Monday, March 25, 2019

This Again? — March 25, 2019

Hit replay for the TV revolution, and a bonus Streisand effect sitcom; A.I. and ethics are becoming interwoven (or should be); what the tech sector gets wrong about mobility; the #AdobeSummit is here; how to build trust as a leader; what went wrong at Boeing; tales of the drunk shopper; Walmart's secret weapon against Amazon; Instagram goes shopping; Facebook's adult content guidelines, explained; Pinterest files for an IPO; Google gets a massive fine; Disney completed its acquisition of Fox; branded podcasts are preferable; Facebook employees may have had your password for years; Airbnb's guerilla warfare against municipalities; marketers can't put ROI against everything; why Wite-Out is still at thing; and more in the This Again? edition of The Full Monty for the week of March 25, 2019.

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Top Story
Artificial Intelligence / Autonomous
Communications / Marketing / Business Strategy
Retail Apocalypse
Privacy / Security / Regulatory
Measurement / Analytics / Data
Mental Nourishment


I consult and advise brands and agencies through Scott Monty Strategies, which I founded after serving as an executive at Ford Motor Company. I've worked with digital communications teams, customer service leaders, and C-level executives at companies like WalmartMcDonaldsT-Mobile and IBM on issues related to strategy, crisis communications, customer experience, and digital, social and content strategy. It's all about better strategies to improve customer relationships and grow business. I welcome the opportunity to explore a relationship with your team.
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Top Story

Remember when streaming video was a novelty? When you could brag about being among the first to switch from Netflix's DVD-mailer model to online video? The world of streaming media seemed simple in those days.

The idea was that you could exercise choice and determine what kind of programming you wanted to watch — not be told by your cable company that you had to accept the sports package if you wanted to include a channel like AMC or Bravo. It was called bundling, and it led to ever-higher prices for consumers as they were locked into programming situations that they couldn't control.

Along came Netflix — and Hulu— and Amazon Prime Video — and you were free from that.


Suddenly streaming services popped up everywhere. CBS, HBO, Showtime, and now newcomers Apple, Disney+, WarnerMedia, NBCUniversal and suddenly consumers are feeling subscription fatigue.  It's like the 1990s, all over again, but this time consumers are creating their own bundles. And it's getting a bit pricey.

In the return to what is essentially the same business model (i.e., you can't get all of your preferred content in one place), we're also seeing retro programming. In 2018, 14 of Netflix’s top 20 shows, and all 10 of its top 10 shows, were broadcast-network reruns.

It's as if we forget the past and long for it at the same time.

Another case in point: there are instances when the misinformed public uses historical examples to reinforce a point, but haven't done their research thoroughly. Which is why it' heartening (at least for this former classics major) to see historians taking to Twitter to set the record straight.

Then there's the instance of Congressman Devin Nunes suing Twitter over the Devin Nunes Cow account — a parody account — that annoyed him. But Rep. Nunes forgot the very real Streisand effect: the account had around 1,000 followers before last week's lawsuit; it currently has over 630,000.

Those who don't know history...

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About this week's image: Ulysses and the Sirens (John William Waterhouse, 1891) depicts Homer's hero Odysseus (the Greek version of Ulysses) on his way home from the Trojan war, facing the Sirens. The Sirens, who with their melodious voices lured all navigators to destruction were, according to classical tradition, creatures having the body of a bird with the head of a beautiful woman. They were informed by the oracle that as soon as anyone passed by without heeding their songs they should perish. Circe warned Odysseus in advance, and he plugged his the ears of his crew with wax and ordered himself to be bound to the mast, allowing them to successfully pass the fatal coast. 

Artificial Intelligence / Autonomous

The latest in A.I., machine learning, and bots; mobility and autonomous everything.
Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ
Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ

Communications / Marketing / Business Strategy

Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ
Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ

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Retail Apocalypse

Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 


News to know about relevant social media and technology platforms that may affect your business.

Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ
  • Twitter is cracking down on API abuse. If customers primarily use the data to serve business customers as a B2B tool, like for customer service or social media monitoring, they’ll have to pay to enter a commercial licensing agreement with Twitter with a custom price based on usage. Twitter refused to even specify the range those prices fall into. (TechCrunch) If data is the new oil, expect to pay.
  • For months, Twitter has been inserting tweets from popular accounts into feeds of users who do not follow them. (CNN Business) The practice means Twitter at times has amplified inflammatory political rhetoric, misinformation, and conspiracy theories. Because, why not? Everyone else is doing it.


The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.


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Privacy / Security / Regulatory

Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ
Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ

Measurement / Analytics / Data

The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


    I'm pleased to be heading to the #AdobeSummit as an Adobe Insider, courtesy of Adobe.

    How can you energize your team and give them actionable ideas for boosting customer engagement? It's all about applying Timeless Wisdom to your process — practical and relatable lessons drawn from historical and literary contexts, updated to inform business growth. 
    Combine this with Fortune 10 executive experience and some great stories, and you'll be happy that you spent a fraction of what it costs to send your team to a major conference. I'll spend anywhere from an hour to a whole day with your team and give them the power to develop trusted, lasting relationships with your customers.
    Let's chat and see if I can customize a session for you.

    Mental Nourishment

    Other links to help you reflect, improve, or simply learn something new.

    Top image credit: Ulysses and the Sirens by John William Waterhouse, 1891 (Wikimedia Commons - public domain)


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