Monday, July 31, 2017

The Full Monty — July 31, 2017

Did you miss us? We're back after the holiday schedule and a bit of a vacation, but we've got just as much for you to think about as always. News organizations seek more concessions from Google and Facebook; a handy cheat sheet for the AI ecosystem; a report on the state of machine learning; the smart speaker market is poised to explode; the latest in self-driving technology; culture before technology in a digital world; the week in retail; bots are inflating egos; Snap has its work cut out for it; no one has figured out Internet TV yet; what the future of podcasting looks like; VPN crackdowns in Communist countries; Airbnb goes upscale; take more naps; and more in the extra, extra, read all about it edition of The Full Monty. Don't forget check out where Brain+Trust is speaking (final section below).

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The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

We've got all of these links — and those that didn't make the cut for publication — in The Full Monty Magazine on Flipboard.

Top Stories

Artificial Intelligence / Machine Learning / Autonomous

The latest in AI, machine learning, bots, and autonomous everything.


Communications / Marketing / Business Strategy

Industry developments and trends, including retail, fake news, customer experience, content marketing, and influencer relations.



Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

Some of the results are going to really surprise you.

If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


News to know about relevant social, virtual, and augmented reality platforms that may affect your business.






  • Marketers are looking harder at augmented reality this year, along with AI. 
  • You can look at your Tesla Model 3 before it even ships thanks to an AR app. As improbable as it might sound to some circles, the potential is building for a broader car sales experience devoid of a dealership visit. It's a good time to recall the classic Sherlock Holmes quote: 

"Whenever you have eliminated the impossible, whatever remains, however improbable, must be the truth."


The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.




This sponsor spot is open. If you're seeing this and would like to see your company or message here, please get in touch.

Regulatory / Security 

Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.



Measurement / Analytics / Data

The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.

Mental Nourishment

Other links to help you reflect, improve, or simply learn something new.

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Brain+Trust Partners doesn't believe in gobbledygook — we use common sense strategic guidance to help you master the evolving marketplace. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.

Top photo credit: US National Archives (Flickr)


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