our own 5-minute weekly business commentary.
    Try this at home: "Alexa, play the latest episode of The Full Monty."

      

    Privacy / Security / Regulatory

    Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.
    Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ
    • The big security news last week was Marriott's data breach in which 500 million records were compromised, including passport numbers, emails and mailing addresses, and possibly some credit card numbers. (Bloomberg) Evidently, it was the second largest data breach ever, after Yahoo's.
    • A perspective on what the Marriott breach says about security for both consumers and companies. (Krebs on Security) Spend some time with this. We all have a stake in data security and can be victimized by the action (or inaction) of others.

    Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ


    Measurement / Analytics / Data

    The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.
    • Does your HR team have an analyst yet? It might be time to get one as analytics reinvents human resources. (Towards Data Science)
    • How to measure the value of influencer marketing. (Christopher Penn)
    • The NBA signed deals with sports data providers Genius Sports Group and Sportradar to...you guessed it, provide betting data to U.S. sportsbooks. (Bloomberg)
    • MGM has entered into its third official league partnership in the past few months, partnering with MLB, which follows a similar sports betting agreement with the NBA and another betting deal with the NHL. Each of the three contracts includes sponsorships and access to official data, including at least some advanced tracking data. (SportTechie)


      Speaking Engagements

      Always looking for recommendations for venues to share my stories. I connect our digital selves with classical influences, pointing out the universal human truths that can unlock the secret of retaining and growing customer relationshipsFeel free to contact me to discuss speaking to your organization or at an event you've been to recently where you think I might stand out.

      SPECIAL OFFER: There are only three slots left on my discount offer for up to three subscribers of The Full Monty. Book me to speak in 2019, and I'll speak to your group for 30 percent off my normal rate. Let's have a call to discuss it. This offer is ending soon, so please act quickly.



      Mental Nourishment

      Other links to help you reflect, improve, or simply learn something new.


      Top image credit: Gassed by John Singer Sargent, 1919 (Wikipedia, Public Domain) 

      Wednesday, November 28, 2018

      Episode 57: Ever Upward




      Life presents us with many challenges. Some of us are met with those challenges from birth. Others find obstacles later in life in jobs or relationships. Regardless of your status in this world, there will be roadblocks before you.

      What we'll be judged on is how we met those challenges, facing them head-on. Sometimes it's alone. Other times, it's with those we've gathered around us. One young man followed that path and years later, was met with the ultimate irony.

      "Success comes to the lowly and to the poorly talented, but the special characteristic of a great person is to triumph over the disasters and panics of human life."
      – Seneca


      Download now (3.3 MB, 7:18)

      Would you consider leaving a rating or review for the show? It help other people find us.


      Links:


      Credits:

      Theme songAfternoon by Maestross is on a royalty-free license from Jamendo.com.

      Image: Scene from Shakespeare's The Tempest by William Hogarth, 1735 (Wikipedia - public domain)

      Subscribe on Apple PodcastsGoogle PodcastsSoundCloudSpotify, or Stitcher.

      Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."


      If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

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