Monday, August 6, 2018

The Full Monty: Secret Weapon – August 6, 2018


What matters to the world's most successful company; judging your personality based on eye movements; voice is changing everything; the auto industry is extremely difficult to disrupt; the human side of digital transformation; CMOs are concerned with data breaches more than ever; avoiding fraud with influencers; as Amazon and Walmart battle, consumers win; Facebook and Instagram want to help you spend less time with them; the digital arms dealers of the modern age; MoviePass may be a passing fad; the manifesto for growth for podcasts; behind the scenes with a Twitter troll; Uber and Lyft try to make nice with NYC; the CDP craze; too much STEM and not enough humanities could be damaging; plus the podcast pick of the week and more in the Secret Weapon edition of The Full Monty for the week of August 6, 2018.



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Contents:

Announcements
Top Story
Artificial Intelligence / Autonomous
Communications / Marketing / Business Strategy
Retail Apocalypse
Platforms
Media
Privacy / Security / Regulatory
Measurement / Analytics / Data
Mental Nourishment
Speaking Engagements

Announcements

Hey – one quick thing: the newsletter may be on hiatus next week. This is a busy one for me, and I'm not sure if I'll be able to gather the links to do what I do.

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Top Story

There was lots of celebration in the tech industry last week, as Apple's earnings announcement coincided with its stock valuation of more than $1 trillion, making it the first company ever to reach that milestone.

You'd think there was celebration in Cupertino as well. Interestingly, Apple CEO Tim Cook calmly reminded employees not to be distracted. He thanked them for their service and honored them as the reason Apple is so successful.
"While we have much to be proud of in this achievement, it’s not the most important measure of our success. Financial returns are simply the result of Apple’s innovation, putting our products and customers first, and always staying true to our values."

More thoughts on the importance of a simple message and the secret weapon in every successful company's arsenal in Episode 41 of The Full Monty podcast, airing this Wednesday. If you'd like to follow along with the rest of this commentary, please be sure to subscribe on the player of your choice.





Artificial Intelligence / Autonomous

The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ

  • Tractable is using A.I. to assess damage from auto accidents, which could help speed up insurance payouts. The London-based company developed technology that can identify car damage using only images, to determine which parts need to be repaired and automate the appraisal process.
  • A global team of researchers has used machine learning to discover a connection between personality and eye movements. The system was used to detect four personality traits: agreeableness, conscientiousness, extroversion, and neuroticism. Your mother was right: look people in the eye when they're talking to you.
  • Tech's next biggest thing: "hearables" – the voice assistants that are baked into your phone and increasingly finding a way into your home. Google, Amazon, and Apple all have high-priority projects that are tied to voice technology.
  • Alexa and Siri are changing SEO as we change when and how we search for things. 

Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ




Communications / Marketing / Business Strategy

Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ

Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ



Retail Apocalypse

Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 



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Platforms 

News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ

Tᴡɪᴛᴛᴇʀ

  • Twitter said that its smaller network (thanks to its housecleaning recently) is actually good news for advertisers. Why? Because it means access to a healthier, cleaned-up network, rather than paying for views or engagements generated by bots and others.
  • Two executives have been given promotions at Twitter, aimed at creating more engaging content. They'll work for sports partnerships and news partnerships within the company.

Oᴛʜᴇʀ

  • Kara Swisher has penned her first op-ed piece for The New York Times. The longtime and erstwhile editor of Recode indicated that the naive or unconcerned Silicon Valley companies are learning at our expense: “Facebook, as well as Twitter and Google’s YouTube, have become the digital arms dealers of the modern age.” Strong and accurate words



Media

The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

Vɪᴅᴇᴏ

Aᴜᴅɪᴏ


  


Privacy / Security / Regulatory

Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.
So many stories in this section this week – more available in our Flipboard magazine.

Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ

  • As privacy and fake news issues mount, Facebook's security chief is leaving the company. Facebook claims that security is baked into everything now. But not having a centralized leader for it? Seems a little odd.
  • A Russian troll stole a professor's photo for a fake Twitter profile. The professor decided to message him and ask why he was chosen. Minutes later, he got a reply. A fascinating look at the underbelly of social media hacking.
  • John McAfee's "unhackable" crypto-wallet was hacked within a week. 

    Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ

    • Uber and Lyft are facing deeper regulatory crackdowns in New York City, so they've gone to some extraordinary lengths to try to ingratiate themselves with some of the city powers:


    Measurement / Analytics / Data

    The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


    Mental Nourishment

    Other links to help you reflect, improve, or simply learn something new.


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