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Wednesday, August 15, 2018

Episode 42: What's It Worth to You?


 



Brands are spending more money than ever on influencer marketing, and it's poised to go even higher in the next two years. But are they getting their money's worth?

In some cases, influencer marketing has devolved into a transactional numbers game. It's time to change that, recognizing the universal truth that drives interaction.




Download now (1.8 MB, 3:51)

I'd be honored if you'd leave a rating or review for the show. You'd be surprised at how much weight it pulls.


Links:


    Credits:

    Theme songAfternoon by Maestross is on a royalty-free license from Jamendo.com.

    Image: Echo and Narcissus by John William Waterhouse, 1903 (public domain, Wikimedia Commons)


    Subscribe on Apple PodcastsGoogle PodcastsSoundCloudSpotify, or Stitcher. Also, try the RadioPublic interface.


    If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

    Tuesday, August 14, 2018

    The Full Monty: Now With Less Audio – August 13, 2018


    The Paul Harvey effect; HAL knew what he was doing; Alexa sure talks a good game with shopping; Cox Automotive gets serious about mobility; the intersection of content and digital transformation; customer-centricity is a culture, not a catchphrase; J.C. Penney is returning to its roots; the 2018 Retail Forecast for footwear; Facebook is making some Page changes; Twitter debates its role in Big Tech and society; the psychological hold tech companies have on us; Spotify tests ad skipping; Google is spying on you, perhaps without your consent; NYC cancels its ride; the only thing shared with the sharing economy was false hope; using marketing data to power other efforts; being seen in a positive light and exuding more kindness; plus the podcast pick of the week and more in the Now With Less Audio edition of The Full Monty for the week of August 13, 2018.



    Please consider supporting the considerable effort made for you here each week


    You know you want to

        Thank you. 



    The Full Monty exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing.

    Contents:

    Announcements
    Top Story
    Artificial Intelligence / Autonomous
    Communications / Marketing / Business Strategy
    Retail Apocalypse
    Platforms
    Media
    Privacy / Security / Regulatory
    Measurement / Analytics / Data
    Mental Nourishment
    Speaking Engagements

    Announcements

    Thank you so much for your feedback last week. It made me realize that, despite being on vacation, this is a service that's valued by so many of you. So, here we are. I'm tanned, I'm rested, and I'm ready. How about you?

    While I have your attention, would you mind filling out a 2-minute survey? It would help us out immensely.


    Thank you!




    Top Story

    The moral debate over which content to keep or ban rages on at Twitter, Facebook, YouTube, and other platforms. It's been covered by plenty of news sites and pundits, and there's nothing more to add here (other than the links in the Platform section below).

    But I'd like to point out that I've rebooted The Full Monty as a show (the audio edition). It's now under five minutes long, and is designed to be something like a business version of Paul Harvey. Harvey, the inveterate radio man, had three daily broadcasts: the five- and 15-minute version of News and Comment, and The Rest of the Story. Google him – or simply click on that link above to get a quick sense of his style.

    The Full Monty airs every Wednesday and is available across a wide variety of audio platforms; plus, you'll receive an update via email if you're on this list.

    I'd be grateful to have you as a listener, and even more grateful if you gave me feedback on what you hear. Stand by for the next episode of The Full Monty, and I'll see you on the internet.





    Artificial Intelligence / Autonomous

    The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

    Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ

    Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ

    • Automotive juggernaut Cox Automotive is bringing together its investments and solutions supporting the future of mobility into the newly-formed Mobility Services Group. Part of the announcement included the acquisition of Clutch Technologies.
    • Amazon announced open source Alexa Auto SDK, available on GitHub, to let automakers integrate Alexa into cars and infotainment systems. Can't wait to be driving and hear "I'm afraid I can't do that."
    • IIHS tested Level 2 autonomous vehicles and found that they're not all the same. Adaptive cruise control, lane-keeping assist, and braking were tested; see how BMW, Volvo, Tesla, and Mercedes-Benz compare.



    Communications / Marketing / Business Strategy

    Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

    Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ

    Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ



    Retail Apocalypse

    Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 



    I'm doing something different in the middle of the newsletter.


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    Platforms 

    News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

    Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ

    Tᴡɪᴛᴛᴇʀ

    Oᴛʜᴇʀ




    Media

    The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

    Vɪᴅᴇᴏ

    • How big theaters are surviving big tech via Sara Fischer. Bottom line: they’re still on the leading end of distribution – they’re in control. And many of them have changed what they can about the experience: reclining seats, assigned seating, free refills on popcorn & soda, dining, alcohol...
    • FuboTV is the little streaming service that could: it's not relying on legacy systems, and it introduced technology ahead of Hulu and YouTube.
    • Check out the Aftermarq blog for discussion on the changing nature of video and TV.

    Aᴜᴅɪᴏ

    • Currently undergoing testing in Australia, Spotify is considering offering non-paying subscribers the option to skip ads.
    • An exclusive interview with Daniel Ek, the CEO of Spotify. He talks about Apple, Netflix, Facebook, and the future.
    • Program of the Week: Our pick this week is Bad Science. Each week they pair a comedian with a scientist, to break down the scientifically inaccurate elements of popular movies and TV shows. Warning: There will be spoilers. Do you have a program to recommend? Add yours to our Google Sheet: smonty.co/yourpodcasts

      


    Privacy / Security / Regulatory

    Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.
    So many stories in this section this week – more available in our Flipboard magazine.

    Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ

      Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ



      Measurement / Analytics / Data

      The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


      Mental Nourishment

      Other links to help you reflect, improve, or simply learn something new.



      Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each week.






      Speaking Engagements

      Part of my focus lately is to re-energize my speaking practice. I'd be glad to speak to your organization or at your event. Feel free to contact me to discuss it.




      Top image credit: Portrait of Ludwig van Beethoven While Composing Missa Solemnis (1820) by Joseph Karl Stieler, via Wikimedia Commons (public domain)

      Wednesday, August 8, 2018

      Episode 41: The Profound Simplicity of Culture






      When you spend so much time to get your messaging right, honing it to the perfect phrase that's repeatable and understandable, it can be a complete waste of time if employees treat customers in a way that negates it.

      A century-old company provides a perfect example of how culture is communicated and demonstrate to and through every customer. And it serves as a reminder as to how far certain companies still need to go today.


      Download now (1.9 MB, 4:15)

      I'd be honored if you'd leave a rating or review for the show. You'd be surprised at how much weight it pulls.


      Links:


        Credits

        Theme songAfternoon by Maestross is on a royalty-free license from Jamendo.com.



        Subscribe on Apple PodcastsGoogle PodcastsSoundCloudSpotify, or Stitcher. Also, try the RadioPublic interface.


        If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

        Monday, August 6, 2018

        The Full Monty: Secret Weapon – August 6, 2018


        What matters to the world's most successful company; judging your personality based on eye movements; voice is changing everything; the auto industry is extremely difficult to disrupt; the human side of digital transformation; CMOs are concerned with data breaches more than ever; avoiding fraud with influencers; as Amazon and Walmart battle, consumers win; Facebook and Instagram want to help you spend less time with them; the digital arms dealers of the modern age; MoviePass may be a passing fad; the manifesto for growth for podcasts; behind the scenes with a Twitter troll; Uber and Lyft try to make nice with NYC; the CDP craze; too much STEM and not enough humanities could be damaging; plus the podcast pick of the week and more in the Secret Weapon edition of The Full Monty for the week of August 6, 2018.



        Please consider supporting the considerable effort made for you here each week


        You know you want to

            How about it? 



        The Full Monty exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing.

        Contents:

        Announcements
        Top Story
        Artificial Intelligence / Autonomous
        Communications / Marketing / Business Strategy
        Retail Apocalypse
        Platforms
        Media
        Privacy / Security / Regulatory
        Measurement / Analytics / Data
        Mental Nourishment
        Speaking Engagements

        Announcements

        Hey – one quick thing: the newsletter may be on hiatus next week. This is a busy one for me, and I'm not sure if I'll be able to gather the links to do what I do.

        I'll determine a course of direction based on YOUR feedback, and I'll know if you do one of two things:

        1. Support the newsletter & podcast on Patreon;
        2. Encourage friends and colleagues to subscribe

        Thank you!




        Top Story

        There was lots of celebration in the tech industry last week, as Apple's earnings announcement coincided with its stock valuation of more than $1 trillion, making it the first company ever to reach that milestone.

        You'd think there was celebration in Cupertino as well. Interestingly, Apple CEO Tim Cook calmly reminded employees not to be distracted. He thanked them for their service and honored them as the reason Apple is so successful.
        "While we have much to be proud of in this achievement, it’s not the most important measure of our success. Financial returns are simply the result of Apple’s innovation, putting our products and customers first, and always staying true to our values."

        More thoughts on the importance of a simple message and the secret weapon in every successful company's arsenal in Episode 41 of The Full Monty podcast, airing this Wednesday. If you'd like to follow along with the rest of this commentary, please be sure to subscribe on the player of your choice.





        Artificial Intelligence / Autonomous

        The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

        Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ

        • Tractable is using A.I. to assess damage from auto accidents, which could help speed up insurance payouts. The London-based company developed technology that can identify car damage using only images, to determine which parts need to be repaired and automate the appraisal process.
        • A global team of researchers has used machine learning to discover a connection between personality and eye movements. The system was used to detect four personality traits: agreeableness, conscientiousness, extroversion, and neuroticism. Your mother was right: look people in the eye when they're talking to you.
        • Tech's next biggest thing: "hearables" – the voice assistants that are baked into your phone and increasingly finding a way into your home. Google, Amazon, and Apple all have high-priority projects that are tied to voice technology.
        • Alexa and Siri are changing SEO as we change when and how we search for things. 

        Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ




        Communications / Marketing / Business Strategy

        Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

        Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ

        Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ



        Retail Apocalypse

        Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 



        All content costs something. Are you getting value? We'd appreciate you pitching in.


        And if you don't want to support us financially, that's cool. Taking our audience survey for free would help out, too.

        SPONSOR

        Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

        Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

        Some of the results are going to really surprise you.

        If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


        Platforms 

        News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

        Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ

        Tᴡɪᴛᴛᴇʀ

        • Twitter said that its smaller network (thanks to its housecleaning recently) is actually good news for advertisers. Why? Because it means access to a healthier, cleaned-up network, rather than paying for views or engagements generated by bots and others.
        • Two executives have been given promotions at Twitter, aimed at creating more engaging content. They'll work for sports partnerships and news partnerships within the company.

        Oᴛʜᴇʀ

        • Kara Swisher has penned her first op-ed piece for The New York Times. The longtime and erstwhile editor of Recode indicated that the naive or unconcerned Silicon Valley companies are learning at our expense: “Facebook, as well as Twitter and Google’s YouTube, have become the digital arms dealers of the modern age.” Strong and accurate words



        Media

        The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

        Vɪᴅᴇᴏ

        Aᴜᴅɪᴏ


          


        Privacy / Security / Regulatory

        Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.
        So many stories in this section this week – more available in our Flipboard magazine.

        Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ

        • As privacy and fake news issues mount, Facebook's security chief is leaving the company. Facebook claims that security is baked into everything now. But not having a centralized leader for it? Seems a little odd.
        • A Russian troll stole a professor's photo for a fake Twitter profile. The professor decided to message him and ask why he was chosen. Minutes later, he got a reply. A fascinating look at the underbelly of social media hacking.
        • John McAfee's "unhackable" crypto-wallet was hacked within a week. 

          Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ

          • Uber and Lyft are facing deeper regulatory crackdowns in New York City, so they've gone to some extraordinary lengths to try to ingratiate themselves with some of the city powers:


          Measurement / Analytics / Data

          The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


          Mental Nourishment

          Other links to help you reflect, improve, or simply learn something new.


          Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each week.






          Upcoming Speaking Engagements

          Upcoming events:


          Need a speaker for your organization or event? Drop a line.



          -- 

          Wednesday, August 1, 2018

          Episode 40: The Price of Integrity


           

          What happens when the market knows you for one thing, and you don't deliver on that one thing? Or even worse, when you take your attention off of that one thing and instead focus on doing the right thing?

          The answer is, of course, your stock tanks. Seems rather perverse. Perhaps a little integrity is needed upfront so investors know exactly what they're in for.


          Download now (1.8 MB, 3:54)

          I'd be honored if you'd leave a rating or review for the show. You'd be surprised at how much weight it pulls.


          Links:


            Credits

            Theme songHeroes United by ScoreStudio is on a royalty-free license from Pond5.com.
            Incidental music:
            Prelude No. 1 by Chris Zabriskie is licensed under a Creative Commons Attribution license 

            Image: National Park Service


            Subscribe on Apple PodcastsGoogle PodcastsSoundCloudSpotify, or Stitcher. Also, try the RadioPublic interface.


            If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

            Monday, July 30, 2018

            The Full Monty: Principled Stand – July 30, 2018


            Standing for something means nothing to the market; when robots go rogue; Ford's new autonomous unit; Uber puts the brakes on self-driving trucks; CMOs have more responsibility for customer experience, but not the underlying technology; the best university websites; why you need human engagement for brand trust; when a stranger decides to destroy your life; Waymo and Walmart pair up for autonomous delivery; the future of social media in 10 years; MoviePass may be passé quite soon; WGBH goes for emerging platforms; the chief cyber security role in the federal government is unfilled; WeWork's cash infusion; go for small data; how to speak Freddish; plus the podcast pick of the week and more in the Principled Stand edition of The Full Monty for the week of July 30, 2018.



            Please consider supporting the considerable effort made for you here each week


            You know you want to

                How about it? 



            The Full Monty exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing.

            Contents:

            Announcements
            Top Story
            Artificial Intelligence / Autonomous
            Communications / Marketing / Business Strategy
            Retail Apocalypse
            Platforms
            Media
            Privacy / Security / Regulatory
            Measurement / Analytics / Data
            Mental Nourishment
            Speaking Engagements

            Announcements

            If you haven’t taken a moment to recommend The Full Monty in the past month, please find a couple of minutes. Three effective tactics (do one, two or all three):
            1. Share the URL smonty.co/fullmontysub with a group of your friends at work, a community of practice that is relevant, a Facebook Group, etc. with a recommendation. 
            2. Write a review on your blog, LinkedIn or in your column. 
            3. Tweet a recommendation. You could try this one or create your own

            Thank you!




            Top Story

            You probably heard about the precipitous drop in stock price of Facebook and Twitter after their quarterly earnings call last week.

            The dip in revenue, slowing user growth, and lower profit at Facebook were partially the result of the Cambridge Analytica issue that arose at the end of March. Facebook has been working hard to try to correct the error, but there was a breach of trust that needs to be addressed.

            Similarly, Twitter – which had a very positive Q1 – slipped a bit, acknowledging that it actually lost one million users over the previous quarter, but that the company was putting efforts into eliminating fake and questionable accounts and addressing things to make the platform more amenable to civil conversation. And then its stock dropped 20 percent.

            This is the world in which we live now: when companies are being penalized in the market for doing the right thing. Because growth and ad dollars are all that matter.

            More thoughts on this in Episode 40 of The Full Monty podcast, airing this Wednesday. If you'd like to follow along with the rest of this commentary, please be sure to subscribe on the player of your choice.





            Artificial Intelligence / Autonomous

            The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

            Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ

            Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ

            • Ford announced it has created Ford Autonomous Vehicles LLC, which will house the company’s self-driving systems integration, autonomous vehicle research and advanced engineering, AV transportation-as-a-service network development, user experience, business strategy and business development teams. All for the low low price of $4 billion.
            • GM launched its Maven car-sharing program in Detroit and Ann Arbor. The peer-to-peer network will work with 2015 vehicles or newer. Does anyone have a Corvette they'd like to share with me?
            • Waymo announced that it will begin a pilot program with Walmart to shuttle customers to and from stores to pick up their groceries. 
            • Uber says it will stop development of self-driving trucks and instead focus its efforts on self-driving cars; Uber Freight is unaffected by this decision. Unsurprising, given how things wound up with the Otto acquisition, plus Uber's other woes.



            Communications / Marketing / Business Strategy

            Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

            Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ

            Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ



            Retail Apocalypse

            Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 


            This content is costing someone. Are you getting value? We'd appreciate you pitching in.


            And if you don't want to support us financially, that's cool. Taking our audience survey for free would help out, too.

            SPONSOR

            Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

            Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

            Some of the results are going to really surprise you.

            If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


            Platforms 

            News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

            What will social media look like in 10 years? It's anyone's guess, but it will provide more certainty and personalization, with the importance of gathering data in a regulated way.

            Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ

            • Facebook's stock got hammered after it reported a slowing of revenue growth, profits, and users. The stock closed down 19 percent on Thursay to $176.26. As of today, it still hasn't recovered, closing at $171.06. The effects of the Cambridge Analytica scandal are beginning to be felt – we said it would take a quarter to begin show.
            • Reporters wanted to know what Facebook plans to do about misinformation on its platform, but the Facebook didn't answer.
            • With about a third of the world's population as its user base, it shouldn't be a surprise that the Facebook train is slowing.

            Tᴡɪᴛᴛᴇʀ

            Oᴛʜᴇʀ




            Media

            The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

            Vɪᴅᴇᴏ


            Aᴜᴅɪᴏ

            • Spotify added 8 million paid subscribers last quarter, bringing it to 83 million paid subscribers and 180 million active monthly users.
            • Spotify hired Dawn Ostroff as chief content officer, where she'll be responsible for "all aspects" of the streamer's content partnerships across music, audio and video.
            • Program of the Week: Our pick this week is Last Seen, the story of the largest art heist the world has ever seen. The Isabella Stewart Gardner Museum in Boston was robbed of 13 pieces of art worth an estimated $500 million total in 1990. And it's still an unsolved crime. Do you have a program to recommend? Add yours to our Google Sheet: smonty.co/yourpodcasts

              


            Privacy / Security / Regulatory

            Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.
            So many stories in this section this week – more available in our Flipboard magazine.

            Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ

              Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ



              Measurement / Analytics / Data

              The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


              Mental Nourishment

              Other links to help you reflect, improve, or simply learn something new.



              Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each week.






              Upcoming Speaking Engagements

              Upcoming events:


              Need a speaker for your organization or event? Drop a line.



              Top image credit: The Fighting Temeraire. 1839, by Joseph Mallord William Turner (public domain)

              -- 

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