Wednesday, December 6, 2017

The Full Monty: Brave New World — December 4, 2017

Big changes are afoot in a number of industries that will alter our experience with services; prepare your AI now, before it's too late; Detroit is becoming the Mobility City; seven questions answered about bitcoin; is content marketing sustainable?; mobile shopping increases; the Amazon-Walmart war wages on; the Chinese platform that surpassed Facebook; pay TV subscribers shrunk in Q3; podcasting for middle America; the lying, cheating ways of Uber; getting data visualization right; tranquility from Seneca; plus, what to listen to, what to watch and what to read; and more in the  edition of The Full Monty from Brain+Trust Partners for the week of December 4, 2017.

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The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

We've got all of these links — and those that didn't make the cut for publication — in The Full Monty Magazine on Flipboard. And a special note about Flipboard: please take a look at the new layout for The Full Monty. We've separated stories into mini-magazines that follow the same sections as below. Feel free to follow the magazines that matter to you.

Top Stories

The great modern philosopher Ferris Bueller said "Life moves pretty fast. If you don't stop and look around once in a while, you could miss it. So too is it with changes we're seeing in a number of industries around us — many of which we chronicle here. Automotive and retail are at the top of the list in that respect. But in the last few days, there have been changes both sudden and gradual that should have us thinking about how the world we've become accustomed to will be changing in the near future.
  • CVS is buying Aetna in a deal that is set to change the landscape of healthcare, as insurance meets drugstore. While the combination makes sense in reducing some administration between the entities that pay for and dispense your drugs, it's also largely seen as a defensive move against Amazon. We've gotten to a place where an Amazon head-fake can move markets, and now entire industries are rethinking their positioning as the online retail giant potentially threatens their previously solid ground.
  • Digital media has lived and died with advertising, but now it’s mostly just dying. So expect lots of paid-content experiments, many taking the form of paywalls, where there’ll be everything from apps to merchandise to live events.
  • The New York Times halved the number of articles available to non-subscribers to five, in order to grow subscriptions. This marks the first change to its paywall since 2012, reflecting growing demand. So much for the "failing New York Times."
  • Publishers need to look beyond advertising for revenue. Subscriptions are a solution for some. But commerce, services, events and getting more narrow vs wide are other coping strategies. Reporter "personalities"play a role too. 
  • Case in point: the $399/year The Information has introduced $199 and $749 options that reflect budgets for Millennials and those interested in events, respectively. 

Artificial Intelligence / Autonomous

The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.




    • With everything that's been happening in the bitcoin market lately, you probably have a few questions. Here's the beginner's guide to bitcoin.
    • Don't hate the Winkelvoss twins because they rowed for Harvard, are impossibly tall, have square jaws, or because they won a $65 million lawsuit against Mark Zuckerberg. Hate them because they're now bitcoin billionaires


    Unbranding: 100 Branding Lessons for the Age of Disruption is Scott and Alison Stratten's fifth book and it's already been voted the 2017 Sales and Marketing Book of the Year by 800 CEO-READ.

    Image result for unbranding

    Affiliate link. We earn a small commission at no cost to you if you make a purchase.

    Want to see your book featured here? Please let us know.

    Communications / Marketing / Business Strategy

    Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.


    Retail Apocalypse

    Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 


    Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

    Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

    Some of the results are going to really surprise you.

    If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


    News to know about relevant social, virtual, and augmented reality platforms that may affect your business.
    • Tencent has surpassed Facebook as the world’s fifth most valuable company. Why? Simple: because Tencent’s messaging app WeChat is virtually ubiquitous in China among mobile users, with a global adoption rate nearing a billion monthly active users. And this is why Facebook purhcased WhatsApp a few years ago.






      The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.


      • Pay-TV subscriber losses widen as the country’s largest pay-TV providers shed more than 400,000 subscribers during Q3, according to the Leichtman Research Group, leaving them with slightly more than 92 million subscribers at the end of the quarter.
      • If you're in the mood for a documentary, check out Deep Web, an Amazon original documentary on some of the biggest digital crimes of the last three decades.


      Regulatory / Security 

      Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.



        Measurement / Analytics / Data

        The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.

        Mental Nourishment

        Other links to help you reflect, improve, or simply learn something new.

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        Upcoming Brain+Trust Speaking Engagements

        • Brain+Trust is officially launching DealerAlchemy in Austin this week, to reduce friction within dealerships (for dealers) and to make transactions more frictionless for customers.
        • SocialFresh in Orlando December 8-9, 2017 (Christopher and Tim)
        Can we speak for your organization? Drop us a line.

        Brain+Trust Partners helps smart, risk-taking executives discern the real from the hype. From strategy development to technology and data vendor selection, and streamlining processes, our focus is on digital business transformation that improves customer experience and drives efficiency for your company. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.

        Top image credit: First Voyage, Departure for the New World, August 3, 1492 by L. Prang & Co. (1893), public domain 



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