Episode 25: The Four Human Desires

Try as we might, we can't escape from our past, from the visceral nature of what it means to be human. Advances in communication, technology, and living conditions may separate us from our ancestors, but deep down, we want the same things.

We look at the four human desires as outlined by Bertrand Russell in his acceptance speech for the 1950 Nobel Prize in Literature, showing that while we can't overcome them, we can use them for good.

Download now (8.9 MB, 18:39)

Links

Be sure to check out other major stories from the March 13th edition of The Full Monty:

• Edison Research and Triton Digital presented the 2017 Infinite Dial Study, containing the latest research around digital audio, social media, mobile, smart speakers, and podcast consumption. It is the definitive source in this space. 
• Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook. 
• We focus too much of our time on acquiring better marketing skills. So spend some time reading about these four non-marketing skills that will help you become a better marketer.

Credits

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

Voice over: Toni Deckers

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Image credit: Vincenzo Camuccini - La morte di Cesare (Wikipedia)