Wednesday, September 26, 2018

Episode 48: Study the Past




A.I. this. Blockchain that. The latest in the tech wars. You'd think we're living in the future. In some ways we are, but our route here is an interesting and essential one to understand. Rooted in so much of what we need to address today – in marketing, business, and technology – is where we came from.

You've often heard the saying "those who do not study history are doomed to repeat it." It's not quite as bleak as that. But if you stop to observe, history has lessons that can actually provide a roadmap for us as we forge through the wilderness of the future.

In this episode, I'll take you to the steps of the National Archives in Washington, DC for a history lesson and a preview of things to come.


Download now (2.7 MB, 6:00)

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Links:


Credits:

Theme songAfternoon by Maestross is on a royalty-free license from Jamendo.com.

Image: Photos by Jeff Reed, National Archives


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Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."


If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

Monday, September 24, 2018

The Full Monty: As the Pendulum Swings – September 24, 2018


We're seeing shifts in the use of technology, but it's nothing new; A.I. will results in more net jobs; how humans can tell if you're not a robot; Alibaba's autonomous car goals; the future of advertising; Amazon's play for media, advertising, retail, and whatever else it wants; Chatter Matters takes a look at word of mouth; the most relevant brands in the U.S.; retail vs. e-commerce (again, and more); Instagram is getting out the vote; why absentee ballots are a pain for college students; the Old Twitter is here; Slideshare is dying; audio captions to a print magazine; the EU's approach to copyright is dangerous; Airbnb wants hosts to own part of the company; Adobe buys Marketo; celebrating Mister Rogers; "look at your fish," and other sage advice; plus the podcast pick of the week and more in the As the Pendulum Swings edition of The Full Monty for the week of September 24, 2018.



The Full Monty saves you time and makes you smarter by curating the essential business intelligence every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And check out The Full Monty on Flipboard.

Contents:

Announcements
Top Story
Speaking Engagements
Artificial Intelligence / Autonomous
Communications / Marketing / Business Strategy
Retail Apocalypse
Platforms
Media
Privacy / Security / Regulatory
Measurement / Analytics / Data
Mental Nourishment

Announcements

In just a few weeks, I'll be making a switch to a tiered subscription model. Some content will always be free, and the full version will be accessible via a reasonable monthly fee. If you'd care to let me know what a fair price is to you, I'd be grateful to hear from you.

Also, each Monday at 1:00 pm ET, I'm hosting The Weekly Tease, a 5-minute preview of what you'll hear in The Full Monty podcast and what I'll write about on ScottMonty.com this week. I hope you'll tune in.




Top Story

We like to think that the developments we're seeing today are unique. Thanks to the incredible innovation and advanced technology, we're seeing business and consumers change in ways we've never seen before.

Except when we have.

Whether it's personalized content (hello, letters and postcards, anyone?), or grocery delivery (tell that to the milkman and grocer from the early 20th century), or a move to more private conversations away from public social networks (private phone lines that evolved from party lines), we've seen it all before, just in a different format.

Walmart tries to become more like Amazon while Amazon takes on more traditional retail functions. Teens are becoming less public with their updates, spending less time on social networks and more on messaging apps and texting.

Watch the trends. See the pendulum swing wildly in one direction, then head back for a correction, before finally settling in the middle. It'll happen.

“Read it up—you really should. There is nothing new under the sun. It has all been done before.”
– Sir Arthur Conan Doyle
A Study in Scarlet

“The old wheel turns, and the same spoke comes up. It’s all been done before, and will be again.”
– Sir Arthur Conan Doyle
The Valley of Fear 

Thanks this week to these fine folks who poked around in the darkness to find some of the links in this week's edition: Josh Spector of For the Interested; Scott Stratten from UnMarketing; Tamsen Webster from Find the Red Thread; Ann Handley of Total Annarchy; and Jay Baer of Convince & Convert.

I hand-curate all of the content you see below (plus other stories on Flipboard that don't make the newsletter). If you've got something you think I should see, @ me on TwitterFacebook, or email.




Speaking Engagements

Always looking for recommendations for speaking engagements – including executive briefings / workshops and keynotes. Can I speak to your organization or at your event? Feel free to contact me to discuss it.
  • I'll be in New York City later this week. Ping me if you're around.
  • Brandemonium in Cincinnati, October 3-4. BR18FRIEND gets you $100 off.
  • Pubcon in Las Vegas, October 16-18.  
  • Now booking for 2019. Hit me up!




Artificial Intelligence / Autonomous

The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ

Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ


Communications / Marketing / Business Strategy

Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ

    Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ

    • Word of mouth—online and offline—impacts every business, organization, candidate, and cause. Chatter Matters is a report that contains the results of a proprietary study of 1,001 individuals about how they decide what to buy, how to vote, and more. (Convince & Convert)
    • "Influencer marketing" doesn't equate to celebrities with huge followings. It should be about who can move the needle. Working with micro-influencers can have many benefits. (MarketingProfs)
    • Consumers are pushing brands to deliver on innovation—with greater ethical responsibility. (Agility PR) Consumers want their favorite brands to stand for something.
    • These are the brands considered most relevant by Americans in 2018, according to Prophet. Four characteristics generally shared by the most relevant: customer obsession; ruthless pragmatism; distinctive inspiration; and pervasive innovation. (MarketingCharts)


    Retail Apocalypse

    Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 



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    If you like this newsletter please click here to recommend it (publicly) to friends and colleauges.


    SPONSOR


    Platforms 

    News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

    Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ

    Tᴡɪᴛᴛᴇʀ

    Oᴛʜᴇʀ



    Media

    The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

    Vɪᴅᴇᴏ

    Aᴜᴅɪᴏ
    • SiriusXM is buying Pandora in an all-stock deal worth $3.5 billion. (Yahoo Finance) This puts the largest streaming service inside of millions of vehicles.
    • Spotify will let indie artists upload their own work to the platform. (TechCrunch) Hard not to see this as a threat if you're a music label.
    • With a sponsorship from GE, The New York Times Magazine’s “Voyages issue” this weekend featured stories told through audio that corresponded with full images without captions in the magazine. (AdWeek) A bold and different approach to content consumption. Exclusive content is a great driver to technology you want consumers to use.
    • BuzzFeed is cutting its in-house podcast production team as it shifts resources away from audio and toward creating original shows similar to the ones its produced for Netflix, Twitter and Facebook. (WSJ) Similarly, Mic.com is seeking financial assistance. (CJR) It's like the Kubler Ross stages of strategyPivot to video. Pivot to podcasts. Pivot to denial. Pivot to acceptance.
    • Program of the Week: Our pick this week is Last Seen: The Largest Art Heist in History. It's a look at the notorious theft of artwork from the Isabella Stewart Gardner Museum in Boston. It's a great true-crime pod without a corpse.
    And don't forget about The Full Monty podcast, our own brief weekly business commentary.

      


    Privacy / Security / Regulatory

    Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

    Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ

    Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ


    Measurement / Analytics / Data

    The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.

      Mental Nourishment

      Other links to help you reflect, improve, or simply learn something new.





      Do you like what you see here? Please subscribe to get essential digital news, hand-curated, and delivered to your inbox each week. And why not share this with some colleagues?


      Top image credit: The Inquisition Tribunal by Francisco de Goya, 1808/1812 (public domain)

      Wednesday, September 19, 2018

      Episode 47: The Grand Gift of Silence





      "You have the grand gift of silence, Watson. It makes you invaluable as a companion." So said Sherlock Holmes said in "The Adventure of the Man with the Twisted Lip." The emotionally intelligent leader knows when to be silent as well. Yet we often forget that, in the heat of the moment.

      Abraham Lincoln, Theodore Roosevelt, Lyndon Johnson and FDR were all tested by adversity, which informed their empathy, self-awareness, humility, and ability to reflect. Leaders of all stripes should heed the same advice as those leaders, and also recall some wise words from Cicero and John Calvin.


      Download now (2.6 MB, 5:40)

      I'd be honored if you'd leave a rating or review for the show. You'd be helping other people find the show.


      Links:


      Credits:

      Theme songAfternoon by Maestross is on a royalty-free license from Jamendo.com.
      Incidental musicAmericana - Aspiring by Kevin MacLeod is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/)
      Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1200092
      Artist: http://incompetech.com/

      ImageThe Voyage of Life: Old Age by Thomas Cole, 1842 (public domain, Wikimedia Commons)


      Subscribe on Apple PodcastsGoogle PodcastsSoundCloudSpotify, or Stitcher.
      Or try this: ask Alexa or Google Home to "play the latest episode of The Full Monty podcast."


      If you find this program valuable, please consider supporting it on Patreon. It covers the cost of hosting, email, music and more.

      Monday, September 17, 2018

      The Full Monty: Dark Skies – September 17, 2018


      If you only knew the power of Dark Social; humanity is unprepared for A.I.; health and wearables; shared vehicles need an emergency plan; The Weather Channel's impressive work under stressful conditions; social media accounts for 1 in every 8 marketing dollars; the negatives of negative and positive reviews; Walmart continues its e-commerce push; what's killing Sears; the restaurant industry under threat; Zuckerberg needs to step up; Google employees resign in protest; Roku's unfair advantage; iHeartMedia hearts stuff; authentication via phone and reputation; the sharing economy is hollowing out cities; Uber gets its first CMO; personalization is okay, with some limitations; data quality is job #1; energizers have three things in common; the story behind Two Buck Chuck; creepy Victorian advertising; plus the podcast pick of the week and more in the Dark Skies edition of The Full Monty for the week of September 17, 2018.



      The Full Monty saves you time and makes you smarter by curating the essential business intelligence every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And check out The Full Monty on Flipboard.

      Contents:

      Announcements
      Top Story
      Speaking Engagements
      Artificial Intelligence / Autonomous
      Communications / Marketing / Business Strategy
      Retail Apocalypse
      Platforms
      Media
      Privacy / Security / Regulatory
      Measurement / Analytics / Data
      Mental Nourishment

      Announcements

      A couple of years ago, I experimented with Facebook's Live Video feature when they gave me beta access. I hosted Sundays with Scott, where I covered a few topics from the newsletter each Sunday night.

      That became a little too much – partly because of prepping the newsletter for the next day, the competition of TV shows (sports, awards shows, and content that fans couldn't wait to binge), and the family routine.

      So, I've decided to relaunch on a different day and time, with a slightly different twist.

      Each Monday at 1:00 pm ET, I'll be hosting The Weekly Tease, a 5-minute preview of what you'll hear in The Full Monty podcast and what I'll write about on ScottMonty.com. I hope you'll tune in.




      Top Story

      Have you heard of Dark Social? It's not the seedy underbelly of the Internet (there are other places for that). It's the term used for the social sharing of content that can't be measured by traditional methods. Think WhatsApp, Messenger, Twitter DMs, etc.

      This is the reality we face today. Businesses and even news organizations are seeing more traffic thanks to private messaging apps. It's likely to become even more rampant, as teens prefer texting over other forms of communication. And they recognize the danger inherent in spending too much time online. More than ever, young people must be taught to develop their concentration, self-control and critical-thinking skills.

      Businesses need to be respectful of these decisions and make their digital and social efforts less intrusive, in terms of interruption and of data requirements. Enabling more private conversations may be a way into the hearts of the young.

      Thanks this week to these fine folks who poked around in the darkness to find some of the links in this week's edition: Ryan O. Emge, Jeremiah OwyangTory Starr, David Armano, Kris Hoet, and Chris Poterala.

      I hand-curate all of the content you see below (plus other stories on Flipboard that don't make the newsletter). If you've got something you think I should see, @ me on TwitterFacebook, or email.




      Speaking Engagements

      Always looking for recommendations for speaking engagements – including executive briefings / workshops and keynotes. I'd be glad to speak to your organization or at your event. Feel free to contact me to discuss it.




      Artificial Intelligence / Autonomous

      The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

      Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ

      Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ

      • UberpocaLyft Now: In a world of shared and autonomous vehicles, who gets priority when we have to evacuate millions because of a natural disaster such as a hurricane or a forest fire? Even if the evangelists are right, self-driving cars work perfectly, cost-per-mile plummets, and pollution, traffic and safety are solved, steering wheels and car ownership will survive, and deserve to. Why? Because history repeats itself, cultural memory is long, modern society is brittle, and the survival instinct doesn't care about efficiency or cost. (The Drive) An important longread on mobility, particularly as North Carolina experiences the effects of Hurricane Florence. And another vote for remembering what's past is prologue.
      • Google Street View cars will be driving with air quality sensors to determine how the planet is doing. (Techcrunch) Hey, as long as you're covering the Earth's roads, may as well, right? Now take a picture of all of the potholes that need fixing too.
      • Chevrolet has developed an Android app 'Call Me Out' that allows users to invite friends and family to record positive messages to help drivers keep their hands off their phones and on the wheel. (The Drum)
      • Boeing is investing in artificial intelligence and products that will help manage our overcrowded skies and take the pressure off human pilots. (MIT Technology Review) Who says autonomous is just for cars? 


      Communications / Marketing / Business Strategy

      Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

      Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ


        Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ



        Retail Apocalypse

        Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 
        The 2018 Retail Forecast for Women's Footwear is here and moving quickly. If you want to be prepared in advance of the retail holiday season, now's the time to grab it and get all of the insights to make a measurable impact on sales.



          Wanna to me a favor?
          If you like this newsletter please click here to recommend it (publicly) to friends and colleauges.


          SPONSOR


          Platforms 

          News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

          Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ

          Tᴡɪᴛᴛᴇʀ

          Oᴛʜᴇʀ




          Media

          The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

          Vɪᴅᴇᴏ

          Aᴜᴅɪᴏ
          • iHeartMedia is acquiring How Stuff Works for $55 million, including its network of 25 shows. (Variety) That's how selling your podcast works.
          • Panoply is getting out of the content creation business, instead focusing on hosting, monetization and analytics. Slate will pick up the shows Panoply is dumping. (HotPod) Perhaps an interesting commentary on the high cost of quality content creation.
          • Serial is launching Season 3 that looks at the Cleveland criminal court system. And it will be exclusively sponsored by ZipRecruiter. (Hollywood Reporter) Get ready to hear about ZipRecruiter everywhere this fall.
          • Program of the Week: Our pick this week is The Oval Office Tapes. What if that soccer ball that Putin gave Trump was covered in microscopic listening devices? The result is this comedy podcast. Do you have a program to recommend? Add yours to our Google Sheet:   smonty.co/yourpodcasts
          And don't forget about The Full Monty, our own brief weekly bit of business commentary.

            


          Privacy / Security / Regulatory

          Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

          Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ

          Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ



          Measurement / Analytics / Data

          The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


            Mental Nourishment

            Other links to help you reflect, improve, or simply learn something new.





            Do you like what you see here? Please subscribe to get essential digital news, hand-curated, and delivered to your inbox each week. And why not share this with some colleagues?


            Top image creditHurricane by Winslow Homer, courtesy of the Metropolitan Museum of Art.

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