Monday, September 24, 2018

The Full Monty: As the Pendulum Swings – September 24, 2018


We're seeing shifts in the use of technology, but it's nothing new; A.I. will results in more net jobs; how humans can tell if you're not a robot; Alibaba's autonomous car goals; the future of advertising; Amazon's play for media, advertising, retail, and whatever else it wants; Chatter Matters takes a look at word of mouth; the most relevant brands in the U.S.; retail vs. e-commerce (again, and more); Instagram is getting out the vote; why absentee ballots are a pain for college students; the Old Twitter is here; Slideshare is dying; audio captions to a print magazine; the EU's approach to copyright is dangerous; Airbnb wants hosts to own part of the company; Adobe buys Marketo; celebrating Mister Rogers; "look at your fish," and other sage advice; plus the podcast pick of the week and more in the As the Pendulum Swings edition of The Full Monty for the week of September 24, 2018.



The Full Monty saves you time and makes you smarter by curating the essential business intelligence every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And check out The Full Monty on Flipboard.

Contents:

Announcements
Top Story
Speaking Engagements
Artificial Intelligence / Autonomous
Communications / Marketing / Business Strategy
Retail Apocalypse
Platforms
Media
Privacy / Security / Regulatory
Measurement / Analytics / Data
Mental Nourishment

Announcements

In just a few weeks, I'll be making a switch to a tiered subscription model. Some content will always be free, and the full version will be accessible via a reasonable monthly fee. If you'd care to let me know what a fair price is to you, I'd be grateful to hear from you.

Also, each Monday at 1:00 pm ET, I'm hosting The Weekly Tease, a 5-minute preview of what you'll hear in The Full Monty podcast and what I'll write about on ScottMonty.com this week. I hope you'll tune in.




Top Story

We like to think that the developments we're seeing today are unique. Thanks to the incredible innovation and advanced technology, we're seeing business and consumers change in ways we've never seen before.

Except when we have.

Whether it's personalized content (hello, letters and postcards, anyone?), or grocery delivery (tell that to the milkman and grocer from the early 20th century), or a move to more private conversations away from public social networks (private phone lines that evolved from party lines), we've seen it all before, just in a different format.

Walmart tries to become more like Amazon while Amazon takes on more traditional retail functions. Teens are becoming less public with their updates, spending less time on social networks and more on messaging apps and texting.

Watch the trends. See the pendulum swing wildly in one direction, then head back for a correction, before finally settling in the middle. It'll happen.

“Read it up—you really should. There is nothing new under the sun. It has all been done before.”
– Sir Arthur Conan Doyle
A Study in Scarlet

“The old wheel turns, and the same spoke comes up. It’s all been done before, and will be again.”
– Sir Arthur Conan Doyle
The Valley of Fear 

Thanks this week to these fine folks who poked around in the darkness to find some of the links in this week's edition: Josh Spector of For the Interested; Scott Stratten from UnMarketing; Tamsen Webster from Find the Red Thread; Ann Handley of Total Annarchy; and Jay Baer of Convince & Convert.

I hand-curate all of the content you see below (plus other stories on Flipboard that don't make the newsletter). If you've got something you think I should see, @ me on TwitterFacebook, or email.




Speaking Engagements

Always looking for recommendations for speaking engagements – including executive briefings / workshops and keynotes. Can I speak to your organization or at your event? Feel free to contact me to discuss it.
  • I'll be in New York City later this week. Ping me if you're around.
  • Brandemonium in Cincinnati, October 3-4. BR18FRIEND gets you $100 off.
  • Pubcon in Las Vegas, October 16-18.  
  • Now booking for 2019. Hit me up!




Artificial Intelligence / Autonomous

The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ

Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ


Communications / Marketing / Business Strategy

Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ

    Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ

    • Word of mouth—online and offline—impacts every business, organization, candidate, and cause. Chatter Matters is a report that contains the results of a proprietary study of 1,001 individuals about how they decide what to buy, how to vote, and more. (Convince & Convert)
    • "Influencer marketing" doesn't equate to celebrities with huge followings. It should be about who can move the needle. Working with micro-influencers can have many benefits. (MarketingProfs)
    • Consumers are pushing brands to deliver on innovation—with greater ethical responsibility. (Agility PR) Consumers want their favorite brands to stand for something.
    • These are the brands considered most relevant by Americans in 2018, according to Prophet. Four characteristics generally shared by the most relevant: customer obsession; ruthless pragmatism; distinctive inspiration; and pervasive innovation. (MarketingCharts)


    Retail Apocalypse

    Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 



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    Platforms 

    News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

    Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ

    Tᴡɪᴛᴛᴇʀ

    Oᴛʜᴇʀ



    Media

    The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

    Vɪᴅᴇᴏ

    Aᴜᴅɪᴏ
    • SiriusXM is buying Pandora in an all-stock deal worth $3.5 billion. (Yahoo Finance) This puts the largest streaming service inside of millions of vehicles.
    • Spotify will let indie artists upload their own work to the platform. (TechCrunch) Hard not to see this as a threat if you're a music label.
    • With a sponsorship from GE, The New York Times Magazine’s “Voyages issue” this weekend featured stories told through audio that corresponded with full images without captions in the magazine. (AdWeek) A bold and different approach to content consumption. Exclusive content is a great driver to technology you want consumers to use.
    • BuzzFeed is cutting its in-house podcast production team as it shifts resources away from audio and toward creating original shows similar to the ones its produced for Netflix, Twitter and Facebook. (WSJ) Similarly, Mic.com is seeking financial assistance. (CJR) It's like the Kubler Ross stages of strategyPivot to video. Pivot to podcasts. Pivot to denial. Pivot to acceptance.
    • Program of the Week: Our pick this week is Last Seen: The Largest Art Heist in History. It's a look at the notorious theft of artwork from the Isabella Stewart Gardner Museum in Boston. It's a great true-crime pod without a corpse.
    And don't forget about The Full Monty podcast, our own brief weekly business commentary.

      


    Privacy / Security / Regulatory

    Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

    Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ

    Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ


    Measurement / Analytics / Data

    The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.

      Mental Nourishment

      Other links to help you reflect, improve, or simply learn something new.





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      Top image credit: The Inquisition Tribunal by Francisco de Goya, 1808/1812 (public domain)

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