Monday, November 6, 2017

Friend of the People — November 6, 2017


Big Tech needs to step up their game in accountability to users and society at large; robots have surrounded us for years; blockchain is a versatile tool; Waymo defines autonomy; the end of an era for Big Auto; digital transformation is about more than tools; COOs need to think like behavioral economists; what customers want from personalized marketing; YouTube TV debuts; Pandora has a teen problem; you've covered your webcam - now what?; one travel company deleted traveler warnings about the safety of resorts; stop with the quizzes already; the Instagram for data; rethink your to-do list and improve your memory; and more in the Friend of the People edition of The Full Monty from Brain+Trust Partners for the week of November 6, 2017.



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The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

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Top Stories

The Russian influence on the election via major technology platforms continues to dominate the news cycle. Rather than occupying this space as a partisan issue, it pervades our thinking because of two elements: (1) the rise of fake news and the public's ability to be easily duped via online sources (and here we're referring to actual fake news, not the rhetoric that uses the term as an insult to media); and (2) the lack of moral responsibility exhibited by technology companies. Both are larger issues that reflect on the business climate in general and more specifically on these platforms that are now undeniably and inextricably considered media companies.




Artificial Intelligence / Autonomous

The latest in AI, machine learning, bots, blockchain, mobility, and autonomous everything.

ARTIFICIAL INTELLIGENCE / MACHINE LEARNING

BLOCKCHAIN

  • Bitcoin's incredible price run to break over $7,000 this year has sent its overall electricity consumption soaring, as people worldwide bring more energy-hungry computers online to mine the digital currency. Now one Bitcoin transaction uses more energy than your house in a week.
  • Here are 27 ways marketers can use blockchain, from verifying ad delivery to paying consumers for explicit use of their data, to rewarding consumers for contributing content to an ad campaign, storing digital assets in lieu of cloud computing and more.
  • Want a quick boost to your company's value? Apparently you can just add "Blockchain" to your name and voilà. Behold, the power of blockchain.

AUTONOMOUS / MOBILITY



Communications / Marketing / Business Strategy

Industry developments and trends, including advertising & marketing, retail, journalism, customer experience, content, and influencer relations.

COMMUNICATONS / MARKETING / STRATEGY

THIS WEEK IN RETAIL




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Platforms 

News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

TWITTER / PERISCOPE

FACEBOOK / INSTAGRAM / WHATSAPP

  • Mark Zuckerberg says Facebook's efforts to prevent abuse will cut into future profits as company plans to double employees to police its platform. What's that quote again about the price of liberty?

ALPHABET / GOOGLE

    OTHER

    • Microsoft introduced LinkedIn integrations in Outlook.com for richer contact info in inboxes
    • There are so many messaging apps to choose from, especially when groups of friends are spread out across a handful of them. How to determine when and where to share something with your trusted friends? A case can be made for switching to Signal.

    AR / VR




    Media

    The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.

    VIDEO

    AUDIO




    Regulatory / Security 

    Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.

    SECURITY / HACKING

      ON-DEMAND ECONOMY



      Measurement / Analytics / Data

      The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


      Mental Nourishment

      Other links to help you reflect, improve, or simply learn something new.




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      Upcoming Brain+Trust Speaking Engagements

      • SocialFresh in Orlando December 8-9, 2017 (Christopher and Tim)
      Can we speak for your organization? Drop us a line.



      Brain+Trust Partners helps smart, risk-taking executives discern the real from the hype. From strategy development to technology and data vendor selection, and streamlining processes, our focus is on digital business transformation that improves customer experience and drives efficiency for your company. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.


      Top image credit: The Death of Marat by Jacques Louis David, 1793 (Wikimedia Commons, public domain) 

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