Monday, August 28, 2017

The Full Monty — August 28, 2017

After much back and forth, Uber's got a brand new CEO; the top trends to watch in 2018 and beyond; how AI will affect our children; the winner-takes-all approach to autonomous vehicles; comScore's 2017 Mobile Apps Report; consumers want more from brands; beware of falling prices — at Whole Foods; Walmart has more partners in its battle against Amazon; #HappyBirthday, hashtag; Facebook gets more transparent — except when it doesn't; the top streaming device is ___; the destruction of albums; Sonos is taking a hard line with its privacy policy; SoftBank bets on WeWork; impact measurement for marketing; billiards—or life—is a multi-shot game; and more in the Papa's Got a Brand New Bag edition of The Full Monty. Don't forget check out where Brain+Trust is speaking (final section below).

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The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

We've got all of these links — and those that didn't make the cut for publication — in The Full Monty Magazine on Flipboard.

Top Stories

  • As the weekend began, it looked as if GE chairman Jeff Immelt was the front runner for the uncoveted Uber CEO job. However, in a single tweet, Immelt pulled out of Uber CEO race. Some insiders say he thought Uber's board as dysfunctional, and the lawsuit-happy board members from Benchmark as destructive.
  • While many thought that HP's Meg Whitman would be offered the job, it turns out that Expedia CEO Dara Khosrowshahi will get in the driver's seat. Now all they have to do is fill the COO, CFO, CMO, and General Counsel seats. 

Artificial Intelligence / Machine Learning / Autonomous

The latest in AI, machine learning, bots, and autonomous everything.


Communications / Marketing / Business Strategy

Industry developments and trends, including retail, fake news, customer experience, content marketing, and influencer relations.



Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

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News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

  • Medium will now measure success based not on recommendations, but based on how many claps writers get. They plan to pay writers based on these accolades. Insert your own clap jokes here.





  • YouTube has a 'Breaking News' category across many platforms. Given the popularity of the app with the aforementioned 18-24 year-old segment, you can bet that YouTube will become a primary destination for news for this group.


The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.




The Detroit Digital Summit is September 11-13, 2017. It's filled with speakers, workshops and sessions on the latest trends, tactics and insightswhere ideas and inspiration are formed. You don't want to miss this one.

Use checkout code BT50 to receive $50 off of your ticket.

Regulatory / Security 

Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.



    Measurement / Analytics / Data

    The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.

    Mental Nourishment

    Other links to help you reflect, improve, or simply learn something new.
    • If you want a job interview with Li Fan, head of engineering at Pinterest, you’ll need to wait until Friday. For people who manage hundreds of employees and dozens of projects, having a foolproof way to plan the day is crucial to performance.
    • As you design systems that incorporate some sort of win/lose scenario, it's unlikely that you'll include duration as an element. Such is the notion of the reputational cue ball that positions you for the next shot. And yet it's helpful to remember that billiards—or life—is a multi-shot game.
    • The best leaders have one single goal in common. Can you guess what it is?
    • Rutherford B. Hayes won the presidency in 1876 thanks to the 'Victorian Internet.' As in the 1870s, we are now in the midst of a technological revolution that has altered the flow of information. So the question naturally arises: Who Owns the Internet?

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    Top photo credit: Shipwreck off Nantucket by William Bradford, Metropolitan Museum of Art (public domain)



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