Wednesday, March 1, 2017

Episode 24: The CMO of the Future


The average tenure of the chief marketing officer is just half of that of the CEO. And yet the CMO is expected to perform more functions than ever before.

How can executives who fill these critical positions be ready for the challenges ahead, and what skills do they need to stand strong and stand out?

Download now (8.5 MB, 18:23)


Links

Be sure to check out other major stories from the February 27th edition of The Full Monty newsletter:

Credits

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

Voice over: Toni Deckers

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