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Monday, August 20, 2018

The Full Monty: This Time, It's Personal – August 20, 2018


The power of strong links; the purpose of companies in the age of A.I.; more trust needed; autonomous submarines may rule the waves; the top 3 priorities of CMOs; influencers – regulating them, relating to them; the price of character; Walmart's grocery business is a juggernaut; the shift between Instagram Stories and Facebook Stories; TripAdvisor is struggling with many of the same issues as other Big Tech; much ado about Netflix; get ready for MoviePassing; Spotify's growth continues; a teenager hacked Apple's network; using data to improve customer experience; how Sharknado surpassed all expectations;  plus the podcast pick of the week and more in the This Time, It's Personal edition of The Full Monty for the week of August 20, 2018.



The Full Monty exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing.

Contents:

Announcements
Top Story
Artificial Intelligence / Autonomous
Communications / Marketing / Business Strategy
Retail Apocalypse
Platforms
Speaking Engagements
Media
Privacy / Security / Regulatory
Measurement / Analytics / Data
Mental Nourishment

Announcements

I wanted to let you in on a secret: I'm spending more time creating regular content on my main site. Well, it's not a secret per se, but I haven't talked about the purpose or the cadence.

Each Monday and Thursday, you can expect something from me on ScottMonty.com – Monday is a short post, designed to jump start your week and get you thinking. Thursday is a slightly longer piece on the same topic. I'd appreciate any comments or feedback on those, and I'd love to have you on my mailing list there.






Top Story

The top story this week isn't really a single linked article. But it is about the power of strong links.

For years, we've seen influencers, individuals and brands chase more followers. It became a numbers game – so much so that some people even gamed the system and used bots to seek out an follow more people. When Twitter purged its system last month, suddenly follower/following ratios got skewed because of practices like that.

I've always thought that getting the attention and trust of 10 percent of an audience of 10,000 isn't nearly as impressive as getting the attention and trust of 100 percent of an audience of 1,000.

And increasingly, I've been seeing discussions about people focusing on quality over quantity. Of moving past the "platform" mentality that focuses on reach, and rather putting efforts into the "community" mentality that focuses on engagement and strong connections. Because ultimately, those are the connections that are going to make a difference.

This week, I'd like to call out the strong connections in my own network that brought some of the links below to my attention – namely: Christopher Penn of BrainTrust Insights; Tom Webster of Edison Research; Mitch Joel of Six Pixels; Chris Brogan of Owner Media Group; Steve Garfield of SteveGarfield.com; Richard Binhammer of Binhammer Photographs; Jay Baer of Convince and Convert; Bob Knorpp of The Beancast; and Jessica Smith of Social 'n Sport.

I hand-curate all of the content you see below (plus other stories on Flipboard that don't make the newsletter). If you've got something you think I should see, @ me on Twitter, Facebook, or email.

And thank YOU for being part of this community!




Artificial Intelligence / Autonomous

The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ

Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ




Communications / Marketing / Business Strategy

Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ

Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ





Retail Apocalypse

Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 
  • Walmart reported impressive second-quarter results, showing a rise of 4.5 percent in the U.S. YoY. Traffic in its U.S. business was up 2.2 percent, meaning Walmart is doing a better job of luring shoppers to its brick-and-mortar stores. And its e-commerce business delivered a 40 percent gain in sales. (Investors Business Daily) Make no mistake: brick-and-mortar still matters. And the way Walmart – or any retailer – makes the digital-analog connection work for customers, means the difference between success and irrelevancy.
  • Walmart's grocery business is helping the retailer achieve stunning sales and revenue growth despite myriad competitive and operational pressures. (Retail Leader)
  • Supermarket giant Kroger and autonomous vehicle startup Nuro are teaming up to test driverless grocery delivery in Arizona. (The Verge) As always, the last mile is the longest.
  • Kroger will begin to sell its products on Chinese e-commerce site Alibaba, the latest in a series of initiatives to bolster its digital business. (CNBC)
  • If you're in the retail sector, download a copy of the 2018 Retail Forecast: Women's Footwear . It's got the most popular, searched-for brands, types of footwear, and retailers for the 2018 Retail Holiday Season. It will help you determine the optimal weeks to begin your most aggressive marketing and advertising to maximize your ROI and sales impact. 



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Platforms 

News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ

Tᴡɪᴛᴛᴇʀ

Oᴛʜᴇʀ



Speaking Engagements

I'm looking to increase my speaking engagements – including executive briefings/workshops and keynotes. I'd be glad to speak to your organization or at your event. Feel free to contact me to discuss it.




Media

The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

Vɪᴅᴇᴏ

Aᴜᴅɪᴏ

  • For podcast discovery – and because you don't know whether listeners are using Apple or Google (or a variety of other services) – you need one podcast link to rule them all. (Pacific Content)
  • Spotify user growth continues upward, while Pandora's plateaus. At this pace, Spotify is set to surpass Pandora by 2022. (eMarketer)
  • Public-radio companies PRX and PRI are merging in a bid to capitalize on the surging popularity of podcasts and other digital formats as listeners and content creators migrate away from traditional broadcast radio. (Current)
  • Program of the Week: Our pick this week is Business Wars Daily. If you've heard the excellent episodic series by Wondery (first mentioned here in February), you'll enjoy this very brief daily update on business rivals and their progress. Do you have a program to recommend? Add yours to our Google Sheet: smonty.co/yourpodcasts
And don't forget about The Full Monty, our own brief weekly bit of business commentary. 
  


Privacy / Security / Regulatory

Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.
So many stories in this section this week – more available in our Flipboard magazine.

Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ

Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ



Measurement / Analytics / Data

The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


Mental Nourishment

Other links to help you reflect, improve, or simply learn something new.



Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each week. And share it with your friends and colleagues!


Top image credit: Watson and the Shark by Jonathan Singleton Copley, 1778 (public domain)

Wednesday, August 15, 2018

Episode 42: What's It Worth to You?


 



Brands are spending more money than ever on influencer marketing, and it's poised to go even higher in the next two years. But are they getting their money's worth?

In some cases, influencer marketing has devolved into a transactional numbers game. It's time to change that, recognizing the universal truth that drives interaction.




Download now (1.8 MB, 3:51)

I'd be honored if you'd leave a rating or review for the show. You'd be surprised at how much weight it pulls.


Links:


    Credits:

    Theme songAfternoon by Maestross is on a royalty-free license from Jamendo.com.

    Image: Echo and Narcissus by John William Waterhouse, 1903 (public domain, Wikimedia Commons)


    Subscribe on Apple PodcastsGoogle PodcastsSoundCloudSpotify, or Stitcher. Also, try the RadioPublic interface.


    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    Tuesday, August 14, 2018

    The Full Monty: Now With Less Audio – August 13, 2018


    The Paul Harvey effect; HAL knew what he was doing; Alexa sure talks a good game with shopping; Cox Automotive gets serious about mobility; the intersection of content and digital transformation; customer-centricity is a culture, not a catchphrase; J.C. Penney is returning to its roots; the 2018 Retail Forecast for footwear; Facebook is making some Page changes; Twitter debates its role in Big Tech and society; the psychological hold tech companies have on us; Spotify tests ad skipping; Google is spying on you, perhaps without your consent; NYC cancels its ride; the only thing shared with the sharing economy was false hope; using marketing data to power other efforts; being seen in a positive light and exuding more kindness; plus the podcast pick of the week and more in the Now With Less Audio edition of The Full Monty for the week of August 13, 2018.



    Please consider supporting the considerable effort made for you here each week


    You know you want to

        Thank you. 



    The Full Monty exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing.

    Contents:

    Announcements
    Top Story
    Artificial Intelligence / Autonomous
    Communications / Marketing / Business Strategy
    Retail Apocalypse
    Platforms
    Media
    Privacy / Security / Regulatory
    Measurement / Analytics / Data
    Mental Nourishment
    Speaking Engagements

    Announcements

    Thank you so much for your feedback last week. It made me realize that, despite being on vacation, this is a service that's valued by so many of you. So, here we are. I'm tanned, I'm rested, and I'm ready. How about you?

    While I have your attention, would you mind filling out a 2-minute survey? It would help us out immensely.


    Thank you!




    Top Story

    The moral debate over which content to keep or ban rages on at Twitter, Facebook, YouTube, and other platforms. It's been covered by plenty of news sites and pundits, and there's nothing more to add here (other than the links in the Platform section below).

    But I'd like to point out that I've rebooted The Full Monty as a show (the audio edition). It's now under five minutes long, and is designed to be something like a business version of Paul Harvey. Harvey, the inveterate radio man, had three daily broadcasts: the five- and 15-minute version of News and Comment, and The Rest of the Story. Google him – or simply click on that link above to get a quick sense of his style.

    The Full Monty airs every Wednesday and is available across a wide variety of audio platforms; plus, you'll receive an update via email if you're on this list.

    I'd be grateful to have you as a listener, and even more grateful if you gave me feedback on what you hear. Stand by for the next episode of The Full Monty, and I'll see you on the internet.





    Artificial Intelligence / Autonomous

    The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

    Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ

    Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ

    • Automotive juggernaut Cox Automotive is bringing together its investments and solutions supporting the future of mobility into the newly-formed Mobility Services Group. Part of the announcement included the acquisition of Clutch Technologies.
    • Amazon announced open source Alexa Auto SDK, available on GitHub, to let automakers integrate Alexa into cars and infotainment systems. Can't wait to be driving and hear "I'm afraid I can't do that."
    • IIHS tested Level 2 autonomous vehicles and found that they're not all the same. Adaptive cruise control, lane-keeping assist, and braking were tested; see how BMW, Volvo, Tesla, and Mercedes-Benz compare.



    Communications / Marketing / Business Strategy

    Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

    Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ

    Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ



    Retail Apocalypse

    Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 



    I'm doing something different in the middle of the newsletter.


    If you aren't getting value from this newsletter, feel free to unsubscribe.
    Or, if you enjoy it, please send some friends and colleauges to this page.


    SPONSOR

    Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

    Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

    Some of the results are going to really surprise you.

    If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


    Platforms 

    News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

    Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ

    Tᴡɪᴛᴛᴇʀ

    Oᴛʜᴇʀ




    Media

    The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

    Vɪᴅᴇᴏ

    • How big theaters are surviving big tech via Sara Fischer. Bottom line: they’re still on the leading end of distribution – they’re in control. And many of them have changed what they can about the experience: reclining seats, assigned seating, free refills on popcorn & soda, dining, alcohol...
    • FuboTV is the little streaming service that could: it's not relying on legacy systems, and it introduced technology ahead of Hulu and YouTube.
    • Check out the Aftermarq blog for discussion on the changing nature of video and TV.

    Aᴜᴅɪᴏ

    • Currently undergoing testing in Australia, Spotify is considering offering non-paying subscribers the option to skip ads.
    • An exclusive interview with Daniel Ek, the CEO of Spotify. He talks about Apple, Netflix, Facebook, and the future.
    • Program of the Week: Our pick this week is Bad Science. Each week they pair a comedian with a scientist, to break down the scientifically inaccurate elements of popular movies and TV shows. Warning: There will be spoilers. Do you have a program to recommend? Add yours to our Google Sheet: smonty.co/yourpodcasts

      


    Privacy / Security / Regulatory

    Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.
    So many stories in this section this week – more available in our Flipboard magazine.

    Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ

      Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ



      Measurement / Analytics / Data

      The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


      Mental Nourishment

      Other links to help you reflect, improve, or simply learn something new.



      Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each week.






      Speaking Engagements

      Part of my focus lately is to re-energize my speaking practice. I'd be glad to speak to your organization or at your event. Feel free to contact me to discuss it.




      Top image credit: Portrait of Ludwig van Beethoven While Composing Missa Solemnis (1820) by Joseph Karl Stieler, via Wikimedia Commons (public domain)

      Wednesday, August 8, 2018

      Episode 41: The Profound Simplicity of Culture






      When you spend so much time to get your messaging right, honing it to the perfect phrase that's repeatable and understandable, it can be a complete waste of time if employees treat customers in a way that negates it.

      A century-old company provides a perfect example of how culture is communicated and demonstrate to and through every customer. And it serves as a reminder as to how far certain companies still need to go today.


      Download now (1.9 MB, 4:15)

      I'd be honored if you'd leave a rating or review for the show. You'd be surprised at how much weight it pulls.


      Links:


        Credits

        Theme songAfternoon by Maestross is on a royalty-free license from Jamendo.com.



        Subscribe on Apple PodcastsGoogle PodcastsSoundCloudSpotify, or Stitcher. Also, try the RadioPublic interface.


        If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

        Monday, August 6, 2018

        The Full Monty: Secret Weapon – August 6, 2018


        What matters to the world's most successful company; judging your personality based on eye movements; voice is changing everything; the auto industry is extremely difficult to disrupt; the human side of digital transformation; CMOs are concerned with data breaches more than ever; avoiding fraud with influencers; as Amazon and Walmart battle, consumers win; Facebook and Instagram want to help you spend less time with them; the digital arms dealers of the modern age; MoviePass may be a passing fad; the manifesto for growth for podcasts; behind the scenes with a Twitter troll; Uber and Lyft try to make nice with NYC; the CDP craze; too much STEM and not enough humanities could be damaging; plus the podcast pick of the week and more in the Secret Weapon edition of The Full Monty for the week of August 6, 2018.



        Please consider supporting the considerable effort made for you here each week


        You know you want to

            How about it? 



        The Full Monty exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing.

        Contents:

        Announcements
        Top Story
        Artificial Intelligence / Autonomous
        Communications / Marketing / Business Strategy
        Retail Apocalypse
        Platforms
        Media
        Privacy / Security / Regulatory
        Measurement / Analytics / Data
        Mental Nourishment
        Speaking Engagements

        Announcements

        Hey – one quick thing: the newsletter may be on hiatus next week. This is a busy one for me, and I'm not sure if I'll be able to gather the links to do what I do.

        I'll determine a course of direction based on YOUR feedback, and I'll know if you do one of two things:

        1. Support the newsletter & podcast on Patreon;
        2. Encourage friends and colleagues to subscribe

        Thank you!




        Top Story

        There was lots of celebration in the tech industry last week, as Apple's earnings announcement coincided with its stock valuation of more than $1 trillion, making it the first company ever to reach that milestone.

        You'd think there was celebration in Cupertino as well. Interestingly, Apple CEO Tim Cook calmly reminded employees not to be distracted. He thanked them for their service and honored them as the reason Apple is so successful.
        "While we have much to be proud of in this achievement, it’s not the most important measure of our success. Financial returns are simply the result of Apple’s innovation, putting our products and customers first, and always staying true to our values."

        More thoughts on the importance of a simple message and the secret weapon in every successful company's arsenal in Episode 41 of The Full Monty podcast, airing this Wednesday. If you'd like to follow along with the rest of this commentary, please be sure to subscribe on the player of your choice.





        Artificial Intelligence / Autonomous

        The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

        Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ

        • Tractable is using A.I. to assess damage from auto accidents, which could help speed up insurance payouts. The London-based company developed technology that can identify car damage using only images, to determine which parts need to be repaired and automate the appraisal process.
        • A global team of researchers has used machine learning to discover a connection between personality and eye movements. The system was used to detect four personality traits: agreeableness, conscientiousness, extroversion, and neuroticism. Your mother was right: look people in the eye when they're talking to you.
        • Tech's next biggest thing: "hearables" – the voice assistants that are baked into your phone and increasingly finding a way into your home. Google, Amazon, and Apple all have high-priority projects that are tied to voice technology.
        • Alexa and Siri are changing SEO as we change when and how we search for things. 

        Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ




        Communications / Marketing / Business Strategy

        Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

        Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ

        Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ



        Retail Apocalypse

        Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 



        All content costs something. Are you getting value? We'd appreciate you pitching in.


        And if you don't want to support us financially, that's cool. Taking our audience survey for free would help out, too.

        SPONSOR

        Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

        Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

        Some of the results are going to really surprise you.

        If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


        Platforms 

        News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

        Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ

        Tᴡɪᴛᴛᴇʀ

        • Twitter said that its smaller network (thanks to its housecleaning recently) is actually good news for advertisers. Why? Because it means access to a healthier, cleaned-up network, rather than paying for views or engagements generated by bots and others.
        • Two executives have been given promotions at Twitter, aimed at creating more engaging content. They'll work for sports partnerships and news partnerships within the company.

        Oᴛʜᴇʀ

        • Kara Swisher has penned her first op-ed piece for The New York Times. The longtime and erstwhile editor of Recode indicated that the naive or unconcerned Silicon Valley companies are learning at our expense: “Facebook, as well as Twitter and Google’s YouTube, have become the digital arms dealers of the modern age.” Strong and accurate words



        Media

        The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

        Vɪᴅᴇᴏ

        Aᴜᴅɪᴏ


          


        Privacy / Security / Regulatory

        Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.
        So many stories in this section this week – more available in our Flipboard magazine.

        Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ

        • As privacy and fake news issues mount, Facebook's security chief is leaving the company. Facebook claims that security is baked into everything now. But not having a centralized leader for it? Seems a little odd.
        • A Russian troll stole a professor's photo for a fake Twitter profile. The professor decided to message him and ask why he was chosen. Minutes later, he got a reply. A fascinating look at the underbelly of social media hacking.
        • John McAfee's "unhackable" crypto-wallet was hacked within a week. 

          Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ

          • Uber and Lyft are facing deeper regulatory crackdowns in New York City, so they've gone to some extraordinary lengths to try to ingratiate themselves with some of the city powers:


          Measurement / Analytics / Data

          The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


          Mental Nourishment

          Other links to help you reflect, improve, or simply learn something new.


          Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each week.






          Upcoming Speaking Engagements

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