Monday, May 8, 2017

The Full Monty — May 8, 2017

Comcast and Charter team up to go wireless; Hulu goes live; Ringling Bros. circus breathes its last; media consumption habits of Americans; two features: This Week in Fake News and This Week in Retail; the state of social media reports for Twitter and Facebook; the continued push for video from each; the on-demand economy is not sustainable; Uber's in trouble (again); Apple may have an answer to Echo and Google Home;  how Spotify gets music discovery right; personalized experiences are key to digital stores; the blending of online and offline operations is still in doubt; how data and hacking lead to a hijacked election; the world's most valuable commodity; the mental models you need for intelligent decision making; and more in the Cinco de Mayo edition of The Full Monty. We're sure you subscribe to The Full Monty podcast, and don't forget check out where Brain+Trust is speaking (final section below).

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Programming note: next week, we'll have a slightly amended set of topic headers. We hope you'll find those just as relevant and helpful as those you've come to know below.



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  • A look at Twitter's Q1 2017 growth that surprised Wall Street, although revenue was down. This was the largest quarterly growth Twitter has seen in two years. 
  • In addition to a 24/7 news channel in conjunction with Bloomberg, Twitter is betting on TV with a dozen partners, including BuzzFeed, LiveNation, the WNBA
  • Twitter's TV app is live on Roku. It doesn't require a Twitter account to join, and lets users watch videos on Twitter's timeline, similar to the implementation of Twitter’s apps on Apple TV, Fire TV, and Xbox One, which all launched over the past few months.




  • Google is testing a job posting feature that could rival LinkedIn. This follows Facebook’s move into the jobs space. It will be interesting to see the impact on LinkedIn (and whether LinkedIn opens wider to blue collar jobs in response to the dual threat from both Facebook and Google).

Collaborative / Autonomous / AI




Virtual Reality / Audio




Register now for Content Marketing World 2017 – taking place September 5-8, 2017 in Cleveland, OH. I’ll be there, and I hope you will be too! Early bird rates end on Friday, June 2. Plus, use code MONTY100 to save an additional $100. Register here:

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Content / Customer Experience / Influencer Marketing

Privacy / Security / Legal

Measurement / Analytics / Data

Leadership / Further Reflection

  • Making better decisions is part of the leadership process. And in order to be well informed and make intelligent decisions, it's helpful to understand the variety of mental models available for consideration.
  • Is FOMO a thing of the past? Digital minimalism is taking root amid the fear of burning out. It's a more practical answer to short-term detox and permanent plug-pulling that's gaining momentum among computer scientists, lifestyle experts, and even beauty brands. We might even call it JOMO (the joy of missing out).
  • Teens certainly don't suffer from FOMO. Largely because they can't put their phones down. According to GlobalWebIndex, teen internet users worldwide spend 3 hours 38 minutes going online via their smartphones during a typical day—roughly 48 minutes more than the overall average for people ages 16 to 64.
  • The beauty of our galaxy is something to behold. A pilot on a night flight across the Atlantic caught a time-lapse video of the splendor of the Milky Way.

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Upcoming Brain+Trust Speaking Engagements

  • Keynote at the CEO Communications Summit at Concordia University's John Molson School of Business in Montreal, June 13-14, 2017. (Scott)
  • Keynote at Health:Further in Nashville, August 23-25, 2017 (Frank and Scott)
  • Can we speak for your organization? Drop us a line.

Brain+Trust Partners doesn't believe in gobbledygook — we use common sense strategic guidance to help you master the evolving marketplace. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.

Top photo credit: The Battle of Puebla, May 5, 1862 (public domain)



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