Wednesday, June 20, 2018

Episode 34: A Sisyphean Task

It's never fun being the butt of a joke, is it? If you feel like someone is having fun at your expense, it doesn't quite seem as funny to you as it does to the perpetrator.

When brands try to get cute, when then pull a stunt with seemingly nothing more than the stunt itself being the object, it feels tiresome. Is anyone measuring what matters and what it will take to turn their business around?

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    1 comment:

    1. This was absolutely a publicity stunt. I didn't for a moment think that this was an actual rebrand. But to be fair, they actually unveiled a whole new line of burgers, not just promoted an existing menu item. And it did get me to stop in at my neighborhood IHOP to see what all the fuss was about. The burger was pretty good and I will most likely visit again. Of course it remains to be seen if the numbers will prove out that the stunt paid off in the long run. In any event, it got them lots of press so I'd venture to say that at the very least it earned them a temporary spike in traffic/sales.


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