Tuesday, February 6, 2018

The Full Monty: Amazon For ___ — February 5, 2018

Make no mistake: Amazon is coming for your industry; the complete guide to artificial intelligence; autonomous vehicles are perfect for collecting data (especially by law enforcement); the Auto:Motive 20/20 e-book; the case against buyer personas; the most trusted companies; leadership lessons galore; Walmart's reputation is immune from bad news; more tech is coming to e-commerce; Facebook is getting more aggressive; keep your eye on MoviePass; Equifax is getting off; ride-hailing companies don't want you to own autonomous vehicles; predictions for data and analytics; find out how moral you are; and more in the Amazon For ___ edition of The Full Monty from Brain+Trust Partners for the week of February 5, 2018.

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The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing.

We've got all of these links — and those that didn't make the cut for publication — in The Full Monty Magazine on Flipboard. You might also be interested in the Brain Trust magazine, as well as Salmagundi by Christopher Barger and Saddle Up by Tim Hayden.

We're going to be making some slight changes to the newsletter in the near future, and we'll be asking for your feedback to ensure that we're not doing so in a vacuum. Please stay tuned.

Top Stories

Jeff Bezos is now the richest man in the world. And he's not only the richest in terms of financial holdings, but in terms of data, market share and mind share. Amazon has ruined virtually every customer experience for us, because whether or not Amazon plays in a particular market, the very experience of using their service has elevated what shopping should be.

With more than 64 percent of U.S. households participating in Amazon Prime, we want our goods and we want them now. And we want more complex transactions such as healthcare and car buying to match those experiences. While car dealers will always fall back on the weak excuse of franchise laws, they're already in a precarious spot, with low trust and favorability from consumers; if Amazon did a head-fake in the automotive direction, you can bet that markets would be rattled.

And so it was last week in healthcare, when Amazon, along with Warren Buffet's Berkshire Hathaway and JPMorgan Chase announced a collective whereby the three companies would address healthcare challenges and develop a more cost-effective system for their employees. And as you would expect, the healthcare market was spooked, and stocks dropped.

All it takes is a head-fake from Amazon and market cap gets erased in an instant. It doesn't matter what industry you're in; Amazon wants to be there — or at least has the potential to be there. You know that little arrow that makes up Amazon's logo? That's not just a smile. It points from A to Z. And you can bet Amazon is going to get there.

Artificial Intelligence / Autonomous

The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.



    Brain+Trust Partners recently debuted the publication of Auto:Motive 20/20, a look at what's moving the future of the car industry. Did you miss it? There's still time to download it.

     Auto:Motive 20/20 by Brain+Trust Partners


    In light of the Super Bowl ads that are the talk of the industry, here's a must-read from Tom Fishburne. Your Ad Ignored Here is a compilation of some of his best work from marketoonist.com.


    Communications / Marketing / Business Strategy

    Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.



    • Alignable released its most recent small business (SMB) Trust Index Report, and Amazon and Google were ranked as the two most trusted companies. SMB marketing companies and ad products such as Facebook Ads and AdWords fared poorly by comparison. Is anyone else picking up on the irony that they want all of your data, but they’re the most trusted...
    • How does Walmart's reputation play into customer loyalty? It turns out that bad news doesn't have much of an effect on shoppers; many value a company’s “social consciousness and overall kindness” instead.
    • Sam Maule interviewed Brain+Trust Partners' CEO Scott Monty on Connection Interrupted to talk about lessons in leadership — from his experience with former Ford CEO Alan Mulally and what he learned from three of the best interviewers in history.
    • Want the secret to good leadership? It starts with one thing.

    Retail Apocalypse

    Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 


    Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

    Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

    Some of the results are going to really surprise you.

    If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


    News to know about relevant social, virtual, and augmented reality platforms that may affect your business.





        The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.



        • The $220 million podcast industry is poised to significantly expand as Hollywood offers lucrative new revenue opportunities. Gimlet Media is creating Gimlet Pictures to capitalize on the opportunity.
        • The new measurement platform from Apple Podcasts is showing that podcast listeners are faithful and attentive — exactly the kind of attributes advertisers want in an audience.
        • Program of the Week: Since conspiracy theories seem to have dominated last week's news cycles, we give you The Polybius Conspiracy from Radiotopia, a complex story of two men united by a decades-old urban legend. Polybius, a mysterious arcade game from the '80s whose alleged existence in the Pacific Northwest is fueled by myth and an obsessive online fan base. Do you have a program to recommend? Add yours to our Google Sheet: smonty.co/yourpodcasts.  

        Regulatory / Security 

        Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.



          Measurement / Analytics / Data

          The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.

          Mental Nourishment

          Other links to help you reflect, improve, or simply learn something new.

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          Upcoming Brain+Trust Speaking Engagements

          • We'll be at IBM's THINK conference and the National Automobile Dealers Association annual meeting in Las Vegas in March.
          Can we speak for your organization or event? Drop us a line.

          Brain+Trust Partners helps smart, risk-taking executives discern the real from the hype. From strategy development to technology and data vendor selection, and streamlining processes, our focus is on digital business transformation that improves customer experience and drives efficiency for your company. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.

          Top image credit: The Miriam and Ira D. Wallach Division of Art, Prints and Photographs: Print Collection, The New York Public Library. "View of Seattle, looking toward Puget Sound." The New York Public Library Digital Collections. 1874.



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