Monday, November 13, 2017

The Full Monty: Think of the Children — November 13, 2017

Something is wrong on the Internet—and we need to do something about it; the speaker wars are upon us; Waymo launches driverless taxis in Phoenix; Ford is finally being recognized for its technological prowess; the challenges of digital transformation; multitasking rules TV watching; the annual look at Fortune 500 use of social platforms; the need for experience managers in retail; Kroger takes a step up; Twitter goes 280; Facebook Local taps the power of 70 million business pages; SportsCenter on Snapchat; Disney and Fox in talks; Netflix's secret content strategy; voice-based passwords may be next; the chatbot that will scam scammers; Lyft's fortunes are lifting; analytics and predictive modeling are best for ROI; the great poop emoji wars; and more in the Think of the Children edition of The Full Monty from Brain+Trust Partners for the week of November 13, 2017.

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The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

We've got all of these links — and those that didn't make the cut for publication — in The Full Monty Magazine on Flipboard.

Top Stories

When the Internet became too unwieldy to manage (sometime after Yahoo's homepage stopped being a series of curated links), engineers let algorithms make decisions. And for a while, it seemed like an elegant solution to a massive challenge. But technical solutions are not the same as ethical solutions, and now we're finding there may be great harm being done in some of these circumstances. We need to be on guard as programmers as well as parents, to ensure the future and fate of our children is not mismanaged by bots and tech moguls on the quest for a digital land grab.

Artificial Intelligence / Autonomous

The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.



Communications / Marketing / Business Strategy

Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.


Retail Apocalypse

Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 


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News to know about relevant social, virtual, and augmented reality platforms that may affect your business.
  • Social media platform changes you may have missed last month include: the launch of Facebook Explore, expanded actions available in Instagram Stories, and a video website card from Twitter, among other things.



  • Did you ever wonder how Facebook figures out how to suggest People You Might Know? Well, it has less to do with surreptitious spying on your computer and your sordid past than it does with the inboxes and contact lists that your correspondents have shared with Facebook to form your shadow profile.
  • The standalone Facebook Events app has been rebranded Facebook Local, to help you discover bars, restaurants, and nearby attractions, powered by Facebook's nearly 70 million business pages.
  • Facebook launched a closed beta of Customer Chat, a plugin for businesses to enable Messenger chats on company websites that works across multiple devices and platforms.



    • Microsoft's CEO has brought an unlikely approach to the company's business strategy: empathy. The ability to understand and feel what others experience is critical to the work of technology giants, according to Satya Nadella.
    • One person not displaying much empathy for Microsoft is Salesforce CEO Marc Benioff, who ridiculed the Redmond, WA company from the stage at Dreamforce. Then again, he might be a tad bitter that Microsoft outbid Salesforce for LinkedIn.


    AR / VR

    • Mixed reality (a combination of augmented and virtual reality) may be the most effective at helping businesses cash in on the craze. One would hope there's some actual reality baked in there as well.
    • Apple is reportedly working on a standalone AR headset for 2019 that would run rOS — Apple's reality operating system. Great. Just what we need: another Apple gadget. Maybe it'll carry a spare battery.


    The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.



    Regulatory / Security 

    Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.



      Measurement / Analytics / Data

      The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.

      Mental Nourishment

      Other links to help you reflect, improve, or simply learn something new.

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      Upcoming Brain+Trust Speaking Engagements

      • SocialFresh in Orlando December 8-9, 2017 (Christopher and Tim)
      Can we speak for your organization? Drop us a line.

      Brain+Trust Partners helps smart, risk-taking executives discern the real from the hype. From strategy development to technology and data vendor selection, and streamlining processes, our focus is on digital business transformation that improves customer experience and drives efficiency for your company. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.

      Top image credit: The Catch by Norman Rockwell, via Wikimedia Commons, public domain 



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