Monday, September 11, 2017

The Mother of All Data Breaches — September 11, 2017

Equifax is equif___d; a data-based guide for implementing AI into business strategies; angry customers are advancing AI; legislation to move autonomous driving forward; social media as a source of news from Pew Research; Nordstrom goes sans merch; Amazon is looking for a second HQ; in-app tweetstorm composing; Twitter, Facebook, and the Russia problem; Facebook has a slew of transparency issues; broadband surpasses TV subscribers; Spotify and Hulu are offering a bundle; the silent Alexa hacker; the FTC gets serious with influencers; OMG turns 100 (OMG!); and more in the Mother of All Data Breaches edition of The Full Monty from Brain+Trust for the week of September 11, 2017.

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The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

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Top Stories

“To find out if your Equifax data has been compromised, log on to our Web site and enter your e-mail address, date of birth, Social Security number, credit-card number, and mother’s maiden name.” — Via The New Yorker

Artificial Intelligence / Machine Learning / Autonomous

The latest in AI, machine learning, bots, and autonomous everything.


Communications / Marketing / Business Strategy

Industry developments and trends, including retail, fake news, customer experience, content marketing, and influencer relations.



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News to know about relevant social, virtual, and augmented reality platforms that may affect your business.




  • More than four in 10 teen YouTube users ages 12 to 17 say there are too many ads on the platform, according to a January 2017 survey from Forrester Research. eMarketer projects that 23.2 million 12- to 17-year-olds will watch digital video monthly this year.


The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.



Regulatory / Security 

Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.



    Measurement / Analytics / Data

    The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.
    • Good analytics tools do more than just push data out. They help you understand what’s driving those numbers by segmenting every metric and KPI you have. If you want to better understand your marketing funnel, drill down into key segments.

    Mental Nourishment

    Other links to help you reflect, improve, or simply learn something new.
    • How do some of the world's great writers begin their workday? It varies, but you'll find coffee, classical music, solitude, and reading to be among the top.
    • Do you think OMG began in the era of texting? Try again. Over the phone? Not even close. We're actually celebrating the centennial of OMG: a Septemer 9, 1917 letter to Winston Churchill. You can thank Lord Fisher, who was lampooning the abbreviations of new titles being introduced by George V: MBE, OBE, CBE, KBE, and GBE. But there's no truth to the rumor that he was to be made an Earl and an OBE: an Earlobe.

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    Top photo credit: Hurricane by Winslow Homer, courtesy of the Metropolitan Museum of Art.



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