Monday, February 12, 2018

The Full Monty: The Struggle is Real — February 12, 2018

Put down the tech and pick up some better habits; jobs or no jobs, we need to focus on the A.I. talent pool; find a changemaker; digital transformation still has a ways to go; trends in e-commerce; how free two-hour delivery may complicate things; Twitter finally makes a profit; Facebook goes all-in against YouTube; the future of TV is here; podcasts are breaking through in a crowded video market; how to fight something you can't see; data-driven marketing is growing; self-compassion beats self-confidence; and more in The Struggle Is Real edition of The Full Monty from Brain+Trust Partners for the week of February 12, 2018.

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The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing.

We've got all of these links — and those that didn't make the cut for publication — in The Full Monty Magazine on Flipboard. You might also be interested in the Brain Trust magazine, as well as Salmagundi by Christopher Barger and Saddle Up by Tim Hayden.

Programming note: The Full Monty will not publish the week of February 20, due to travel and holiday schedules.

Top Stories

You may think that the problems and challenges we're met with in the 21st century are unique and new. But if you look at the cycles of innovation, technology, and change over the course of the last few thousand years, something becomes evident: human nature doesn't change.

We complain about advancing technology. We moan to our children that "when I was your age..." something something. Even Cicero, in his oration against Verres in the first century B.C., lamented "O tempora! O mores!" which translates to "Oh what times! Oh what manners!" It's human nature to be concerned with the customs that govern our behavior — especially when those customs are threatened by some upheaval or disruption.

And just like clockwork, our technological solutions came along but weren't accompanied by ethical solutions. We've substituted mindless entertainment for quiet reflection (as we opined in the Enough Already edition of the newsletter). We've become fixated on watching other people's stream of updates on various social networks instead of doing what enriches us and helps us improve ourselves.

So do yourself a favor: consciously get out of the online rut you're in. Put down your phone and pick up a book. Instead of opening your laptop, talk a walk. Spend time with your family, talking to your parents or children, or writing (yes, actually physically writing!) a note to a friend. Because without technology (beware the zombie apocalypse!), they're all you've got.

Artificial Intelligence / Autonomous

The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.




    We're hooked on our smartphones and we need to do something about it. So put down your device and pick up a book, such as The Power of Off by Nancy Colier.


    Communications / Marketing / Business Strategy

    Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.


    • Digital transformation is expected to boost the bottom line of companies by more than 50% in the next five years. And we're not there yet. We're not even close. [NOTE: this is Brain+Trust Partners' specialty. Please consider getting in touch if you have questions.]
    • People around the world seem to be developing more negative than positive reactions to the evolution of advertising over the past few years, according to a review of results from Kantar Millward Brown’s latest AdReaction study. About 7 in 10 feel that ads are more intrusive now, but half think that ads are doing a better job of storytelling. What's the answer? More ads!
    • Mobile email conversions match desktop email conversions for the first time, according to a study by Yes Lifecycle Marketing. Purchases on smartphones rose 33 percent and desktop continues to drive a higher average order value.  Expect more of this as people continue to spend more time on their mobile devices and the customer experience improves.
    • Where do U.S. ad buyers go for the best return on investment (ROI)? To the industry leaders, naturally.


    • The "failing" New York Times reported its earnings last week. Its subscription revenue surpassed $1 billion in 2017, adding more than 150,000 digital subscribers in Q4. This is an encouraging statistic amid many publications that are struggling to balance their print and digital presences profitably.

    Retail Apocalypse

    Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 


    Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

    Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

    Some of the results are going to really surprise you.

    If you're seeing this, maybe you'd like to see your company's name here too. Let us know.


    News to know about relevant social, virtual, and augmented reality platforms that may affect your business.






        The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.



        Don't forget to subscribe to The Difference from Brain+Trust Partners!

        Regulatory / Security 

        Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.



          Measurement / Analytics / Data

          The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.

          Mental Nourishment

          Other links to help you reflect, improve, or simply learn something new.
          • Tired of hearing people prescribing more self-confidence as the solution for what ails you? Perhaps you need to try self-compassion, which encourages you to acknowledge your flaws and limitations, allowing you to look at yourself from a more objective and realistic point of view. Don't beat yourself up for who you're not; focus on your strengths and acknowledge your weaknesses.
          • It's the moment gingers everywhere have been waiting for. Redheads will finally get emojis this year.
          • A peek into the borrowing records at the private New York Society Library reveals the reading habits of writers like Roald Dahl, Herman Melville, and Malcolm Cowley, among others.
          • From a reflective 45 year-old, here are 12 rules for life. ("Don't just pay people compliments; give them eulogies." "Be kind. Mean is easy; kind is hard.")

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          Upcoming Brain+Trust Speaking Engagements

          • We'll be at IBM's THINK conference and the National Automobile Dealers Association annual meeting in Las Vegas in March.
          Can we speak for your organization or event? Drop us a line.

          Brain+Trust Partners helps smart, risk-taking executives discern the real from the hype. From strategy development to technology and data vendor selection, and streamlining processes, our focus is on digital business transformation that improves customer experience and drives efficiency for your company. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.

          Top image credit: Ships Running Aground During a Storm by Ludolf Bakhuizen, 1690s, public domain.



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