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Wednesday, June 20, 2018

Episode 34 - A Sisyphean Task



It's never fun being the butt of a joke, is it? If you feel like someone is having fun at your expense, it doesn't quite seem as funny to you as it does to the perpetrator.

When brands try to get cute, when then pull a stunt with seemingly nothing more than the stunt itself being the object, it feels tiresome. Is anyone measuring what matters and what it will take to turn their business around?

Download now (5.1 MB, 8:02)

 
We'd be honored if you'd leave us a rating or review for the show. You'd be surprised at how much weight it pulls.

Links:

    

Video Version 



    Credits

    Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com.


    Subscribe on iTunes - and leave us a review. Also, try the RadioPublic interface.


    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.




    Monday, June 18, 2018

    The Full Monty: Trickster – June 18, 2018


    When brands try to get cute, the impact is questionable; we need more humanities graduates to lead A.I. efforts; the viral Olive Garden chatbot misfire; the autonomous talent wars and mobile payment wars; testing your strategy; unmasking fraudulent influencers; inside the binge factory that is Netflix; how to address the gap between podcast awareness and listening level; what consumers do to keep personal data personal; your PR metrics dashboard; Leonardo was ahead of his time; a discount to a Digital Summit; plus the podcast of the week and more in the Trickster edition of The Full Monty from Brain+Trust Partners for the week of June 18, 2018.



    Please consider supporting the considerable effort made for you here each week


    You know you want to

        How about it? 



    The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing.

    Contents:

    Announcements
    Top Story
    Artificial Intelligence / Autonomous
    Communications / Marketing / Business Strategy
    Retail Apocalypse
    Platforms
    Media
    Privacy / Security / Regulatory
    Measurement / Analytics / Data
    Mental Nourishment
    Speaking Engagements

    Announcements

    Scheduling note: we'll be off next week. But meanwhile, we'd like to ask you something.

    We'd like to double the distribution of this publication. But in order to do that, we need your help. Please take a moment to recommend The Full Monty. It'll just take a couple of minutes. Three suggestions (do one, two or all three):
    1. Share the URL smonty.co/fullmontysub with a group of your friends at work, a community of practice that is relevant, a Facebook Group, etc. with a recommendation. 
    2. Write a review on your blog, LinkedIn or in your column. 
    3. Tweet a recommendation. You could try this one or create your own.


    Thank you!




    Top Story

    If you were online last week, odds are you got caught up in the hoopla around IHOP's announcement. For weeks they hyped an announcement on June 11 that would reveal what was behind their supposed name change to IHOb. People speculated what it might be: bacon? breakfast? bitcoin? But it seemed rather transparent in all: that IHOP was pulling some major stunt.

    When last Monday arrived, the announcement was both underwhelming and overpowering: that the 'b' in IHOb stood for burgers. Underwhelming in that it's an item that has been on their menu for 50 years. And overpowering in that it dominated discussion online and in the news.

    But really, does anyone think that IHOP is actually ditching its name and its namesake products?

    Evidently, the restaurant has been experiencing a slump in sales in the last few years, so it needed something to boost the numbers. Their CMO said that they needed something disruptive to shake things up a bit. So they pulled a stunt. A trick.

    Let's be clear: this is in no way a rebranding. Nor is this a campaign. This is a PR or marketing stunt. The question is how will its success be measured? Because right now, the creatives seem to be high-fiving about the success. If the company's goal was awareness, then it's an unbridled success. But what about consideration? Or sales?

    We'll put the question to you: when a brand gets cute like this (or like the snarky retorts from the likes of Wendy's and others), does that change your likelihood of patronizing their establishments?

    We'd say the jury is out on the success of the IHOP stunt with respect to rescuing flagging sales.




    Artificial Intelligence / Autonomous

    The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

    Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ

    Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ




    Communications / Marketing / Business Strategy

    Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

    Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ

    Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ


    The 4th annual Digital Summit Detroit is coming up Sept 12-13. Keynotes
    include Chelsea Handler, Scott Dikkers (Founder of The Onion), and Evernote CMO Andrew
    Malcolm. Plus over 50 in-depth digital marketing sessions led by brands including
    Waze, BuzzFeed, Jaguar, Discover, Salesforce, and more.
    Register with promo code MONTY and get $50 off your pass. Hurry – early bird pricing ends on June 22.



    Retail Apocalypse

    Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 

    Go ahead, press this button. See what happens.


    SPONSOR

    Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

    Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

    Some of the results are going to really surprise you.

    If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


    Platforms 

    News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

    Aʟᴘʜᴀʙᴇᴛ / Gᴏᴏɢʟᴇ / YᴏᴜTᴜʙᴇ

    Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ

    • Facebook's marketing is changing. How marketers can be prepared as Facebook focuses more on content that sparks conversations and brings people closer together.

    Tᴡɪᴛᴛᴇʀ

    Oᴛʜᴇʀ

    • Snap announced the release of Snap Kit, its developer platform. With the opening of the Snapchat API, it lets other apps piggyback on Snap’s login for sign up, build Bitmoji avatars into their keyboards, display public Our Stories and Snap Map content, and generate branded stickers with referral links users can share back inside Snapchat.
    • By the end of this month, advertisers will be able to purchase most of Snapchat’s ad formats programmatically with the platform rolling out a tool for all advertisers dubbed ‘reach and frequency’ that lets brands purchase its popular AR lenses in a more automated, targeted way.



    Media

    The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

    Vɪᴅᴇᴏ

    Aᴜᴅɪᴏ


      


    Privacy / Security / Regulatory

    Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

    Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ

      Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ



      Measurement / Analytics / Data

      The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


      Mental Nourishment

      Other links to help you reflect, improve, or simply learn something new.
       


      Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each week.






      Upcoming Speaking Engagements

      Upcoming events:

      Can we speak for your organization or event? Drop us a line.



      Brain+Trust Partners companies evolve at the speed of customers. From social and content strategy development to technology vendor selection, to improved operations, our focus is on helping companies craft one true view of the customer. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


      Top image credit: Ulysses and the Sirens by Thomas Moran, 1900 (public domain, Wikimedia Commons)

      -- 

      Wednesday, June 13, 2018

      Episode 33: Darryl, Creativity, and Joy



      It's never easy to lose someone we know and like. Whether we "know" them from seeing them on television, interacting with them online, or actually being in their presence. Particularly when they're creators.

      See, the creators leave us with more than just themselves. They leave pieces of themselves with everything they do throughout their lives. And that's the way Darryl Ohrt lived. My own experience in Darryl's gifts spanned from plaid-wrapped vehicles to a questionable inflatable doll that haunted my office.

      Get the stories behind these bizarre tales, how the optimism and joy of creativity should inspire us all, and Darryl's own words on what matters in this episode of The Full Monty.

      Download now (5.1 MB, 10:55)

       

      Links:

          

      Video Version 



        Credits

        Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com.

        Image credit: Ben Kunz

        Subscribe on iTunes - and leave us a review. Also, try the RadioPublic interface.


        If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.




        Monday, June 11, 2018

        The Full Monty: The Loss of a Friend – June 11, 2018


        The impact of the forces for good in our lives; the need for innovation amid GDPR challenges around personal data and machine learning; when to expect fully autonomous vehicles (really); the traits and skills of the modern CMO; your brand's online reputation matters to consumers and journalists alike; Amazon is crushing third-party vendors; uniting digital and physical experiences to boost sales; Facebook and its many device deals; insights on Generation Z; Hollywood is under threat from tech companies; Spotify goes all Amazon on the music industry; what matters to consumers regarding the sharing of in-car personal data; there's a moment of deep distrust of big tech; what we need to get ourselves out of a rut; plus the podcast of the week and more in the Loss of a Friend edition of The Full Monty from Brain+Trust Partners for the week of June 11, 2018.



        Please consider supporting the considerable effort made for you here each week


        You know you want to

            How about it? 



        The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing.

        Contents:

        Announcements
        Top Story
        Artificial Intelligence / Autonomous
        Communications / Marketing / Business Strategy
        Retail Apocalypse
        Platforms
        Media
        Privacy / Security / Regulatory
        Measurement / Analytics / Data
        Mental Nourishment
        Speaking Engagements

        Announcements

        We've changed "Top Stories" to "Top Story," recognizing that there aren't always multiple links (or perhaps even any link) for the topic upon which we've chosen to opine. Also, the associated YouTube channel goes a little deeper.






        Top Story

        There seemed to be profound sadness in the world last week. In particular, two celebrity suicides brought the issue of mental illness to the fore – that of Kate Spade and of Anthony Bourdain. And a little closer to home, over the weekend a colleague and friend of over a decade lost his battle with cancer.

        Every one of us has been touched by death in some form or fashion. It's simply part of living. Isn't is strange though, how the death of someone whom we've only seen on television should affect us so deeply. Perhaps it's because there's a sense of admiration, or perhaps we feel like a kindred spirit. Or more likely, it's because they've created something that has touched us in a profound way.

        Creativity – the use of ideas to produce something – signifies more than simply making. It's about a process, a deep imagination, a output that is the result of pouring oneself into a unique and memorable project. So a creator is much more than a manufacturer of words, art, music, video, or the rest. A creator is someone who sees the world in a certain way and wants you to share in that joy.

        So it should be no surprise that the creators are often imbued with a sense of joy, permeated with optimism and hope, as they share their creations with us. They want to surprise and delight us, and they want us to be able to light up as we recognize their realizations.

        And that's what Darryl was.

        I first got to know Darryl Ohrt through his agency Plaid, which wrote the Brand Flakes For Breakfast blog, helped my firm with an early and adventurous foray into multiple-party video broadcasting, ran a fantastic summer tour for multiple years, and ultimately sent a blow-up doll to my office.

        More on his story later this week in the next episode of The Full Monty podcast. I hope you'll be tuning in, either via audio or video.

        Darryl Ohrt




        Artificial Intelligence / Autonomous

        The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

        Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ

        Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ




        Communications / Marketing / Business Strategy

        Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

        Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ

        • Influencer marketing has reached mainstream status. Naturally, that means it's time to ask: "Is influencer marketing dead?" The data tell the story.
        • The average tenure for CMO has increased from 42 months to 44 months. It's still the shortest average tenure for the C-suite. Here are some of the traits and skills the modern CMO needs to thrive.
        • As digital teams take root in many organizations, it's important for the C-suite to understand the five stages of business that will make it possible for digital teams to properly function.

        Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ

        "Character is like a tree and reputation like a shadow. The shadow is what we think of it; the tree is the real thing." 
        – Abraham Lincoln


        Retail Apocalypse

        Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 

        Go ahead, press this button. See what happens.


        SPONSOR

        Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

        Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

        Some of the results are going to really surprise you.

        If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


        Platforms 

        News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

        Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ

        Tᴡɪᴛᴛᴇʀ

        Aʟᴘʜᴀʙᴇᴛ / Gᴏᴏɢʟᴇ / YᴏᴜTᴜʙᴇ



        Media

        The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

        Vɪᴅᴇᴏ

        Aᴜᴅɪᴏ

        • Spotify is signing deals directly with some musical artists. Thus the competition with traditional music labels begins. We've seen it with Amazon (as above), and we're seeing it again here: "Use our platform to help your distribution. Thanks for the data. We'll take it from here."
        • Cannes used to name the Media Person of the Year. That's changing as it named Spotify the first Media Brand of the Year.
        • Program of the Week: Our pick this week is Beyond 6 Seconds, suggested by Carolyn Kiel. The extraordinary stories of everyday people who are making the world a better place by starting their own businesses, giving back to their communities, and/or working with exciting new technologies. Guests on the show share their stories of inspiration, triumph and struggle; many of them are overcoming tremendous adversity to achieve their goals. Do you have a program to recommend? Add yours to our Google Sheet: smonty.co/yourpodcasts

          


        Privacy / Security / Regulatory

        Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

        Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ

          Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ



          Measurement / Analytics / Data

          The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


          Mental Nourishment

          Other links to help you reflect, improve, or simply learn something new.



          Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each week.






          Upcoming Speaking Engagements

          Upcoming events:

          Can we speak for your organization or event? Drop us a line.



          Brain+Trust Partners companies evolve at the speed of customers. From social and content strategy development to technology vendor selection, to improved operations, our focus is on helping companies craft one true view of the customer. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


          Top image credit: The President's House by George Munger, c. 1814-1815 (public domain, Wikimedia Commons)

          -- 

          Wednesday, June 6, 2018

          Episode 32: Wait a Minute



          Anticipation is killing us. Even for the smallest things, it doesn't seem like we can handle waiting more than a few minutes.

          Technology has sped things up, but it has also ruined our ability to think about other things and slow our minds. What qualities do we need in order to make things a little more enjoyable? And what lessons does the New York Public Library hold for us?

          The answers are ahead in The Full Monty.

          Links:




          Download now (4.9 MB, 10:09)

             

          Video Version 



            Credits

            Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com.

            There's Probably No Time by Chris Zabriskie is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)
            Source: http://chriszabriskie.com/uvp/
            Artist: http://chriszabriskie.com/

            Image credit: New York Public Library Lion (Wikimedia Commons)

            Subscribe on iTunes - and leave us a review. Also, try the RadioPublic interface.


            If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.




            Monday, June 4, 2018

            The Full Monty: Anticipation – June 4, 2018


            Our level of online connectedness means we're less patient than ever; the greatest threat from A.I. isn't robots – it's us; going driverless in California; content can build and support social proof; if you want more customers, stand for something; Amazon's Trojan horse is in your kitchen; what platforms have the attention of teens; Instagram needs the same level of scrutiny as Facebook; Microsoft commits to developers; programmatic ad buying in podcasts; when it comes to audience growth, remember the denominator; the first cyberattack is older than you thought; coming IPOs in the on-demand economy; the biggest threat to our data security is our own ignorance and laziness; CFOs look askance at marketing because of vanity metrics; why we don't answer the phone any more;  plus the podcast of the week, wants and offers in the Community section and more in the Anticipation edition of The Full Monty from Brain+Trust Partners for the week of June 4, 2018.



            Please consider supporting the considerable effort made for you here each week


            You know you want to

                How about it? 



            The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing.

            Contents:

            Announcements
            Top Stories
            Artificial Intelligence / Autonomous
            Communications / Marketing / Business Strategy
            Retail Apocalypse
            Platforms
            Media
            Community
            Privacy / Security / Regulatory
            Measurement / Analytics / Data
            Mental Nourishment
            Speaking Engagements

            Announcements

            The Top Stories section continues to highlight an issue that's reflected in a few links. For a deeper discussion, listen to the The Full Monty podcast, with new episodes each Wednesday. If you'd like the facial expressions that go along with it, our YouTube channel should suffice.






            Top Stories

            The entire online world waited, and we got what we were waiting for last week: Mary Meeker's annual Internet Trends Report. It contained most of what we have come to expect: a look at usage and growth, and which technologies should be on our radar. This year, China is ascendant and it looks as if mobile and Internet growth has plateaued.

            But what that means in practical terms is that consumer habits in the world are becoming more similar. With the power of information and near-immediate access to goods and services, we're expecting and demanding more.

            So in the age when Amazon can deliver a package within hours and Uber and Lyft apps show us how many minutes until we're picked up, why is it that we're still impatient? In short, because technology ruined it for us. The "Buy It Now" buttons on Amazon and eBay have created a new level of expectation, just as the "request a ride" button has put certainty into what was once a crapshoot of taxi-hailing. But rather than the effect staying with those verticals, it has crept into everything.

            McDonald's mobile order and pay service is great, but you can't submit the order until you've arrived at the restaurant (and it is fast food after all - how much time are you really saving?), which can annoy people. And don't even think that buying a car is universally as easy as an Amazon order –although places like Paragon Direct (client) are solving for that.

            We're even impatient with the streaming media we watch, using two screens to "multitask" when we've got our favorite shows on. It has led to a decline in the number of commercials that we watch, and forced providers to eliminate the ability to fast forward through ads. So, the consumer just puts her attention on a different device for 30, 60, or 90 seconds.

            We need to dig deep within to find at least one of the Seven Virtues – namely, Patience. It is associated with the traits of forgiveness and mercy. Think of how much happier we and the brands we use might be if we were a little more patient and magnanimous in our expectations.




            Artificial Intelligence / Autonomous

            The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

            Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ

            Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ



            Communications / Marketing / Business Strategy

            Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

            Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ

            Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ



            Retail Apocalypse

            Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 


            SPONSOR

            Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

            Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

            Some of the results are going to really surprise you.

            If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


            Platforms 

            News to know about relevant social, virtual, and augmented reality platforms that may affect your business.
            • Pew Research has released its Teens, Social Media and Technology 2018 report. It found that YouTube, Instagram and Snapchat are the most popular online platforms among teens (no surprise). Fully 95 percent of teens have access to a smartphone, and 45 percent say they are online "almost constantly" (no surprise there either). Also, there is no clear consensus among teens about the effect (positive/negative) that social media has on the lives of young people today.

            Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ

            Tᴡɪᴛᴛᴇʀ

            • No significant Twitter news

            Aʟᴘʜᴀʙᴇᴛ / Gᴏᴏɢʟᴇ / YᴏᴜTᴜʙᴇ

            • Google launched an app for discovering recommendations of locals. Neighbourly is available in Mumbai on Android, but is widely seen as a test market. People still care deeply about local activities and news, and having hyperlocal social proof is a solid move.

            Oᴛʜᴇʀ




            Media

            The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

            Vɪᴅᴇᴏ

            Aᴜᴅɪᴏ

            • Exclusive audio content for subscription podcast publishers is difficult for both the producers and consumers of such content. Primarily because there is no easy way to deliver that kind of content through Apple and Google, the two dominant podcast platforms.
            • DoubleClick Bid Manager is opening up to digital audio ad buying on a global scale. Advertisers can buy digital audio ad inventory programmatically on Spotify, TuneIn, SoundCloud and Google Play Music.
            • When you're thinking about the growth of your podcast's audience, focus on the denominator. That is, don't preach to podcast listeners – sell the content, not the medium.
            • Program of the Week: Our pick this week is the Waking Up Podcast. Join Sam Harris—neuroscientist, philosopher, and best-selling author—as he explores some of the most important questions about the human mind, society, and current events. Do you have a program to recommend? Add yours to our Google Sheet: smonty.co/yourpodcasts

              

            Community

            A place for subscribers of this newsletter to help each other. Do you have a special request or need? Email us and each week, we'll pick one to feature. And hopefully the power of the crowd will work. As Marcus Aurelius wrote in Meditations, "...help men. Short is life."

            This week, the request comes directly from my own team: do you or any leaders on your team need a current state of the industry deep-dive? What's hot in digital and social, and what's coming next? Brain+Trust Partners can help with an executive briefing. Gather as many or as few of your team as you like and book us for an hour, a half day or a full day and we'll share our perspective, shaped by years of brand-side experience and partnerships with technology companies.

            Can we help you with anything? Send an email to fullmonty [AT] scottmonty [DOT] com with your request and we'll see if we can get it into a future issue of the newsletter.
             

            Privacy / Security / Regulatory

            Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

            Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ


              Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ



              Measurement / Analytics / Data

              The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


              Mental Nourishment

              Other links to help you reflect, improve, or simply learn something new.
              • We walk around with them in our pockets you probably even have one in your hand right now. And yet we've discarded over 100 years of manners and behavior, as society has crept to this moment. From The Atlantic: Why Doesn't Anyone Answer the Phone Anymore?
              • A tale of deception and greed in a city filled with equal amounts of each, as well as the cultured elite. And it stands in parallel to how social media profiles can make us seem like something we are not: How Anna Delvey Tricked New York's Party People. A fascinating long read.
              • A look at the psychology of money: the paradox of wealth is that people tend to want it to signal to others that they should be liked and admired. But in reality those other people bypass admiring you, not because they don’t think wealth is admirable, but because they use your wealth solely as a benchmark for their own desire to be liked and admired.
              • The summer travel season is upon us, so these 13 brilliant tech hacks for your next trip should be useful. 
              • Disengagement isn’t a motivation problem – it’s biological. Our brains are built to get excited about new things. Here are three ways you can trigger your brain to release dopamine even when you’re doing something boring.
              • Why everyone loves macaroni and cheese, or a people's history of mac and cheese.
              • Just because we can all use this from time to time: 20 habits that will make you happier. Aside from eating more mac and cheese, that is.




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              Top image credit: Miranda by John William Waterhouse, 1875 (public domain, Wikimedia Commons)

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