Thursday, March 30, 2017

Episode 27: Try a Little Empathy


You likely heard about the United Airlines leggings issue that popped up earlier this week. While it was unfortunate for the brand, especially given its reputation issues, it was entirely avoidable.

There are a variety of issues that sprung forth from the incident that tell us a great deal about ourselves as a society. But none more so than the continued affirmation that this is a post-factual age and brands need to update their thinking in order to survive it.

Download now (9.6 MB, 20:02)


Links

Be sure to check out other major stories from the March 27th edition of The Full Monty:


    Credits

    Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

    Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

    Voice over: Toni Deckers

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