Episode 42: What's It Worth to You?

 

Brands are spending more money than ever on influencer marketing, and it's poised to go even higher in the next two years. But are they getting their money's worth?

In some cases, influencer marketing has devolved into a transactional numbers game. It's time to change that, recognizing the universal truth that drives interaction.

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Links:

• This episode: smonty.co/fullmonty42
• Influencer marketing platforms are making fraud 'very obvious' for brands to identify (Digiday)
• Other commentary and updates at ScottMonty.com

Credits:

Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

Image: Echo and Narcissus by John William Waterhouse, 1903 (public domain, Wikimedia Commons)

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