Episode 03: Pay Attention

We told you all about our perspectives on the Pokemon Go hoo-hah lately. But in the rush to be part of this craze that's sweeping the nation, many people breezed past a couple of critical issues in the signup process that could come back to haunt them later on.

Uber has used questionable business tactics to achieve their goals. But when is enough enough? What's the tipping point when their ethics will drive customers away?

Be sure to catch The Naked Truth trivia question.

Links

• The July 18 edition of The Full Monty newsletter
• If you're looking to move consumers from the "Involved" to "Committed" stages of the relationship, and that the communications function has a role to play, as commitment cannot be bought, it must be earned.
• A new study from comScore shows that ads on premium sites perform better. The report The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness shows a 3X increase in mid-funnel effectiveness and 67% higher brand lift on premium sites that charge premium prices.

Credits

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.
Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.
Voice over: Toni Deckers
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