Monday, May 15, 2017

The Full Monty — May 15, 2017

Sometimes technology makes you WannaCry; a look at the NYT Story[X] R&D lab; using machine learning to prove customer lifetime value; self-driving car battles; the voice-enabled speaker market is on the move — even for the elderly; what keeps advertisers up at night; remote working is all that — except when it's not; innovations in retail drive shopping changes and competition; but Sears stopped innovating years ago; Twitter and the NFL's daily programming; Facebook and Google's aim to improve ads; Snap lost $2B in Q1; TV still has the power to reach people at scale; audio branding comes to hotels; trends in virtualization security; the threats to Uber's future; four types of analytics to investigate; how to identify an exceptional leader; a plum job opening; ; and more in the WannaCry edition of The Full Monty. We're sure you subscribe to The Full Monty podcast, and don't forget check out where Brain+Trust is speaking (final section below).

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Programming Note: 
We have new section headers. They're related to the previous ones, but track more closely to the work we do at Brain+Trust Partners and to the issues facing leaders today. If you have feedback, please feel free to let us know.

Artificial Intelligence / Machine Learning / Autonomous

The latest in AI, machine learning, bots, and autonomous everything.

Communications / Marketing / Business Strategy

Industry developments and trends, including retail, fake news, customer experience, content marketing, and influencer relations.



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    News to know about relevant social, virtual, and augmented reality platforms that may affect your business.






    The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.




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    Some of the results are going to really surprise you.

    If you're seeing this, maybe you'd like to see your company's name here too. Let us know.

    Regulatory / Security 

    Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.


    • Expect to hear more about virtualization security. Here are five trends to expect from the industry
      • The number of attacks on corporate players will continue to grow.
      • Corporations will invest more in hybrid cloud protection — private IT infrastructure and public cloud infrastructure.
      • Powerful yet resource-efficient security solutions will need to be tightly integrated with enterprise mobility systems — a major challenge.
      • Ransomware will become a headache for virtualized desktops.
      • Virtualization security will focus more on integration between infrastructure and security solution.
    • The US is planning to ban laptops from all flights entering the country from Europe, according to European security officials.
    • President Trump just signed an order for a full review of the country's digital defenses.


    Measurement / Analytics / Data

    The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.
    • IBM heralds a future in which the masters of data are kings: demand for data scientists will grow 28% by 2020. Start recruiting efforts now.
    • All analytics are not equal. Here are four types of analytics to investigate, from scored analytics to behavioral analytics, and learning analytics to the future of machine learning.
    • Nasdaq's Corporate Solutions CCO Measurement Survey elicited a number of fascinating insights. Katie Delahaye Paine looks at six points, including: the importance of lead generation, the difference between business goals and activity metrics, and more.

    Mental Nourishment

    Other links to help you reflect, improve, or simply learn something new.

    Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.

    Between this and the podcast, it's a lot of work. And it's not a team sport, either. If you join as a patron, it will show how much you value this kind of content. Won't you consider supporting The Full Monty?

    Upcoming Brain+Trust Speaking Engagements

    • Keynote at the CEO Communications Summit at Concordia University's John Molson School of Business in Montreal, June 13-14, 2017. (Scott)
    • Keynote at Health:Further in Nashville, August 23-25, 2017 (Frank and Scott)
    • Can we speak for your organization? Drop us a line.

    Brain+Trust Partners doesn't believe in gobbledygook — we use common sense strategic guidance to help you master the evolving marketplace. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.

    Top photo credit: The Body of Abel Found by Adam and Eve by William Blake (public domain, via Wikimedia Commons)



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