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Wednesday, October 17, 2018

Episode 51: The Road Not Taken




One of the most popular American poems seemingly celebrates individuality. The benefits of going your own way and forging your own path are the takeaways that most people read into it.

But they would be wrong.

The poem has deeper meaning that ties to the importance of storytelling and the narrative we create around ourselves and the brands we represent.


Download now (2.7 MB, 5:55)

I'd be grateful if you'd leave a rating or review for the show. Help other people find us.


Links:


Credits:

Theme songAfternoon by Maestross is on a royalty-free license from Jamendo.com.

Incidental musicDreams Become Real by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)
Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1500027
Artist: http://incompetech.com/

ImageA Woodland Road with Travelers by Jan Brueghel the Elder, 1607 - public domain

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Monday, October 15, 2018

Nowhere to Run...Nowhere to Hide – October 15, 2018


I'm back from a one-week hiatus with shocking news of a trust deficit that seems to be stuck in a pattern somewhere over Silicon Valley; what CEOs need to know about A.I.; the trucker shortage in the U.S. may have broad effects; video advertising makes up 25% of digital spending; brand loyalty isn't dead – but its demographics are aging; Sears filed for Chapter 11 bankruptcy; Walmart's retail and media acquisitions and partnerships; Amazon dashed employee hopes as it raised wages; stats about teen social media use; an ex-Google executive's novel about a dystopian future; how to tell if your Facebook account was breached; hacking is about to get much worse; Roku has a solution for OTT advertising measurement; how to learn anything; sobering selfie statistics; plus the podcast pick of the week and MUCH more in the Nowhere to Run...Nowhere to Hide edition of The Full Monty for the week of October 15, 2018.



The Full Monty makes you smarter faster, by curating the essential business intelligence every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And check out The Full Monty on Flipboard.

Contents:

Announcements
Top Story
Speaking Engagements
Artificial Intelligence / Autonomous
Communications / Marketing / Business Strategy
Retail Apocalypse
Platforms
Media
Privacy / Security / Regulatory
Measurement / Analytics / Data
Mental Nourishment

Announcements

If you aren't yet subscribed to updates on my blog, please check that out. I create two posts a week that capture an issue of today and tie it to a quote from the classics of philosophy, history, or literature.

Last week, it was all about the consistency of action and word that builds your reputation and legacy (for an example of this at work, see Facebook in the Top Story below). 




Top Story

If you're online, you're compromised. At least that would seem to be the message we're getting these days.

From the latest Facebook breach of some 50 million users' data, to Google+ shutting down after 500,000 users' details were leaked, and Instagram prototyping a new privacy setting that would allow it to share your location history with Facebook (even when you're not using the app), nothing is safe.

And Facebook, in a remarkably tone-deaf move, launched Portal, a smart camera and speaker, linked to Alexa. “I would like a camera in my home controlled by Facebook,” said no one ever. Especially weeks after a data breach and after years of continually breaching consumer trust.

Let's not forget the Facebook origin story. Reputation and legacy are a powerful thing.


Meanwhile, Google announced Google Home Hub, its smart assistant with a screen that integrates other Google services. In the battle for the home, Google stands a good chance of winning. Against who? Amazon, the other company that has all of your data.

Think about all of the information you share across these three companies alone. If you choose not to make yourself available for their experimentation, you have to think pretty deliberately about your choices. Because they're ubiquitous.

As Martha and the Vandellas sang,

Got nowhere to run to, baby, nowhere to hide
It's not love, I'm a running from
It's the heartbreak I know will come
'Cause I know you're no good for me, but you've become a part of me

But when their actions are predicated on false promises and outright lies, they simply don't deserve your information.


I hand-curate all of the content you see below (plus other stories on Flipboard that don't make the newsletter). If you've got something you think I should see, @ me on TwitterFacebook, or email.




Speaking Engagements

Always looking for recommendations for speaking engagements – including executive briefings / workshops and keynotes. I connect our digital selves with classical influences, pointing out the universal human truths that can unlock the secret of retaining and growing customer relationships.
Can I speak to your organization or at your event? Feel free to contact me to discuss it.
  • Pubcon in Las Vegas, October 16-18.  
  • Now booking for 2019 for groups small and large. Check out my speaking page for more info.




Artificial Intelligence / Autonomous

The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ

Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ



Communications / Marketing / Business Strategy

Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ

    Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ




    Retail Apocalypse

    Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 
    • Sears, the 125 year-old retailer, filed for bankruptcy protection overnight and its CEO has stepped down, although he'll retain the chairman title. (CNBC) The one-time retail giant was the Amazon of its day (ScottMonty.com), even changing the way mail and parcels were delivered. It may never recover. Here's a brief look at how it got this way:



    "No one has ever become poor by giving."  – Anne Frank

    If you like this newsletter please click here to recommend it (publicly) to friends and colleauges.


    SPONSOR


    Platforms 

    News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

    • Three stats about teen use of social media: it has doubled in the last five years; they favor Snapchat over Instagram; and only one in three says that social media is very important to them. (MarketingCharts) It's a great time for marketers to begin thinking about how to address, interact with, and track the future habits of this generation – but more importantly, to keep in perspective that older generations have more cash to spend.

    Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ

    Tᴡɪᴛᴛᴇʀ

    Oᴛʜᴇʀ

    • Nine nuggets from the leaked memo from Snap's CEO. (TechCrunch) Great strategic insight from the leadership team here. Worth reading for how to recover from poor decisions, if nothing else.
    • Pinterest will generate more than $500 million in U.S. ad revenues this year, a 43.8% change from last year. (eMarketer) Don't neglect Pinterest; it's a great resource for the right advertisers.
    • A novel by a former Google executive depicts a tech dystopian nightmare. (Fast Company) Is this fiction or nonfiction?
    • Raised by YouTube: the platform’s entertainment for children is weirder—and more globalized—than adults could have expected. (The Atlantic) My own concern as I observe my kids watching the manic and extensive content is that they'll have no collective experience to share with peers when they grow up.



    Media

    The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

    Vɪᴅᴇᴏ

    Aᴜᴅɪᴏ
    And don't forget about The Full Monty podcast, our own 5-minute weekly business commentary.

      

    Privacy / Security / Regulatory

    Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

    Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ

    Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ


    Measurement / Analytics / Data

    The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


      Mental Nourishment

      Other links to help you reflect, improve, or simply learn something new.
      • Striking portraits of lonely cars in 1970s New York. (Atlas Obscura) Four decades later these lonely cars, and most of the businesses around them, are long gone. For some reason, this fascinates me as a literal snapshot of time.
      • Did you know that being lazy is actually good for you? Not the idle kind, but the kind where you have unfocused attention that can be harnessed. (Time)
      • While you have more downtime from being lazy, here's how to learn anything, according to a leading expert. (Quartz)
      • Why is it that some people seem to be hugely successful and do so much, while the vast majority of us struggle to tread water? The difference between amateurs and professionals. (Farnam Street) Trust me, I'm a professional.
      • This piece by Kara Swisher gets at the heart of what it's like to work for others and to be a boss yourself. (Slate) It's a brutally honest, self-reflective column that should inspire others to challenge themselves to achieve success.
      • A Twitter thread between two sci-fi/fantasy authors became an improvisational horror story –and a SYFY film. You Might Be the Killer is likely the first film to directly adapt a viral Twitter thread. (The Verge)
      • The backstory to an artist you've never heard of and one of his well-known paintings. (My Modern Met)
      • And from the sad but true department: more than 250 people have died taking selfies since 2011. And these are only reported deaths. There were likely many others. (CNN) Narcissus is alive and well, and walks among us.




      Do you like what you see here? Please subscribe to get essential digital news, hand-curated, and delivered to your inbox each week. And why not share this with some colleagues?


      Top image credit: Leonidas at Thermopylae by Jacques-Louis David, 1814 (public domain) 

      Wednesday, October 10, 2018

      Episode 50: The Harvest of the Future




      Every leader is concerned with leaving a legacy. That legacy not only defines how they'll be remembered, but it helps to steer the future of an organization or a society.

      The way we portray ourselves and our brands today will leave a lasting mark on how we'll be regarded tomorrow. When we betray trust, the years to come will find us struggling to gain it back. And when we lead boldly and consistently, the future will be kinder.


      Download now (2.3 MB, 4:55)

      I'd be grateful if you'd leave a rating or review for the show. Help other people find us.


      Links:


      Credits:

      Theme songAfternoon by Maestross is on a royalty-free license from Jamendo.com.

      Incidental musicCrisis - Scoring Action by Kevin MacLeod is licensed under a Creative Commons Attribution license
      Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100277
      Artist: http://incompetech.com/

      Image: TheBattle of Actium by Lorenzo A. Castro, 1672 - National Maritime Museum, Public Domain via Wikimedia Commons 


      Subscribe on Apple PodcastsGoogle PodcastsSoundCloudSpotify, or Stitcher.

      Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."


      If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

      Wednesday, October 3, 2018

      Episode 49: What's Past Is Prologue




      We fool ourselves into thinking that our time on this earth is unique. That every challenge we face is new and different, and that no one else can possibly understand the pressures we face.

      But the simple truth is there are numerous examples of similar circumstances throughout recorded history, whether analogous or identical. It just takes a bit of work to find them and understand the historical context that will prepare us for the future.

      In this episode, it's on to the second of the third sculptures at the National Archives as we determine what the future looks like.


      Download now (3.0 MB, 6:33)

      I'd be grateful if you'd leave a rating or review for the show. Help other people find us.


      Links:


      Credits:

      Theme songAfternoon by Maestross is on a royalty-free license from Jamendo.com.

      ImagePhotos by Jeff Reed, National Archives


      Subscribe on Apple PodcastsGoogle PodcastsSoundCloudSpotify, or Stitcher.
      Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."


      If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

      Monday, October 1, 2018

      The Full Monty: You Can Say That Again – October 1, 2018


      We're living through tech history; putting humanity into artificial intelligence; the case against driverless cars; the impact of second screens on TV; what happens when marketers are too myopic; the best Halloween costume this year; image-based shopping gains traction; former Facebook employees talk; the best streaming service for your money; a debate about the podcast bubble; California enacts a cybersecurity law and restores net neutrality; the happiness factor of Uber drivers; how Subway increased foot traffic by 31 percent; the purpose of life in 10 words; finding America's quietest spots; plus the podcast pick of the week and more in the You Can Say That Again edition of The Full Monty for the week of October 1, 2018.



      The Full Monty saves you time and makes you smarter by curating the essential business intelligence every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And check out The Full Monty on Flipboard.

      Contents:

      Announcements
      Top Story
      Speaking Engagements
      Artificial Intelligence / Autonomous
      Communications / Marketing / Business Strategy
      Retail Apocalypse
      Platforms
      Media
      Privacy / Security / Regulatory
      Measurement / Analytics / Data
      Mental Nourishment

      Announcements

      A reminder that in the weeks ahead, The Full Monty will be making a switch to a tiered subscription model. Some content will always be free, and the full version will be accessible via a reasonable monthly fee. I'd be grateful for any feedback you'd like to provide, from pricing to the model.

      Scheduling note: we'll be off next week.





      Top Story

      History – and in this case, recent history – is repeating itself.

      Once again, we've got a data breach from Facebook. It's a violation of privacy, of security, and most of all, of trust. Roll out the apology tour.

      Facebook has lived by apology. At what point does it become meaningless? It's like we're living in an abusive relationship and we can't help going back.

      It doesn't help that a prominent investor like billionaire Patrick Soon-Shiong, the owner of the Los Angeles Times, calls social media the "cancer of our time."

      Meanwhile, we've got Tim Berners-Lee, the godfather of the Internet, working to decentralize the web and take back power from the forces that have profited from centralizing it.

      Are we seeing a point of no return for some of these technology companies? Have consumers had enough?

      Sadly, until there's a viable alternative, there's nothing we can do.


      Thanks this week to Gini Dietrich, Christopher Penn, Mitch Joel, Drew McLellan, Chris Poterala, Nick Westergaard and Jay Baer.

      And a special shout-out to Jay Baer and Daniel Lemin, whose book Talk Triggers, goes on sale today. It's all about the power of doing business in a way that gives customers something to talk about. And we all know about the power of word of mouth. Plus...alpacas!

      I hand-curate all of the content you see below (plus other stories on Flipboard that don't make the newsletter). If you've got something you think I should see, @ me on TwitterFacebook, or email.




      Speaking Engagements

      Always looking for recommendations for speaking engagements – including executive briefings / workshops and keynotes. Can I speak to your organization or at your event? Feel free to contact me to discuss it.
      • Brandemonium in Cincinnati, October 3-4. BR18FRIEND gets you $100 off.
      • Pubcon in Las Vegas, October 16-18.  
      • Now booking for 2019 for groups small and large. Check out my speaking page for more info.




      Artificial Intelligence / Autonomous

      The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

      Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ

      • A report from the Berkman Klein Center for Internet & Society at Harvard Law School provides a new foundational framework for considering the risks and benefits of A.I. on human rights. (Harvard Law Today) Artificial intelligence will most certainly have an impact on society. We need sociologists, economists, psychologists and more thinking about this just as the engineers are doing the technical work.
      • Microsoft has launched an A.I. humanitarian initiative – a five-year, $40 million project to support developers of A.I. systems for helping humanity. (VentureBeat)
      • Parents in China are using educational A.I. robots to entertain children. (CNN)
      • Alibaba A.I. Labs, which develops Alibaba Group’s consumer A.I. products, said it will introduce a robot for the hospitality sector, making it the latest in a series of hotel-specific robots that make deliveries to guests in order to free up human staff for more complicated tasks. (AdWeek) The bonus is it won't care if you answer your door in your towel.
      We're getting ever closer to The Jetsons...

      Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ

      • BMW will introduce 'safe' fully autonomous driving by 2021. (Digital Trends) With BMW drivers out of the driver's seat, we believe it.
      • Lax safety laws, public skepticism, and privacy concerns are among the issues that could pump the brakes on the autonomous-vehicle market: The Case Against Driverless Cars. (The Motley Fool) 
      • India's ride-hailing company Ola is launching an A.I. ride monitoring system called Guardian. The service tracks and analyzes all trips, including route deviations and unexpected stops, in an effort in increase passenger safety. (Tech2)
      • BMW engineers have developed an autonomous motorcycle. The company does not plan to produce and sell the self-driving motorcycles commercially. (The Street)


      Communications / Marketing / Business Strategy

      Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

      Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ

        Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ

        • How people learn about corporate social responsibility efforts. And judge them. (MarketingCharts) Keep in mind that this is during a time when the public trusts companies less and less.
        • Some businesses, concerned about unreliable social-media personalities, are turning to their own employees and customers to serve as brand ambassadors. (The Atlantic) Which is really what they should be doing in the first place.
        • Speaking of social media personalities, Urban Outfitters is selling a crop-top and leggings combo that it is calling an “influencer costume” this Halloween. Add Fila sneakers, a canvas cap, and a platinum blonde wig, and you too can be an influencer for just $155. (The Verge) Hey, maybe you'll get a contract worth thousands with a brand!
        via Urban Outfitters



        Retail Apocalypse

        Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 


        Wanna to me a favor?
        If you like this newsletter please click here to recommend it (publicly) to friends and colleauges.


        SPONSOR


        Platforms 

        News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

        • More Millennials and Gen Z are using social media apps. But their use is largely visual in nature: YouTube, Snap and Instagram are their weapons of choice. (eMarketer)
        • Overall, the use of the Internet, social media, and digital devices has plateaued as they have reached near-saturation levels. (Pew Research Center)

        Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ

        Tᴡɪᴛᴛᴇʀ

        • Twitter has launched event pages for TV series that appear 30 minutes before new episodes are broadcast, including hashtags, talent names and handles. (AdWeek)

        Oᴛʜᴇʀ



        Media

        The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

        Vɪᴅᴇᴏ

        Aᴜᴅɪᴏ
        And don't forget about The Full Monty podcast, our own 5-minute weekly business commentary.

          


        Privacy / Security / Regulatory

        Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

        Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ

        Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ


        Measurement / Analytics / Data

        The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


          Mental Nourishment

          Other links to help you reflect, improve, or simply learn something new.





          Do you like what you see here? Please subscribe to get essential digital news, hand-curated, and delivered to your inbox each week. And why not share this with some colleagues?


          Top image credit: Classical Landscape with Figures and Sculpture by Pierre-Henri de Valenciennes, 1803 (public domain via the J. Paul Getty Museum)

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