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Monday, October 22, 2018

Self-Driving Gullibility — October 22, 2018


There's something about charismatic leaders that we always fall for; an abundance of Tesla, Facebook, Netflix and Uber content this week; the economic benefits of A.I.; Americans don't trust bots (can you blame them?); A.I. and medicine; automakers are trying to become software companies; mobile ad spending passes TV ad spending; consumers want brands to take a stand; why you're seeing brands you don't recognize; oh, what a tangled web Facebook weaves; Netflix is responsible for 15% of global Internet traffic; Spotify may upend soundtrack albums; Uber and Lyft are racing toward IPOs; marketers are having trouble with data-driven personalization; the word of the week is "humbition"; plus the podcast pick of the week and MUCH more in the Self-Driving Gullibility edition of The Full Monty for the week of October 22, 2018.



The Full Monty makes you smarter faster, by curating the essential business intelligence every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And check out The Full Monty on Flipboard.

Contents:

Announcements
Top Story
Speaking Engagements
Artificial Intelligence / Autonomous
Communications / Marketing / Business Strategy
Retail Apocalypse
Platforms
Media
Privacy / Security / Regulatory
Measurement / Analytics / Data
Mental Nourishment

Announcements

If you aren't yet subscribed to updates on my blog, please check that out. I create two posts a week that capture an issue of today and tie it to a quote from the classics of philosophy, history, or literature.

Last week, we continued to explore reputation as it relates to actions, and the stories we tell ourselves:
   





Top Story

Why is it that we're willingly fooled by some people? Usually it's some charismatic leader, or someone who provides something that fills us with great hope — yes, that sounds rather cult-like, doesn't it?

Consider the continual ruse we've fallen for at Facebook. I wrote about Facebook's trust problem as far back as 2014. And now we've discovered that Facebook can use data about whom users call and which apps they use on the company's new in-home, voice-activated speaker Portal for targeted ads on Facebook-owned properties. During the product launch, executives said data collected on Portal would not be used to target users for advertisements.

And Elon Musk, that great showman / Twitterer-in-chief, has consumers and investors alike eating out of his hands with promises that are just around the corner or that never materialize. Such as fully autonomous driving on the Tesla Model 3, which we now find will not be happening (not to mention that Tesla's are Level 2 autonomous, not Level 5, as indicated).

We think we're intelligent, but plenty of us have been taken in by confidence artists of one sort or another "It couldn't happen to me," you say. Well, it most likely does in one way or another. It's just part of human nature. William James wrote: "No fact in human nature is more characteristic than its willingness to live on a chance."

More on this topic on The Full Monty podcast this week.

About this week's image: Lear was duped by Edgar, who was disguised as Tom O'Bedlam in Act 3 Scene 4 of King Lear. Incidentally, Bedlam was England's notorious insane asylum.



Speaking Engagements

Always looking for recommendations for speaking engagements. I connect our digital selves with classical influences, pointing out the universal human truths that can unlock the secret of retaining and growing customer relationshipsCan I speak to your organization or at your event? Feel free to contact me to discuss it.
  • If you're looking to save some of your budget this year and don't feel like sending multiple members of your team to a conference (high prices, time away from the office, questionable content), I've got an option for you: bring me in for a roundtable experience with your team for an hour or two.




Artificial Intelligence / Autonomous

The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ

Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ




Communications / Marketing / Business Strategy

Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ

    Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ



    Retail Apocalypse

    Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 


    "No one has ever become poor by giving."  – Anne Frank

    If you like this newsletter please click here to recommend it (publicly) to friends and colleauges.


    SPONSOR


    Platforms 

    News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

    Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ

    Tᴡɪᴛᴛᴇʀ

    Oᴛʜᴇʀ




    Media

    The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

    Vɪᴅᴇᴏ

    Aᴜᴅɪᴏ
    • With the launch of a 24-hour comedy channel on SiriusXM, Netflix is approaching the experiment as a marketing play rather than a new revenue stream. (The Drum) Given the amount of comedy material on Netflix, it makes sense and is an easy transfer of content.
    • E.W. Scripps said it will buy audio advertising and measurement company Triton for $150 million. Scripps had previously purchased on-demand audio service Stitcher and podcasting ad net Midroll, but Triton will be its first subscription software business and first advertising measurement offering. (AdExchanger)
    • Spotify is tinkering with the soundtrack album. It is releasing music to the movie Mid90s as a playlist rather than as an album. (WSJ) Given Spotify's popularity, this might change how we consume soundtracks (although not for those of us who are original score fans)
    • Program of the Week: Our pick this week is Myths and Legends, which brings you folklore that has shaped our world.
    And don't forget about The Full Monty podcast, our own 5-minute weekly business commentary.

      

    Privacy / Security / Regulatory

    Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

    Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ

    Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ

    • Uber and Lyft are racing toward IPOs next year. Currently, Uber is valued at $120 billion—more than GM, Ford and FCA combined—and Lyft is valued at $15 billion. (NY Times)
    • Uber sees itself as the next Amazon, but others see it as the next Yahoo. (Vanity Fair) Between a high pre-IPO valuation and a revolving executive door, it's tough to call.
    • Uber's secret weapon: more than a dozen Ph.D.s from top economics programs who act as an on-site think tank for Uber, gathering facts from quants and data scientists and synthesizing them to arm the lobbyists and policy folks who fight some of Uber’s biggest battles. (Quartz)
    • Uber is reportedly developing a new service that would provide short-term jobs in professions like security and hospitality. (Business Insider) I'll bet they know how to transport those employees to work, too.
    • The explosive growth of short-term rentals like Airbnb nationwide has pushed local governments to curb them, with help from the hotel industry, which wants to stifle a formidable competitor. In a last-minute effort to soften the bill, Airbnb sent council members a memo warning it may try to put the issue directly to voters with a ballot initiative in 2020 if the current version passes. (Washington Post)


    Measurement / Analytics / Data

    The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


      Mental Nourishment

      Other links to help you reflect, improve, or simply learn something new.




      Do you like what you see here? Please subscribe to get essential digital news, hand-curated, and delivered to your inbox each week. And why not share this with some colleagues?


      Top image creditKing Lear by Benjamin West, 1788 (public domain) 

      Wednesday, October 17, 2018

      Episode 51: The Road Not Taken




      One of the most popular American poems seemingly celebrates individuality. The benefits of going your own way and forging your own path are the takeaways that most people read into it.

      But they would be wrong.

      The poem has deeper meaning that ties to the importance of storytelling and the narrative we create around ourselves and the brands we represent.


      Download now (2.7 MB, 5:55)

      I'd be grateful if you'd leave a rating or review for the show. Help other people find us.


      Links:


      Credits:

      Theme songAfternoon by Maestross is on a royalty-free license from Jamendo.com.

      Incidental musicDreams Become Real by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)
      Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1500027
      Artist: http://incompetech.com/

      ImageA Woodland Road with Travelers by Jan Brueghel the Elder, 1607 - public domain

      Subscribe on Apple PodcastsGoogle PodcastsSoundCloudSpotify, or Stitcher.

      Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."


      If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

      Monday, October 15, 2018

      Nowhere to Run...Nowhere to Hide – October 15, 2018


      I'm back from a one-week hiatus with shocking news of a trust deficit that seems to be stuck in a pattern somewhere over Silicon Valley; what CEOs need to know about A.I.; the trucker shortage in the U.S. may have broad effects; video advertising makes up 25% of digital spending; brand loyalty isn't dead – but its demographics are aging; Sears filed for Chapter 11 bankruptcy; Walmart's retail and media acquisitions and partnerships; Amazon dashed employee hopes as it raised wages; stats about teen social media use; an ex-Google executive's novel about a dystopian future; how to tell if your Facebook account was breached; hacking is about to get much worse; Roku has a solution for OTT advertising measurement; how to learn anything; sobering selfie statistics; plus the podcast pick of the week and MUCH more in the Nowhere to Run...Nowhere to Hide edition of The Full Monty for the week of October 15, 2018.



      The Full Monty makes you smarter faster, by curating the essential business intelligence every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And check out The Full Monty on Flipboard.

      Contents:

      Announcements
      Top Story
      Speaking Engagements
      Artificial Intelligence / Autonomous
      Communications / Marketing / Business Strategy
      Retail Apocalypse
      Platforms
      Media
      Privacy / Security / Regulatory
      Measurement / Analytics / Data
      Mental Nourishment

      Announcements

      If you aren't yet subscribed to updates on my blog, please check that out. I create two posts a week that capture an issue of today and tie it to a quote from the classics of philosophy, history, or literature.

      Last week, it was all about the consistency of action and word that builds your reputation and legacy (for an example of this at work, see Facebook in the Top Story below). 




      Top Story

      If you're online, you're compromised. At least that would seem to be the message we're getting these days.

      From the latest Facebook breach of some 50 million users' data, to Google+ shutting down after 500,000 users' details were leaked, and Instagram prototyping a new privacy setting that would allow it to share your location history with Facebook (even when you're not using the app), nothing is safe.

      And Facebook, in a remarkably tone-deaf move, launched Portal, a smart camera and speaker, linked to Alexa. “I would like a camera in my home controlled by Facebook,” said no one ever. Especially weeks after a data breach and after years of continually breaching consumer trust.

      Let's not forget the Facebook origin story. Reputation and legacy are a powerful thing.


      Meanwhile, Google announced Google Home Hub, its smart assistant with a screen that integrates other Google services. In the battle for the home, Google stands a good chance of winning. Against who? Amazon, the other company that has all of your data.

      Think about all of the information you share across these three companies alone. If you choose not to make yourself available for their experimentation, you have to think pretty deliberately about your choices. Because they're ubiquitous.

      As Martha and the Vandellas sang,

      Got nowhere to run to, baby, nowhere to hide
      It's not love, I'm a running from
      It's the heartbreak I know will come
      'Cause I know you're no good for me, but you've become a part of me

      But when their actions are predicated on false promises and outright lies, they simply don't deserve your information.


      I hand-curate all of the content you see below (plus other stories on Flipboard that don't make the newsletter). If you've got something you think I should see, @ me on TwitterFacebook, or email.




      Speaking Engagements

      Always looking for recommendations for speaking engagements – including executive briefings / workshops and keynotes. I connect our digital selves with classical influences, pointing out the universal human truths that can unlock the secret of retaining and growing customer relationships.
      Can I speak to your organization or at your event? Feel free to contact me to discuss it.
      • Pubcon in Las Vegas, October 16-18.  
      • Now booking for 2019 for groups small and large. Check out my speaking page for more info.




      Artificial Intelligence / Autonomous

      The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

      Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ

      Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ



      Communications / Marketing / Business Strategy

      Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

      Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ

        Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ




        Retail Apocalypse

        Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 
        • Sears, the 125 year-old retailer, filed for bankruptcy protection overnight and its CEO has stepped down, although he'll retain the chairman title. (CNBC) The one-time retail giant was the Amazon of its day (ScottMonty.com), even changing the way mail and parcels were delivered. It may never recover. Here's a brief look at how it got this way:



        "No one has ever become poor by giving."  – Anne Frank

        If you like this newsletter please click here to recommend it (publicly) to friends and colleauges.


        SPONSOR


        Platforms 

        News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

        • Three stats about teen use of social media: it has doubled in the last five years; they favor Snapchat over Instagram; and only one in three says that social media is very important to them. (MarketingCharts) It's a great time for marketers to begin thinking about how to address, interact with, and track the future habits of this generation – but more importantly, to keep in perspective that older generations have more cash to spend.

        Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ

        Tᴡɪᴛᴛᴇʀ

        Oᴛʜᴇʀ

        • Nine nuggets from the leaked memo from Snap's CEO. (TechCrunch) Great strategic insight from the leadership team here. Worth reading for how to recover from poor decisions, if nothing else.
        • Pinterest will generate more than $500 million in U.S. ad revenues this year, a 43.8% change from last year. (eMarketer) Don't neglect Pinterest; it's a great resource for the right advertisers.
        • A novel by a former Google executive depicts a tech dystopian nightmare. (Fast Company) Is this fiction or nonfiction?
        • Raised by YouTube: the platform’s entertainment for children is weirder—and more globalized—than adults could have expected. (The Atlantic) My own concern as I observe my kids watching the manic and extensive content is that they'll have no collective experience to share with peers when they grow up.



        Media

        The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

        Vɪᴅᴇᴏ

        Aᴜᴅɪᴏ
        And don't forget about The Full Monty podcast, our own 5-minute weekly business commentary.

          

        Privacy / Security / Regulatory

        Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

        Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ

        Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ


        Measurement / Analytics / Data

        The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


          Mental Nourishment

          Other links to help you reflect, improve, or simply learn something new.
          • Striking portraits of lonely cars in 1970s New York. (Atlas Obscura) Four decades later these lonely cars, and most of the businesses around them, are long gone. For some reason, this fascinates me as a literal snapshot of time.
          • Did you know that being lazy is actually good for you? Not the idle kind, but the kind where you have unfocused attention that can be harnessed. (Time)
          • While you have more downtime from being lazy, here's how to learn anything, according to a leading expert. (Quartz)
          • Why is it that some people seem to be hugely successful and do so much, while the vast majority of us struggle to tread water? The difference between amateurs and professionals. (Farnam Street) Trust me, I'm a professional.
          • This piece by Kara Swisher gets at the heart of what it's like to work for others and to be a boss yourself. (Slate) It's a brutally honest, self-reflective column that should inspire others to challenge themselves to achieve success.
          • A Twitter thread between two sci-fi/fantasy authors became an improvisational horror story –and a SYFY film. You Might Be the Killer is likely the first film to directly adapt a viral Twitter thread. (The Verge)
          • The backstory to an artist you've never heard of and one of his well-known paintings. (My Modern Met)
          • And from the sad but true department: more than 250 people have died taking selfies since 2011. And these are only reported deaths. There were likely many others. (CNN) Narcissus is alive and well, and walks among us.




          Do you like what you see here? Please subscribe to get essential digital news, hand-curated, and delivered to your inbox each week. And why not share this with some colleagues?


          Top image credit: Leonidas at Thermopylae by Jacques-Louis David, 1814 (public domain) 

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