Tuesday, September 4, 2018

The Full Monty: Labor's Lost – September 4, 2018

Fewer teens on certain social platforms; speaking in Cleveland this week; Alexa is branching out; how A.I. is set to change digital marketing; the problem(s) with Waymo; email still works; CMOs need a broad range of skills to fill gaps; what people want in transparency from brands; how Kenmore ended up on the scrap-heap; Twitter's CEO isn't just twiddling his thumbs; Facebook moderators deleted posts from the Anne Frank Center; Google has the perfect response to a hoax; Netflix doesn't want to be associated with binge watching; podcasting's rise means opportunities for marketers; Google got in bed with a credit card company; scooters are catching on; which social listening tools are best; where we go when we read; plus the podcast pick of the week and more in the Labor's Lost edition of The Full Monty for the week of September 4, 2018.

The Full Monty exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And check out The Full Monty on Flipboard.


Top Story
Speaking Engagements
Artificial Intelligence / Autonomous
Communications / Marketing / Business Strategy
Retail Apocalypse
Privacy / Security / Regulatory
Measurement / Analytics / Data
Mental Nourishment


I thought I'd share my publication schedule across my two sites, so you can follow along.

Each Tuesday and Thursday, I'm publishing on ScottMonty.com – while it means a couple more emails a week, but I guarantee they'll be worth your while. Please join my mailing list there.

And over here on fullmontyshow.com, you'll be getting just one email a week, on Mondays, when the newsletter drops. I release a new episode of the podcast every Wednesday; there are three options for getting updated about that:
  1. Subscribe to the podcast via Apple PodcastsGoogle PodcastsSoundCloud, Spotify, iHeartRadio, or wherever you listen;
  2. Support The Full Monty on Patreon and get notified immediately;
  3. Wait until the following week for the podcast to be added to the links here.

Top Story

If you're reading this and you're from the U.S., welcome back from the Labor Day holiday. If you're outside of the U.S., welcome to September.

As we return from breaks from our screens over the weekend, here are a few data points to consider:

Whether it's paper or electronic, the consumption of information does not fulfill us. What does fulfill us: Journaling our thoughts. Taking in the sights and smells of nature during a walk. Talking with a friend.

A quote to think about, as you devour this week's edition:

"He hath not eat paper, as it were; he hath not
drunk ink; his intellect is not replenished."
– William Shakespeare
Love's Labour's Lost, Act. IV

Thanks this week to content-spotters: Christopher Penn (subscribe to his newsletter), Gini Dietrich (read her blog), Chad Mitchell (marvel at his tweets), Scott Stratten (listen to his podcast), Benedict Evans (subscribe to his newsletter), Tom Martin (buy his book), and Chris Brogan (check out his stuff)

I hand-curate all of the content you see below (plus other stories on Flipboard that don't make the newsletter). If you've got something you think I should see, @ me on TwitterFacebook, or email.

Speaking Engagements

I'm looking to increase my speaking engagements – including executive briefings / workshops and keynotes. I'd be glad to speak to your organization or at your event. Feel free to contact me to discuss it.

Artificial Intelligence / Autonomous

The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ

  • Amazon's Alexa assistant now works with 20,000 devices –  up from just 4,000 in January. (CNET) A sign of first mover advantage and of Amazon's incessant promotion. We'll see if it spills over into other players like Google
  • The potential for voice commerce to upend brand loyalty is an issue that’s on the horizon for brands. (MarketingCharts) Depends on how many choices we want and how we take audio cues.
  • This changes everything: how A.I. is transforming digital marketing. (Top Rank) Don't worry about your day job but do figure out how you can adapt. There are things that A.I. can do more efficiently than you and help you with your job.
  • Microsoft is adding automated transcription capabilities to OneDrive for your video and audio files. Tough to see exactly how deep it will cut, but we may see a hit on small A.I.-driven startups that offer transcriptions for a fee.

Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ

Communications / Marketing / Business Strategy

Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ

Cᴏɴᴛᴇɴᴛ Mᴀʀᴋᴇᴛɪɴɢ 

With Content Marketing World happening this week, here's a special section dedicated to content marketing.

Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ

  • People want brands to be more transparent on social media. That means things like admitting mistakes and giving honest answers. (Marketing Charts) It's not that difficult.
  • New strategies for actionable thought leadership at B2B organizations. (Agility PR)
  • The power of brevity: "As great minds have the faculty of saying a great deal in a few words, so lesser minds have a talent of talking much, and saying nothing." (ScottMonty.com)
  • Episode 44 of The Full Monty was all about the simpler the better: taking complex ideas and making them simple but not simplistic will improve the uptake of your vision, strategy and message. (The Full Monty)

Retail Apocalypse

Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 
  • Walmart launched a new online “Premium Outdoor Store” curated by Moosejaw. It's the first of Walmart’s many recent acquisitions to get its own designated storefront on the Walmart website, offering a glimpse of the discount retailer’s long-term strategy to take on Amazon. (Techcrunch)
  • How Sears' once-proud Kenmore brand is now on the scrap heap. (CNN Money) Kenmore is the perfect embodiment of Sears’ downfall. How a once towering brand met its demise. Recall that the storied brand Craftsman is already gone
“Is not his story a microcosm of the whole? We reach. We grasp. And what is left in our hands at the end? A shadow. Or worse than a shadow — misery." 
– Sir Arthur Conan Doyle 

Now's the time to review the 2018 Retail Forecast for Women's Footwear. It's got the most popular, searched-for brands, types of footwear, and retailers for the 2018 season. If you download it, it will help you determine the optimal weeks to begin your most aggressive marketing and advertising and have a measurable impact on sales.

    Wanna to me a favor?
    If you like this newsletter please click here to recommend it (publicly) to friends and colleauges.


    Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

    Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

    Some of the results are going to really surprise you.

    If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


    News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

    Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ

    • Facebook moderators removed a post by the Anne Frank Center that sought to educate people about the Holocaust. (Techcrunch) Facebook moderators apparently cannot tell the difference between Holocaust history and pornography.  
    • Facebook has added a pixel to Groups so marketers can track engaged audiences. (Digiday)
    • Instagram announced updates aimed at improving security: more info on accounts, like creation date; ability to apply to be verified; and two-factor authentication support. (Fortune)




    The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.



    • The rise of streaming services is one of many challenges the music industry is currently having to contend with. In the latest installment of its "The Future of Music" series, The Verge tackles another pressing issue: A.I. This piece tells the story of Taryn Southern, an artist who used A.I. to co-produce her debut album. (The Verge)
    • Podcasting's rise is on a continued steady path (not the "meteoric" that the headline promised). There are a number of opportunities ahead for marketers. (MarTech Today)
    • What LegalZoom learned over seven years of podcast advertising. (eMarketer)
    • How Grand Theft Auto became a powerful tool for music discovery where gamers have listened to more than 75 billion minutes of music in the last five years. (Rolling Stone)
    • Program of the Week: Our pick this week is Slow Burn, which reconstructs what it was like to live through recent history. I'm just catching up on Season 1, which is eerily prescient. Season 2 just kicked offDo you have a program to recommend? Add yours to our Google Sheet: smonty.co/yourpodcasts
    And don't forget about The Full Monty, our own brief weekly bit of business commentary. 

    Privacy / Security / Regulatory

    Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

    Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ

    • Google reportedly bought your data in secret from MasterCard and then used those data to to provide select advertisers with a tool called "store sales measurement," used to track online activity to offline purchases. For four years. (Gizmodo) Um, yeah. That feeling you're getting is the need to shower. Then again, you might want to wait until after the next article.
    • Researchers found a way to spy on remote screens: through your webcam microphone. (Ars Technica) Lather, rinse, repeat.
    • Two months after GDPR became enforceable, data protection complaints have skyrocketed. However, most people believe that the regulation hasn’t affected their experience with brands.

    Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ

    Measurement / Analytics / Data

    The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.

    Mental Nourishment

    Other links to help you reflect, improve, or simply learn something new.
    • Trouble sleeping? Here’s a military-tested trick for guaranteed slumber. (Medium) And no, it's not by reading this newsletter.
    • Where do we go when we read? Are we in the room, or have we disappeared between the pages? A collection of anonymous black-and-white found photographs of people lost in that liminal space between this world and a fictional one. (Paris Review)
      • Somewhat relatedLaudanum was Victorians' favorite drug. (Mental Floss) The opioid crisis is nothing new.
    • Some people like to soak in a bath to take the stress away (Remember "Calgon, take me away!"?). Increasingly, people are finding solace in sound baths.
    • Our 16th president was filled with wisdom and led the country through one of its worst periods in its history. Discernment, disappointment, triumph and tragedy: Leadership lessons from Abraham Lincoln. (McKinsey)
    • We have three automatic psychological responses in any disagreement. But beware. These responses protect our ego and confirm our biases, not stretch and challenge our thinking. (Farnam Street) And recall last week's entries on biases and fallacies.
    • See how well you do on this three-letter airport code quiz. (Quartz)

    Do you like what you see here? Please subscribe to get essential digital news, hand-curated, and delivered to your inbox each week. And why not share this with some colleagues?

    Top image credit: Detroit Industry by Diego Rivera, 1933. Photo of North Wall Mural in the DIA (Flickr)


    Post a Comment

    Learn from the Past to Inform Your Future

    The Full Monty in Person

     Book Scott Monty to speak