Thursday, April 6, 2017

Episode 28: Just Do the Right Thing

Every day, we're presented with opportunities. Choices between doing what's merely expedient and doing what's right. Lawmakers pass bills to ensure that companies don't overstep the boundaries of decency, and try to protect the citizenry.

But it doesn't always take legal action to ensure we do the right things. It's necessary to have an understanding of corporate social responsibility and its impact beyond the surface level of marketing, communications and reputation management. Which means making ethical decisions rather than legal decisions in the face of challenges.

What Pepsi did wrong and what other companies are choosing to do in the wake of President Trump's executive orders on climate policy and Internet privacy.

Download now (8.0 MB, 17:12)


Be sure to check out other major stories from the April 3rd edition of The Full Monty:


    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from

    Voice over: Toni Deckers

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