Monday, October 30, 2017

Want to See Something Really Scary? — October 30, 2017

The spooky side of technology; Walmart leverages machine learning to scale to 60 million items online; AI myths, busted; why car ownership may not be worth it; agencies have new competition; the precedent for Amazon's conglomerate model; Walmart is a disruptor; e-commerce means more jobs; Facebook has some serious issues; YouTube on TV passes 100M hours/day; hacking secure buildings with your personality; get ready for the bike-sharing war; how to spot a machine learning opportunity; the five elements of effective thinking; and more in the Want to See Something Really Scary? edition of The Full Monty from Brain+Trust Partners for the week of October 30, 2017.

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The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

We've got all of these links — and those that didn't make the cut for publication — in The Full Monty Magazine on Flipboard.

Top Stories

Tomorrow is Halloween, which of course turns everyone's thoughts to the macabre and ghoulish. When it comes to technology, there's plenty of that going around, so we rounded up a few stories that range from creepy to chilling to downright dystopian.
"There are many bromides applicable here: 'too much of a good thing', 'tiger by the tail', 'as you sow so shall you reap'. The point is that, too often, Man becomes clever instead of becoming wise; he becomes inventive and not thoughtful; and sometimes, as in the case of Mr. Whipple, he can create himself right out of existence. As in tonight's tale of oddness and obsolescence, in the Twilight Zone."
* For those paying attention to our choice of title this week.

Artificial Intelligence / Autonomous

The latest in AI, machine learning, bots, blockchain, mobility, and autonomous everything.



Communications / Marketing / Business Strategy

Industry developments and trends, including advertising & marketing, retail, journalism, customer experience, content, and influencer relations.




Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

Some of the results are going to really surprise you.

If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


News to know about relevant social, virtual, and augmented reality platforms that may affect your business.






    The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.



    • Program of the Week: This week, in honor of Halloween, we bring you Spooked. Host Glynn Washington was born to a seer and has traveled the world seeking the strange, mystic, and divine. Do you have a program to recommend? Add yours to our Google Sheet:  

    Regulatory / Security 

    Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.



      Measurement / Analytics / Data

      The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.

      Mental Nourishment

      Other links to help you reflect, improve, or simply learn something new.
      • Do you want to come up with more imaginative ideas? Do you stumble with complicated problems? Do you want to find new ways to confront challenges? Then you'll want to read up on the five elements of effective thinking.
      • The New York Times' Adam Bryant has interviewed 525 chief executives through his years writing the 'Corner Office' column. Here's what he has learned
        • "[T]hey share a habit of mind that is best described as 'applied curiosity.' They tend to question everything. They want to know how things work, and wonder how they can be made to work better. They're curious about people and their back stories." 
        • "CEOs seem to love a challenge. Discomfort is their comfort zone." 
        • "They focus on doing their current job well, and that earns them promotions. ... [M]any people can seem more concerned about the job they want than the job they're doing."
      • Similarly, Bronnie Ware is an Australian nurse who spent years caring for patients in the last 12 weeks of their lives and identified common elements that gave her the top five regrets of the dying.
      • Napoleon had a Kindle of sorts: the miniature traveling library that he carried on his campaigns.
      • Pay close attention to those who zone out: daydreaming may be a sign of greater intelligence.

      Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.

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      Upcoming Brain+Trust Speaking Engagements

      • SocialFresh in Orlando December 8-9, 2017 (Christopher and Tim)
      Can we speak for your organization? Drop us a line.

      Brain+Trust Partners helps smart, risk-taking executives discern the real from the hype. From strategy development to technology and data vendor selection, and streamlining processes, our focus is on digital business transformation that improves customer experience and drives efficiency for your company. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.

      Top image credit: The Scream by Edvard Munch, 1893 (Wikimedia Commons, public domain) 



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