Monday, September 17, 2018

The Full Monty: Dark Skies – September 17, 2018


If you only knew the power of Dark Social; humanity is unprepared for A.I.; health and wearables; shared vehicles need an emergency plan; The Weather Channel's impressive work under stressful conditions; social media accounts for 1 in every 8 marketing dollars; the negatives of negative and positive reviews; Walmart continues its e-commerce push; what's killing Sears; the restaurant industry under threat; Zuckerberg needs to step up; Google employees resign in protest; Roku's unfair advantage; iHeartMedia hearts stuff; authentication via phone and reputation; the sharing economy is hollowing out cities; Uber gets its first CMO; personalization is okay, with some limitations; data quality is job #1; energizers have three things in common; the story behind Two Buck Chuck; creepy Victorian advertising; plus the podcast pick of the week and more in the Dark Skies edition of The Full Monty for the week of September 17, 2018.



The Full Monty saves you time and makes you smarter by curating the essential business intelligence every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And check out The Full Monty on Flipboard.

Contents:

Announcements
Top Story
Speaking Engagements
Artificial Intelligence / Autonomous
Communications / Marketing / Business Strategy
Retail Apocalypse
Platforms
Media
Privacy / Security / Regulatory
Measurement / Analytics / Data
Mental Nourishment

Announcements

A couple of years ago, I experimented with Facebook's Live Video feature when they gave me beta access. I hosted Sundays with Scott, where I covered a few topics from the newsletter each Sunday night.

That became a little too much – partly because of prepping the newsletter for the next day, the competition of TV shows (sports, awards shows, and content that fans couldn't wait to binge), and the family routine.

So, I've decided to relaunch on a different day and time, with a slightly different twist.

Each Monday at 1:00 pm ET, I'll be hosting The Weekly Tease, a 5-minute preview of what you'll hear in The Full Monty podcast and what I'll write about on ScottMonty.com. I hope you'll tune in.




Top Story

Have you heard of Dark Social? It's not the seedy underbelly of the Internet (there are other places for that). It's the term used for the social sharing of content that can't be measured by traditional methods. Think WhatsApp, Messenger, Twitter DMs, etc.

This is the reality we face today. Businesses and even news organizations are seeing more traffic thanks to private messaging apps. It's likely to become even more rampant, as teens prefer texting over other forms of communication. And they recognize the danger inherent in spending too much time online. More than ever, young people must be taught to develop their concentration, self-control and critical-thinking skills.

Businesses need to be respectful of these decisions and make their digital and social efforts less intrusive, in terms of interruption and of data requirements. Enabling more private conversations may be a way into the hearts of the young.

Thanks this week to these fine folks who poked around in the darkness to find some of the links in this week's edition: Ryan O. Emge, Jeremiah OwyangTory Starr, David Armano, Kris Hoet, and Chris Poterala.

I hand-curate all of the content you see below (plus other stories on Flipboard that don't make the newsletter). If you've got something you think I should see, @ me on TwitterFacebook, or email.




Speaking Engagements

Always looking for recommendations for speaking engagements – including executive briefings / workshops and keynotes. I'd be glad to speak to your organization or at your event. Feel free to contact me to discuss it.




Artificial Intelligence / Autonomous

The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ

Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ

  • UberpocaLyft Now: In a world of shared and autonomous vehicles, who gets priority when we have to evacuate millions because of a natural disaster such as a hurricane or a forest fire? Even if the evangelists are right, self-driving cars work perfectly, cost-per-mile plummets, and pollution, traffic and safety are solved, steering wheels and car ownership will survive, and deserve to. Why? Because history repeats itself, cultural memory is long, modern society is brittle, and the survival instinct doesn't care about efficiency or cost. (The Drive) An important longread on mobility, particularly as North Carolina experiences the effects of Hurricane Florence. And another vote for remembering what's past is prologue.
  • Google Street View cars will be driving with air quality sensors to determine how the planet is doing. (Techcrunch) Hey, as long as you're covering the Earth's roads, may as well, right? Now take a picture of all of the potholes that need fixing too.
  • Chevrolet has developed an Android app 'Call Me Out' that allows users to invite friends and family to record positive messages to help drivers keep their hands off their phones and on the wheel. (The Drum)
  • Boeing is investing in artificial intelligence and products that will help manage our overcrowded skies and take the pressure off human pilots. (MIT Technology Review) Who says autonomous is just for cars? 


Communications / Marketing / Business Strategy

Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ


    Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ



    Retail Apocalypse

    Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 
    The 2018 Retail Forecast for Women's Footwear is here and moving quickly. If you want to be prepared in advance of the retail holiday season, now's the time to grab it and get all of the insights to make a measurable impact on sales.



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      Platforms 

      News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

      Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ

      Tᴡɪᴛᴛᴇʀ

      Oᴛʜᴇʀ




      Media

      The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

      Vɪᴅᴇᴏ

      Aᴜᴅɪᴏ
      • iHeartMedia is acquiring How Stuff Works for $55 million, including its network of 25 shows. (Variety) That's how selling your podcast works.
      • Panoply is getting out of the content creation business, instead focusing on hosting, monetization and analytics. Slate will pick up the shows Panoply is dumping. (HotPod) Perhaps an interesting commentary on the high cost of quality content creation.
      • Serial is launching Season 3 that looks at the Cleveland criminal court system. And it will be exclusively sponsored by ZipRecruiter. (Hollywood Reporter) Get ready to hear about ZipRecruiter everywhere this fall.
      • Program of the Week: Our pick this week is The Oval Office Tapes. What if that soccer ball that Putin gave Trump was covered in microscopic listening devices? The result is this comedy podcast. Do you have a program to recommend? Add yours to our Google Sheet:   smonty.co/yourpodcasts
      And don't forget about The Full Monty, our own brief weekly bit of business commentary.

        


      Privacy / Security / Regulatory

      Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

      Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ

      Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ



      Measurement / Analytics / Data

      The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


        Mental Nourishment

        Other links to help you reflect, improve, or simply learn something new.





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        Top image creditHurricane by Winslow Homer, courtesy of the Metropolitan Museum of Art.

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