Monday, March 20, 2017

The Full Monty — March 20, 2017


Reputation matters, and what drives reputation should drive you; more digital budgets ahead; Facebook and Google continue their duopoly; age discrimination in tech; solving for expensive online subscriptions; the challenges and decisions related to digital transformation; Twitter is getting serious; marketers are skeptical of Snapchat; Uber's executive woes; Intel goes mobile; voice isn't all that; Pandora battles Spotify; who is rocking customer experience; a bad vibe about sensitive data; how drivers milked a company over a missing Oxford comma; and more in the broken bracket edition of The Full Monty. And don't forget to subscribe to The Full Monty podcast, and check out where Brain+Trust is speaking this week (final section below).

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Industry

  • The 2017 ranking of the world's most reputable companies is out, from the Reputation Institute. The most important driver of corporate reputation by far is perception of quality, followed by have a positive influence on society, behave ethically, and be fair in the way it does business. And in case you were wondering, the top 5 companies are: Rolex, LEGO, The Walt Disney Company, Canon, and Google.




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Platforms

TWITTER / PERISCOPE / VINE

    FACEBOOK / INSTAGRAM / WHATSAPP

    SNAP / SNAPCHAT

    GOOGLE / ALPHABET

    YAHOO

    MICROSOFT / LINKEDIN


    Collaborative / Autonomous / AI

    TRANSPORTATION

    • The executive at the center of the Alphabet-Uber lawsuit who is accused of stealing proprietary information and taking it with him to Uber, evidently had a longer relationship with Uber than previously thought. Alphabet laid out a detailed timeline of Anthony Levandowski’s relationship with Uber executives, including CEO Travis Kalanick. According to Alphabet, that relationship dates back to the summer of 2015, approximately six months before Levandowski even left Alphabet. This is high stakes, as Google and Uber duke it out for autonomous supremacy.
    • Uber is losing another executive: Uber's president Jeff Jones has quit, saying his “beliefs and approach to leadership” were inconsistent with what he saw at Uber. Oops.
    • Say goodbye to Hailo: the London-based taxi-hailing app is merging and rebranding as mytaxi, partially owned by Daimler and accessible across Europe. 
    • Electric car sales were up 68% in the U.S. in February, with Tesla leading the way.

     AUTONOMOUS 

    ARTIFICIAL INTELLIGENCE / BOTS / BLOCKCHAIN


    Virtual Reality / Audio

    VR/AR

    • A VR experience at SXSW gave viewers an immersive look into farms and factories with the goal of eliminating cruel conditions for animals.
    • AR technologies will be instrumental in closing the skill gap that is responsible for the shortage of skilled manufacturing workers. The technology will allow more workers to do high-skill jobs and improve their performance in this work. (Disclosure: GE is a Brain+Trust client)

    AUDIO


    Content / Customer Experience / Influencer Marketing


    Privacy / Security / Legal


    Measurement / Metrics / Data

     

    Essential Watching / Listening / Reading





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    Brain+Trust Partners doesn't believe in gobbledygook — we use common sense strategic guidance to help you master the evolving marketplace. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.

    Top photo credit: Mike Mozart (Flickr)

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