Monday, August 27, 2018

The Full Monty: It's Simplicity Itself – August 27, 2018

There's wisdom in simplicity and brevity; Dorothy Parker looms large (again); A.I. as a force for good; older Americans are getting into voice assistants; Apple is benefiting from Tesla's employees; get ready for Gen Z overload; the triumphant return of SEO; the world's oldest customer complaint; don't let your CEO tweet unsupervised; a whole section on content marketing; retail's excellent second quarter; direct-to-consumer models are everywhere and driving interest; the New York Public Library's unlikely story time; the Pew Center on whether social media can make people change their views; the #MoviePassing countdown continues; T-Mobile customer data got hacked; b's security chief thinks it may be too late to save the 2018 elections; Uber is focusing on scooters and bikes for short distances; Lyft is providing free transport for Election Day; how analytics will drive retail merchandising; curious minds and the limits of knowledge; plus the podcast pick of the week and more in the It's Simplicity Itself edition of The Full Monty for the week of August 27, 2018.

The Full Monty exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And check out The Full Monty on Flipboard.


Top Story
Artificial Intelligence / Autonomous
Communications / Marketing / Business Strategy
Retail Apocalypse
Speaking Engagements
Privacy / Security / Regulatory
Measurement / Analytics / Data
Mental Nourishment


An update on frequency.

Each Tuesday and Thursday, I'm publishing on – while it means a couple more emails a week, I'll make a deal with you if you join my mailing list there: it's got a money-back guarantee.

And over here, you'll be getting just one email a week, on Mondays. If you want to be updated about the podcast, you have three options:
  1. Subscribe to the podcast via Apple Podcasts, Google Podcasts, SoundCloud, or wherever you listen;
  2. Support The Full Monty on Patreon and get notified immediately;
  3. Wait until the following week for the podcast to be added to the links here.

Top Story

In Hamlet, Shakespeare wrote:

"Brevity is the soul of wit." 

It doesn't get much briefer than that, does it? More poignantly and in context the quote went like this:
"Therefore, since brevity is the soul of wit,
And tediousness the limbs and outward flourishes,
I will be brief: your noble son is mad."
Well, Lord Polonius certainly knew how to cut to the chase, didn't he?

In this week's podcast and on my blog, I'll be covering why the simple beats the complex and why the human mind yearns for the past.

One of the reasons The Full Monty (the newsletter) exists is to put a multitude of relevant links together in one place, with context. It's about simplifying the digital news and saving you time.

Similarly, I restructured the podcast The Full Monty so it would be approximately five minutes long each week. Again, short and to the point.

Does this work for you? I'd be interested in getting your feedback.

And because she was popular last week, we'll include another quote from Dorothy Parker, who paraphrased Shakespeare:

"Brevity is the soul of lingerie." 
 – Dorothy Parker [Tweet this quote]

Every week, I see content fly by my feed, and it's like a roulette wheel of content sharers. Here's who got my attention this week: Tamsen WebsterMitch Joel, Gini Dietrich, Nick Westergaard, Karyn Cooks, Sara Fischer, Kris Hoet, Kelley KassaGeoff Livingston, and Tim Hayden.

I hand-curate all of the content you see below (plus other stories on Flipboard that don't make the newsletter). If you've got something you think I should see, @ me on Twitter, Facebook, or email.

Artificial Intelligence / Autonomous

The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ

Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ

  • is expanding its pilot test of self-driving cars from Frisco, Texas to Arlington, Texas. (VentureBeat)
  • Apple has hired 46 ex-Tesla employees this year. These include engineers, interns and global supply chain managers at a time when Apple is ramping up work on its stealthy vehicle initiative, Project Titan. (Investopedia) Last we saw, Apple's intention in the automotive industry was geared more toward a platform rather than vehicles.
  • Waymo has one of the most advanced systems of autonomous vehicles being tested today. And yet, there's still a huge team of humans involved. (The Atlantic) "It's still magic, even if you know how it's done." – Terry Pratchett

Communications / Marketing / Business Strategy

Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ

Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ

Cᴏɴᴛᴇɴᴛ Mᴀʀᴋᴇᴛɪɴɢ 

With Content Marketing World coming up next week, here's a special section. And if you'd like a discount on registration, use code SPKR100.

Retail Apocalypse

Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 

It's the end of the summer, but it's not too early to think about the holiday retail season. Check out this 2018 Retail Forecast for Women's Footwear. It's got the most popular, searched-for brands, types of footwear, and retailers for the 2018 season. If you download it, it will help you determine the optimal weeks to begin your most aggressive marketing and advertising and have a measurable impact on sales.

    Wanna to me a favor?
    If you like this newsletter please click here to recommend it (publicly) to friends and colleauges.


    Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

    Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

    Some of the results are going to really surprise you.

    If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


    News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

    Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ



    Speaking Engagements

    I'm looking to increase my speaking engagements – including executive briefings / workshops and keynotes. I'd be glad to speak to your organization or at your event. Feel free to contact me to discuss it.


    The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.



    • Have you subscribed to Nick Quah's Hot Pod newsletter? It's a weekly email (and syndicated via Niebman Labs) that's chock full of news, gossip, moves, and developments in the audio business.
    • Program of the Week: Our pick this week is Household Name from Business InsiderThe surprising stories behind our biggest, household name brands. Host Dan Bobkoff finds tales of tragedy, love, strange histories, unintended consequences, and accidental success. And in each episode, we find out how these brands changed our lives - for better or worse. Do you have a program to recommend? Add yours to our Google Sheet:
    And don't forget about The Full Monty, our own brief weekly bit of business commentary. 

    Privacy / Security / Regulatory

    Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

    Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ

    Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ

    Measurement / Analytics / Data

    The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.

    Mental Nourishment

    Other links to help you reflect, improve, or simply learn something new.

    Do you like what you see here? Please subscribe to get essential digital news, hand-curated, and delivered to your inbox each week. We wouldn't even object if you shared this.

    Top image credit: Nighthawks by Edward Hopper, 1942 (public domain)


    Post a Comment

    Learn from the Past to Inform Your Future

    The Full Monty in Person

     Book Scott Monty to speak