Monday, May 22, 2017

The Full Monty — May 22, 2017

Google's I/O announcements include a wave of AI, including visual search; Amazon puts Alexa in TV; Ford fired its CEO amid a shift to mobility and underperforming stock; why we're not ready for self-driving cars; what digital transformation requires; corporations and storytelling — disparate tales; Walmart's very good Q1; the rise of the NYT and WaPo; the health impact of social media on the young; report: Social Sharing in the Mobile World; Biz returns to Twitter; Facebook's moderation guidelines are inconsistent; people aren't interested in VR; Spotify is losing more money; net neutrality is on the line; secure your IoT devices; more turmoil at Uber (what else is new?); Lyft is doing a number of things right; Airbnb is playing nice with cities; four key questions to ask about your marketing metrics;  something everyone can do to help themselves learn; and more in the autonomous CEO edition of The Full Monty.  We're sure you subscribe to The Full Monty podcast, and don't forget check out where Brain+Trust is speaking (final section below).

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Artificial Intelligence / Machine Learning / Autonomous

The latest in AI, machine learning, bots, and autonomous everything.


  • Ford has fired its CEO Mark Fields. Replacing him will be James Hackett, chairman for Ford Smart Mobility, a subsidiary Fields created to coordinate work in car-sharing, ride-hailing, autonomous driving and other emerging trends. Investors and the board lost confidence in Fields as the company tried to straddle its traditional role as a truck leader and the future of mobility.
  • If driverless cars enjoy widespread adoption, Uber and Lyft will likely become mere cogs in the autonomous vehicle machine. It's auto manufacturers that will be able to build at scale.
  • Pittsburgh welcomed Uber's driverless car efforts, with the expectation that Uber would return the favor. Uber turned out not to be such a good neighbor.
  • While Tesla makes it seem like driverless cars should be all over the road now, there are three good reasons why we're not ready for fully autonomous cars yet. And one more: other drivers.
  • The state of car operating systems, including Blackberry's QNX, Windows Embedded Automotive, and custom Linux and Android Open Source Project operating systems. It's clear that the auto industry needs a good UX/CX lesson. One glaring issue: even with on-board LTE and Wi-Fi, no car attempted Internet-augmented navigation.

Communications / Marketing / Business Strategy

Industry developments and trends, including retail, fake news, customer experience, content marketing, and influencer relations.




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    Need help convincing management? No problem! CMI has a pre-written “Justify Your Trip” template.


    News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

    • The Royal Society for Public Health has released a new report on social media and young people's health. The report includes a listing of social media platforms according to their impact on young people’s mental health.
    • Edison Research's Social Sharing in the Mobile World report is out. Some highlights from this study of 1,571 American smartphone owners aged 18-54: 
      • 80% of American smartphone owners use social media apps every day
      • The average smartphone owner uses 14 types of apps
      • 70% of smartphone owners who use social media say they use Facebook every day
      • More than six in ten Facebook users say they belong to local Facebook groups or other online local groups






    The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.




    Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

    Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

    Some of the results are going to really surprise you.

    If you're seeing this, maybe you'd like to see your company's name here too. Let us know.

    Regulatory / Security 

    Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.


    • A new report highlights the dangers of hacked factory robots. With 2.6 million units expected to be in place by 2019, this has the potential to be a significant issue that can disrupt global manufacturing.
    • The FCC is moving ahead with its plan to scrap net neutrality rules. Silicon Valley and telecom giants have opposing views of how web traffic should be treated on the way to reaching consumers — an increasing issue now that digital content is supplanting nearly every other format. The next step is a period when the public can submit comments on the proposal.
    • Facebook lied to the EU about its ability to match data between WhatsApp and Facebook profiles. And now it's paying a €110 million fine.
    • An 11 year-old boy hacked into the Bluetooth devices of the audience at a cybersecurity conference, showing them how he could weaponize a teddy bearIt demonstrated the wider issue of the lax security in a number of Internet of Things devices.
    "I think back to that Christmas morning and I wish I'd just gotten a Teddy Ruxpin."


    Measurement / Analytics / Data

    The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.

    Mental Nourishment

    Other links to help you reflect, improve, or simply learn something new.
    • In case you're grappling with all-consuming issues, wondering about what will affect your next quarter's performance or how to recalculate those KPIs, here's some perspective in the form of a tediously accurate map of the solar system.
    • Did you know that talking out loud to yourself can help you learnI was just telling myself this the other day...
    • If you've done any amount of writing in your time, you'll be familiar with Strunk & White's Elements of Style. It's a classic. Now, an updated classic: Trump's Element's of Style from McSweeny's.
    • For some beautiful shots and microstories of the past an present of the country, please check out Richard Binhammer's Roadside America and get yourself a copy. He also has a wonderful photography site with prints available for order. Tell him you heard about him in The Full Monty.

    Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.

    Between this and the podcast, it's a lot of work. And it's not a team sport, either. If you join as a patron, it will show how much you value this kind of content. Won't you consider supporting The Full Monty?

    Upcoming Brain+Trust Speaking Engagements

    • Keynote at the CEO Communications Summit at Concordia University's John Molson School of Business in Montreal, June 13-14, 2017. (Scott)
    • Keynote at Health:Further in Nashville, August 23-25, 2017 (Frank and Scott)
    • Can we speak for your organization? Drop us a line.

    Brain+Trust Partners doesn't believe in gobbledygook — we use common sense strategic guidance to help you master the evolving marketplace. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.

    Top photo credit: Richard Binhammer (Flickr)



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