Monday, August 14, 2017

The Full Monty — August 14, 2017


The loner genius strikes again; all eyes on China for AI developments; machine learning will power your marketing; a creepily driverless car; let's get phygital; the pros and cons of influencers; the death of retail has been greatly exaggerated; the Amazon empire is vast and hidden; Facebook sneaks into China; Snap suddenly isn't all that; sports streaming services are on the rise; why VCs hate podcasting; the restaurant industry is falling prey to phishing attacks; the soap opera that is Uber continues; your phone has your attention even when it's off; the difference between amateurs and professionals; and more in the Hey, Kool-Aid! edition of The Full Monty. Don't forget check out where Brain+Trust is speaking (final section below).


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The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

We've got all of these links — and those that didn't make the cut for publication — in The Full Monty Magazine on Flipboard.



Top Stories

  • Amid the fallout from the Google memo, we're finding that the loner genius nerd may be something of a myth. After all, programming for better customer experience means that interpersonal skills like collaboration, communication, empathy and emotional intelligence are essential to the job.
  • While the usual elements of diversity are being debated—gender and race—there's another more insidious 'ism' that flies under the radar: age discrimination in Silicon Valley.




Artificial Intelligence / Machine Learning / Autonomous

The latest in AI, machine learning, bots, and autonomous everything.

AUTONOMOUS




Communications / Marketing / Business Strategy

Industry developments and trends, including retail, fake news, customer experience, content marketing, and influencer relations.


THIS WEEK IN RETAIL:



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Platforms 

News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

FACEBOOK / INSTAGRAM / WHATSAPP

  • Facebook is banned in China. So the company released a stealth photo sharing app — one that doesn't contain Facebook's name.
  • Facebook also launched Dynamic Ads for Real Estate: targeted real estate ads for Facebook and Instagram, giving it a direct challenge to Zillow. While you have all of your information already on Facebook, it might be a stretch for the company to take over Zillow's role. After all, would you want your house price associated directly with your profile?
  • Facebook shut down teen-focused network Lifestage a year after its launch. Now that it has replicated Snapchat in Instagram and to a degree within Messenger, Facebook's job is done

SNAP

ALPHABET / GOOGLE

  • YouTube is entering the mobile messaging space. The Alphabet division launched a new sharing feature in its mobile app that allows users to send their friends videos and chat from within a new tab in the mobile app. Look out, Snap — you're surrounded.


Media

The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

VIDEO

AUDIO



SPONSOR

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Regulatory / Security 

Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

SECURITY / HACKING:

  • Simple phishing attacks are delivering complex malware to restaurant chains. Researchers recently came across a new JScript backdoor called Bateleur, which is being distributed by the FIN7 (aka Carbanak) hacker group in phishing emails targeting U.S.-based restaurant chains. The threat is distributed in an email sent from an Outlook.com or Gmail account, with the message, “here is the check as discussed.” Attached to the email is a Word document containing a macro. Be careful out there.
  • HBO leaks continue, with a hacker posting several episodes from Curb Your Enthusiasm and four other HBO series including Insecure and Ballers. We haven't been able to verify if Larry David accidentally leaked the episodes himself, in an effort to show Cheryl that he hadn't written her out of the show.

    ON-DEMAND ECONOMY



    Measurement / Analytics / Data

    The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


    Mental Nourishment

    Other links to help you reflect, improve, or simply learn something new.



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    Brain+Trust Partners doesn't believe in gobbledygook — we use common sense strategic guidance to help you master the evolving marketplace. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


    Top photo credit: Sea Cove by Albert Bierstadt, Metropolitan Museum of Art (public domain)

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