Monday, July 18, 2016

The Full Monty — July 18, 2016

The Full Monty exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

Commitment must be earned, not bought; Facebook as a traditional media company; premium site ads perform better; the success of GE and the folly of Verizon; Instant Articles in Messenger; Twitter signs three more streaming deals; Snapchat's ad sales strategy; final bids for Yahoo; more questionable practices from Uber; Consumer Reports wants Autopilot off; predictable Pokémon GO happenings - including security and legal risks; predictive analytics is helpful - to an extent; treating politics like sports; The Full Monty goes audio; plus our trivia challenge, podcast pick, a limerick and more.

Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at

If you're around at 9:30 pm ET on Sunday evenings, you can get a preview of a couple of topics from the week's via the live video on Facebook. If not, you can always catch the replay here.


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Special Announcement

Coming up shortly, The Full Monty podcast will launch as a companion piece to this newsletter. You'll get commentary, analysis and trivia in 15 minutes or less. Please sign up to be updated on the progress of the project:




  • As you contemplate a digital transformation, here are seven questions to ask. They include: is this a digital upgrade or transformation? Have you put walls around your digital team? Do you know how to measure the value you intend to create?
  • Wherever you are on the spectrum of digital readiness, it's important to identify and embrace authentic informal leaders within your company. These include people who are exemplars, networkers, early adopters, or pride builders, all without having the formal title or authority.
  • GE CMO  Linda Boff talks about the bets she is making GE is placing in social, content marketing, and brand strategy: GE and the Art of Brand ReinventionIt's fascinating to watch a blue chip company continue to evolve and embrace new communications methods, particularly in the B2B space.
  • Verizon has increased its data limits — and more critically its pricing — sponsoring the hashtag #IGotVerizon on Twitter as part of the campaign. As you can imagine, that ended as only such a tone deaf marketing ploy could: with thousands of outraged customers online. And then a Verizon spokesperson had the gall to try to convince everyone that it wasn't a price hike.
  • Mad Men was a great show, as it depicted the advertising industry in its heyday in (mostly) the 1960s. If Don Draper were around today, these 25 GIFs capture what Mad Men would be like


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      • Yahoo

        • Final bids are due for Yahoo's core Internet business today. Check the eBay status to be updated by text 15 minutes before the auction ends. And if Verizon wins, don't tell them they overpaid.


      Trivia question: According to a spoof report on Medium this week, after more than three years as a fugitive, what were the circumstances in which Edward Snowden was captured?*

      Collaborative / Autonomous Economy 

      • The collaborative economy is solving all of the wrong problems. A valet on a scooter to part your car? Check. A smart button and zipper that will alert you when your fly is down? Sure. An app that lets us brew coffee from anywhere. Absolutely. These are the pressing issues of the 21st century?
      • Transportation


      Virtual Reality / Audio



      Sponsor — Content Marketing World

      Content Marketing World is back for a 6th year! Learn and network with 4,000+ of your marketing peers in the largest content marketing event on the planet taking place September 6-9, 2016 in Cleveland, OH. 

      Use the code MONTY200 to save $200 off of the main event and all-access registrations. Just click here to get started.

      Questions? Ask the CMWorld event team. Hope to see you there!


      Content / Customer Experience / Influencer Marketing

      Create teams and content that match customer needs rather than your org chart. [TWEET THIS]


      Privacy / Security / Legal


      Measurement / Metrics / Data

      * Answer to the trivia question above: 


      When You Have the Time: Essential Watching / Listening / Reading 


      Do you like what you see here? Please subscribe to to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.

      These limericks are often quite jaunty;

      We're wary of making them flaunty.

      You're used to the snark,

      But now we'll embark

      To make an audio Full Monty.


      I speak to groups and advise brands and agencies to help them embrace the fundamentals of human communication in the digital age. You can join these other top-notch clients by reaching out if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.


      Image credit: Thomas Hawk, "If I Expect to Get On With My Life" (Flickr)





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