Episode 59: Visceral Impacts

When we market our wares, it's easy to get caught up in the Holy Trinity of content: text, video, audio. But humans have five senses; why are we stopping with just two of them?

The experience people have with your brand is bound by more than one or two senses at a time. And if you can pay attention to that, activate the ones that matter, or even have them harken back to the memory of a sense from years ago, you'll be creating a stronger bond with them.

"The most lively thought is still inferior to the dullest sensation." 

– David Hume

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Links:

• This episode: smonty.co/fullmonty59
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Credits:

Theme song: Afternoon by Maestross is on a royalty-free license from Jamendo.com.

Image: The Senses by Rembrandt, 1624 (Wikipedia - public domain)

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