Monday, February 6, 2017

The Full Monty — February 6, 2017

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Subscriptions are up at the New York Times; fact-checking fake news; clarity ahead for native advertising; trustworthy sources for B2B buyers; surprise! Twitter is an echo chamber; Facebook nears 2 billion users; Instagram steals Snapchat's users; Snap's S-1 shows no plans to be profitable;  Uber loses users (say that 3X fast); former NASA engineer working on flying car for Uber; Ford fearful of autonomous hiccup;   Starbucks goes AI; United is trying for customer-friendly skies; content marketing trends to watch; bone up on your cybersecurity; how right turns can save the environment; the worst technology predictions of the last 100 years; and more in this week's edition of The Full Monty. And don't forget to check out The Full Monty podcast.

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Some of the results are going to really surprise you.



  • It may not come as a surprise to you, but a recent study determined that Twitter is an echo chamber. Well, not one big one, but that you're more likely to engage with people who share the same viewpoints as you. It's actually an ancient human trait called homophily, in which we hang out with people like us
  • Twitter has a resource for African-American employees, @Blackbirds, that is now rolling out as a bot for Black History Month



  • Snap officially filed its S-1, launching the process for its $3B IPO after five years in business. In the document, we learned that Snapchat offically has 158 million daily active users — an attractive number for advertisers. An unattractive number: the cost of revenue was $47 million higher than sales.
    • Not to be missed from the S-1 filing: “We have incurred operating losses in the past, expect to incur operating losses in the future, and may never achieve or maintain profitability.” The investors must be incredibly pumped to read that
  • Marketing is huge for Snap: they paid out $58 million in revenue sharing to media companies last year.


  • Make sure you've upgraded your Chrome browser, if you use it. After February 8, Gmail won't work with Chrome v53 or lower. An especially important message to get to your customers and subscribers, if you run any kind of email marketing effort.

Collaborative / Autonomous / AI




Virtual Reality / Audio



Content / Customer Experience / Influencer Marketing

"When people talk, listen completely. Most people never listen." 
— Ernest Hemingway


Privacy / Security / Legal

Measurement / Metrics / Data


Essential Watching / Listening / Reading

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Between this and the podcast, it's a lot of work. And it's not a team sport, either. If you join as a patron, it will show how much you value this kind of content. Won't you consider supporting The Full Monty?

Brain+Trust Partners doesn't believe in gobbledygook — we use common sense strategic guidance to help you master the evolving marketplace. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.

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