Monday, April 30, 2018

The Full Monty: Weathering the Storm – April 30, 2018


The duopoly has us right where they want us; the cost savings of AI; hooking kids early on voice technology; bitcoin is the greatest scam in history; the future of content marketing and where customer experience is headed; why influencer marketing fails; what's behind flagging corporate reputations; Amazon's Prime directive; earnings for the tech giants are all rosy; Netflix wants to get into the theater business; MoviePass may not survive; streaming music companies like the revenue streams; don't get too personal with personalization efforts; what you need to know about GDPR; books, books and more books; the podcast of the week  and more in Weathering the Storm edition of The Full Monty from Brain+Trust Partners for the week of April 30, 2018.



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The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing.



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Top Stories

Amid all of the recent uproar of data privacy issues among a number of companies, the outrage did nothing to stop the forward motion of Big Tech. Timing, incentives, and lack of competition all play a part in explaining this unstoppable force.

When Facebook and Alphabet (among others) reported their Q1 earnings last week, investors cheered. Facebook beat Wall Street estimates of $11.41 billion by reporting $11.97 billion in revenue, and $1.69 earnings-per-share, compared to the $1.35 estimate. Google's parent company Alphabet also outperformed with revenue of $31.15 billion versus the expected $30.29 billion, and an EPS of $13.33, compared to the estimate of $9.28. Solid performance for an industry that was under fire for privacy and data issues.

Why is that?

Timing may be a factor. With Facebook getting called out more than halfway through the quarter, and Mark Zuckerberg making his appearance before Congress in the final weeks of the quarter, there was little time for advertisers to make any drastic changes to their advertising spend. We should keep an eye on how they perform in the next quarter, as we'll be able to see if there's truly been an impact. We anticipate a very small blip in Q2 as things begin to normalize, but it won't stop these juggernauts.

One of the other reasons is that financial markets have given Facebook no incentive to care about users’ privacy. As we saw this quarter and have witnessed in many previous quarters, investors continue to reward Big Tech companies whose business models rely on targeted advertising. To investors, these companies are seen as innovators in what is becoming known as surveillance capitalism. In the ad tech business model, it's business first, users second.

Not to mention that there really aren't any alternatives to advertising on Facebook and Google (although Amazon is making a go of it). The duopoly accounts for 63 percent of US digital advertising revenue, and given than they control so much traffic and attention, it's difficult for advertisers to go elsewhere. Combine that with the coming GDPR regulations in Europe that will require brands to ask for permission for users' data, and Facebook and Google may even strengthen their positions.



The 2018 Corporate Accountability Index evaluated the 22 most powerful tech companies on their disclosed commitments and policies affecting freedom of expression and privacy. Many are falling short, having made meager progress over last year. That may change with GDPR, but there doesn't seem to be a solid push for this across the industry.

So it's clear that brands need to step up and own and control their own data, which of course means that they'll have a more direct relationship with customers. There's only one issue with that: brands have spent the last decade or more outsourcing their digital and social efforts to platforms and agencies to do the work on their behalf. The results? Brands simply aren't ready for modern-day marketing.

And so here we are...




Artificial Intelligence / Autonomous

The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ


Bʟᴏᴄᴋᴄʜᴀɪɴ

Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ

 


Communications / Marketing / Business Strategy

Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ

Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ

  • US corporate reputations are in decline. The Reputation Institute attributes these declines to a growing belief that companies focus on profits over people. In other words, lack of authenticity. Or perhaps they're simply being transparent about their priorities.
  • We're in an age of information overload. That doesn't mean that we can't be more well-informed about our messaging. One way to forge ahead is to simply look at human behavior as a guide.
  • Having a creative brand personality can boost your PR efforts


Retail Apocalypse

Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 


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Platforms 

News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

Tᴡɪᴛᴛᴇʀ

Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ

Aʟᴘʜᴀʙᴇᴛ / Gᴏᴏɢʟᴇ / YᴏᴜTᴜʙᴇ

Sɴᴀᴘ / Sɴᴀᴘᴄʜᴀᴛ

Oᴛʜᴇʀ

  • Digg was bought by a company called BuySellAds. Goodbye, Digg. It was nice knowing you.
  • Flipboard launched a new Technology section. It should appeal to you if you read this newsletter regularly.



Media

The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

Vɪᴅᴇᴏ

Aᴜᴅɪᴏ

  • Spotify announced a new version of its free app, reflecting the company’s belief that creating a better user experience for unpaid subscribers will result in more paid subscribers.
  • Google Play Music will be replaced by YouTube's upcoming music streaming service, with Play Music users forced to use the new service by the end of 2018.
  • Apple Podcasts topped 50 billion all-time downloads and streams. What's more impressive is that in 2017, it notched 13.7 billion episode downloads and streams. That's quite a jump.
  • Revenues are surging for streaming music providers.
  • Program of the Week: Our pick this week is The Moment with Brian Koppelman.  Interviews about the pivotal moments that fueled fascinating creative careers. I've every interview to be fascinating, and I think you will too. Thanks to Collin Kromke for the suggestion. Do you have a program to recommend? Add yours to our Google Sheet: smonty.co/yourpodcasts.  
Don't forget to subscribe to The Difference from Brain+Trust Partners!

 

Privacy / Security / Regulatory 

Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ

    Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ



    Measurement / Analytics / Data

    The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.



    Mental Nourishment

    Other links to help you reflect, improve, or simply learn something new.




    Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each week.


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    Brain+Trust Partners companies evolve at the speed of customers. From social and content strategy development to technology and data vendor selection, to improved operations, our focus is on improving the customer experience and saving money. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


    Top image credit: Bell Rock Light House by JMW Turner, 1819 (public domain)

    -- 

    Tuesday, April 24, 2018

    The Full Monty: Our Terms of Service Have Changed – April 23, 2018


    Looking for a translator who understands legalese; the robot resistance may be rising; Amazon's algorithm will help you look cool; predictive business intelligence systems are the future; Tesla should learn from history; the best digital and social media research of 2018; tech matters to grocers and Home Depot; YouTube TV gets digital-only networks; the lights are on at Flickr; Netflix is going strong - but for how long?; the Podcast Consumer 2018 from Edison Research; fake reviews are big business; measuring innovation; why solvitur ambulando may be your answer; revealing our image strategy; the podcast of the week  and more in Our Terms of Service Have Changed edition of The Full Monty from Brain+Trust Partners for the week of April 23, 2018.



    Please consider supporting the considerable effort made for you here each week


    You know you want to

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    The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing.



    Announcements


    The more eagle-eyed of you may have noticed the progression of images over the last five issues of the newsletter. It's a subtle nod to Alfred Hitchcock, who famously made cameo appearances in nearly every movie he directed. It took him six years and three films to pull off his cleverest gag: in Spellbound (1945) , he was seen carrying a violin case; in The Paradine Case (1947), he had a cello case; and in Strangers on a Train (1951), he struggled to bring a double bass onto the train.
    Our version was the five-part series The Course of Empire by Thomas Cole.




    Top Stories

    The Facebook / Cambridge Analytica news has brought quite a bit of the unrealized or unspoken of the tech world into national consciousness. Collectively (and individually in some cases), we've been talking about data, privacy, and what we're willing to give up for our beloved free services.

    But it strikes us that there's an element that's been with us all along which could have saved us from ourselves — a functional piece of each and every app and service that we use that should have been a talisman, but was instead a nuisance at best or an impediment at worst. 

    We're of course referring to the Terms and Conditions.

    Ts and Cs (or ToS for "Terms of Service" on some platforms) are what we're typically greeted with when we sign up for new apps, platforms and services. Before you can dive in and share your photos from last night's party, your political opinion on the hypocritical politician of your choice, or message someone, you need to make your way through the legalese of the 20-thumb scroll to find the "I Accept" button that you press, having read none of the Terms.

    And is it any surprise that you haven't read them? With some of them <cough>PayPal</cough> being longer than Hamlet, who has time to read them in their entirety? This is how some Londoners were tricked into signing over their firstborn children. With this kind of easy slip-up, simplification is needed.

    The real function of these dense, jargon-filled policies and agreements — which most of us universally ignore — isn't for companies to inform users of our rights, but to establish legal grounds for collecting and sharing our information. That's it. Plain and simple. It's a way to ensure that business models stand because we're too lazy or stupid to read and understand the terms.

    But now, thanks in part to the advent of GDPR, meant to return control of personal data to the individual by ensuring companies follow a new set of data protection compliance rules, companies are scaling back and simplifying their terms of service. Why? Because users' consent would be legally invalid if they don't understand the agreement they're signing. But you might ask: if they can simplify to adhere to regulations, why couldn't they have simplified for the sake of customers in the first place? To which we'd answer: see the above paragraph.

    Facebook is no exception, and the company initially said that it would adhere to GDPR standards around the world – not only in Europe. However, the company quickly changed its position to mean only in Europe, meaning that the other 1.5 billion Facebook users around the world would be governed by the looser US standards.

    US regulators have an opportunity to step up and create the same level of data protection for Americans that have been created in Europe. Certainly, multinational companies will need to create a single standard that complies with GDPR. Facebook should step up and meet this need before regulation is required.

    Then again, seeing that a number of elderly members of Congress recently had difficulty in understanding basic Internet and social media terms and functions, perhaps we should ask them to spend time reading the Terms and Conditions of their own jobs.




    Artificial Intelligence / Autonomous

    The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

    Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ

    Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ

     


    Communications / Marketing / Business Strategy

    Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

    Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ

    Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ



    Retail Apocalypse

    Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 

    SPONSOR

    Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

    Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

    Some of the results are going to really surprise you.

    If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


    Platforms 

    News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

    Tᴡɪᴛᴛᴇʀ

    Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ

    Aʟᴘʜᴀʙᴇᴛ / Gᴏᴏɢʟᴇ / YᴏᴜTᴜʙᴇ

    Sɴᴀᴘ / Sɴᴀᴘᴄʜᴀᴛ

    Oᴛʜᴇʀ

    • Reddit now has more users than Twitter, and far more engagement.
    • Flickr has been bought by SmugMug, which aims to restore the photo-sharing platform to its prominence. Yahoo bought Flickr in the mid-2000s, but never made much of it. Oath, Verizon's subsidiary decided to unload it for an undisclosed sum.



    Media

    The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

    Vɪᴅᴇᴏ

    • Netflix added more than 7 million subscribers in Q1 of 2018, putting it around 125 million subscribers worldwide.
    • How the media memberships stack up
      • HBO: 142 million
      • Amazon Prime: 100 million
      • Spotify: 71 million
      • Apple Music: 40 million
      • Hulu: 17 million
      • Pandora: 5.5 million
      • MoviePass: 2 million
    • According to an auditor, the future is bleak for MoviePass. Its parent company will sell 10.5 million shares at $2.75, 28.2% below last Wednesday's $3.83 closing price.
    • Disney's streaming service is coming. With all of the content and franchises under their belt, Netflix should be scared.

    Aᴜᴅɪᴏ

    Don't forget to subscribe to The Difference from Brain+Trust Partners!


     

    Privacy / Security / Regulatory 

    Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

    Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ

      Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ

      • Lyft riders increased their tipping in 2017 by 8 percent over 2016. The company reported over $500 million in tips for drivers last year. Chalk it up not only to generosity, but to a well-designed app as well. UX matters.


      Measurement / Analytics / Data

      The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.



      Mental Nourishment

      Other links to help you reflect, improve, or simply learn something new.




      Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each week.


      patreon.com/scottmonty

      Does this publication provides any kind of value to you? Then please show it! Become a regular supporter.



      Upcoming Brain+Trust Speaking Engagements

      Upcoming events:

      Can we speak for your organization or event? Drop us a line.



      Brain+Trust Partners companies evolve at the speed of customers. From social and content strategy development to technology and data vendor selection, to improved operations, our focus is on improving the customer experience and saving money. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


      Top image credit: The Course of Empire - Desolation by Thomas Cole (public domain)

      -- 

      Tuesday, April 17, 2018

      The Full Monty: The Fault, Dear Brutus – April 16, 2018


      It's easy to throw shade at Facebook, AI and other technology, but the truth may be closer at hand; the four types of machine intelligence; ads are more intrusive now; B2B buyers care about the source of content; the best and worst companies at CX; how digital can help in-store purchases; the State of Digital Advertising 2018; Netflix dominates; Pandora commits to podcasts; why GDPR should matter to marketers; the data Facebook has on you (and won't give up); universal ad metrics across platforms; leadership challenges and digital transformation; the best GIF of 2017; and more in The Fault, Dear Brutus edition of The Full Monty from Brain+Trust Partners for the week of April 16, 2018.



      Does this newsletter bring you any value? Please consider supporting it


      You know you want to

          



      The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing.



      Announcements
      .




      Top Stories

      We've certainly learned quite a bit about Facebook over the last few weeks, haven't we? What's becoming increasingly clear with every conversation, every question answered (or skirted), and every discovery is that data privacy and ownership are at the center of things. And those issues remain critical for businesses to address with regard to their own customers. But more than that, we need to take a good hard look at the very technology that makes all of this possible.

      AI to Facebook's rescue?

      With regard to harmful content and its role in twisting what people see, read and believe, Mark Zuckerberg indicated that the short-term plan is more humans (up to 20,000 new hires!) and then artificial intelligence could handle the scale: “We’re going to shift increasingly to a method where more of this content is flagged up front by AI tools.”

      In a confidential document recently uncovered by The Intercept, we find that instead of merely offering advertisers the ability to target people based on demographics and consumer preferences, Facebook will use AI to also offer the ability to predict future behavior. That is, Facebook promises the ability to target consumers based on how they will behave, what they will buy, and what they will think.

      You know what else is powered by AI? Recommendation systems. They're behind Amazon's suggestions ("people who bought this also bought...") and they're behind the algorithms that control the content you see on Facebook. While they can save us time and bring us the content that (we think) we want, recommendation engines are perhaps the biggest threat to societal cohesion on the Internet – bubbles, conspiracy theories, and nonsense make their way to the top.

      And this mist of online reality threatens to break down the basic elements that hold us together as a society offline, as arguments and people alike become intractable. "Fake news" and "alternative facts" have crept into our collective vocabulary and some members of society are unable to discern truth from fiction.

      A turning point?

      Are we already too far down a path of platform-induced destruction? Is it too late to wrest control of our fate from the algorithms? Is the result of making the world a more connected during this fractious political time actually made us more disagreeable than ever?

      Elon Musk – that technological wunderkind known for embracing technology and all it has to offer – recently said "humans are underrated," noting that "excessive automation at Tesla was a mistake." And pioneers in areas of the Internet have begun apologizing for their creations.

      "The fault, dear Brutus, is not in our stars,But in ourselves, that we are underlings."

      But maybe – just maybe – the underlying factor isn't the algorithms that drive the platforms, nor even the platforms themselves. Perhaps our problem lies within. When freely available information meets confirmation bias meets positive feedback loops, the fact is clear: we cannot resist. The temptation to engage is too much.

      The sad truth about technology is deceptively simple: we're addicted.





      Artificial Intelligence / Autonomous

      The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

      Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ

      • We need to obsess about the business of the AI buyer, and we need to obsess about their customers, too. These technologies need to fit the business, not the other way around. Otherwise, AI is a novelty without a clear path to profitability.
      • Cognitive computing, AI, machine learning, and deep learning are often used to describe the same thing, when they actually differ. Here, explained, is what the differences are between four types of machine intelligence so you can better understand how the pieces fit together.
      • European lawmakers, legal experts and manufacturers are already locked in a high-stakes debate about the legal status of robots: whether it’s these machines or human beings who should bear ultimate responsibility for their actions. As the Europeans seem to have jumped ahead in privacy concerns, we should closely watch where they net out with robot personhood.

      Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ

      • Ford Motor Company is preparing to launch its own self-driving car network, which should be "at scale" by 2021. 
      • In partnership with Getaround, Uber is launching a rental car service within its app. Uber Rent will initially launch in San Francisco and then most likely in the other nine markets in which Getaround is currently operating. The auto wars continue to get more complicated.
       


      Communications / Marketing / Business Strategy

      Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

      Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ

      Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ



      Retail Apocalypse

      Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 
      • Online shopping is a mainstream activity—eMarketer forecasts roughly 70% of the US population will make a purchase digitally this year—but more buying journeys still end offline. Here's a look at how digital can help in-store purchases.
      • Walmart is in talks to buy India's Flipkart, but because eBay owns a percentage of the company, Walmart may have to strike a deal with eBay first. This could be the deal that propels Walmart past Amazon in international markets. It could also lead to an interesting tie-up with eBay.
      • Speaking of India, it's home to the best-performing retailer in the world, which you probably haven't heard of. Find out what makes it so successful.
      • Walmart and Amazon are transforming grocery shopping, mostly by unlocking the missing piece in online food shopping: same-day delivery.


      SPONSOR

      Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

      Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

      Some of the results are going to really surprise you.

      If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


      Platforms 

      News to know about relevant social, virtual, and augmented reality platforms that may affect your business.


      Tᴡɪᴛᴛᴇʀ

      Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ

      • We've probably all got Facebook exhaustion from the goings-on in the last month – and certainly from the past week. We'll just leave you with Mr. Zuckerberg Explains the Internet to Elderly Senators. Plus, there's more Facebook news in the Pʀɪᴠᴀᴄʏ/Rᴇɢᴜʟᴀᴛᴏʀʏ section below.

      Aʟᴘʜᴀʙᴇᴛ / Gᴏᴏɢʟᴇ / YᴏᴜTᴜʙᴇ

      Oᴛʜᴇʀ




      Media

      The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

      Vɪᴅᴇᴏ

      Aᴜᴅɪᴏ

      • Edison Research, producer of the annual Infinite Dial report (shared in our March 12 edition) on digital media consumption, has released its Infinite Dial Canada 2018 report, its inaugural effort in the Great White North. 
      • Pandora is doubling down on podcasts, in an effort to grow its 75 million users through a more diversified catalog.
      • Program of the Week: Our pick this week is Stay Tuned with PreetPreet Bharara, former US Attorney who fought corruption, financial fraud and violent crime, hosts this plainspoken series about justice and fairness. Do you have a program to recommend? Add yours to our Google Sheet: smonty.co/yourpodcasts.  
      Don't forget to subscribe to The Difference from Brain+Trust Partners!


       

      Privacy / Security / Regulatory 

      Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

      Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ

        Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ



        Measurement / Analytics / Data

        The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


        Mental Nourishment

        Other links to help you reflect, improve, or simply learn something new.


        Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each week.


        patreon.com/scottmonty

        Does this publication provides any kind of value to you? Then please show it! Become a regular supporter.



        Upcoming Brain+Trust Speaking Engagements

        Upcoming events:
        • Digimarcom in New York City on May 10 and in Houston on June 7.
        • In the next two weeks, the Brain+Trust team will be in Nashville and New York. Let us know if you'd like to get together in person.

        Can we speak for your organization or event? Drop us a line.



        Brain+Trust Partners companies evolve at the speed of customers. From social and content strategy development to technology and data vendor selection, to improved operations, our focus is on improving the customer experience and saving money. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


        Top image credit: The Course of the Empire - Destruction by Thomas Cole (public domain)

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