Monday, August 20, 2018

The Full Monty: This Time, It's Personal – August 20, 2018

The power of strong links; the purpose of companies in the age of A.I.; more trust needed; autonomous submarines may rule the waves; the top 3 priorities of CMOs; influencers – regulating them, relating to them; the price of character; Walmart's grocery business is a juggernaut; the shift between Instagram Stories and Facebook Stories; TripAdvisor is struggling with many of the same issues as other Big Tech; much ado about Netflix; get ready for MoviePassing; Spotify's growth continues; a teenager hacked Apple's network; using data to improve customer experience; how Sharknado surpassed all expectations;  plus the podcast pick of the week and more in the This Time, It's Personal edition of The Full Monty for the week of August 20, 2018.

The Full Monty exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing.


Top Story
Artificial Intelligence / Autonomous
Communications / Marketing / Business Strategy
Retail Apocalypse
Speaking Engagements
Privacy / Security / Regulatory
Measurement / Analytics / Data
Mental Nourishment


I wanted to let you in on a secret: I'm spending more time creating regular content on my main site. Well, it's not a secret per se, but I haven't talked about the purpose or the cadence.

Each Tuesday and Thursday, you can expect something from me on – Monday is a short post, designed to jump start your week and get you thinking. Thursday is a slightly longer piece on the same topic. I'd appreciate any comments or feedback on those, and I'd love to have you on my mailing list there.

Top Story

The top story this week isn't really a single linked article. But it is about the power of strong links.

For years, we've seen influencers, individuals and brands chase more followers. It became a numbers game – so much so that some people even gamed the system and used bots to seek out an follow more people. When Twitter purged its system last month, suddenly follower/following ratios got skewed because of practices like that.

I've always thought that getting the attention and trust of 10 percent of an audience of 10,000 isn't nearly as impressive as getting the attention and trust of 100 percent of an audience of 1,000.

And increasingly, I've been seeing discussions about people focusing on quality over quantity. Of moving past the "platform" mentality that focuses on reach, and rather putting efforts into the "community" mentality that focuses on engagement and strong connections. Because ultimately, those are the connections that are going to make a difference.

This week, I'd like to call out the strong connections in my own network that brought some of the links below to my attention – namely: Christopher Penn of BrainTrust Insights; Tom Webster of Edison Research; Mitch Joel of Six Pixels; Chris Brogan of Owner Media Group; Steve Garfield of; Richard Binhammer of Binhammer Photographs; Jay Baer of Convince and Convert; Bob Knorpp of The Beancast; and Jessica Smith of Social 'n Sport.

I hand-curate all of the content you see below (plus other stories on Flipboard that don't make the newsletter). If you've got something you think I should see, @ me on Twitter, Facebook, or email.

And thank YOU for being part of this community!

Artificial Intelligence / Autonomous

The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ

Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ

Communications / Marketing / Business Strategy

Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ

Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ

Retail Apocalypse

Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 
  • Walmart reported impressive second-quarter results, showing a rise of 4.5 percent in the U.S. YoY. Traffic in its U.S. business was up 2.2 percent, meaning Walmart is doing a better job of luring shoppers to its brick-and-mortar stores. And its e-commerce business delivered a 40 percent gain in sales. (Investors Business Daily) Make no mistake: brick-and-mortar still matters. And the way Walmart – or any retailer – makes the digital-analog connection work for customers, means the difference between success and irrelevancy.
  • Walmart's grocery business is helping the retailer achieve stunning sales and revenue growth despite myriad competitive and operational pressures. (Retail Leader)
  • Supermarket giant Kroger and autonomous vehicle startup Nuro are teaming up to test driverless grocery delivery in Arizona. (The Verge) As always, the last mile is the longest.
  • Kroger will begin to sell its products on Chinese e-commerce site Alibaba, the latest in a series of initiatives to bolster its digital business. (CNBC)
  • If you're in the retail sector, download a copy of the 2018 Retail Forecast: Women's Footwear . It's got the most popular, searched-for brands, types of footwear, and retailers for the 2018 Retail Holiday Season. It will help you determine the optimal weeks to begin your most aggressive marketing and advertising to maximize your ROI and sales impact. 

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News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ



Speaking Engagements

I'm looking to increase my speaking engagements – including executive briefings/workshops and keynotes. I'd be glad to speak to your organization or at your event. Feel free to contact me to discuss it.


The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.



  • For podcast discovery – and because you don't know whether listeners are using Apple or Google (or a variety of other services) – you need one podcast link to rule them all. (Pacific Content)
  • Spotify user growth continues upward, while Pandora's plateaus. At this pace, Spotify is set to surpass Pandora by 2022. (eMarketer)
  • Public-radio companies PRX and PRI are merging in a bid to capitalize on the surging popularity of podcasts and other digital formats as listeners and content creators migrate away from traditional broadcast radio. (Current)
  • Program of the Week: Our pick this week is Business Wars Daily. If you've heard the excellent episodic series by Wondery (first mentioned here in February), you'll enjoy this very brief daily update on business rivals and their progress. Do you have a program to recommend? Add yours to our Google Sheet:
And don't forget about The Full Monty, our own brief weekly bit of business commentary. 

Privacy / Security / Regulatory

Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.
So many stories in this section this week – more available in our Flipboard magazine.

Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ

Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ

Measurement / Analytics / Data

The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.

Mental Nourishment

Other links to help you reflect, improve, or simply learn something new.

Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each week. And share it with your friends and colleagues!

Top image credit: Watson and the Shark by Jonathan Singleton Copley, 1778 (public domain)


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