Monday, October 2, 2017

Hey! Over Here! — October 2, 2017

Facebook, Google and Twitter need to pay more attention to the abuses of their platforms; 10 things you need to know about machine learning; we need a Peter Drucker of AI; Smart speakers are driving shopping decisions; self-driving cars need eyes; influencers aren't always what they appear to be; storytelling works for employees too; what Sears can teach us about Amazon's strategy; specific changes that retailers need to adopt; Twitter's character assassination; Facebook's Workplace goes large; video is getting yanked from various platforms; the good, bad and ugly about Uber; no assembly required with Ikea; a new metric: URR; a secret I'm sharing just with you; and more in the Hey! Over Here! edition of The Full Monty from Brain+Trust for the week of October 2, 2017.

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The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

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Top Stories

  • Russia weaponized social media in the 2016 elections, that much is clear. What isn't as clear is Silicon Valley's embrace of that—particularly how willing Facebook is to admit that it has a problem and step up to solve it. Given that its business model is based on selling advertising and attracting eyeballs, the new mantra regarding news "If it’s outrageous, it’s contagious" seems to be in direct opposition to halting the problem.
  • So what else is being done?
  • In an appearance before Congressional committees, Twitter disclosed that it found 200 accounts tied to the same Russian sources on Facebook
  • But evidently Twitter's testimony was inadequate, as Senator Mark Warner noted: “I understand Facebook and Twitter have very different business models and very different approaches to how they utilize the internet, but the presentation that the Twitter team made to the Senate Intel staff today was deeply disappointing... showed an enormous lack of understanding from the Twitter team of how serious this issue is, the threat it poses to democratic institutions, and again, begs many more questions than they [answer]."
  • Oxford University released its findings regarding the 2016 election and the Twitter bots which clearly had an impact on the results.
    • Nationally, Twitter users got more misinformation, polarizing and conspiratorial content than professionally produced news.
    • Users in some states, however, shared more polarizing political news and information than users in other states.
    • Average levels of misinformation were higher in swing states than in uncontested states, even when weighted for the relative size of the user population in each state.
  • The bottom line: it's time for the tech companies to pay attention to what's going on and grow up to the responsibilities of multinational media organizations. While these platforms allow you to share goofy gifs, wish family and friends happy birthday, and share ideas with anyone, the fact is they rely on paid advertising to survive and they provide a platform for individuals and entities to use them in nefarious ways. They need to marshal resources to address these broader societal issues.

Artificial Intelligence / Machine Learning / Autonomous

The latest in AI, machine learning, bots, and autonomous everything.


Communications / Marketing / Business Strategy

Industry developments and trends, including retail, fake news, customer experience, content marketing, and influencer relations.



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News to know about relevant social, virtual, and augmented reality platforms that may affect your business.






The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.



Regulatory / Security 

Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.



    Measurement / Analytics / Data

    The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.

    Mental Nourishment

    Other links to help you reflect, improve, or simply learn something new.

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    Top image credit: Echo and Narcissus by John William Waterhouse (Google Cultural Institute) 



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